CASSINELLI
Cassinelli is a Peruvian specialty home-improvement retailer selling porcelain and ceramic tiles, bathroom fixtures, and faucets to residential homeowners across Lima, provincial Peru, and its national e-commerce storefront.
- Company typePrivate
- Founded2000
- HeadquartersLima, Peru
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What CASSINELLI does
Cassinelli is a Peruvian specialty retailer of home renovation materials that sells porcelain and ceramic tiles, bathroom furniture and fixtures, and faucets to residential homeowners and, secondarily, to commercial contractors, architects, and interior designers. Its catalog spans four core categories — Pisos (floors), Paredes (walls), Baños y Spa (bathrooms), and Griferías (faucets) — with over 1,000 SKUs sourced from international suppliers in Brazil, Spain, India, and China, alongside its own private labels CASSINELLI DESIGN and CASSINELLI PREMIUM.
The company operates a hybrid omnichannel model consisting of company-owned physical retail stores in Lima and provincial Peruvian locations and a national e-commerce storefront (cassinelli.com) built on VTEX. The digital experience is differentiated by three visualization features: an interactive Simulador de Ambientes room simulator that lets customers upload photos and design their spaces, augmented reality visualization on product pages, and 3D product viewing. A WhatsApp sales-support channel (+51 977 192 887) provides mid-funnel consultation, and the company runs event-driven promotions such as Venta Nocturna with double-digit discounts and financing options to drive conversion.
Revenue is generated through one-time unit sales priced in Peruvian Sol, with tiles priced per square meter (S/ 2 to S/ 2,901), bathroom products per unit (S/ 4 to S/ 13,998), and faucets per unit (S/ 3 to S/ 5,170). Cassinelli is part of a broader ecosystem that includes related distribution entity Hipermercado Cerámico (HMC) and design/project service Proyecta (proyecta-cassinelli.com). The company operates exclusively in Peru, and no parent company, ownership structure, funding, or executive team details are publicly disclosed in the available source material.
CASSINELLI firmographics
Firmographics- Name
- CASSINELLI
- Legal name
- Cassinelli
- Website
- https://cassinelli.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cassinelli is a Peruvian specialty home-improvement retailer selling porcelain and ceramic tiles, bathroom fixtures, and faucets to residential homeowners across Lima, provincial Peru, and its national e-commerce storefront.
- Ownership category
- akta.pro rank
CASSINELLI industry classification
Industry- Product category
- Home Improvement Retail
- SIC
- Retail-Retail Stores, Nec (5990)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industry
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)
Keywords
Where CASSINELLI is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices2 records
Markets served
CASSINELLI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Retail Product Sales: Cassinelli generates revenue through direct sales of home renovation products including porcelain tiles, ceramic tiles, bathroom fixtures (bowls, sinks, bathroom furniture), and faucets. Sales occur through both physical retail stores and an e-commerce platform. Pricing is per product unit or per square meter for tiles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Porcelanato and ceramic tiles priced per square meter |
| Unit Pricing | Pay-as-you-go | Faucets and plumbing fixtures priced per unit |
| Unit Pricing | Pay-as-you-go | Bathroom products including bowls, sinks, and furniture |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
CASSINELLI product offering
Product offeringCore offering
CASSINELLI is a Peruvian home improvement retailer that sells ceramic and porcelain tiles, bathroom fixtures (toilets, sinks, bowls, vanities), and faucets/plumbing fittings through physical retail stores across Lima and provinces, plus an e-commerce storefront. The company also offers customer-facing visualization tools including an environment simulator, augmented reality, and 3D product viewing, and provides WhatsApp-based personalized advice for home renovation projects.
Product overview
CASSINELLI is a Peruvian home improvement retailer specializing in ceramic and porcelain tiles, bathroom fixtures, and kitchen/bathroom fittings. The product portfolio consists of four core categories: Pisos (floors) including porcelain tiles, ceramic tiles, porcelain stoneware, laminate, SPC, and PVC flooring; Paredes (walls) featuring wall tiles, panels, and mosaics; Baños y Spa (bathrooms) offering bathroom furniture, sinks, bowls, and one-piece toilets; and Griferías (faucets) including single-handle mixers and cold water valves. The company operates an e-commerce platform enhanced with visualization technology including augmented reality and 3D product viewing, plus a room simulator tool. Products are sourced from various international brands including CASSINELLI DESIGN, CELIMA, CEUSA, ELIANE, TREBOL, GEOTILES, and ROMANTIC, alongside their own private label.
Differentiator
Problem solved
Functional benefit
Brands
- CASSINELLI DESIGN: Private label brand for porcelain tiles and ceramic products.
- CASSINELLI PREMIUM
Products and services
- Pisos (Floors) Flooring products including porcelain tiles, ceramic tiles, porcelain stoneware, laminate flooring, SPC flooring, PVC flooring, and decorative stone for home renovation customers.
- Paredes (Walls) Wall covering products including porcelain tiles, ceramic tiles, porcelain stoneware, wall panels, mosaics, and decorative tiles for kitchen, bathroom, and exterior wall applications.
- Baños y Spa (Bathrooms and Spa) Complete bathroom solutions including bathroom furniture, bowls, sinks, one-piece toilets, showers, bath accessories, and mirrors for residential bathroom renovation projects.
- Griferías (Faucets/Fittings) Faucet and plumbing fixtures including single-handle faucets, cold water keys, mixers, shower outlets, and drain accessories for residential bathroom and kitchen use.
- Porcelanato (Porcelain Tiles) High-quality porcelain floor and wall tiles available in various styles including marble-look, stone-look, and solid colors, with polished and matte finishes, priced per square meter.
- Muebles para Baño (Bathroom Furniture) Bathroom vanities and cabinets in various materials including MDF and ceramic, with integrated sinks for residential bathroom renovation.
- Bowls y Ovalines (Bathroom Sinks) Countertop and vessel sinks available in various materials including glazed ceramic, vitrified porcelain, and multiple finishes for residential bathrooms.
- Monocomandos (Single-Handle Faucets) Single-handle mixer faucets for lavatories, bidets, and showers, available in various materials including stainless steel and brass.
Companies that use CASSINELLI
Customer profileSegments2 records
Ideal customer profiles2 records
CASSINELLI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CASSINELLI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hipermercado Cerámico (HMC)coreHipermercado Cerámico is a related entity/partner under the Cassinelli umbrella, providing additional distribution and market presence for ceramic and tile products in Peru.
- ProyectacoreProyecta (proyecta-cassinelli.com) appears to be a design/project-focused service related to Cassinelli, possibly offering professional design consultation or project management for renovation projects.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CASSINELLI competitors and assessment
Company assessmentOthers
- Bongio: Italian bathroom fixtures brand stocked by Cassinelli in its premium bathroom/spa category. Comparable as a premium bathroom supplier targeting the same design-conscious renovation customer.
- Hipermercado Cerámico (HMC): Listed as a subsidiary/related entity of Cassinelli focused on broader ceramic and tile distribution in Peru. Considered an ecosystem participant rather than a true external peer due to its relationship with the anchor.
- Noken (PORCELANOSA Group): Bathroom fixtures brand (PORCELANOSA group) carried by Cassinelli. Relevant as an upstream supplier and as a benchmark for premium bathroom product positioning in the same retail category.
Direct peers
- Maestro Peru: Peruvian home improvement and construction materials retailer with physical stores and e-commerce. Overlaps directly with Cassinelli on tiles, plumbing fixtures, and bathroom products for the residential renovation segment.
- Easy Peru: Chilean-origin home improvement retailer (Cencosud) operating in Peru with stores and online channels. Directly comparable in product categories (tiles, bath, faucets) and target customers (residential renovators).
- Promart: Peruvian home improvement chain owned by Intercorp. Competes directly with Cassinelli on tiles, bathroom fixtures, and finishing products, with similar emphasis on the home renovation customer.
- Sodimac (Homecenter Peru): Largest home improvement big-box retailer in Peru, part of the Falabella group. Directly competes with Cassinelli across tiles, bathroom fixtures, faucets, and renovation materials, offering wider assortment and stronger buying power.
Broad incumbents
- Leroy Merlin Brazil: Brazilian arm of the global ADEO home improvement group. Operates in the same category (tiles, bath, renovation) and serves as a regional benchmark for omnichannel home improvement retail in Latin America.
- Celima (Trébol Group): Major Peruvian ceramics manufacturer whose products (CELIMA, TREBOL) are stocked by Cassinelli. While not a direct retailer, Celima competes indirectly through its own distribution and represents the upstream supply side of Cassinelli's core tile business.
Regional players
- Cerámica San Lorenzo: Latin American ceramic tile manufacturer with regional presence. Adjacent peer in the upstream ceramic supply chain serving similar Latin American distribution channels and end customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CASSINELLI social profiles
Digital presenceCASSINELLI financial estimates
Financial estimateRevenue estimate
Valuation estimate
CASSINELLI leadership team
Management profileNumber of profiles
CASSINELLI subsidiaries and ownership
Company hierarchySubsidiaries2 records
CASSINELLI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CASSINELLI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CASSINELLI
What does CASSINELLI do?
CASSINELLI is a Peruvian home improvement retailer that sells ceramic and porcelain tiles, bathroom fixtures (toilets, sinks, bowls, vanities), and faucets/plumbing fittings through physical retail stores across Lima and provinces, plus an e-commerce storefront. The company also offers customer-facing visualization tools including an environment simulator, augmented reality, and 3D product viewing, and provides WhatsApp-based personalized advice for home renovation projects.
When was CASSINELLI founded?
CASSINELLI was founded in 2000. It employs 501 to 1,000 people.
Where is CASSINELLI based?
CASSINELLI is headquartered in Lima, Peru, in the Latin America region.
How does CASSINELLI make money?
One revenue line is on record: retail Product Sales.
Who are CASSINELLI's main competitors?
Others on record are Bongio, Hipermercado Cerámico (HMC) and Noken (PORCELANOSA Group). Direct peers are Maestro Peru, Easy Peru, Promart and Sodimac (Homecenter Peru). Broad incumbents are Leroy Merlin Brazil and Celima (Trébol Group). Cerámica San Lorenzo is listed as a regional player.
Does CASSINELLI have an API?
No public API is recorded for CASSINELLI.
What industry is CASSINELLI in?
CASSINELLI's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install). Its SIC code is 5990.