Magnifique Indonesia

What Magnifique Indonesia does

Magnifique Indonesia (legal entity PT Magnifika Dhana Aksata) is a visual communication agency founded in 2008 and headquartered in South Jakarta. The firm offers integrated 360° services across six core pillars: Creative Concepting, Collateral Design, Social Media, Public Relations, Media Monitoring, and Brand Activation. It serves enterprise brands and corporations across entertainment (Disney Studios Indonesia, Disney and Pixar, 20th Century Studios), automotive (Toyota, Caltex), retail and shopping centers (23 Paskal Bandung, Jakarta Premium Outlets, Beachwalk Bali, 23 Semarang), technology and streaming (Spotify Indonesia), art and culture (KAWS:HOLIDAY at Prambanan), and lifestyle sectors. The client mix is dominated by multinational franchises and large Indonesian enterprises.

The firm's operating model is project-based and retainer-based professional services delivery, organized around full-campaign lifecycles from strategic listening and concepting through execution and reporting. It employs approximately 70 creatives, strategists, and digital professionals. Service work spans KOL/influencer marketing, media relations, event management, social media content and community management, press conferences, and on-ground activations. Recurring commercial signals include retainer mandates (Jakarta Premium Outlets end-to-end integrated communications), always-on engagements (Caltex Instagram management), and event-based activations (multi-city Toyota roadshow).

The agency's technology footprint is limited to standard web infrastructure (Google Analytics, YouTube, Instagram, Google Maps, Cloudflare). There is no proprietary software platform, AI/ML capability, or publicly disclosed pricing model; prospective clients are directed to contact the agency directly for quotes. Magnifique is privately held with no disclosed parent company, institutional investors, or acquisition activity, and its 2025 compliance posture includes adherence to Indonesia's Personal Data Protection Law (UU PDP No. 27 of 2022).

Name

Magnifique Indonesia

Legal name

PT Magnifika Dhana Aksata

Website

https://magnifique.co.id

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Magnifique Indonesia is a Jakarta-based visual communication agency founded in 2008 that delivers integrated PR, creative, digital, and brand activation services to enterprise clients across entertainment, automotive, retail, technology, and lifestyle sectors in Indonesia.

Ownership category

akta.pro rank

Product category

Advertising & PR Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM), Content Strategy & Planning (BPAFAIAG)

Keywords

• Public relations services
• Brand activation services
• Integrated communications
• Social media management
• Creative communications agency

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services – PR, Creative, Digital & Brand Activations: Magnifique Indonesia generates revenue through project-based professional service engagements. The agency offers 360° solutions across public relations, creative concepting, collateral design, social media management, media monitoring, and brand activations. Clients engage the agency for end-to-end campaign execution, event management, KOL/influencer marketing, and integrated communications. Revenue is derived from project fees, retainer agreements, and campaign-based engagements with brands and corporations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Magnifique Indonesia is a visual communication agency providing integrated 360° solutions across public relations, creative concepting, collateral design, social media management, media monitoring, and brand activations. Services are delivered through project-based and retainer engagements to enterprise brands and corporations across entertainment, automotive, retail, fashion, technology, and lifestyle industries in Indonesia and the broader Southeast Asia region. The agency manages the full campaign lifecycle — from strategic listening through concepting, execution, KOL/influencer marketing, media relations, and on-ground activation.

Product overview

Magnifique Indonesia is a visual communication agency offering 360° integrated solutions across PR, creative, digital marketing, and brand activations. The company operates as a single-service agency organized around six core service pillars — Creative Concepting, Collateral Design, Social Media, Public Relations (PR), Media Monitoring, and Brand Activation — rather than a modular software platform. These services are delivered to clients across industries including entertainment, automotive, retail, and lifestyle through project-based and retainer engagements, with demonstrated capabilities spanning event concept development, KOL/influencer marketing campaigns, press conference management, social media strategy, and immersive brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Concepting Brand voice and visual concept development that shapes ideas into scroll-stopping content and campaigns designed to connect, convert, and cut through market noise. Sold as a standalone service to enterprise and mid-market brands across entertainment, automotive, retail, fashion, and lifestyle.
• Collateral Design Design services for pitch decks, packaging, and all brand collateral materials to ensure every brand touchpoint looks sharp and on-brand. Sold as a standalone service to enterprise and mid-market brands.
• Social Media Management Social media content creation, community management, and engagement strategies designed to build brand conversations and social presence. Sold as a standalone service or as part of integrated 360° campaigns.
• Public Relations (PR) Strategic PR communications including story crafting, media pitching, press conference management, media relations, and earned media coverage across targeted publications. Sold as a standalone service to enterprise brands.
• Media Monitoring Real-time tracking of brand mentions, sentiment analysis, and performance reporting to inform strategic communications decisions. Sold as a standalone service to enterprise brands.
• Brand Activation Interactive experiences, creative stunts, pop-up activations, and on-ground brand experiences designed to generate engagement and word-of-mouth buzz. Sold as a standalone service to enterprise and mid-market brands.

Quantifiable outcome

• 15,000+ visitors on opening weekend for 23 Paskal Bandung
• +5 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Indonesia Fashion Chamber (IFC)coreStrategic or Co-development PartnerMagnifique Indonesia partnered with the Indonesia Fashion Chamber (IFC) to co-host the inaugural Bandung Fashion Week in celebration of the 23 Paskal Bandung grand opening. The partnership leveraged IFC's fashion industry authority to position the event as a premier fashion celebration.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Burson Indonesia (BCW): WPP-owned global PR and communications agency with a presence in Indonesia. Directly comparable in PR-led integrated communications and media relations for multinational brands.
• Isobar Indonesia: Dentsu-owned digital creative agency in Indonesia focused on digital transformation, content, and campaigns. Overlaps with Magnifique's digital and social media service pillars.
• Edelman Indonesia: Global PR-led communications firm with an Indonesia presence offering media relations, brand marketing, and integrated campaigns for multinational clients. Directly comparable to Magnifique's PR-plus-activation model serving Disney, Toyota, and other enterprise brands in Indonesia.
• FleishmanHillard Indonesia: International public relations and integrated communications agency with operations in Indonesia. Competes directly with Magnifique for PR-led integrated campaigns for global brands entering the Indonesian market.

Emerging players

• Ideataz Indonesia: Indonesian independent creative and brand activation agency specializing in events, experiential marketing, and integrated campaigns. Comparable to Magnifique's brand activation and event-led offering for regional and enterprise clients.

Broad incumbents

• Wunderman Thompson Indonesia: WPP's integrated creative, data, and technology agency with Indonesia operations. Competes with Magnifique across creative, digital, and brand activation for enterprise clients.
• Dentsu Creative Indonesia: Dentsu Group's creative and integrated marketing network in Indonesia. Competes with Magnifique across integrated campaigns, brand activations, and KOL/influencer marketing for multinational clients.
• Ogilvy Indonesia: WPP-owned full-service creative and advertising network with a strong Indonesia presence. Offers integrated creative, digital, PR, and activation services as part of a global portfolio, competing with Magnifique for enterprise brand briefs in Indonesia.
• Hakuhodo Indonesia: Asian-origin full-service advertising and communications network with operations in Indonesia. Provides integrated creative, digital, and PR services comparable to Magnifique's 360° offering.
• Publicis Groupe Indonesia: Global communications group with multiple agency brands operating in Indonesia (Publicis, Leo Burnett, Saatchi & Saatchi). Competes with Magnifique for integrated creative and brand activation mandates across enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/magnifiqueid
• Facebookfacebook.com/MagnifiqueIndonesia
• LinkedInlinkedin.com/company/magnifique-indonesia
• Instagraminstagram.com/magnifique.id

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnifique Indonesia