Innovative Painting & Waterproofing Llc

What Innovative Painting & Waterproofing Llc does

Innovative Painting & Waterproofing LLC is a privately held, founder-led specialty coatings and waterproofing contractor headquartered in Santa Fe Springs, California. Founded around 2009 by Don Dancey — who has been in the painting and waterproofing trade since 1974 — the company delivers application services across five core service lines: specialty coatings, restoration services, waterproofing systems, industrial painting, and spray polyurethane foam (SPF). The company serves commercial, industrial, institutional, and government clients across 11 Western U.S. states using a mobile service platform built around two fully outfitted 28-foot Graco Reactor trailer-mounted workshops. Approximately 80% of revenue work involves spraying plural-component polyurea coatings, a specialization that has positioned the firm as a certified installer for proprietary product families from Freedom Chemical Corporation and Polycoat Products.

The company's underlying technology stack centers on plural-component polyurea spray systems, elastomeric wall coatings, epoxy systems, and polyaspartic coatings, applied with Graco Reactor E-XP2 proportioning equipment equipped with a Data Reporting Kit that logs application parameters for quality assurance. Differentiated product systems include Poly-Tuff Flexideck100R (a fully reinforced vehicular traffic grade deck coating), CeramicCover100 (a 20-mil insulative coating equating to four inches of R20 foam), and FireFree88 (a one-hour, 1800-degree fire-resistant coating). The firm also delivers negative-side waterproofing, urethane foam and gel grout injection, concrete restoration, and seismic retrofitting. Notable reference projects include Dodger Stadium's seven-year revitalization program, the LAPD jail flooring system, Bureau of Reclamation secondary containment at Davis Dam, City of Beverly Hills water features, and a $10 million Malibu green roof.

The business model is project-based professional services revenue, with custom bid proposals (no public pricing) targeting enterprise, institutional, and government customers. Distribution is direct field sales with full-time supervisors on every project; no third-party channels are used. The company is founder-owned with union-trained crews, no disclosed external funding, and no parent company or M&A history, indicating an organic, owner-operated growth model with deep technical specialization as the primary value driver.

Name

Innovative Painting & Waterproofing Llc

Legal name

Innovative Painting and Waterproofing LLC

Website

https://911waterproofing.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Innovative Painting & Waterproofing LLC is a specialty coatings and waterproofing contractor applying plural-component polyurea, elastomeric, epoxy, and polyaspartic coating systems for commercial, industrial, institutional, and government clients across 11 Western U.S. states.

Ownership category

akta.pro rank

Product category

Commercial Painting & Waterproofing Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

akta.pro secondary industries

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK), Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings) (HSAGADAI), Concrete Waterproofing & Moisture Mitigation (HSAGALAF)

Keywords

• Commercial painting services
• Waterproofing services
• Specialty coatings application
• Industrial restoration services
• Building envelope maintenance

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Specialty Coatings Services: Project-based professional services for application of specialty coatings including polyurea, elastomeric, epoxy, and industrial coatings. Revenue generated through competitive bid proposals and direct contracting with commercial, industrial, and government clients.
2. Waterproofing Systems: Comprehensive waterproofing services including exterior elastomeric wall coatings, below-grade membrane coatings, urethane foam and gel grout injection, and concrete-penetrating negative side water barrier coatings.
3. Restoration Services: Restoration work including concrete crack and spall repair, brick removal and rebuilding, joint raking, tuck pointing, and seismic retrofitting with carbon fiber.
4. Industrial Painting: Interior and exterior painting services for industrial facilities, equipment protection, containment areas, corrosion control, and high-rise painting/coating applications.
5. Spray Polyurethane Foam: SPF insulation and waterproofing applications for commercial, industrial, institutional, high-rise and residential construction. Used as insulation, waterproofing, air barrier, and part of multi-component protective coating systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Innovative Painting & Waterproofing LLC is a specialty contractor that applies protective coatings, waterproofing systems, and restoration services to commercial, industrial, and government structures. The company delivers people-driven field services focused on extending the life of building envelopes through industrial painting, spray polyurethane foam, and remedial waterproofing.

Product overview

Innovative Painting & Waterproofing LLC is a specialty coatings and waterproofing contractor offering professional application services for commercial, industrial, and institutional customers. The company's core service portfolio includes five main offerings: Specialty Coatings (epoxy deck coatings, elastomeric wall systems, insulative and fireproof coatings), Restoration Services (concrete repair, brick restoration, graffiti removal), Waterproofing Systems (membrane coatings, grout injection, negative-side barriers), Industrial Painting (interior/exterior painting, equipment protection, corrosion control), and Spray Polyurethane Foam (insulation and waterproofing). The company is also certified in applying specific product systems including Poly-Tuff Flexideck100R for parking decks, CeramicCover100 for insulation, and FireFree88 for fire resistance. They work with major material brands including Freedomtuff polyurea products (2202, Sealflex, GripSeal, 6160 primer, StoneGrip), Poly-I-Gard 246SC, and Polycoat-Staingard 6072 for polyspartic coatings.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial & Industrial Painting Application of protective and decorative paint systems to commercial, industrial, and institutional structures for property owners and facility managers.
• Waterproofing Services Remedial and preventive waterproofing of building envelopes, decks, below-grade structures, and roofing substrates for commercial and government facilities.
• Specialty Coatings Application Installation of high-performance specialty coatings (e.g., epoxy, urethane, elastomeric systems) for industrial and infrastructure assets.
• Spray Polyurethane Foam Insulation Spray-applied polyurethane foam insulation and roofing systems for commercial buildings requiring thermal and moisture protection.
• Restoration & Repair Services Structural and aesthetic restoration of deteriorated building components, including concrete repair and surface preparation prior to coatings application.

Quantifiable outcome

• Completed 2,000 gallons of polyurea in 3.5 days
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Freedom Chemical CorporationcoreStrategic or Co-development Partner · 1 May 2009Long-term partnership with Freedom Chemical Corp for supply of proprietary coating products including Freedomtuff Guardian Green system, Freedomtuff 6160 epoxy primer, Freedomtuff Sealflex polyurea, and Freedomtuff Stonegrip polyurethane. Freedom provides technical specifications and recommendations for applications.
• Polycoat ProductscoreStrategic or Co-development Partner · 1 January 2004Partnership with Polycoat Products (Santa Fe Springs, CA) for coating systems including Polycoat-Staingard 6072 polyaspartic and Poly-I-Gard 246SC. Polycoat manufactures products using technology from Bayer MaterialScience. Collaborative work on Dodger Stadium project.
• GracocoreTechnology or IntegrationEquipment partnership for plural-component proportioning systems. Company operates Graco Reactor E-XP2 systems with heated hoses and Fusion spray guns. Data Reporting Kit records application parameters for quality assurance. Equipment enables precise application of polyurea coatings.
• Kiewit Pacific CompanyminorStrategic or Co-development PartnerGeneral contractor partnership for Bolsa Chica Wetlands project. Innovative retained to perform repair, grout injection, and polyurea installation as subcontractor on major environmental restoration project.
• Moffatt and Nichol EngineersminorStrategic or Co-development PartnerEngineering firm partnership on Bolsa Chica Wetlands restoration project. Determined combination of concrete repair, grout injection, and geotextile-reinforced polyurea membrane was solution for flow control structures.
• AvantiminorStrategic or Co-development PartnerPartnership for grout injection process demonstration. Avanti provided animated clip demonstrating high-pressure urethane grout injection process for water intrusion problems in below-grade structures.
• D7 ConsultantsminorStrategic or Co-development PartnerConsulting partnership for Dodger Stadium concrete restoration assessment. D7 Consultants ascertained problems and recommended solution for concrete restoration project.
• US Department of Interior - Bureau of ReclamationminorChannel Partner/ Reseller/ DistributorGovernment client for secondary containment project at Davis Dam, Arizona. Bureau of Reclamation installing electrical substations requiring oil containment membranes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TMI Coatings: Industrial and specialty coatings contractor applying protective coatings, waterproofing, and linings to commercial and industrial facilities across the US. Comparable as a project-based specialty coatings applicator serving similar end markets.
• Long Painting Company: Commercial and industrial painting contractor serving the Pacific Northwest with interior, exterior, and specialty coatings services. Comparable as a regional specialty painting contractor with similar union-trained crews and project-based work.
• Mid-Continental Restoration: Concrete and masonry restoration contractor providing waterproofing, structural repair, and historic restoration services. Comparable in restoration, tuckpointing, and structural rehabilitation offerings.
• Western Specialty Contractors: National specialty contractor providing waterproofing, concrete restoration, and facade services. Directly comparable in service mix (waterproofing, restoration, masonry repair) and project-based delivery model.
• VersaFlex Incorporated: Manufacturer and certified-installer network for polyurea and polyurethane coating systems. Directly comparable in polyurea coating technology focus and certified applicator positioning.

Broad incumbents

• RPM International: Parent holding company of multiple coatings, sealants, and waterproofing brands (Tremco, Stonhard, Carboline). Comparable at the category level but vastly larger and operating across multiple specialty coating segments globally.
• PPG Industries: Global coatings manufacturer serving architectural, industrial, and protective coatings markets. Adjacent as a coatings supplier to the subject company and broader category incumbent.
• Carlisle Construction Materials: Major manufacturer of waterproofing membranes, roofing systems, and sealants for commercial construction. Adjacent in waterproofing technology and end markets, with national scale and product breadth the subject company does not have.
• Tremco Incorporated: Large waterproofing, sealants, and roofing solutions provider owned by RPM International. Comparable in commercial waterproofing and coatings systems, but operates at significantly larger scale with broader product portfolio.
• Sherwin-Williams Company: Global coatings manufacturer and retailer with significant industrial and commercial protective coatings operations. Broad incumbent in the painting and coatings category the subject company operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/911waterproofing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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