Koo International

Name

Koo International

Legal name

Diseños Tapizados Muñoz, s.l.u.

Website

https://koointernational.com

Company type

Private

Founded year

1998

Operating status

Operating

Ownership category

akta.pro rank

Product category

Upholstered Furniture Manufacturing

NAICS

Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industry

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Upholstered furniture manufacturing
• Designer sofa collections
• Contract hospitality seating
• Home cinema seating
• Circular furniture economy

Headquarters

HQ city

Silla

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: Direct sales of upholstered furniture including sofas, armchairs, and related products through dealer network and direct inquiries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

KOO International designs and manufactures upholstered seating — sofas (fixed, electric relax, adjustable depth), armchairs, home cinema seating, and upholstery fabrics — for residential and contract (hospitality, healthcare, corporate) interiors. Products are sold through an international dealer network and direct engagement with architects and interior designers, with customization supported via a 3D/AR configuration tool and a circular-economy program (Cirkoolar) offering up to 10-year warranty.

Product overview

KOO International is a Spanish upholstered furniture manufacturer founded by Antonio Muñoz in Silla, Valencia, with over 20 years of experience. The company operates as a seating manufacturer offering a portfolio of sofa collections (Sofás), armchairs (Butacas), and upholstery fabrics (Tapizados), organized across product categories including Home Cinema, Contract (for commercial environments), and the circular economy program Cirkoolar. Sofas are available in three functional types: fixed (fijos), electric relax (relax/3P systems), and adjustable depth (profundidad regulable). The upholstery collection spans sanitizable, natural, synthetic, and recycled fabrics, incorporating technologies such as Aquaclean and SafeFront. The company collaborates with external designers (Francesc Rifé, José Miguel Andrés, Sergio Barredo, Lázaro Rosa-Violán, Odosdesign, Lagranja Design, Majo Roca) alongside its internal KOO studio. Products are backed by a standard 2-year warranty (extendable to 3 years, or 10 years via the Cirkoolar program) and supported by a 3D/AR configurator tool. Notable product families include Alameda9, Blook, Mus, Kara, and Noa (fixed sofas); Waw2 and Goa2 (relax sofas); Palma9 and Soft9 (adjustable depth); and armchairs such as Glamour, Guvo, Caiman, Flower, Audrey, and Nest.

Differentiator

Problem solved

Functional benefit

Brands

• Cirkoolar: Sustainability initiative focused on circular economy, product durability, and extended warranty programs for KOO International furniture.

Products and services

• Sofás (Sofas) Upholstered sofas positioned as high-value design furniture, available in three functional types — fixed (fijos), electric relax (relax), and adjustable depth (profundidad regulable) — for residential and contract interiors.
• Butacas (Armchairs) Upholstered armchairs and accent chairs, including models like Glamour, Guvo, Caiman, Flower, Audrey, and Nest, with multiple designer collaborations and configurations for residential and contract use.
• Tapizados (Upholstery/Fabrics) Fabric and upholstery collection divided into four subcategories: Sanitizable, Natural upholstery, Synthetic upholstery, and Recycled fabrics. Includes branded fabric treatments such as Aquaclean and SafeFront; the recycled fabric line (Bottle, Tivoli) is made from plastic bottles removed from European beaches.
• Home Cinema Seating Product category for dedicated home cinema seating, with the Confort 3P collection enabling panoramic configurations ideal for private cinema rooms or living rooms prepared for movie viewing.
• Contract Furniture Product category targeting commercial and high-traffic environments (hotels, restaurants, hospitals, offices) requiring high-resistance materials and production techniques while maintaining the brand's aesthetic standards.
• Cirkoolar Circular Economy Program Circular economy program encompassing restyling, reconfigurability, reparability, and durability. Products with the Cirkoolar seal qualify for a 10-year extended warranty (3 standard + 7 additional years); sofas are fully disassemblable without staples for quick at-home repairs.
• Alameda9 Sofa Fixed sofa characterized by geometric rigor, pure lines and volumes, featuring large one-piece covers with no cut on the outside and modular interior; backrests include a position mechanism and fully removable covers.
• Blook Sofa Modular sofa with high visual impact and a variety of compositions, using the 'Komfort Koo' seat system combining 256 pocket springs per m2 and polyurethane for a durable, soft sensation.
• Mus Sofa Modular sofa designed by Francesc Rifé whose cushion-supporting platform symbolizes a pallet on which sacks have been dropped; includes chaise longue and puffs forming a suite with unmistakable personality.
• Noa Sofa Fixed sofa with curvy tufted arms and high legs, exuding character and personality, offering a comfortable cloud-like seat experience.
• Kara Sofa Modular system (seashell in Japanese) where cushions are supported on 'seashells' generating an orderly ecosystem, enabling multiple combinations and compositions for different spaces.
• Palma9 Sofa Sofa with electronically adjustable seat depth (35 cm) and manual backrest adjustment (15 degrees), designed by Majo Roca.
• Soft8 / Soft9 Sofa Sofa with morbid, rounded shapes offering deep and comfortable seating, featuring a sliding depth adjustment mechanism and stitching that highlights the line of the set.
• Waw2 Sofa Classic sofa with comfort system, improved with the new three-position mechanism (seated, comfortable, reclined), adaptable for home cinema use with a special rear centre configuration for room layouts. Designed by KOO studio.
• Goa2 Sofa Sofa with three positions (seated, comfortable, reclined), providing avant-garde aesthetics adaptable for home cinema with a special rear centre configuration.
• Glamour Armchair Armchair incorporating an ash wood structure, enhancing Nordic inspiration while maintaining Mediterranean luminosity. Designed by Sergio Barredo.
• Guvo Armchair Armchair combining sphere and cylinder forms, modern and classic elements, upholstery and grid. Designed by Lázaro Rosa-Violán for intense use in multipurpose spaces.
• Caiman Armchair Armchair with exterior covered in hard leather and soft interior; the fold in the armrests allows the backrest to bend slightly backwards, returning to its position when standing. Designed by José Miguel Andrés.
• Flower Armchair Chair with petals arranged on a solid structure with oriental reminiscences, creating a dynastic chair with a fabled aesthetic.
• Audrey Armchair Armchair with organic line structure surrounding the seat, offering wide combinations of colors, fabrics, and multiple finishing possibilities. Designed by Odosdesign.
• Nest Sofa and Armchair Collection Collection ranging from small easy armchair to eight-seat sofa, developed from the concept of a comfy sofa made of big pillows. Designed by lagranja Design in collaboration with KOO International for the Barcelona Global project.
• Warranty Program Standard 2-year manufacturer warranty against manufacturing defects, extendable to 3 years upon web registration. Cirkoolar-certified products receive a 10-year total warranty (3 + 7 years). Covers repair or replacement for defects not recognizable at delivery.
• Renewal Program Program allowing customers to renew their KOO furniture products, supporting the circular economy model of the brand.
• Care and Maintenance Service Product care and maintenance guidance service, including instructions for proper upkeep of upholstered furniture to ensure longevity.

Quantifiable outcome

• 3-year standard warranty extendable to 10 years with Cirkoolar program
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lagranja DesigncoreStrategic or Co-development PartnerDesign collaboration for Nest sofa collection. Lagranja Design, a Barcelona-based design studio, co-developed the Nest modular sofa program with KOO International for the Barcelona Global project.
• European Beach Cleanup InitiativesminorOthersEnvironmental partnership to source recycled plastic bottles from European beaches for fabric production. Bottle and Tivoli fabric collections made from certified recycled materials.
• Diseños Tapizados Muñoz, s.l.u.coreOthersLegal entity manufacturing KOO International products. Warranty and manufacturing operations conducted through this parent company located at Avda. Espioca 128, Silla (Valencia).

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Natuzzi: Italian upholstered furniture manufacturer with a broad sofa and armchair portfolio sold through retail and contract channels globally. Highly comparable to KOO as a country-of-origin European upholstery specialist with both residential and contract exposure.
• B&B Italia: Italian contemporary upholstered furniture manufacturer known for designer collaborations (e.g., Maxalto, B&B Italia collections). Comparable to KOO on designer-attributed sofas and armchairs sold into residential and contract interiors.
• BoConcept: Danish design-led furniture brand with a large international franchise/dealer network selling customizable sofas and armchairs. Comparable to KOO on modular customizable upholstery, designer positioning, and dealer-led international GTM.
• Minotti: Italian contemporary furniture maker with a strong sofa and seating portfolio frequently specified by architects and interior designers. Comparable to KOO on designer-led premium upholstery and contract/project specification sales motion.
• Roche Bobois: French designer furniture retailer/manufacturer with a network of branded showrooms worldwide. Comparable to KOO on designer-attributed upholstered furniture and a showroom/dealer-led international distribution model.
• Moroso: Italian designer upholstered furniture brand working with leading international designers on signature sofas and armchairs. Comparable to KOO on design-collab-driven residential and contract seating.
• Poltrona Frau: Italian premium upholstered furniture maker (now part of the Lifestyle Design group) with strong contract and residential lines. Closely comparable to KOO on premium positioning, leather/upholstered craftsmanship, and design-led brand equity.
• Edra: Italian design-led upholstered furniture maker with a small catalog of distinctive designer sofas and armchairs. Comparable to KOO on premium designer-attributed residential and high-end contract seating.

Broad incumbents

• Cassina: Heritage Italian designer furniture manufacturer (now within the Poltrona Frau/Haworth lifestyle design group) offering a much wider portfolio including chairs, systems, and outdoor. Comparable to KOO on Italian design heritage and contract specification, though broader and larger.
• Vitra: Swiss designer furniture manufacturer with broad residential, office and contract lines including iconic upholstered pieces. Comparable to KOO on European designer-led positioning and contract specification, though significantly broader and larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/koointernational
• Facebookfacebook.com/koointernationalspain
• LinkedInlinkedin.com/company/koo-international
• Instagraminstagram.com/koointernational_spain/?hl=es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koo International