What Maximo does

Maximo is a French direct-to-consumer online retailer specializing in the home delivery of frozen foods, pantry groceries, wines, and household products. Founded in 1974 and operating for 50 years, the company serves individual households across 65 departments in metropolitan France through a network of 51 local establishments that handle the physical delivery layer, with corporate/customer service functions headquartered in Taissy (postal code 51500), France. Customers place orders 24/7 via the company's owned e-commerce storefront at maximo.fr, pay on delivery, and benefit from a satisfaction-or-refund guarantee, with the company emphasizing cold-chain integrity from warehouse through last-mile delivery.

The catalog spans approximately 950 frozen SKUs and 5,000 grocery SKUs, organized into three core lines: Le surgelé (frozen appetizers, pizzas, vegetables, fish, meats, prepared dishes, bakery, pastries, and ice creams), La cave (wines and beverages from French regions including whites, rosés, reds, bag-in-box, champagnes, and sparkling wines), and L'épicerie (groceries, hygiene and beauty, cleaning, garden, home, and pet food). The MaxiCado loyalty program layers a points-based retention and referral mechanism on top of the transactional storefront. Marketing relies primarily on the website, email newsletters, and digital catalogs. The company is privately held with no disclosed investors, parent, subsidiaries, M&A activity, or patent portfolio, and there are no documented AI/ML, API, or integration capabilities beyond a standard e-commerce stack.

The business model is transactional product sales: revenue is generated per order through the e-commerce platform, with order economics dependent on delivery fees, product mix, and geographic density. Go-to-market is direct-to-consumer with a hybrid physical-and-digital operating model (local establishments plus owned website). No pricing model, revenue figure, or headcount is publicly disclosed, and the company has not raised external funding or executed M&A in the documented record.

Name

Maximo

Legal name

Maximo

Website

https://maximo.fr

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Maximo is a French online home-delivery retailer selling frozen foods, groceries, wines, and household products directly to consumers across 65 departments in metropolitan France via 51 local establishments and a 24/7 e-commerce platform.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

akta.pro secondary industries

Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH), General Merchandise Variety-Value Mass Merchandisers (CRAGABAH)

Keywords

• Frozen food delivery
• Online grocery
• Home delivery
• Wine delivery
• Frozen groceries

Headquarters

HQ city

Pont-du-château

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Maximo generates revenue through direct sales of frozen foods and grocery products via its e-commerce platform. Customers place orders online and pay upon delivery. The company offers approximately 950 frozen products and 5000 grocery items.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maximo is a French home delivery retailer specializing in frozen foods and grocery products. Operating for approximately 50 years, the company serves consumers across 65 departments in metropolitan France through 51 local establishments, offering roughly 950 frozen products and 5,000 grocery items delivered directly to households. Customers place orders via an e-commerce website for delivery of frozen products, ambient groceries, and wines.

Product overview

Maximo is a French home delivery service for frozen products (surgelés) and groceries (épicerie), operating for 50 years. The company offers three core product categories: Le surgelé (frozen foods including appetizers, pizzas, vegetables, fish, meats, prepared dishes, bakery, pastries, and ice creams), La cave (wine cellar with white, rosé, and red wines from various French regions, plus champagnes and sparkling wines), and L'épicerie (groceries spanning fresh products, savory/sweet groceries, beverages, hygiene and beauty products, cleaning supplies, garden and home items, and pet food). The company also operates a loyalty program called MaxiCado. Maximo serves 65 departments in metropolitan France through 51 local establishments, offering approximately 950 frozen products and 5000 grocery products.

Differentiator

Problem solved

Functional benefit

Brands

• MaxiCado: Loyalty program allowing customers to accumulate points from purchases and referrals to redeem for gifts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• E.Leclerc: France's leading grocery cooperative network with extensive online ordering and drive pickup. Competes with Maximo on frozen and ambient grocery baskets at typically lower price points.
• Carrefour: One of France's largest grocery retailers with nationwide click-and-collect and home-delivery services. Overlaps with Maximo in grocery and frozen categories but operates a much broader assortment and scale.
• Auchan: Major French hypermarket and grocery chain with online ordering and home delivery. A broad incumbent competitor for grocery and frozen categories across France.

Emerging players

• Ocado: Online-focused grocery retailer with automated fulfillment technology. Comparable to Maximo as a digitally led grocery operator, though operating at significantly larger scale and broader assortment.
• Getir: Global quick-commerce operator with French operations. Competes for French consumers' on-demand grocery needs, putting pressure on Maximo's convenience-positioned customer base.
• Flink: European quick-commerce grocery delivery service active in France. Represents the rapid-delivery competitive threat to Maximo's scheduled home-delivery model for everyday grocery baskets.
• Cajoo: French quick-commerce platform delivering groceries in under 30 minutes. Targets the same French household convenience customer but competes on speed rather than scheduled frozen delivery.

Direct peers

• Toupargel: French home-delivery specialist focused on frozen and grocery products. Competes head-to-head with Maximo for the same convenience-oriented French household customers.
• Picard Surgelés: France's leading specialty frozen-food retailer with home delivery and a network of physical stores. Picard is Maximo's closest direct competitor in the frozen-food home-delivery niche, with overlapping product range and customer base.
• Thiriet: French frozen-food specialist with a home-delivery service and shop network across France. Directly comparable to Maximo in product mix, customer segment, and delivery-driven business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maximo-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximo