Cajoo
Cajoo is a French quick commerce company founded in 2021 that delivers groceries to urban consumers within minutes via a network of dark stores. It operates a direct-to-consumer model, primarily in France, and is owned by retailer Carrefour following a $40M 2021 investment.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cajoo does
Cajoo is a French quick commerce (Q-commerce) company founded in 2021 and headquartered in Paris, delivering groceries and household essentials to urban consumers within minutes of ordering. The company operates a direct-to-consumer model targeting time-constrained urban shoppers who need rapid fulfillment of last-minute grocery needs, with a horizontal segmentation approach across consumer personas rather than vertical specialization. Its core product is a single ultra-fast grocery delivery service accessible via mobile and web applications, with no disclosed API, SDK, or MCP integration surface and no separately documented app store presence in the supplied data.
The company's underlying technology is a network of dark stores—small, strategically located micro-fulfilment warehouses in dense urban areas that enable sub-15-minute delivery radii. This dark-store infrastructure is positioned as the primary technical differentiator, purpose-built for quick commerce rather than adapted from traditional grocery retailing. The platform supports a broad product assortment enabled by the Carrefour retail partnership, leveraging the parent company's buying power, supply chain, and brand recognition to extend range beyond what an independent Q-commerce operator could credibly stock. Cajoo earns revenue through per-transaction delivery fees on grocery orders placed through its consumer-facing interface, with no publicly disclosed pricing tiers or subscription model in the data.
Cajoo's most material strategic event was its September 2021 $40 million funding round led by Carrefour, with participation from Frst, Headline, and XAnge, which followed an earlier $7.18 million round in February 2021 led by Frst and XAnge. The Carrefour investment elevated Carrefour to parent company status and tied Cajoo's roadmap to a major European retailer's quick commerce ambitions. Leadership consists of CEO Henri Capoul and Head of Finance Julien Aubin. The company operates in France and has signaled intent to expand into additional European markets to capture share of the European quick commerce market projected to grow from $10B in 2026 to $21.56B by 2033. The data does not disclose post-2021 operating metrics, revenue, or follow-on funding, leaving current operational momentum uncertain.
Cajoo firmographics
Firmographics- Name
- Cajoo
- Legal name
- Cajoo
- Website
- https://cajoo.eu
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cajoo is a French quick commerce company founded in 2021 that delivers groceries to urban consumers within minutes via a network of dark stores. It operates a direct-to-consumer model, primarily in France, and is owned by retailer Carrefour following a $40M 2021 investment.
- Ownership category
- akta.pro rank
Cajoo industry classification
Industry- Product category
- Quick Commerce Grocery Delivery
- NAICS
- Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Quick-Commerce (Rapid Convenience / Dark Stores) (TLAAAHAD)
- akta.pro secondary industry
- Grocery & Convenience Delivery (TLAAADAD)
Keywords
Where Cajoo is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Cajoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Grocery Delivery Transaction Fees: Cajoo generates revenue through transaction fees on ultra-fast grocery deliveries to consumers. The company operates a quick commerce model where customers place orders for rapid delivery from dark store locations.
Go-to-market motion1 record
Distribution channels1 record
Cajoo product offering
Product offeringCore offering
Cajoo operates an ultra-fast grocery delivery service (Q-commerce) that delivers groceries to urban consumers' doors within minutes of ordering. The service is powered by a network of dark stores (mini-warehouses) strategically located in cities across France, with expansion plans across Europe. Revenue is generated through transaction fees on each delivery, leveraging its dark store infrastructure and a strategic partnership with retailer Carrefour.
Product overview
Cajoo offers a single unified quick commerce platform for ultra-fast grocery delivery. The service operates through a network of dark stores (mini-warehouses) strategically located to enable rapid delivery to customers. The company leverages its dark store infrastructure and logistics capabilities to compete in the quick commerce sector, with plans to expand internationally across France and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Cajoo Quick Commerce Delivery Service Ultra-fast grocery delivery service operating through mini-warehouses called dark stores, enabling rapid delivery of groceries and household essentials to consumers in urban areas of France and Europe within minutes of ordering.
Companies that use Cajoo
Customer profileSegments1 record
Ideal customer profiles1 record
Cajoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cajoo partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cajoo competitors and assessment
Company assessmentDirect peers
- Getir: Turkish-origin Q-commerce pioneer delivering groceries in minutes via dark stores across Europe; directly competes with Cajoo in the same instant-grocery category with identical business model and target urban consumers.
- Gorillas: Berlin-based dark-store Q-commerce operator delivering groceries within minutes; a direct competitor to Cajoo in Europe, now acquired by Uber but operating the same instant-grocery model.
- Flink: Berlin-founded Q-commerce grocery delivery startup operating dark stores across Germany and other European markets; a direct peer to Cajoo with identical 10–15 minute grocery delivery model.
- Zapp: UK-based instant grocery delivery service operating dark stores for rapid fulfillment; a direct competitor in the European Q-commerce space targeting urban convenience-seeking consumers like Cajoo.
Regional players
- Glovo: Barcelona-headquartered multi-category on-demand delivery platform with strong grocery/Q-commerce verticals across Southern Europe and other markets; competes with Cajoo for instant grocery orders while offering a broader delivery portfolio.
Broad incumbents
- Uber Eats: Global on-demand delivery platform with grocery and convenience verticals (including via the Gorillas acquisition); competes with Cajoo for urban grocery delivery demand through a broader restaurant and convenience portfolio.
- Deliveroo: UK-listed on-demand food and grocery delivery platform operating across Europe; competes with Cajoo for urban grocery delivery share via its established rider network and restaurant/retail partnerships.
- Auchan: Major French and European retailer with omnichannel grocery and emerging rapid-delivery services; comparable to Cajoo's parent Carrefour as an incumbent grocery operator extending into instant delivery and competing for the same urban French consumer.
Emerging players
- Oda: Nordic online grocery retailer (formerly Kolonial.no) operating a hybrid of scheduled and rapid delivery in Norway and other European markets; comparable to Cajoo in targeting urban grocery consumers via a tech-enabled fulfillment model.
- Picnic: Netherlands-based online-only grocery delivery company with a distinctive hub-and-spoke model; competes with Cajoo for European online grocery consumers using a different but adjacent fulfillment-driven model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Cajoo social profiles
Digital presenceCajoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cajoo leadership team
Management profileNumber of profiles
Profiles2 records
Cajoo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cajoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cajoo
What does Cajoo do?
Cajoo operates an ultra-fast grocery delivery service (Q-commerce) that delivers groceries to urban consumers' doors within minutes of ordering. The service is powered by a network of dark stores (mini-warehouses) strategically located in cities across France, with expansion plans across Europe. Revenue is generated through transaction fees on each delivery, leveraging its dark store infrastructure and a strategic partnership with retailer Carrefour.
Is Cajoo a public or private company?
Cajoo is a private company. It is classified as corporate owned and is currently operating.
When was Cajoo founded?
Cajoo was founded in 2021. It employs 51 to 100 people.
Where is Cajoo based?
Cajoo is headquartered in Paris, France, in the Europe region.
How does Cajoo make money?
One revenue line is on record: grocery Delivery Transaction Fees.
Who are Cajoo's main competitors?
Direct peers on record are Getir, Gorillas, Flink and Zapp. Glovo is listed as a regional player. Broad incumbents are Uber Eats, Deliveroo and Auchan. Emerging players are Oda and Picnic.
Does Cajoo have an API?
No public API is recorded for Cajoo.
What industry is Cajoo in?
Cajoo's product category is Quick Commerce Grocery Delivery. Its primary akta.pro industry code is TLAAAHAD, Quick-Commerce (Rapid Convenience / Dark Stores), with a secondary code of TLAAADAD, Grocery & Convenience Delivery. Its NAICS code is 4451 and its SIC code is 5411.