Børneavisen

What Børneavisen does

Børneavisen is a Danish subscription-based news media publication targeting children aged 9-13. Founded on 11 September 2018 and wholly owned by JP/Politikens Hus A/S, the company publishes a 24-page weekly print newspaper every Tuesday, written by professional adult journalists in age-appropriate language covering real-world news, culture, sports, and educational topics. A digital e-avis edition is accessible online, and articles include an audio playback ('Oplæst artikel') text-to-speech feature for listening rather than reading.

The company's product surface extends beyond the newspaper into the Børneunivers companion app, which enables interactive engagement through polls, quizzes, child-reporter applications, and editorial tip submissions. Supporting content verticals include DIY project guides and family-friendly recipes accessible on the website. Specialized subscription products address three additional buyer types beyond the individual parent subscriber: school/class sets aligned to Danish curriculum goals in Danish, history, and natural sciences; corporate/business subscriptions marketed as employee benefits; and international delivery to Danish families abroad at an additional 45 DKK per issue. A child-reporter program ('børnereportere') allows young readers to interview politicians and cultural figures and contribute story ideas.

Børneavisen operates on a direct-to-consumer subscription model with prices in DKK — a 14-day free trial, a 6-month subscription at 879 DKK, and a 12-month subscription at 1,249 DKK, with discounted rates for existing subscribers of sister publications Politiken and Jyllands-Posten. Distribution is primarily via website storefront (borneavisen.dk/shop) for individual and international buyers, with direct sales routes for schools and corporate accounts. Marketing emphasizes educational value, trustworthiness versus social media misinformation, and age-appropriateness. The company is headquartered at Mediebyen 3, Aarhus C, Denmark, with an 11-50 employee range and no external venture funding disclosed.

Name

Børneavisen

Legal name

Børneavisen

Website

https://borneavisen.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Børneavisen is a Danish weekly print and digital newspaper for children aged 9-13, published by JP/Politikens Hus from Aarhus. It sells subscriptions to parents, schools, businesses, and the Danish diaspora via borneavisen.dk and offers an audio-playback e-avis and Børneunivers engagement app.

Ownership category

akta.pro rank

Product category

Children's Newspaper Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Children’s Reference & Informational Series Publishing (MPAJAFAN)

akta.pro secondary industry

Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)

Keywords

• Children's newspaper publishing
• Weekly print news subscriptions
• Youth journalism media
• Educational publishing services
• Age-appropriate news content

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Newspaper Subscription: The primary revenue stream is recurring print newspaper subscriptions delivered weekly to subscribers' homes. Subscriptions are available in multiple terms (6 months, 12 months) and include both individual and discounted rates for existing JP/Politikens Hus subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Børneavisen publishes a 24-page weekly print newspaper for children aged 9-13, covering real-world news, entertainment, and educational content in age-appropriate Danish language. The offering is complemented by a digital edition (E-avis), the Børneunivers companion app with interactive engagement features, and specialized subscription products for schools, businesses, and international delivery.

Product overview

Børneavisen is a news media company that operates as a unified product portfolio centered on children's journalism. The core offering is a 24-page weekly print newspaper published every Tuesday for children aged 9-13 years. This is complemented by the E-Avis digital edition for online reading and the Børneunivers app which provides a digital platform for interactive engagement including polls, quizzes, and child reporter applications. Supporting content sections include DIY projects and recipes. The company also offers specialized subscription products for schools (class sets aligned with curriculum goals), international delivery, business subscriptions, and a newsletter service. All offerings are published under the Børneavisen brand by JP/Politikens Hus.

Differentiator

Problem solved

Functional benefit

Products and services

• Børneavisen Print Newspaper A 24-page weekly print newspaper for children aged 9-13, published every Tuesday. Covers news and entertainment in child-appropriate language, helping children understand the world around them.
• E-Avis (Digital Edition) Digital version of the print newspaper accessible online, allowing subscribers to read the newspaper digitally through their subscription.
• Børneunivers App Digital children's universe app where children can participate in polls and quizzes, apply to become child reporters, submit tips to the editorial team, and engage with content.
• School/Class Sets Subscription Class sets of the print newspaper delivered to schools for educational use, aligned with Danish school curriculum goals in subjects like Danish, history, and science. Pricing available upon request.
• International Delivery Subscription Subscription delivery service for subscribers outside Denmark, with additional postage fees of 45 DKK per issue for worldwide delivery.
• Business Subscription Corporate subscription packages for businesses to provide Børneavisen to employees or members, with customizable solutions.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Week Junior: Weekly news magazine for children aged 8-14 in the UK, closely mirroring Børneavisen's concept of professionally written, age-appropriate news for a similar narrow age band.
• TIME for Kids: US children's news magazine covering current events for school-age readers; operates a magazine-plus-digital model highly analogous to Børneavisen's print + e-avis + app stack.
• Storyboard: Danish children's magazine covering culture, news and entertainment for a comparable youth demographic; directly competes for the same Danish children's media wallet.
• National Geographic Kids: Educational children's magazine and digital platform targeting roughly the same 9-13 age band with non-fiction, age-appropriate editorial content and a trusted parent-brand halo similar to JP/Politikens Hus.

Broad incumbents

• Politiken: Flagship Danish daily published by Børneavisen's parent JP/Politikens Hus; broader news publication that bundles cross-promotion and discounted subscription pathways to Børneavisen.
• Jyllands-Posten: Major Danish daily within JP/Politikens Hus portfolio; provides cross-promotion and subscriber bundle access to Børneavisen's parent-child audience.

Regional players

• The Young Post: South China Morning Post's youth news section for Hong Kong secondary students; same children's news format and age band, but serves a different geographic market.
• Dong Dong: Korean children's newspaper targeting school-age readers with age-appropriate news in print and digital; analogous concept operating in a different Asian market.

Emerging players

• Samvirke Junior: Danish family and consumer magazine with youth-oriented content from the Co-op movement; partial overlap in the Danish children's educational content category.

Others

• KidsPost (Washington Post): Weekly children's news section of the Washington Post for ages 7-14; comparable editorial positioning but delivered as a section of a broader incumbent rather than a standalone publication.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/borneavisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Børneavisen