Minnesota Youth Soccer Assn

What Minnesota Youth Soccer Assn does

Minnesota Youth Soccer Association (MYSA) is a 501(c)(3) non-profit organization founded in 1969 as the Minnesota Junior Soccer League and incorporated in 1987 under its current name. It is the official state association governing youth soccer in Minnesota within the US Youth Soccer (USYS) and U.S. Soccer Federation (USSF) structure, serving approximately 25,000 youth players (ages 6-19) and 8,000 coaches and administrators through a network of 50+ member clubs and three league members (Metro Alliance League, Minnesota Academy League, Southern MN Soccer League). The organization's core service is competitive league play (Division I, II, III), state-level tournaments (State Cup, Presidents Cup, Summer State Championships), the Olympic Development Program (ODP) for elite player identification, TOPSoccer for athletes with disabilities, and the Northern States Soccer League (NSSL) for regional play.

MYSA's operational platform is built on SportsConnect (a Sports Relationship Management product from SportsEngine/Stack Sports), which handles player registration, adult background checks, team formation, league scheduling, scoring, and online invoice management. The organization is transitioning to PlayMetrics as its exclusive membership and competition operations platform beginning Fall 2026-2027, with a hybrid model allowing clubs to continue using existing systems with data import. Additional technology infrastructure includes Thor Guard for weather and lightning detection at the National Sports Center, and TeamSnap for TOPSoccer registration.

Revenue is generated through a fee-for-service and membership model: $350 annual club affiliation, $10 per player and $20 per coach/administrator basic registration, $250-$500 per league team (seasonal, varying by age and division), $200-$350 per Recreation Plus and Tournament Only team, $100-$300 per NSSL team, and $150-$500 per tournament sanctioning application. Insurance coverage is provided through Players Health for the September 1, 2025 to September 1, 2026 term. The organization is led by Executive Director and COO Joe Dettlaff (joined 2022) and governed by a Board of Directors including President Steve May, Treasurer Mark Teslow, and Secretary Darla Teslow.

Name

Minnesota Youth Soccer Assn

Legal name

Minnesota Youth Soccer Association

Website

https://mnyouthsoccer.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Minnesota Youth Soccer Association (MYSA) is a 501(c)(3) non-profit state association governing youth soccer in Minnesota, serving approximately 25,000 players and 8,000 coaches across 50+ member clubs as part of US Youth Soccer and U.S. Soccer Federation.

Ownership category

akta.pro rank

Product category

Youth Sports Governance

NAICS

Sports and Recreation Instruction (61162), Business Associations (813910), Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Recreational & Intramural Sports Programs (MPAKACAG), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth soccer governance
• Soccer league management
• Player registration services
• Youth sports tournaments
• Coach certification programs

Headquarters

HQ city

Shakopee

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Club Affiliation Fees: Annual affiliation fee charged to member clubs for membership with MYSA, required before registering players or teams
2. Player/Coach/Admin Registration Fees: Basic registration fees for players ($10), coaches and administrators ($20) - annual fees for US Youth Soccer and US Soccer membership inclusion
3. Team Registration Fees: League team registration fees varying by division (II/III), age group, and season (Fall/Spring). Additional fees for Recreational Plus teams ($200), Tournament Only teams ($350), and NSSL teams
4. Tournament Sanctioning Fees: Fees for sanctioning tournaments: Festival/Jamboree ($150), MYSA-Only ($300), National ($400), International ($500 plus USSF fees)
5. Member Club Registration: Clubs become members by registering players with MYSA, receiving insurance, background checks, and US Youth Soccer/US Soccer membership
6. TOPSoccer Seasonal Fees: $25 seasonal fee for TOPSoccer athletes with disabilities - includes jersey, socks, shin guards and summer soccer program
7. NSSL League Fees: $9/player (includes insurance and player pass), $19/coach (includes insurance and mandatory background check), $100/team for 10U, $200/team for 12U and older, $300/club annual affiliation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Minnesota Youth Soccer Association (MYSA) is a 501(c)(3) nonprofit state-level governing body for youth soccer in Minnesota, affiliated with US Youth Soccer and the U.S. Soccer Federation. It administers club affiliation, player/coach registration, sanctioned tournaments and leagues, and developmental programs for approximately 25,000 players and 8,000 coaches across 50+ member clubs.

Product overview

Minnesota Youth Soccer Association operates as a 501(c)(3) non-profit organization and state-level governing body for youth soccer with approximately 25,000 players and 8,000 coaches. The organization functions as a platform-plus-modules architecture, with SportsConnect serving as the primary operational platform for registration, background checks, team management, and league scheduling. Beginning Fall 2026-2027, MYSA will transition to PlayMetrics as the exclusive membership and competition operations provider while maintaining flexibility for clubs to integrate their own systems. The core product portfolio centers on competitive programs including Minnesota State Cup, Presidents Cup, Summer State Championships, and US Youth Soccer National League Conferences for 13U-19U teams, complemented by the Olympic Development Program for high-potential players, TOPSoccer for athletes with disabilities, and the Northern States Soccer League for northern region teams. Additional services include tournament sanctioning, insurance coverage through Players Health, online invoice management, background check services, and referee development through Minnesota SRC.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Affiliation Annual membership affiliation for youth soccer clubs in Minnesota, granting clubs the right to participate in MYSA-sanctioned leagues, tournaments, and programs. Required for clubs operating under the MYSA umbrella.
• Minnesota State Cup Annual state-level knockout cup competition for member clubs, serving as the state qualifier pathway to the US Youth Soccer National Championship Series across multiple age groups and gender divisions.
• Minnesota Presidents Cup State-level competitive tournament designed to provide meaningful competition for second- and third-tier teams below the State Cup level, feeding into the US Youth Soccer Presidents Cup national event.
• Summer State Championships Season-ending summer showcase championship tournament held for member clubs to crown state champions in competitive age and gender divisions.
• Olympic Development Program (ODP) Elite player identification and development program that selects Minnesota youth players for state, regional, and national pools through tryouts, providing advanced coaching and competition.
• TOPSoccer Inclusive community-based training and team placement program for youth athletes with physical, intellectual, emotional, or behavioral disabilities, allowing direct player registration outside the traditional club structure.
• Northern States Soccer League (NSSL) Regional competitive league operated by MYSA for member clubs and league members, providing structured regular-season competition across age groups in cooperation with neighboring state associations.
• US Youth Soccer National League Conferences Conference-level participation that connects Minnesota member clubs into the US Youth Soccer National League, providing a direct qualification pathway to national-level competition.
• Tournament Sanctioning Services Sanctioning and oversight service for third-party tournament organizers in Minnesota, granting approved tournaments official MYSA status, referee assignments, and insurance coverage in exchange for sanctioning fees.
• Insurance Program Group secondary insurance coverage for registered MYSA players, coaches, and administrators providing medical and liability protection during sanctioned activities.
• Recreation Plus Registration tier that allows recreation-level players to participate in MYSA-sanctioned leagues and tournaments outside their home club's competition without triggering a full competitive transfer.
• Tournament Only Registration Standalone registration pathway allowing players to enter MYSA-sanctioned tournaments without affiliating with a member club for the full season.

Quantifiable outcome

• 650 ODP participants in 2025 with 120 Regional ID Camp invites and 17 Interregional invites

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PlayMetricscoreTechnology or Integration · 13 January 2026PlayMetrics selected as exclusive registration and program management software provider beginning Fall 2026-2027 season. Provides Governing System for state-level membership and competition operations including player data management, document tracking, field/schedule management, and family mobile experience. Clubs may use PlayMetrics as complete Club Operating System or continue with current provider and import data.
• SportsEnginecoreTechnology or IntegrationSportsEngine's Sports Relationship Management (SRM) software powers the MYSA website and registration platform. Provides online registration, team management, and communication tools for member clubs.
• Players HealthcoreTechnology or IntegrationInsurance provider for MYSA covering medical and liability insurance (Term: September 1, 2025 to September 1, 2026) as well as Non-Profit Directors & Officers Liability Insurance. Handles insurance claim submissions and certificate requests.
• Minnesota State Referee Committee (SRC)coreStrategic or Co-development PartnerGoverning arm of US Soccer Referee Program in Minnesota responsible for training, certifying, and developing referees. Provides referee assignor and instructor resources. A portion of referee registration fees supports SRC recruitment and development.
• The Referee AdvocatesminorStrategic or Co-development PartnerFull-integrated referee management organization committed to enhancing youth soccer in Minnesota through creation of stronger and more sustainable officiating ecosystem.
• US Youth SoccercoreStrategic or Co-development PartnerNational governing body affiliation providing access to USYS leagues, cups, and national championships. MYSA is one of 55 member state associations forming USYS which connects to U.S. Soccer Federation and ultimately FIFA.
• U.S. Soccer FederationcoreStrategic or Co-development PartnerNational federation affiliation providing governance, rules, and competition sanctioning. U.S. Soccer sets age group registration policies and provides international clearance procedures.
• Mental Health SystemsminorOthersPrimary sponsor for TOPSoccer program - Mental Health Professionals specializing in DBT and whole-person care. Primary sponsor for the inclusive soccer program for athletes with disabilities.
• Stack SportscoreTechnology or IntegrationParent company of SportsConnect platform providing referee account management, digital player ID cards, and game scoring systems through US Soccer Connect.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AYSO (American Youth Soccer Organization): AYSO is a nationwide volunteer-based youth soccer program operating independently from USYS but offering similar recreational and developmental soccer for youth aged 4-19. Competes for the same family and club participation wallet in many Minnesota communities.
• Northern States Soccer League (NSSL): NSSL is a regional league MYSA operates for 10U-18U teams in northern states wanting to avoid long-distance travel. Direct peer as a sibling league product under MYSA's competitive umbrella, overlapping in geography and team base.
• New Jersey Youth Soccer: NJ Youth Soccer is a USYS member state association running the same suite of programs as MYSA — State Cup, Presidents Cup, ODP, leagues, TOPSoccer — at a different scale and geography. Closest functional peer in terms of organizational structure and product portfolio.
• Cal South Youth Soccer Association: Cal South is one of the largest US Youth Soccer state associations, with comparable member-club affiliation, State Cup, Presidents Cup, ODP, and league operations. The most direct functional peer to MYSA at a larger scale and with a different geography.
• US Club Soccer: US Club Soccer is a parallel national youth soccer sanctioning body that competes with USYS for member clubs and offers the ECNL, NPL, and other club-based competition pathways. Several competitive Minnesota clubs (e.g., Salvo, Minnesota Rush) participate in US Club Soccer leagues, directly competing with MYSA's National League Conference pathway.

Emerging players

• ECNL (Elite Clubs National League): ECNL is a top-tier national competition platform for elite girls' and boys' youth soccer that many of MYSA's top competitive clubs participate in. Represents a higher-level competitive track that competes with MYSA's State Cup / National League pipeline for elite player identification.

Others

• PlayMetrics: PlayMetrics is the registration and club-operating-system provider MYSA has selected as its exclusive Governing System starting Fall 2026-2027. Adjacent technology enablement partner rather than a competitor — supplies core digital infrastructure that will increasingly define MYSA's member experience.
• Players Health: Players Health is MYSA's insurance partner providing medical, liability, and D&O coverage (Sept 2025-Sept 2026). Adjacent ecosystem enabler rather than a competitor — supplies core risk-management infrastructure that protects MYSA's offering.

Broad incumbents

• US Youth Soccer: US Youth Soccer is the national federation of 55 state associations including MYSA; it sets rules, sanctions national championships, and provides the competitive framework MYSA operates under. Operates at the national level rather than competing directly with MYSA's Minnesota footprint.
• U.S. Soccer Federation: U.S. Soccer is the FIFA-recognized national federation to which MYSA is dual-affiliated; it sets age-group policies, sanctioning rules, and international clearance procedures that directly govern MYSA's operations. Overlapping governance scope but at a different level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MinnYouthSoccer
• YouTubeyoutube.com/@usyouthsoccer/about
• Facebookfacebook.com/mnyouthsoccer
• Instagraminstagram.com/mnyouthsoccer
• LinkedInlinkedin.com/company/minnesota-youth-soccer-assn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Minnesota Youth Soccer Assn