Kaplen JCC on the Palisades

What Kaplen JCC on the Palisades does

Kaplen JCC on the Palisades is a 501(c)(3) nonprofit Jewish community center located in Tenafly, New Jersey, established circa 1950 and celebrating its 75th anniversary in 2025. The organization operates a single 200,000 square foot facility on a 21-acre campus serving 3,000+ membership units and more than 750,000 program participants annually across Bergen County and greater Northern New Jersey. Its product portfolio spans seven verticals: Youth, Teen & Family Programs (including the Leonard and Syril Rubin Early Childhood Center, Neil Klatskin Summer Camps, and Camp365); Arts (Thurnauer School of Music, JCC Dance School, JCC Drama School, Waltuch Gallery); Health & Wellness (athletics, aquatics, fitness, group exercise, spa, Maccabi Games); Adult Services (senior programs, caregiver support, Parkinson's program); Israeli & Jewish Life (Israeli Center, Emek Hebrew School, PJ Library); J Lifestyle adult programming; and the Guttenberg Center for Special Services for individuals with disabilities. Technology delivery consists of a website portal (my.jccotp.org), iOS and Android mobile apps, and a members-only J On-Demand virtual fitness platform streaming on-demand classes.

Name

Kaplen JCC on the Palisades

Legal name

Kaplen Jewish Community Center on the Palisades

Website

https://jccotp.org

Company type

Private

Founded year

1950

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Other Schools and Instruction (6116), Sports and Recreation Instruction (61162), Educational Services (611), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Leadership, Debate & Model UN Camps (EDAMALAK)

Keywords

• Community center services
• Early childhood education
• Summer camp programs
• Fitness wellness programs
• Performing arts education

Headquarters

HQ city

Tenafly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual and monthly membership fees providing access to the facility, fitness centers, pools, and various programs. Families receive JCC membership as part of Early Childhood Center tuition.
2. Camp Tuition: Neil Klatskin Summer Camps generate revenue through session-based tuition ranging from $1,725-$6,900 for members and $1,925-$7,700 for guests per session cycle. Includes kosher lunch, snacks, towel service, and busing.
3. Early Childhood Center Tuition: Leonard and Syril Rubin Early Childhood Center charges tuition for infants (3 months) through pre-K programs. Includes non-refundable $725 registration fee. Full-day and extended-day programs available.
4. Dance and Drama Classes: Dance school and drama school programs charge per-term fees. Private lessons priced at $60-$90 per session. Theater companies range from $540-$1,515 depending on program and membership status.
5. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN: 22-1487220), the JCC receives donations from philanthropists including a $5 million gift from Richard J. Kurtz and major gift from Russell Berrie Foundation.
6. Program and Class Fees: Various programs including fitness classes, aquatics, athletics, arts, and adult services charge per-class or per-program fees. Special events like pool parties have individual admission fees.
7. Special Events: Community events including galas, sports tournaments, holiday celebrations, and performances generate revenue through ticket sales and sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Kaplen JCC on the Palisades operates a Jewish community center delivering membership-based access to fitness, aquatics, early childhood education, summer camps, performing arts, music education, senior services, and special needs programming from a single 200,000 square foot facility in Tenafly, NJ. The center runs tuition-driven units including the Leonard and Syril Rubin Early Childhood Center, Neil Klatskin Summer Camps, Camp365, Thurnauer School of Music, JCC Dance and Drama Schools, the Guttenberg Center for Special Services, and the Israeli Center, supplemented by a digital on-demand fitness platform.

Product overview

The Kaplen JCC on the Palisades operates as a multi-faceted community center with a platform-plus-modules architecture, offering programs across seven core areas: Youth, Teen & Family Programs (including the Leonard and Syril Rubin Early Childhood Center, Neil Klatskin Summer Camps, Camp365, and Camp Katan); Arts & Culture (Thurnauer School of Music, JCC Dance School, JCC Drama School, and the Waltuch Gallery); Health & Wellness (fitness facilities, aquatics, personal training, and spa services); Adult Services (senior programs, caregiver services, and Parkinson's exercise); Israeli & Jewish Life (Israeli Center, Emek Hebrew School, and PJ Library); J Lifestyle adult programming; and special services for individuals with disabilities through the Guttenberg Center. The organization serves 3,000+ membership units and over 750,000 people annually, offering both in-person programming and digital access through the JCCOTP On-Demand fitness platform and mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• Leonard and Syril Rubin Early Childhood Center: Early childhood education program for ages 3 months to 5 years, rooted in Jewish values with play-based programming.
• Neil Klatskin Summer Camps
• Thurnauer School of Music
• Guttenberg Center for Special Services
• The Israeli Center
• Kurtz Family New Jersey Jewish Sports Hall of Fame
• JCC Maccabi Games

Products and services

• Membership Programs Family-oriented JCC membership providing access to facilities, fitness centers, pools, programs, and member-exclusive events and benefits at the Taub Campus.
• Leonard and Syril Rubin Early Childhood Center Play-based early childhood education program rooted in Jewish values for children ages 3 months through pre-K (Infants through Fours), utilizing the JCC's facility and 21 acres of outdoor grounds. Includes a non-refundable $725 registration fee; full-day and extended-day options available.
• Neil Klatskin Summer Camps ACA-accredited summer day camp on 21 acres for children ages 2-15 featuring heated pools, a water park, sports fields, a challenge course, and air-conditioned facilities with kosher meals. Per-session tuition ranges from $1,725-$6,900 for members and $1,925-$7,700 for guests, including kosher lunch, snacks, towel service, and busing.
• Camp365 Year-round camp programming including vacation camps and after-school enrichment for preschool through 11th grade, extending the Neil Klatskin Summer Camps experience throughout the year.
• Thurnauer School of Music Music school founded in 1984 offering instruction for infants through seniors, including concerts, master classes, and community events with partnerships with local schools.
• Guttenberg Center for Special Services Social, recreational, cultural, and educational programming for children, teens, and adults with disabilities delivered in natural community settings with appropriate supports, including Camp Haverim and Maccabi Access. The JCC is a qualified provider for NJ DCF/PerformCare, DDD, and Medicaid.
• JCC Dance School Dance education for ages 18 months through adult offering instruction in ballet, jazz, tap, hip hop, lyrical, and acro dance with performance opportunities. Private lessons priced at $60-$90 per session; theater companies range from $540-$1,515 depending on program and membership status.
• JCC Drama School

Quantifiable outcome

• Serves 3,000+ membership units and over 750,000 people each year
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Englewood HealthminorStrategic or Co-development PartnerJCC partnered with Englewood Health for the 'Mind, Body & Sole' wellness event, combining healthcare and fitness programming.
• Israeli-American Council (IAC)coreStrategic or Co-development PartnerJCC entered a historic partnership with the Israeli-American Council to serve the Israeli-American community through programs like the Israeli Center and Israeli Scouts.
• The Idea SchoolcoreStrategic or Co-development PartnerHistoric partnership with The Idea School bringing students to JCC for educational programming and community events.
• Jewish Home FamilyminorStrategic or Co-development PartnerPartnership with Jewish Home Family to bring Rock Steady Boxing program for Parkinson's patients to the JCC.
• Jewish Federation of Northern New JerseycoreStrategic or Co-development PartnerThe JCC is closely affiliated with the Jewish Federation of Northern New Jersey and participates in community initiatives including October 7 commemorations and hostage situation responses.
• PJ Library / Harold Grinspoon FoundationcoreGTM or Marketing PartnerPartnership with PJ Library (Harold Grinspoon Foundation) to provide free Jewish children's books to families in the Bergen East chapter.
• North New Jersey Chamber of CommerceminorGTM or Marketing PartnerJCC is a proud member of the North New Jersey Chamber of Commerce.
• State of New Jersey (DCF/PerformCare, DDD, Medicaid)coreStrategic or Co-development PartnerThe JCC is a qualified provider for NJ Department of Human Services, Division of Children & Families (DCF)/PerformCare, the Division of Developmental Disabilities (DDD), and Medicaid, enabling government-funded services for eligible participants.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• New Jersey Y Camps: ACA-accredited summer camp program in NJ offering comparable overnight and day camp experiences. Directly comparable to Neil Klatskin Summer Camps in program structure and certification.
• JCC of Central New Jersey: Central NJ JCC providing early childhood education, camps, fitness, aquatics, and cultural programming. Similar operational footprint and Jewish community focus serving comparable families.
• Marlene Meyerson JCC Manhattan: Manhattan-based JCC offering fitness, aquatics, arts, early childhood, and cultural programming. Direct peer in community center operating model and Jewish-community-focused programming across similar age segments.
• 92nd Street Y (92NY): Premier Jewish community center in Manhattan offering similar programming across fitness, arts, education, early childhood, and cultural events. Comparable membership-based model with similar breadth of cultural and educational offerings.
• Sid Jacobson JCC: Long Island-based JCC offering fitness, arts, early childhood, and senior services. Comparable community center model with similar senior services and disability inclusion programs.
• JCC MetroWest (Shimon and Sara Birnbaum JCC): New Jersey-based JCC serving Essex and Morris counties with similar membership, early childhood, camp, fitness, and cultural programs. Geographic peer in the broader Northern NJ Jewish community ecosystem.

Broad incumbents

• Greater Somerset County YMCA: New Jersey YMCA branch offering comparable fitness, aquatics, child care, and family programming. Similar membership-based community recreation model though broader nonsectarian positioning.
• Lifetime Fitness (Life Time): Premium national fitness club chain offering fitness, aquatics, family programming, and clinics. Competes for the same premium family membership dollars in the NJ market, though without the Jewish community focus.

Regional players

• Frist Campus (JCC Manhattan Westchester): Westchester County JCC on a similar scale to Kaplen JCC, offering comparable fitness, early childhood, camps, and cultural programming. Geographic peer in the greater NY metro Jewish community.

Emerging players

• Congregation Beth Shalom (and similar Jewish day schools): Jewish day schools and supplementary religious schools serving overlapping community families as the JCC's Emek Hebrew school. Comparable in Jewish educational programming though not in fitness/recreation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/JCCThurnauerMusic
• Instagraminstagram.com/jccotp
• LinkedInlinkedin.com/company/kaplen-jcc-on-the-palisades

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaplen JCC on the Palisades