Minors Garden Center
Minor's Garden Center is a family-owned Milwaukee nursery operating since 1932 that sells locally grown plants, mulch, firewood, and landscaping supplies to homeowners and commercial contractors across five Wisconsin farms totaling 155 acres.
- Company typePrivate
- Founded1932
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Minors Garden Center does
Minor's Garden Center is a family-owned retail and wholesale nursery operator founded in 1932 by Earl Minor in Milwaukee, Wisconsin. The business sells trees, shrubs, evergreens, perennials, annuals, vegetables, mulch, sod, firewood, seasonal decor, and garden supplies to two distinct customer segments: retail/homeowner shoppers visiting the main garden center at 7777 N 76th Street, and commercial landscapers and contractors purchasing through a dedicated wholesale supply division with password-protected contractor pricing.
The company operates an integrated production and retail model, cultivating approximately 155 acres of nursery stock across five owned farms in Mequon and Germantown, Wisconsin — including the Mequon farm (purchased 1976, 70 acres), Jackson Farm on Highway 60 (1989, ~25 acres), Pleasant View Farm (1995, ~30 acres), and Wausaukee Road Nursery (~2023, ~10 acres). The main Milwaukee location includes over 20 acres of on-site retail inventory and 20,000 square feet of outdoor design displays. Vertically integrated production supports supply consistency and the company's specialization in unusual and hard-to-find plant varieties.
Revenue is generated through unit-priced retail sales, wholesale contractor sales, and zip-code-based delivery fees for mulch, plants, and bulk materials. The company employs 1-10 core staff supplemented by seasonal workers and distributes via physical storefront, phone, and an online contractor order form. Pricing is publicly disclosed for retail (2026 price list) and password-protected for commercial accounts. The technology stack is traditional retail with no proprietary AI, software platform, or patents identified; basic web tools include a Plant Finder and Mulch Calculator.
Minors Garden Center firmographics
Firmographics- Name
- Minors Garden Center
- Legal name
- Minor's Garden Center, Inc.
- Website
- https://minorsgardencenter.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Minor's Garden Center is a family-owned Milwaukee nursery operating since 1932 that sells locally grown plants, mulch, firewood, and landscaping supplies to homeowners and commercial contractors across five Wisconsin farms totaling 155 acres.
- Ownership category
- akta.pro rank
Minors Garden Center industry classification
Industry- Product category
- Garden Center and Landscape Supply
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where Minors Garden Center is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Minors Garden Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Plant and Garden Product Sales: Direct sales of trees, shrubs, evergreens, perennials, annuals, vegetables, mulch, sod, and garden supplies to homeowners and individual consumers at the retail location. Products sold at published retail prices with in-store and phone ordering.
- Commercial/Wholesale Nursery Stock Sales: Sales of locally grown nursery stock, grass seed, fertilizers, weed barriers, chemicals, mulch, stone, sand, tools and equipment, and edging to contractors and landscapers through the commercial sales division. Password-protected commercial pricing with contractor account ordering.
- Delivery Services: Delivery fees charged for mulch, compost, plants and other products based on customer zip code. Stacking services available for an additional fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail nursery stock pricing by size/variety |
| Unit Pricing | Pay-as-you-go | Firewood pricing |
| Unit Pricing | Pay-as-you-go | Bulk mulch and compost by cubic yard |
| Unit Pricing | Pay-as-you-go | Sod and related products |
| Unit Pricing | Pay-as-you-go | Commercial/Contractor pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Minors Garden Center product offering
Product offeringCore offering
Minor's Garden Center operates a retail garden center and wholesale landscape supply business in Milwaukee, Wisconsin, selling nursery plants, gardening supplies, mulch, firewood, and bulk landscape materials. The company grows and holds 155 acres of nursery stock across five farms, supplying both individual consumers and commercial landscaping customers.
Product overview
Minors Garden Center operates as a retail and wholesale garden center business with approximately 73 years in operation (since 1932). The company has two main divisions: Retail Garden Center (offering trees, shrubs, evergreens, perennials, annuals, vegetables, seasonal decor, firewood, mulch, and houseplants across 20 acres) and Commercial/Wholesale Supply (serving contractors with locally grown nursery stock, grass seed, fertilizers, weed barriers, chemicals, stone, sand, tools, equipment, edging, and timbers). The company grows approximately 120 acres of nursery stock across 4 farms and offers complementary services including a Plant Finder tool, Mulch Calculator, and seasonal Real Flocked Trees. Gift cards are also available. The business operates 5 farms with 155 acres of nursery stock and employs seasonal workers.
Differentiator
Problem solved
Functional benefit
Brands
- Minor's Wholesale Supply Division: Wholesale supply division serving commercial customers with locally grown nursery stock, grass seed, fertilizers, weed barriers, chemicals, mulch, stone, sand, tools, equipment, edging, and timbers.
Products and services
- Retail Nursery Plants Retail sale of nursery-grown plants (trees, shrubs, perennials) sourced from the company's own 155 acres of nursery stock across five farms, sold to individual gardeners and homeowners in the Milwaukee area.
- Gardening Supplies Retail assortment of gardening tools, soil amendments, and related supplies for home gardeners and hobbyists, sold through the on-site garden center store.
- Mulch Bagged and bulk mulch sold to both retail and commercial customers for landscaping and grounds maintenance use.
- Firewood Seasoned firewood sold to residential consumers for home heating and outdoor use.
- Wholesale Landscape Materials Bulk landscape materials (mulch, soil, stone, and nursery stock) supplied to commercial landscaping contractors and businesses, leveraging the company's 155 acres of on-site growing capacity across five farms.
Quantifiable outcome
- 73 years in business since 1932
- +2 more outcomes
Companies that use Minors Garden Center
Customer profileSegments2 records
Ideal customer profiles2 records
Minors Garden Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Minors Garden Center partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Minors Garden Center competitors and assessment
Company assessmentOthers
- Proven Winners: National branded plant marketer selling proprietary annuals, perennials, and shrubs through independent garden centers. Adjacent participant in the same retail garden center ecosystem; many of Minor's specialty plants likely carry Proven Winners branding.
Broad incumbents
- Lowe's Garden Centers: National big-box home improvement retailer with garden center departments selling nursery plants, mulch, and outdoor supplies. Competes with Minor's in the Milwaukee metro on commodity garden products, though without the specialty plant selection and local grower positioning.
- Monrovia Nursery Company: National premium-branded plant grower supplying independent garden centers and landscape professionals across the U.S. Comparable as a wholesale nursery supplier to the garden center category, with stronger brand and broader geographic reach than Minor's in-house production.
- Home Depot Garden Centers: National big-box home improvement retailer with extensive garden center and nursery stock departments across the U.S. Directly competes with Minor's on commodity nursery plants, mulch, and basic garden supplies at scale-driven price points in the Milwaukee market.
- SiteOne Landscape Supply: National distributor of landscape supplies including nursery stock, mulch, hardscape, and irrigation products serving professional contractors. Comparable to Minor's commercial division as a B2B supplier to landscapers, but with significantly broader product breadth and geographic footprint.
- Bailey Nurseries: Large-scale Midwest wholesale nursery grower with national distribution across the U.S. and Canada. Comparable as a wholesale nursery stock supplier, though significantly larger and serving broader geographies; provides the third-party grower's product category that Minor's in-house production bypasses.
Direct peers
- Johnson's Nursery: Wisconsin-based wholesale and retail nursery operation specializing in locally grown trees, shrubs, and landscape plants. Comparable to Minor's as a Midwest grower-retailer with strong B2B contractor and consumer channels and a focus on regionally adapted plant material.
- Stein's Garden & Home: Regional Midwest independent garden center chain operating multiple retail locations across Wisconsin with both retail and landscaping services. Directly comparable to Minor's as a multi-channel garden retailer serving Wisconsin homeowners and contractors with nursery stock and garden supplies.
- Bluemel's Garden & Landscape Center: Independent Milwaukee-area garden center and landscape supply retailer offering nursery stock, mulch, hardscape, and seasonal products. Directly competes with Minor's for both homeowner and contractor customers within the same metropolitan market.
Regional players
- Hawks Nursery Company: Family-owned retail and wholesale garden center based in southeast Wisconsin. Highly comparable to Minor's in scale, dual retail/wholesale model, and regional focus, though serving adjacent rather than overlapping geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Minors Garden Center social profiles
Digital presenceMinors Garden Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minors Garden Center leadership team
Management profileNumber of profiles
Minors Garden Center subsidiaries and ownership
Company hierarchySubsidiaries1 record
Minors Garden Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minors Garden Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minors Garden Center
What does Minors Garden Center do?
Minor's Garden Center operates a retail garden center and wholesale landscape supply business in Milwaukee, Wisconsin, selling nursery plants, gardening supplies, mulch, firewood, and bulk landscape materials. The company grows and holds 155 acres of nursery stock across five farms, supplying both individual consumers and commercial landscaping customers.
Is Minors Garden Center a public or private company?
Minors Garden Center is a private company. It is classified as family owned and is currently operating.
When was Minors Garden Center founded?
Minors Garden Center was founded in 1932. It employs 1 to 10 people.
Where is Minors Garden Center based?
Minors Garden Center is headquartered in Milwaukee, United States, in the North America region.
How does Minors Garden Center make money?
Three revenue lines are on record. Retail Plant and Garden Product Sales are the primary driver. The others are commercial/Wholesale Nursery Stock Sales and delivery Services.
Who are Minors Garden Center's main competitors?
Proven Winners is listed as an others. Broad incumbents are Lowe's Garden Centers, Monrovia Nursery Company, Home Depot Garden Centers, SiteOne Landscape Supply and Bailey Nurseries. Direct peers are Johnson's Nursery, Stein's Garden & Home and Bluemel's Garden & Landscape Center. Hawks Nursery Company is listed as a regional player.
Does Minors Garden Center have an API?
No public API is recorded for Minors Garden Center.
What industry is Minors Garden Center in?
Minors Garden Center's product category is Garden Center and Landscape Supply. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 444240 and its SIC code is 5200.