Bluemel's

Name

Bluemel's

Legal name

Bluemel's Garden & Landscape Center

Website

https://bluemels.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Landscaping & Garden Center Services

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Tree Planting & Transplanting (HSAIADAE)

Keywords

• Landscaping services
• Lawn care services
• Garden center
• Bulk landscaping materials
• Commercial playground installation

Headquarters

HQ city

Greenfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Landscape Installation Services: Full-service landscape design and installation including patios, retaining walls, outdoor kitchens, fireplaces, planting beds, mulching, seeding, sodding, grading, and drainage services for residential and commercial properties.
2. Lawn Care Services: Routine lawn cutting on 7-10 day schedules, 5-step Weed & Feed program, aeration, and spring/fall cleanup services for residential and commercial properties.
3. Retail Garden Center Products: Sale of plants (annuals, perennials, herbs, rose bushes, bedding plants) grown in-house (Dome-Grown) plus bagged soils, amendments, and garden accessories.
4. Bulk Landscaping Materials: Sale of bulk landscaping materials including soil, mulch, compost, gravel, decorative stone, sand, boulders, and sod. Sold by the yard with over 35 varieties available.
5. Commercial Playground Installation: Installation of commercial play structures including new installations, tear downs, removal, and site preparation for schools, parks, daycares, and corporate environments.
6. Branded Merchandise: Sale of branded merchandise including apparel (t-shirts, hoodies, sweatshirts), hats, mugs, drinkware, and accessories through on-site and online retail.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bluemel's is a full-service garden center and landscape contractor serving residential and commercial customers in Southeast Wisconsin. It sells in-house grown plants and bulk landscaping materials through its retail store, designs and installs landscape projects (patios, retaining walls, outdoor kitchens, planting beds, drainage), provides recurring lawn maintenance, and installs commercial playground structures for schools, parks, daycares, and corporate campuses.

Product overview

Bluemel's Garden & Landscape Center is a multi-faceted landscaping and garden center business founded in the early 1950s, operating from Greenfield, WI. The company offers a comprehensive portfolio spanning five core areas: (1) a retail Garden Center with home-grown plants and greenhouses; (2) full-service Landscape Services including design, installation of patios, retaining walls, outdoor kitchens, and fireplaces; (3) Lawn Care Services with a 5-step Weed & Feed Program and aeration; (4) a Bulk Materials Department with over 35 varieties of landscaping materials; and (5) a Commercial Playgrounds Division with over 1,000 installations statewide. The company also operates a branded merchandise store (apparel and drinkware) and the Blüm Coffee Garden as a separate coffee shop. Key differentiators include over 60 years of experience, licensed and insured contractors, free estimates, OSHA-compliant dustless technology on paver installations, and a 2-year warranty on brickwork installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design & Installation Services Full-service landscape design and installation including 2D/3D design renderings, paver patios, walkways, retaining walls, outdoor kitchens, outdoor fireplaces, planting beds, mulching, edging, seeding, sodding, grading, and drainage solutions for residential and commercial properties in Southeast Wisconsin.
• Lawn Care Services Professional lawn maintenance services including routine cutting on 7-10 day schedules, a 5-step Weed & Feed program, aeration, and spring/fall cleanup for residential and commercial properties.
• Garden Center (Retail Plants & Greenhouse) Retail garden center featuring home-grown annuals, perennials, herbs, rose bushes, and bedding plants, plus bagged soils, amendments, and garden accessories, with greenhouses open seven days a week at the Greenfield, WI location.
• Bulk Landscaping Materials Bulk landscaping materials including soil, compost, mulch (natural and colored), gravel, decorative stones (25+ varieties), sand, boulders, and sod, sold by the yard with delivery service and a contractor loyalty program.
• Commercial Playground Installation Commercial playground structure installation including new installations, teardowns, removal, site preparation, and relocation for schools, parks, daycares, sport complexes, and corporate campuses, overseen by a Certified Playground Safety Inspector.
• Blüm Coffee Garden (On-site Coffee Shop) On-site coffee shop branded as Blüm Coffee Garden, operating as a separate sub-brand visitable through blumcoffeegarden.com with a rewards signup program.
• Bluemel's Branded Merchandise Bluemel's branded apparel and drinkware including hats ($20-$30), t-shirts ($22-$32), sweatshirts/hoodies ($35-$50), mugs ($7-$18), tumblers ($20), drinkware ($7-$29), and cork coasters ($8), sold through the online store and on-site.

Quantifiable outcome

• Landscaping can increase a home's value by 15-20%

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UnilockcoreStrategic or Co-development PartnerBluemel's is an Unilock Authorized Contractor, specializing in installing Unilock pavers. They also install other top brands like Rochester and Belgard. This partnership provides access to high-quality hardscape materials and authorized contractor status.
• MEAK Playground SurfacingcoreStrategic or Co-development PartnerSister company providing poured-in-place (PIP) rubber surfacing services for playgrounds. Bluemel's refers customers needing playground surfacing to MEAK and the two companies work together on playground projects requiring both structures and surfacing.
• Local and State GrowersminorStrategic or Co-development PartnerPartnerships with local and state growers supplement Bluemel's in-house plant production, giving access to a wider variety of plant materials and confidence in plant quality.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• English Gardens: Family-owned multi-store garden center chain in metro Detroit with attached landscape services and a similar emphasis on in-store events and community programming.
• The Bruce Company: Madison, WI-based full-service landscape design, installation, and grounds maintenance company with an integrated garden center; the closest geographic and service-mix peer to Bluemel's in Wisconsin.
• Lurvey's Garden Center: Des Plaines, IL garden center offering retail plants plus landscape design and installation services; comparable Midwest regional garden center plus landscape services business model.
• Calloway's Nursery: Multi-location Texas garden center and landscape services chain; comparable regional retail-plus-landscape model with strong in-house plant offering and events programming.
• Bachman's Floral, Gift & Garden: Minneapolis-based family-owned garden center, floral, and landscape services business; comparable Midwest multi-generational garden center with integrated landscape design and installation.

Broad incumbents

• BrightView Holdings: National commercial landscape services and snow removal provider; competes with Bluemel's on the commercial/maintenance side and signals the scaled end of the landscape services market.
• SiteOne Landscape Supply: Largest U.S. distributor of landscape supplies, irrigation, and nursery goods; overlaps with Bluemel's bulk materials, nursery stock, and contractor supply business at much larger scale.
• TruGreen: Largest U.S. residential and commercial lawn care service franchise; direct overlap with Bluemel's 5-step Weed & Feed lawn care program on the residential side.

Regional players

• Hansen's Tree & Landscape Services: Midwest tree care and landscape services firm with adjacent lawn and landscape offerings; comparable regional service-business profile to Bluemel's landscape installation division.

Others

• GameTime: Major U.S. commercial playground equipment manufacturer supplying schools, parks, and municipalities; relevant adjacent ecosystem player to Bluemel's 1,000+ commercial playground installation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLeuDhllfDL-q147ZhSxYpYhNEy5TNkLSQ
• Facebookfacebook.com/BluemelsGC
• Instagraminstagram.com/bluemelsgc
• Xx.com/bluemelsgc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluemel's