Hotshots Bar And Grill

What Hotshots Bar And Grill does

Hotshots Bar And Grill, operating under the name Hotshots Sports Bar & Grill, is a privately held multi-unit restaurant and bar operator founded in 1990 and headquartered in Wentzville, Missouri. The company runs 15 or more locations across five states (Missouri, Illinois, Ohio, North Carolina, and Arkansas), with an employee base of 501 to 1,000. Its core offering is a sports-watching venue model centered on food, beer, spirits, and game-day programming, augmented by fan-club affiliations and loyalty to specific professional and collegiate teams.

The business generates revenue through on-premise food and beverage sales at each location, supplemented by alcohol-led promotional events co-marketed with major beverage suppliers (Coca-Cola, Corona, Stella Artois, Tito's Handmade Vodka). A Circa Sports partnership (December 2025) extends the offering into sports betting-related experiences. The company also participates in community and charitable initiatives such as Operation Food Search, which doubles as brand-building and customer engagement activity.

The business model is asset-heavy physical retail with no disclosed recurring/software revenue lines. Growth is driven by new unit openings (e.g., the Lindbergh location), geographic expansion in adjacent states, and active franchise development. Leadership is anchored by CEO Matt Volmert. The company's marketing posture is built on long-tenure brand recognition (USA TODAY 10Best nomination in 2026) and locally embedded sponsorships, rather than on technology differentiation.

Name

Hotshots Bar And Grill

Legal name

Hotshots Sports Bar & Grill

Website

https://hotshotsnet.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hotshots Bar And Grill is a privately held multi-unit sports bar chain founded in 1990, headquartered in Wentzville, Missouri, operating 15+ locations across five Midwestern and Southern states. It serves retail consumers with food, beer, spirits, and sports-viewing experiences, supported by franchise development and beverage brand partnerships.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (7225), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Sports Bars (CRANACAC), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Casual dining restaurant
• Sports bar chain
• Bar and grill
• Franchise restaurant
• Food and beverage service

Headquarters

HQ city

St. Charles

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue stream from food menu items (wings, burgers, pizza, tacos, appetizers) and alcoholic beverages (draft beer, bottles, cocktails). Dine-in, takeout, and delivery options available. Revenue generated from daily operations across all locations.
2. Event Hosting and Catering: Revenue from hosting private parties, fantasy football drafts, corporate events, and catering services. Booking forms available for party reservations.
3. Franchise Fees: Active franchising program with franchise inquiry process, generating upfront and ongoing royalty revenue from franchise locations.
4. Merchandise and Gift Cards: Online store selling Hotshots apparel including T-shirts and Flexfit hats. Gift card sales for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Hotshots Sports Bar & Grill operates a multi-location casual dining and sports bar chain, selling wings, burgers, pizza, tacos, and other bar food alongside draft beer, cocktails, and bar service. Each location features 25–40+ large HDTVs with comprehensive sports programming (NFL RedZone, MLB Extra Innings, NHL Center Ice, NBA League Pass, MLS Season Pass, SEC/Big 10 Networks, Golf Channel), plus interactive games such as pool, darts, foosball, Golden Tee, and weekly leagues. The chain complements dine-in service with pickup, third-party delivery, catering, gift cards, branded merchandise, and franchise expansion.

Product overview

Hotshots Sports Bar & Grill is a sports bar and grill restaurant chain operating multiple locations across Missouri, Illinois, North Carolina, Arkansas, and Ohio. The offering is a unified sports bar concept combining a full-service restaurant with bar, entertainment amenities, and loyalty programs. Core products include the main food and beverage service (wings, burgers, pizza, bar food), enhanced by the MVP Club loyalty rewards program. The business also offers tangential services including catering, party booking, gift cards, online merchandise, and franchise opportunities. Entertainment offerings include pool, darts, foosball, trivia nights, poker leagues, dart leagues, and sports viewing parties for various teams including NFL (Chiefs, Eagles, Packers, Broncos, Bears), college football (Mizzou, Illini), MLB Cardinals, MLS CITY SC, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotshots MVP Club Loyalty Program Free-to-join loyalty rewards program for customers, where members earn 1 point for every dollar spent at Hotshots and receive a $5 MVP Reward for every 100 points accumulated.
• Hotshots Grand Slam Food Challenge Standalone food challenge where customers pay $50 to attempt consuming a Large Ultimate Meat pizza, Woody Burger with fries, 6-pack of Hotshots Tacos, and an order of Boneless Wings within 30 minutes; completing in time earns the meal free plus social media recognition.
• Hotshots Catering Catering service for private events and parties, offering bulk menu options including the Party & Carry Out menu for groups.
• Hotshots Gift Cards Gift cards available for purchase for any occasion, valid across all Hotshots locations.
• Hotshots Online Store E-commerce store selling Hotshots-branded merchandise including T-shirts and Flexfit hats.
• Hotshots Franchise Program Active franchising program allowing individuals to own and operate Hotshots Sports Bar & Grill locations, with franchise inquiry process, brand guidelines, and operational support.
• Hotshots Party & Events Booking Private party and event hosting service for various occasions including fantasy football drafts, birthday parties, and corporate events.

Quantifiable outcome

• Charity Golf Tournament has raised $800,000+ over 35+ years for Wonderland Camp
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Stella ArtoisminorGTM or Marketing Partner · 12 August 2026Stella Shuffle activation event at Hotshots locations August 12-20, 2026. Guests can play shuffleboard-style game for chance to qualify for grand prize trip to Belgium with Stella. $5 Stella pints during activation events.
• Tito's Handmade VodkaminorGTM or Marketing Partner · 1 August 2026August 2026 partnership where Hotshots donated $1 to Wonderland Camp for every Tito's cocktail served, up to $2,000 per store. Featured drink: Tito's & Lemonade available in Pineapple, Strawberry, Passion Fruit, Blackberry, or Black Cherry flavors.
• CoronaminorGTM or Marketing Partner · 11 April 2026Corona sponsors Hotshots Mini Golf Classic traveling summer event series at select locations (Fenton, Lindbergh, Arnold, St. Charles, Wentzville, Webster Groves). $20 team entry benefits Wonderland Camp. Corona buckets available for $20 during events with Corona promo team appearances at select stops.
• Circa SportscoreStrategic or Co-development Partner · 1 December 2025Circa Sports is a premier sports betting brand. Hotshots is the home for in-person Circa Sports signups in Missouri. Customers signing up at Hotshots locations and placing first $20 wager receive FREE MVP Burger + Waffle Fries. Each location has unique promo codes (Fenton: hsfenton, Bridgeton: hsbridgeton, etc.). Partnership includes Circa rep appearances during big games, giveaways, and exclusive in-bar specials.
• Coca-ColacoreGTM or Marketing Partner · 4 November 2025Coca-Cola partnered with Lee's Famous Recipe Chicken and Hotshots Sports Bar & Grill to support Operation Food Search through a 'Countdown to Thanksgiving' food collection effort helping local families in need. This represents a consumer goods brand partnership for community charitable initiatives.
• Wonderland CampcoreGTM or Marketing PartnerWonderland Camp provides a fun, educational camp experience at the Lake of the Ozarks for individuals with physical and developmental disabilities. Hotshots has proudly supported Wonderland Camp for over 35 years through annual Hotshots Charity Golf Tournament raising more than $800,000, Hot 64 promotion raising $24,612 in recent year, and Tito's Handmade Vodka fundraiser donating $1 per cocktail up to $2,000 per location.
• Folds of HonorcoreGTM or Marketing PartnerFolds of Honor provides educational scholarships to spouses and children of fallen and disabled U.S. military service members and first responders. Hotshots raised over $12,000 through Hot 64 promotion and hosted a Folds of Honor Scholarship Fundraiser (July 6 - August 3) with $5,000 fundraising goal to fund 1-2 scholarships.
• Friends of Kids With CancerminorGTM or Marketing PartnerAnnual toy drive partnership during holiday season. Hotshots locations collected truckloads of toys and over $1,000 in donations to support families throughout the St. Louis region.
• H.E.R.O.E.S. CareminorGTM or Marketing PartnerH.E.R.O.E.S. Care provides comprehensive support to military members and their families before, during, and after deployment. Hotshots raised over $11,600 through Hot 64 promotion and staff/customers assembled and shipped care packages to deployed service members.
• St. Louis CITY SCcoreGTM or Marketing PartnerSt. Louis CITY SC is the local MLS team. Hotshots is a proud CITY On Tap Partner location, watching every minute of the 2026 MLS season with full match sound, Michelob ULTRA and rotating beer features, exclusive CITY Shot - 2026 Edition, and game-time food specials.
• St. Louis Packer BackerscoreGTM or Marketing PartnerSt. Louis Packer Backers is one of the country's premier Packers fan clubs with dedicated headquarters at Hotshots Webster Groves. Membership includes buffet during games, annual food/toy drives, end-of-season member buffet and prize raffle, exclusive giveaways. Hotshots provides Packer Backer menu with exclusive items (Curly's 1919 Nachos, Wisconsin Beer Cheese & Chips, Packer Backer Burger).
• Team Rizz / The Rizzuto Show (105.7 The Point)coreGTM or Marketing PartnerTeam Rizz is the dedicated fan group of The Rizzuto Show on 105.7 The Point radio station. Hotshots is the Official Home of Team Rizz with exclusive events, contests, member-of-the-day selections receiving limited-edition jersey, on-air mentions, welcome package with free pizza, and access to special events at Hotshots locations.
• DeepStacks Poker LeagueminorGTM or Marketing PartnerDeepStacks Poker League hosts poker nights at Hotshots locations (Arnold MO Mondays/Wednesdays/Thursdays 7PM, O'Fallon IL Tuesdays 7PM, Edwardsville IL Thursdays 7PM, Webster Groves MO Wednesdays 6PM) with weekly prizes and qualification for bigger rewards through the league.
• Lee's Famous Recipe ChickenminorGTM or Marketing PartnerLee's Famous Recipe Chicken joined Hotshots in partnering with Coca-Cola for Operation Food Search 'Countdown to Thanksgiving' food collection effort.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Twin Peaks: Lodge-themed sports bar and grill with a heavy HDTV focus, late-night hours, and similar regional expansion strategy targeting sports-fan demographics.
• Walk-On's Sports Bistreaux: Sports-themed casual dining chain with extensive TV coverage, game-day specials, and a growing franchise program — directly comparable concept and growth model.
• Hooters: Casual bar-and-grill chain combining full bar service, wings, and sports viewing — comparable in core offering (wings, beer, sports) even if differentiated by theme.
• Beef 'O' Brady's: Family-friendly sports pub chain with comparable mix of dine-in, HDTVs, loyalty programs, and a multi-state franchise model — directly comparable mid-market sports bar peer.
• Buffalo Wild Wings: National sports-bar chain focused on wings, beer, and wall-to-wall TVs across a large multi-state footprint. Closest direct peer given category, customer, and operating model alignment.

Broad incumbents

• Chili's Grill & Bar: National casual-dining chain offering bar service, HDTVs, and wing/promo programs — broad incumbent in adjacent casual bar-and-grill category rather than pure sports-bar niche.
• BJ's Restaurant Brewhouse: Large casual-dining chain with deep sports programming, large-format HDTVs, and broad beer selection — competes for game-day occasions but as part of a wider full-service portfolio.

Emerging players

• Dave & Buster's: Eatertainment concept pairing full bar/restaurant with arcade gaming — overlapping with Hotshots' gaming machines, pool, darts, and foosball layer while operating at a larger venue scale.
• Topgolf: Eatertainment venue combining interactive golf games with full bar/restaurant service — comparable in that it layers gaming (driving range) on top of a sports bar F&B experience for group/casual occasions.
• Wingstop: Wings-focused chain with growing dine-in and sports-adjacent positioning; competes for wing occasions but operates primarily as a limited-service/takeout brand rather than full sports-bar destination.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hotshots_bar
• YouTubeyoutube.com/channel/UCUShKOcND8okme42py2M0yA
• Facebookfacebook.com/HotShotsMain
• LinkedInlinkedin.com/company/hotshots-sports-bar-and-grill
• Instagraminstagram.com/hotshots_bar
• TikToktiktok.com/@hotshots_bar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotshots Bar And Grill