Innovative Custom Homes, Inc.

What Innovative Custom Homes, Inc. does

Innovative Custom Homes, Inc. is a family-owned residential construction and remodeling contractor headquartered in Maple Grove, Minnesota, serving the Twin Cities metro area. Founded in 2005 by Jeremy Jordet and Lisa Marie Jordet, the company designs and builds custom homes and provides residential remodeling services including kitchen remodels, bathroom remodels, room additions, deck and porch construction, lower-level finishing, water damage restoration, main floor remodels, home flip services, and small maintenance items. The firm operates from a single headquarters location and dispatches founder-led crews to homeowner projects across at least 15 communities in the greater Minneapolis area.

The company's value proposition centers on direct, hands-on owner involvement in every project, with Jeremy Jordet on site throughout construction and Lisa Marie Jordet coordinating design, estimating, and material selection through Preferred Vendor showrooms. Technology is essentially absent: there is no proprietary platform, no internal software, no API, no integrations, and no AI/ML capability; the company relies on a standard small-business website and direct phone/email contact. Pricing is custom-quoted per project based on scope, materials, and labor, with no public price list.

The business model is project-based, one-time-fee residential services with revenue generated per completed remodel or new build. Go-to-market is overwhelmingly referral-driven, with the company reporting that 90% of business comes from client referrals and repeat customers, supplemented by a website with project galleries and BBB Accredited Business status. The customer base consists of individual residential homeowners (SMB / consumer segment), with no enterprise accounts, no repeat-contract commercial clients, and no intermediary channel partners. The firm has 1-10 employees, has never raised external funding, and remains fully owned and operated by the founding couple.

Name

Innovative Custom Homes, Inc.

Legal name

Innovative Custom Homes, Inc.

Website

https://innovativecustomhomesinc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovative Custom Homes, Inc. is a family-owned residential remodeling and custom home builder founded in 2005, serving individual homeowners across the Twin Cities metro area with kitchen, bathroom, addition, and deck projects delivered through a referral-driven, owner-led service model.

Ownership category

akta.pro rank

Product category

Residential Construction & Remodeling

NAICS

Residential Remodelers (236118), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Home Office / Studio Additions (HSAPADAI)

Keywords

• Custom home building
• Home remodeling services
• Kitchen renovation
• Bathroom remodeling
• Residential construction

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Home Remodeling Services: The company generates revenue through one-time project-based fees for home remodeling services including kitchen remodels, bathroom remodels, room additions, deck/porch construction, lower level finishing, and whole-home makeovers. Pricing is custom-quoted per project based on scope, materials, and labor requirements. Services range from simple updates and maintenance items to extensive remodeling projects and new home construction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Innovative Custom Homes is a family-owned residential construction and remodeling contractor that designs and builds custom homes and provides full-service home remodeling. The company serves residential homeowners in the Twin Cities metro area of Minnesota with services including kitchen and bathroom remodels, room additions, deck and porch construction, lower level finishing, water damage restoration, and home flip renovations.

Product overview

Innovative Custom Homes, Inc. is a family-owned residential construction and remodeling company offering a comprehensive suite of home services. The company operates as a single-service business model rather than a platform-plus-modules architecture, providing new home construction and full-service remodeling including kitchen, bathroom, additions, decks, basements, water damage restoration, and home flip services. Led by Jeremy and Lisa Marie Jordet, the company leverages 20+ years of building industry experience to serve the Twin Cities metro area, with 90% of business coming from client referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Construction
• Kitchen Remodeling
• Bathroom Remodeling
• Addition Services
• Deck and Porch Construction
• Lower Level/Basement Finishing
• Water Damage Restoration and Remodeling
• Main Floor Remodeling
• Home Flip Services
• Maintenance and Small Updates

Quantifiable outcome

• 90% of business comes from referrals, indicating exceptional customer satisfaction and loyalty
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Toll Brothers: National luxury homebuilder offering new construction in move-up and luxury price segments. Comparable in its ability to deliver homes valued $900K+ but operates at a fundamentally different scale and as a publicly listed broad incumbent.
• PulteGroup: One of the largest US homebuilders with a presence in the Twin Cities. Provides a structural benchmark for the new-construction side of Innovative Custom Homes' offering, though at dramatically greater scale and as a public company.
• D.R. Horton: Largest US homebuilder with active operations in Minnesota. Not a direct remodeler, but a relevant incumbent reference for the Twin Cities residential construction market and entry-level price segment.

Emerging players

• Handyman Connection: National franchise providing home repair, maintenance, and small remodeling services. Overlaps with Innovative Custom Homes' maintenance and small-updates service line, competing for the lower end of the project-size spectrum.

Direct peers

• DreamMaker Bath & Kitchen: National franchise focused on kitchen and bathroom remodeling. Overlaps with Innovative Custom Homes' core kitchen/bath services and similar homeowner customer base, though delivers through a franchise model rather than founder-led.
• Lindus Construction: Midwest residential remodeling and exterior replacement contractor serving the Twin Cities and western Wisconsin. Comparable service catalog (remodels, additions, decks) and similar SMB/residential customer profile.
• Castle Building & Remodeling: Minneapolis-area design-build firm specializing in home additions, kitchen and bath remodels, and whole-home renovations. Comparable to Innovative Custom Homes in scope, customer base (Twin Cities homeowners), and custom-build positioning.
• Five Star Bath Solutions: Specialized bathroom remodel franchise competing for the same residential bath-remodel segment. Represents the scaled, marketing-driven alternative to a small local remodeler.
• Re-Bath: National bathroom remodeling franchise with strong marketing presence. Competes for the same residential bathroom-remodel dollars and stands as a scaled alternative to the founder-led local operator.

Regional players

• CRD Design Build: Seattle-area design-build remodeling firm. Highly comparable service model (owner-led, design-build, whole-home remodels) but operates in a different regional market, providing a useful comparison for business-model rather than direct competition.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innovative-custom-homes-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Custom Homes, Inc.