MADE IN COTE D'AZUR

What MADE IN COTE D'AZUR does

Made In Côte d'Azur (operating as MICA) is a privately held French event management agency registered as a SARL in Cannes, with operational and production offices in Mouans-Sartoux. The company designs, organizes, and coordinates tailor-made corporate events on the French Riviera, spanning seminars, congresses, conventions, team-building activities, incentives, themed evenings, galas, product launches, and afterworks. Service delivery is structured around three pillars — Réceptif PACA (welcome, transfers, hostessing, and destination management across Provence-Alpes-Côte d'Azur), Team Building (adventure games, water sports, incentives, and indoor workshops), and Night Events (themed evenings, professional artists, and animations) — supplemented by in-house technical production (sound, lighting, scenography) and catering coordination.

The business model is B2B professional services: revenue is project-based, generated through per-event fees for bespoke engagements, with no publicly disclosed pricing and all quotes handled via a consultative sales process initiated through the company's website contact form. The customer base is concentrated in large enterprise clients — including Thales, SNCF, TotalEnergies, Crédit Agricole, Johnson & Johnson, Coca-Cola, Vinci, EDF, Amadeus, KPMG, Bayer, Canal+, La Poste, and Allianz Riviera — sourced primarily through direct sales and supported by a multilingual (French, English, German, Spanish) digital presence across LinkedIn, Instagram, Facebook, YouTube, and Calameo brochures. The agency holds ISO 20121 certification validated in January 2024, positioning sustainability as a differentiating credential. Technology is non-proprietary and limited to standard project management and event production tooling; no AI/ML capabilities or platform integrations are disclosed. The firm operates with a 9-person named team under family leadership, with no external institutional investors and minimal share capital (€15,300), indicating a bootstrapped, relationship-driven operating model.

Name

MADE IN COTE D'AZUR

Legal name

SARL MADE IN COTE D'AZUR

Website

https://madeincotedazur.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Made In Côte d'Azur is a Cannes-based B2B event management agency that designs and delivers bespoke corporate events — including seminars, team-building, incentives, and themed evenings — for large enterprise clients across the French Riviera and broader France.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industries

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)

Keywords

• Corporate event management
• Team building services
• Incentive travel
• Destination management
• Event production services

Headquarters

HQ city

Cannes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Management Services: Full-service event agency generating revenue through design, organization, and coordination of bespoke corporate events. Revenue is primarily project-based, driven by per-event fees for seminars, congresses, team building, conventions, prestige evenings, and product launches. Services include venue sourcing, catering, transfers, hostessing, technical production, and entertainment.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Made In Côte d'Azur designs, organizes, and coordinates tailor-made corporate events on the French Riviera and PACA region. Its offering spans three pillars — Réceptif PACA (welcome, transfers, accommodation, hostessing, and destination management), Team Building & Incentives (adventure games, water sports, rallies, indoor creative workshops), and Night Events (themed evenings, artists, animations) — delivered as turnkey solutions including venue sourcing, catering, technical production (sound, lighting, scenography), and entertainment.

Product overview

Made In Côte d'Azur is an event management agency offering three core service pillars: (1) Réceptif PACA for welcome, transfer, and logistical services across the Provence-Alpes-Côte d'Azur region; (2) Team Building with adventure games, water activities, incentives, and indoor activities; and (3) Night Events featuring themed evenings, professional artists, and entertainment animations. The agency provides end-to-end event coordination including event planning (galas, seminars, congresses, product launches), technical production (sound, lighting, scenography), catering services, and destination management. Activities span outdoor adventures, water sports, cultural experiences, musical entertainment, and themed party nights, all customizable for corporate clients seeking team cohesion and memorable experiences on the French Riviera.

Differentiator

Problem solved

Functional benefit

Products and services

• Réceptif PACA Welcome and destination management services for corporate groups visiting the Provence-Alpes-Côte d'Azur region, including accommodation, transfers, coordinators, hostesses, transportation (van, bus, cars, limousine, helicopter, boat), and guiding services.
• Team Building Team building activities including adventure games, cohesion exercises, water sports, incentives, and indoor activities designed to strengthen teamwork and employee engagement for corporate groups.
• Night Events Evening entertainment services including themed evenings, professional artists, and entertainment animations for corporate galas, parties, and prestige events.
• Évènementiel (Corporate Events) Full organization of corporate events including galas, product launches, cocktail parties, congresses, conventions, seminars, and afterworks, with full catering and technical support.
• Restauration (Catering) Catering services for corporate events including restaurants, caterers (traiteurs), picnic and barbecue, and food trucks.
• Technique (Technical Production) Technical event support including general production management, sound and lighting design, scenography and sets, and signage for corporate events.
• Nos Destinations Destination management covering Alpes-Maritimes, Var, Bouches-du-Rhône, Vaucluse, Drôme Provençale, Corsica, and other locations for corporate groups.

Quantifiable outcome

• ISO 20121 certification validated in January 2024 — the CSR standard specifically designed for the events industry.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Harpèges AssociationminorOthersMade In Côte d'Azur has partnered with the Harpèges association to support social and solidarity actions in favor of women and children who are victims of domestic violence. The agency contributes donations annually as part of its community engagement and CSR commitments.
• Local Beekeeper (Sponsorship)minorOthersThrough a hive sponsorship program with a local beekeeper, Made In Côte d'Azur contributes to the balance of the local ecosystem and environmental protection on the Côte d'Azur territory. This aligns with the agency's broader sustainability and CSR strategy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Comexposium: Leading French trade show and corporate event organizer managing major B2B exhibitions, congresses, and conventions. Compares on organizing large-scale B2B events for enterprise clients in France, with similar institutional client relationships.
• GL Events: Major French event services group (publicly listed) providing venue management, trade shows, congresses, and corporate event services globally. Compares on operating corporate events in France at scale, though GL Events is far larger and vertically integrated into venue ownership.
• BCD Meetings & Events: Global corporate meetings and events management agency serving multinational enterprises. Compares on managing end-to-end corporate events including incentives, conferences, and conventions for large enterprise clients.
• MCI Group: Global meetings, incentives, conferences, and events (MICE) agency headquartered in Geneva with strong French presence. Compares on delivering corporate meetings, incentive programs, and association events for enterprise clients across Europe.
• Auditoire: French corporate event agency specializing in high-end bespoke events for enterprises. Compares on serving large French and international corporate clients with tailored event design, product launches, and gala dinners.
• Hopscotch Group: French communications and event agency offering corporate event design and management for major brands. Compares on serving enterprise clients with bespoke corporate events in France, including product launches, gala dinners, and team-building.

Broad incumbents

• Publicis Live: Global event and experiential agency within Publicis Groupe delivering large corporate events, brand experiences, and conferences. Compares on enterprise event services but operates at much larger scale and with a broader service portfolio.
• Havas Events: Global event and experiential marketing agency within the Havas network offering corporate event management worldwide. Compares on enterprise event services but at vastly larger scale and with a much broader geographic footprint.
• Reed Exhibitions: Global exhibition and event organizer operating trade shows, conferences, and corporate events worldwide. Compares on organizing large-scale B2B exhibitions and congresses, though its focus is broader than Made In Côte d'Azur's bespoke corporate offerings.

Others

• Cvent: Leading event management software platform with corporate event sourcing and management services. Compares adjacently as a technology-enabled event services provider serving corporate event planners, though primarily a SaaS platform versus Made In Côte d'Azur's services-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/madeincotedazur
• Facebookfacebook.com/madeincotedazur
• LinkedInlinkedin.com/company/made-in-cote-d'azur
• Instagraminstagram.com/mica_madeincotedazur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADE IN COTE D'AZUR