What Ideco, Inc. does

Ideco, Inc. (doing business as IDECO) is a family-owned, second-generation specialty services company headquartered in Orange, California, founded in 1989 by David Arnheiter and now led by President Adam Arnheiter. The company services fueling stations and convenience-store fuel operations across Southern California, from Merced to San Diego, providing preventive maintenance, repair, construction, environmental compliance testing, and fuel-quality filtration. Its technical positioning rests on Authorized Service Organization / Authorized Service Center certifications across the four OEMs that dominate U.S. forecourt equipment — Wayne (ASO), Gilbarco (ASC), Verifone (VASC), and Veeder Root (ASC) — which authorize it to perform warranty, regulatory, and chip/EMV payment-integration work on pumps, point-of-sale terminals, and underground storage tank monitoring systems.

The business model is field-service-based: revenue is generated through service tickets, recurring compliance and inspection contracts, EMV and mobile-pay upgrade projects, and consumables such as 1-micron fuel filtration media. IDECO fields a roster of 30+ certified technicians and has begun layering digital infrastructure on top of its operations through the IDECO Online Portal, which gives customers access to service documentation, inspection records, and account management. Customers are dispersed retail fuel operators — no anchor or enterprise customer is disclosed — and the company carries no external funding, operating as a private family business with a 35+ year operating history. The combination of multi-OEM certification, environmental compliance standing under California regulation, and broad Southern California coverage constitutes the core of its competitive position.

Name

Ideco, Inc.

Legal name

Ideco, Inc.

Website

https://idecoinc.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

IDECO is a family-owned, second-generation specialty service provider maintaining, repairing, and certifying gas stations across Southern California since 1989, certified across Wayne, Gilbarco, Verifone, and Veeder Root equipment.

Ownership category

akta.pro rank

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Gas Station Maintenance & Repair Services: On-demand repair and maintenance services for fueling station equipment including dispensers, POS systems, and environmental compliance testing. Revenue generated through service calls, repairs, installations, and testing services.
2. Environmental Testing Services: Compliance testing services including Stage 2 Vapor Recovery Testing, annual monitor certifications, SB989 Secondary Containment, overfill prevention inspections, and ATG tank testing. Recurring revenue from required periodic testing.
3. Fuel Filtration Services: Fuel cleaning and remediation services for diesel, ethanol, and jet fuel. Removes water, oil, and microbial contamination to restore fuel quality. Services include annual cleaning for backup generators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ideco provides on-site maintenance, repair, construction, environmental compliance testing, and fuel filtration services for gas stations and fueling facilities in Southern California. Services are delivered by 30+ certified technicians covering Wayne and Gilbarco fuel dispensers, Gilbarco Passport and Verifone POS systems, Veeder Root automatic tank gauging, Stage 2 Vapor Recovery and SB989 testing, fuel filtration to 1 micron, scheduled inspections, and gas station construction work including underground pipe, sump, and drop tube repairs.

Product overview

IDECO Inc. is a full-service gas station maintenance and testing company founded in 1989, serving Southern California from Merced to San Diego. The company provides an integrated portfolio of services including equipment repairs and installations for major fuel dispenser brands (Wayne, Gilbarco) and POS systems (Verifone, Gilbarco Passport), environmental testing (Stage 2 Vapor Recovery, tank testing), comprehensive inspections (monthly, quarterly, annual), fuel filtration services, and gas station construction. Services are accessible through the company's online portal for test results and inspection data management.

Differentiator

Problem solved

Functional benefit

Products and services

• Wayne Dispenser Service Certified Wayne Authorized Service Organization (ASO) offering for gas station operators using Wayne dispensers, including warranty repairs, software upgrades, IOTV and DX Promote/Monitor installation and repair, EMV enablement, mobile pay platform programming, and Wayne Tap contactless pay installation and repair.
• Gilbarco Dispenser Service Certified Gilbarco Authorized Sales Company (ASC) service for gas stations using Gilbarco dispensers, including warranty repairs, installation across all dispenser models, Applause Media installation and repair, EMV upgrades, mobile pay programming, and contactless pay installation and repair.
• Gilbarco Passport POS Service Certified Gilbarco ASC service for Gilbarco Passport point-of-sale systems, including software upgrades, complete system installations and conversions, carwash payment integration, sign pricing integration, employee training, pinpad and scanner replacement and repair, and Insite 360 programming and enablement.
• Verifone Service Certified Verifone Authorized Service Company (VASC) service for Verifone POS and petroleum site controller systems, including warranty repairs, software upgrades, complete system installations and conversions, carwash payment integration, sign pricing integration, employee training, and pinpad and scanner replacement and repair.
• Veeder Root Service Certified Veeder Root Authorized Service Company (ASC) service for automatic tank gauging systems, including warranty repairs, sensor repair and replacement, POS and remote monitoring integration, ISD alarm troubleshooting, and annual monitor certifications.
• Gas Station Construction Construction services for gas station infrastructure, including new dispenser installation, Cat5 communications wiring, SB989 and sump repairs, underground pipe repairs and replacements, sump lid repairs and replacements, drop tube replacements and testing, and waste oil tank removal.
• Fuel Filtration Fuel filtration service that filters diesel, ethanol, and jet fuel down to 1 micron, exceeding ISO cleanliness levels of 18/16/13, removes all water and oil using coalescer technology without wasting fuel, eliminates microbial contamination, and restores stagnated fuel. Includes annual cleaning service for backup generators.
• Environmental Testing California environmental compliance testing service for gas stations, including Stage 2 Vapor Recovery Testing, annual monitor certifications, SB989 Secondary Containment testing, overfill prevention inspections, and ATG single wall tank testing.
• Inspections Comprehensive scheduled inspection service for gas stations, including monthly designated operator inspections, Healy quarterly inspections, annual periodic inspections, overfill prevention inspections, and in-class compliance training.

Quantifiable outcome

• Filter Diesel, Ethanol Fuel and Jet fuel down to 1 micron, meeting ISO cleanliness levels of 18/16/13 with water content of less than 0.05%
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Wayne (Dover Fueling Solutions)coreTechnology or IntegrationIDECO is a certified Wayne ASO (Authorized Service Organization). Services include facilitating warranty repairs, installing and repairing IOTV, DX Promote, DX Monitor, upgrading software and enabling EMV, programming mobile pay platforms, and installing/repairing Wayne Tap contactless pay.
• GilbarcocoreTechnology or IntegrationIDECO is a certified Gilbarco ASC (Authorized Sales Company). Services include repairs and installations for all dispenser models, Applause Media, contactless pay, Gilbarco Passport POS systems, Insite 360 integration, and carwash payment integration.
• VerifonecoreTechnology or IntegrationIDECO is a certified Verifone VASC (Verifone Authorized Service Company). Provides repairs and service for Verifone Commander Site Controller and related petroleum site equipment.
• Veeder RootcoreTechnology or IntegrationIDECO is a certified Veeder Root ASC (Authorized Service Company). Services include repairing/replacing sensors, integrating with POS and remote monitoring, troubleshooting ISD alarms, and annual monitor certifications for TLS-350 automatic tank gauging systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Veeder Root: Veeder Root manufactures the TLS-350 automatic tank gauging systems that IDECO services under its ASC certification. As the ATG OEM, it provides the technology backbone for much of IDECO's recurring testing and compliance revenue, and operates its own service network as an incumbent.
• Verifone: Verifone is the manufacturer of Commander Site Controller and other petroleum POS systems for which IDECO holds VASC certification. Its broad payments portfolio and direct enterprise service capabilities make it an incumbent comparable on the POS side of IDECO's business.
• Dover Fueling Solutions: Dover Fueling Solutions is the parent of Wayne, IDECO's largest dispenser partner. It operates a direct service network and manufactures the dispensers IDECO services, making it both a critical channel partner and a structural competitive threat via direct service insourcing.
• Gilbarco: Gilbarco is a major fuel dispenser and POS (Passport) manufacturer, as well as the parent of Veeder Root. IDECO is a certified Gilbarco ASC; Gilbarco's own direct service organization and broad product portfolio make it a key incumbent competitor and partner simultaneously.

Direct peers

• Western Petroleum: Western Petroleum is a regional petroleum equipment distributor and service provider in the Western U.S., offering dispenser service, tank testing, and construction — overlapping materially with IDECO's portfolio in a comparable geographic and customer segment.
• Tanknology: Tanknology is the largest U.S. provider of underground storage tank testing, ATG compliance, and fuel system environmental services. It is a direct comparable to IDECO's ATG/Veeder Root testing, Stage 2 Vapor Recovery, and SB989 secondary containment service lines, operating at a national rather than regional scale.

Others

• Petroleum Equipment Institute (PEI): PEI is the industry trade association for petroleum equipment manufacturers, distributors, and service contractors. It establishes certification and best-practice standards that IDECO's environmental testing and construction services must adhere to, and serves as an industry-context comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ideco-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideco, Inc.