Groupe Lambert
Groupe Lambert is a family-owned Quebec construction equipment sales and rental company, founded in 1986, serving contractors, homeowners, and landscapers across the Greater Quebec region with a 401-SKU catalog and regional delivery service.
- Company typePrivate
- Founded1986
- HeadquartersSaint-Augustin-de-Desmaures, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
What Groupe Lambert does
Groupe Lambert is a family-owned construction equipment sales and rental company headquartered at 204 Route 138 in Saint-Augustin-de-Desmaures, Quebec, founded in 1986 by Carl Lambert. The company sells and rents construction tools, machinery, heating and ventilation systems, and site safety equipment across nine product categories (Concrete, Compaction/Excavation, Heating-Ventilation, Elevation/Scaffolding, Material Handling, Miscellaneous Tools, Landscaping, Pumps/Generators/Compressors/Welding/Lighting, and Construction Trailers), with a catalog of approximately 401 SKUs sourced from major OEM brands including STIHL, JLG, Wacker Neuson, Bomag, Atlas Copco, Mikasa, and Multiquip.
The business operates on a hybrid sales-and-rental model: equipment can be purchased outright (new and used) or rented on daily, weekly, or monthly terms, with damage waiver (9.5%) and environmental (1.5%) surcharges on rentals. A delivery service transports equipment to construction sites across the broader Greater Quebec region (Quebec City, Lévis, Beauport, Charlesbourg, and surrounding municipalities), functioning as a key-in-hand offering that bundles transport, on-site delivery, and pickup. GTM is primarily direct-to-consumer via a single physical storefront, supplemented by phone/in-person inside sales, a quote-based online catalog with favorites functionality, and word-of-mouth referrals. The company maintains a 4.9/5 Google rating across 152 customer reviews and promotes a proprietary PRIMÉ guarantee (Ready, Filled, Inspected, Maintained, Sparkling) as its central service-quality differentiator.
Customer segments are construction contractors (primary), homeowners/DIY, and landscapers, all served through transactional pricing rather than enterprise contracts. The company is privately held with no disclosed funding rounds, parent company, subsidiaries, or institutional investors. No technology platform beyond a web catalog, mobile app, API, or AI capability is present in the source data. Operations are concentrated in a single retail location with regional delivery, and the company holds no patents, trademarks, certifications, or formal awards disclosed.
Groupe Lambert firmographics
Firmographics- Name
- Groupe Lambert
- Legal name
- Groupe Lambert
- Website
- https://carllambert.ca
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- Groupe Lambert is a family-owned Quebec construction equipment sales and rental company, founded in 1986, serving contractors, homeowners, and landscapers across the Greater Quebec region with a 401-SKU catalog and regional delivery service.
- Ownership category
- akta.pro rank
Groupe Lambert industry classification
Industry- Product category
- Construction Equipment Rental and Sales
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Lifting & Hoisting Rental & Leasing (IMAHAJAN)
- akta.pro secondary industries
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Concrete & Masonry Equipment Rental/Leasing (TLABAFAC)
Keywords
Where Groupe Lambert is headquartered
LocationHeadquarters
- HQ city
- Saint-Augustin-de-Desmaures
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Groupe Lambert business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rental: Rental of construction equipment including tools, machinery, and heavy equipment on daily, weekly, and monthly basis. Revenue generated from rental periods with additional fees for damage waivers and environmental charges.
- Equipment Sales: Sale of new and used construction equipment and tools. Both retail sales at storefront and via quote requests.
- Delivery Service: Delivery of equipment to construction sites, offering key-in-hand service from delivery to return. Pricing varies by distance, urgency, and equipment size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Daily rental rates from $3 to $930+ per day depending on equipment |
| Usage-based | Pay-as-you-go | Weekly rental rates offering reduced per-day cost |
| Usage-based | Pay-as-you-go | Monthly rental for extended projects with significant cost reduction |
| Unit Pricing | Pay-as-you-go | Equipment sales with purchase and rental options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Groupe Lambert product offering
Product offeringCore offering
Groupe Lambert sells and rents construction tools, heavy machinery, heating and ventilation equipment, lifting and scaffolding gear, and site-safety equipment from its Saint-Augustin-de-Desmaures storefront. It supports customers with flexible daily, weekly, and monthly rental terms, sales of new and used units from brands such as STIHL, JLG, Wacker Neuson, Bomag, and Atlas Copco, and a delivery service that brings equipment directly to jobsites across the Greater Quebec area. All rentals are backed by the PRIMÉ quality guarantee covering readiness, fill levels, inspection, maintenance, and cleanliness.
Product overview
Groupe Lambert is a family-owned construction equipment sales and rental company operating since 1986 in the Quebec City region. The company offers a unified platform combining equipment sales and rentals with delivery services. Their portfolio consists of 9 main equipment categories: Béton (concrete), Compaction/Excavation, Chauffage-Ventilation (heating/ventilation), Élévation/Échafaudage (elevation/scaffolding), Manutention (material handling), Outillages Divers (miscellaneous tools), Paysagement (landscaping), Pompe/Génératrice/Compresseur/Soudure/Éclairage (pumps/generators/compressors/welding/lighting), and Roulottes de Chantier (construction trailers). Services include equipment sales, rental (daily/weekly/monthly), and delivery throughout the Quebec City area. The company carries major equipment brands including STIHL, JLG, Wacker Neuson, Bomag, Atlas Copco, Mikasa, and Multiquip. All equipment is covered by their PRIMÉ guarantee ensuring readiness, inspection, and cleanliness. An online catalog with 401 products enables customers to browse, save favorites, and request quotes.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Rental Short-term and long-term rental of construction equipment with flexible daily, weekly, and monthly pricing. Covers the full 401-item catalog across nine equipment categories (concrete, compaction/excavation, heating/ventilation, elevation/scaffolding, material handling, miscellaneous tools, landscaping, pumps/generators/compressors/welding/lighting, and construction trailers). Targeted at Quebec construction contractors, landscapers, and homeowners.
- Equipment Sales Sale of new and used construction equipment and tools from major brands including STIHL, JLG, Wacker Neuson, Bomag, Atlas Copco, Mikasa, and Multiquip. Available through the retail storefront and via quote-based online or phone orders.
- Delivery Service Equipment and tool delivery to construction sites, homes, or other locations throughout the Greater Quebec City region, with pricing varying by distance, urgency, and equipment size. Full key-in-hand service covers delivery through return.
- Online Catalog Web-based catalog system containing 401 rental and sale items across 13 product categories, with search, favorites functionality, and online quote request capabilities for equipment rental and purchase.
Quantifiable outcome
- Equipment is guaranteed to be clean, inspected, and ready for use upon delivery or pickup
Companies that use Groupe Lambert
Customer profileSegments3 records
Ideal customer profiles3 records
Groupe Lambert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Groupe Lambert partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- STIHLminorSTIHL is a major equipment brand sold and rented by Lambert. Products include KombiSystem tools, brush cutters, and other power equipment.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Groupe Lambert competitors and assessment
Company assessmentDirect peers
- BrandSafway: Major North American provider of scaffolding, aerial access, and worksite access solutions. Direct overlap with Lambert's Élévation/Échafaudage category (aerial lifts, scaffolding, ladders) for commercial and industrial customers.
- Cooper Equipment Rentals: Canadian general equipment rental chain with broad fleet across aerial, earthmoving, material handling, and tools. Direct comparable in business model, multi-branch Canadian footprint, and customer base of contractors and industrial users.
- SMS Equipment: Canadian heavy equipment dealer and rental provider serving construction, mining, and forestry. Comparable in heavy equipment rental/sales mix and Canadian contractor customer base, though skewed toward larger industrial accounts.
- Toromont: Canadian dealer and rental operator for Caterpillar heavy equipment and related industrial lines. Direct peer in Canadian equipment distribution/rental with overlapping contractor customers and complementary heavy construction fleet.
- Location d'outils Simplex: Quebec-headquartered general construction equipment rental company with multiple branches across the province. Closest direct peer given overlapping geographic market (Quebec), similar mix of rental and sales, and comparable equipment categories.
Regional players
- Boels Rental: Europe's leading equipment rental company with broad fleet across construction and industrial categories. Functionally comparable operating model (rental + sales + delivery) but operates in a different geographic region, useful as a benchmark for what scaled multi-category rental looks like.
- Loxam: Major European equipment rental company with broad multi-category fleet. Compares on operating model (rental + sales + delivery, multi-category coverage, branch network) but in a different geographic market.
Broad incumbents
- Herc Rentals: US-headquartered full-line equipment rental company with significant North American footprint. Competes for the same contractor customers in industrial and construction rental, including aerial, earthmoving, and material handling.
- United Rentals: Largest equipment rental company globally with deep fleet and digital infrastructure (Total Control, click-to-rent online platform). Represents the national-chain competitive threat Lambert faces in Quebec contractor procurement.
- Sunbelt Rentals: North America's largest equipment rental company with full coverage across construction equipment categories Lambert serves. Larger portfolio, digital platform, and capital base make it the dominant broad incumbent Lambert competes against for larger Quebec contractor accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Groupe Lambert social profiles
Digital presenceGroupe Lambert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe Lambert leadership team
Management profileNumber of profiles
Profiles1 record
Groupe Lambert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe Lambert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe Lambert
What does Groupe Lambert do?
Groupe Lambert sells and rents construction tools, heavy machinery, heating and ventilation equipment, lifting and scaffolding gear, and site-safety equipment from its Saint-Augustin-de-Desmaures storefront. It supports customers with flexible daily, weekly, and monthly rental terms, sales of new and used units from brands such as STIHL, JLG, Wacker Neuson, Bomag, and Atlas Copco, and a delivery service that brings equipment directly to jobsites across the Greater Quebec area. All rentals are backed by the PRIMÉ quality guarantee covering readiness, fill levels, inspection, maintenance, and cleanliness.
Is Groupe Lambert a public or private company?
Groupe Lambert is a private company. It is classified as family owned and is currently operating.
When was Groupe Lambert founded?
Groupe Lambert was founded in 1986.
Where is Groupe Lambert based?
Groupe Lambert is headquartered in Saint-Augustin-de-Desmaures, Canada, in the North America region.
How does Groupe Lambert make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales and delivery Service.
Who are Groupe Lambert's main competitors?
Direct peers on record are BrandSafway, Cooper Equipment Rentals, SMS Equipment, Toromont and Location d'outils Simplex. Regional players are Boels Rental and Loxam. Broad incumbents are Herc Rentals, United Rentals and Sunbelt Rentals.
Does Groupe Lambert have an API?
No public API is recorded for Groupe Lambert.
What industry is Groupe Lambert in?
Groupe Lambert's product category is Construction Equipment Rental and Sales. Its primary akta.pro industry code is IMAHAJAN, Lifting & Hoisting Rental & Leasing, with a secondary code of TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 5324 and its SIC code is 7359.