Mind5 Training B.V.

What Mind5 Training B.V. does

Mind5 Training B.V. is a Netherlands-based private limited company founded in 2015 by Roelien Piron that develops and commercializes a proprietary sports-based mental training and coaching methodology called the Mind5® M.E.T.H.O.D.©. The method integrates insights from psychology, sociology, neuroscience, human movement science, and leadership studies, using physically and cognitively challenging simulations under pressure to surface subconscious behavioral patterns and enable lasting change. Its product portfolio centers on the Optimal Performance Leader Program 3.0 for individual leaders, a six-month Train the Trainer certification that licenses coaches and trainers to deliver the methodology, paid Try Out experiential events (€179 per person), a Free Training Experience onboarding, and 1-on-1 and team coaching engagements priced at minimum €2,500 per coaching client and €3,500 per company team.

The company operates from Zaltbommel in the Netherlands with a small team (1-10 employees), supported by a Coach, Training, and Operations Lead (Koen Fillekers) and the founder. Its go-to-market combines direct experiential delivery, an online learning platform (OPL3), event-driven demand generation, and a franchise-like certified trainer network. Certified trainers are capped at 30 admissions per year to preserve quality, and the company reports 5,000+ people trained across 20+ countries (some sources cite 23-24 countries), with operating geographies spanning the Netherlands, UK, Belgium, Denmark, Portugal, USA, and Canada. There is no evidence of institutional funding, M&A activity, or parent company ownership.

Name

Mind5 Training B.V.

Legal name

Mind5 Training B.V.

Website

https://mind5training.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind5 Training B.V. is a Netherlands-based coaching company that delivers a proprietary sports-based mental training methodology (Mind5® M.E.T.H.O.D.©) to individual leaders, certified trainers, and purpose-driven teams across 20+ countries.

Ownership category

akta.pro rank

Product category

Leadership Coaching and Experiential Training Services

NAICS

Professional and Management Development Training (611430), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAEAH

Sports Psychology & Mental Performance Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Sports-based coaching
• Leadership development
• Experiential training
• Mental performance training
• Train the trainer

Headquarters

HQ city

Zaltbommel

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Coaching Services: Revenue from delivering the Mind5 M.E.T.H.O.D.© through 1-on-1 coaching, company team training, and experiential programs. Coaches certified through the Train the Trainer program deliver services to their own clients.
2. Train the Trainer Program: Revenue from certifying new trainers and coaches through a 6-month comprehensive program. The program includes three-day intensive training, personal sparring sessions, marketing and sales guidance, worksheets and lesson cards, intervision sessions, and a Mind5 Trainer license and certificate. Earnings potential: minimum €2,500 excluding VAT per coaching client and €3,500 excluding VAT per company team.
3. Event-Based Experiences: Revenue from paid experiential events such as Try Out sessions (€179 per person including lunch). These events serve as both customer acquisition touchpoints and standalone revenue-generating experiences for trainers, coaches, leaders, and care professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mind5 Training B.V. delivers sports-based mental training and leadership development using the proprietary Mind5 M.E.T.H.O.D.©. Its sellable offerings include the Optimal Performance Leader Program 3.0 (an online experiential leadership program for individual changemakers), the Train the Trainer certification (a six-month program licensing the method to aspiring coaches), Mind5 Try Out events (in-person experiential sessions), 1-on-1 coaching, and team programs for purpose-driven organizations. The company also offers a Free Training Experience as an entry point into its methodology.

Product overview

Mind5 Training B.V. offers a unified product ecosystem centered on the Mind5® M.E.T.H.O.D.© methodology, combining sports-based mental training with experiential learning, coaching, and reflection. The core offerings include the Optimal Performance Leader Program 3.0 for individual leaders seeking to become changemakers, the Train the Trainer Program for coaches wanting to certify as Mind5 practitioners, and free trial experiences for lead generation. Additional offerings include in-person Try Out events and 1-on-1 coaching sessions. All products share the same proprietary methodology focused on behavioral change through physical and mental challenges under pressure, with trainers deployed across 20+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Optimal Performance Leader Program 3.0 (OPL) An online experiential leadership and mental performance program for individual changemakers and leaders, built on the Mind5 M.E.T.H.O.D.© to drive behavioral change and performance under pressure.
• Train the Trainer Program A six-month certification program that licenses the proprietary Mind5 M.E.T.H.O.D.© to aspiring coaches, trainers, and consultants, enabling them to deliver Mind5 programs to their own clients.
• 1-on-1 Coaching Individual coaching sessions delivered by the founder and certified Mind5 coaches, applying the Mind5 M.E.T.H.O.D.© to personal leadership and mental performance goals.
• Mind5 Try Out Events In-person experiential sessions that allow prospective participants to experience the Mind5 M.E.T.H.O.D.© live before committing to a full program.
• Free Training Experience A free introductory experience serving as a low-barrier entry point into the Mind5 M.E.T.H.O.D.© and a funnel into the company's paid programs and certification.
• Team Programs for Purpose-Driven Organizations Team-based Mind5 training engagements delivered to organizations, focused on team performance, resilience, and behavioral alignment under pressure.

Quantifiable outcome

• 5000+ people trained successfully with the Mind5 method since 2015
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Certified Mind5 TrainerscoreChannel Partner/ Reseller/ DistributorGraduates of the Train the Trainer program become certified Mind5 trainers licensed to deliver coaching and training services to their own clients. They receive comprehensive support including marketing guidance, personal branding, sales strategy, worksheets, lesson cards, intervision sessions, and ongoing coaching. They can be deployed by Mind5 Training BV for programs and earn €2,500+ per coaching client and €3,500+ per company team. The program is capped at 30 people per year to maintain quality.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Mindvalley: Mindvalley is a global personal development and transformation platform offering experiential and coach-led programs to individuals and teams. It competes in the broader self-leadership/performance category with a digital-first delivery model.
• Landmark Worldwide: Landmark offers proprietary personal development and leadership training programs delivered through leader-led seminars globally. Both operate IP-backed methodologies with a community and certified-leader distribution model.
• Center for Creative Leadership: CCL is a globally established leadership development provider offering experiential programs for executives and teams. It provides a comparable 'experiential leadership under pressure' value proposition at enterprise scale.
• FranklinCovey: FranklinCovey offers enterprise leadership and performance training with global certified facilitators. It competes for the same corporate leadership training wallets but with a much larger sales and content infrastructure.

Emerging players

• Potential Project: Potential Project delivers mindfulness and performance-based leadership training to organizations globally. It overlaps with Mind5's offering for changemakers/leaders seeking stress-resilience and behavioral change.
• Brave Thinking Institute: Brave Thinking Institute offers life and leadership coach certification programs with a train-the-trainer style curriculum. It mirrors Mind5's revenue model blending certified coaches with personal development methodology.
• Coaches Training Alliance: Coaches Training Alliance is a coach certification and coaching methodology provider with an online learning portal. Both organizations monetize a certified trainer/coach curriculum plus ongoing program delivery.

Regional players

• Kaospilot: Kaospilot is a Scandinavia-based school for leadership, entrepreneurship, and personal development using experiential learning. It shares Mind5's experiential/learning-by-doing approach and a regional European footprint.

Direct peers

• HeartMath Institute: HeartMath provides a proprietary methodology and technology for stress regulation, performance, and leadership resilience, with certified trainer programs. Both companies combine a proprietary IP-backed methodology with leadership/performance coaching.
• Wim Hof Academy: Wim Hof Academy teaches a sports/breathwork-based methodology for mental and physical performance, with a similar founder-led brand and certified-instructor model. Like Mind5, it uses physical challenges to drive psychological breakthroughs and trains instructors globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind5 Training B.V.