Pear OOH

What Pear OOH does

Pear OOH (Pear Out of Home Ltd) is a UK-based, privately held out-of-home advertising operator founded in 1997 by brothers Ed and Fed Pereira, headquartered at 71 Central Street, London. The company sells four core service lines: Digital Out of Home (including D6 screens, digital billboards, and AdVans), Classic Out of Home (posters and banners), Experiential Activations (pop-ups, sampling, and guerrilla marketing), and Print Distribution & Fulfilment (door-to-door and direct mail). Operational scale is significant for a niche player: 250+ in-house staff, 500+ brand ambassadors, seven UK offices, 22 distribution centres across the UK and Europe, and a network of 100,000+ sites, with a 400+ D6 digital screen rollout underway.

The business model is project-based and B2B. Pricing is quote-driven with pay-as-you-go terms, 30-day quotation validity, payment in advance, and cancellation fees. Pear operates a family of brands — iVisit Media, Brightsky Media, Snowdonia Promotions, and Info Display OOH — alongside its Platinum Network of premium roadside inventory and an in-house 20,000 sq ft production facility. A proprietary Evolution dashboard aggregates campaign performance data across distributed inventory and is offered as a value-add to media buyers. Customers span sports (Manchester United, Welsh Rugby Union), tourism and attractions (London Eye/Merlin), central and local government (New Zealand Government, Essex Police), entertainment (Doctor Who), heritage (Royal Horticultural Society, Imperial War Museum), and financial services (Principality Building Society), indicating a deliberately diversified book. No public revenue, funding, or valuation disclosures are available.

Name

Pear OOH

Legal name

Pear Out of Home Ltd

Website

https://pearooh.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Pear OOH is a UK-based, privately held out-of-home advertising operator selling digital, classic, and experiential OOH plus print distribution, serving brands and public-sector clients across 100,000+ sites with 22 depots and 500+ brand ambassadors.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Material Distribution Services (541870)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), OOH Production, Printing & Installation Services (MPAAAKAJ)

Keywords

• Outdoor advertising
• Digital out-of-home
• Experiential marketing
• Print distribution services
• Niche media advertising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital Out of Home Advertising: Revenue from digital screen advertising including D6 screens, building projections, digital billboards, digital AdVans, and mobile digital billboards. Screens can be updated remotely enabling dynamic content delivery.
2. Classic Out of Home Advertising: Revenue from static poster advertising including A4-A0 formats, van wrapping, bus shelters, 4/6/12/24/48-sheet posters, street furniture, roadside banners, pavement stencils, wash room posters, and wild posters.
3. Experiential Activations: Revenue from experiential marketing services including pop-ups, brand in the hand experiences, hand-to-hand distribution, exit flyering, face-painting, food/drink sampling, market research, and guerrilla campaigns.
4. Print Distribution & Fulfilment: Print and distribution services including print displayed in stands, direct mail, door-to-door delivery, beer mats, school bag inserts, accommodation packs, stickers, hand-waving flags, magazine distribution, and point of sale branded stands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pear OOH provides local outdoor advertising, experiential marketing campaigns, and print distribution services across a 100,000+ site network of niche environments in the UK and Europe. Its offering combines four integrated service lines: Digital Out of Home (D6 screens, building projection, digital billboards, digital AdVans), Classic Out of Home (static posters, van wrapping, bus shelters, street furniture), Experiential Activations (pop-ups, brand-ambassador sampling, guerrilla campaigns), and Print Distribution & Fulfilment (door-to-door, direct mail, POS stands). All campaigns are tracked through a proprietary live real-time dashboard.

Product overview

Pear OOH is an integrated out-of-home (OOH) advertising and experiential marketing company operating since 1997. The core offering consists of four main service lines: Digital Out of Home (D6 screens, digital billboards, AdVans), Classic Out of Home (static posters, street furniture, van wrapping), Experiential Activations (pop-ups, brand ambassadors, guerrilla campaigns), and Print Distribution & Fulfilment (door-to-door, direct mail, POS materials). These are supported by the Evolution of Data Reporting System for real-time campaign analytics. The company operates multiple niche environment networks (Platinum/Premier/Prime tiers) across 22 UK and European centres with a 100,000+ site network. Subsidiary brands include iVisit Media, Brightsky Media, Snowdonia Promotions, and Info Display OOH.

Differentiator

Problem solved

Functional benefit

Brands

• iVisit Media: Dedicated to Growing Audiences through Trackable Out of Home & Print Distribution Services.
• Brightsky Media
• Snowdonia Promotions
• Info Display OOH
• Culture London

Products and services

• Digital Out of Home Digital advertising solutions including D6 screens, building projection, digital billboards, digital AdVans, and digital mobile billboards for dynamic content delivery across Pear's niche environment network. Targets enterprise advertisers seeking dynamic digital OOH campaigns.
• Classic Out of Home Traditional static advertising formats including posters (A4-A0), van wrapping, bus shelters, 4/6/12/24/48-sheet posters, street furniture, roadside banners, pavement stencils, wash room posters, neighbourhood poster displays and wild posters. For enterprise and public sector advertisers running local/national poster campaigns.
• Experiential Activations Live brand engagement services including pop-ups, brand-in-the-hand experiences, hand-to-hand distribution, exit flyering, face-painting, food/drink sampling, market research (data collection) and guerrilla marketing campaigns. Delivered through 500+ brand ambassadors and a 20,000 sq ft in-house production facility. For brands seeking consumer engagement campaigns.
• Print Distribution & Fulfilment Print-on-demand, door-to-door and direct mail distribution including branded stands, beer mats, school bag inserts, accommodation packs, mini discount cards, stickers, hand-waving flags, magazine distribution, and point of sale materials. For enterprise advertisers needing printed collateral placement and fulfilment.
• Pear Print Display Units In-house designed, manufactured and delivered branded print display units used for "Brand in the Hand" experiential experiences in retail and community environments.

Quantifiable outcome

• 99% leaflet pickup rate (100,000 leaflets distributed for Essex Police)
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Welcome BreakminorOthersMotorway services network where Pear OOH places digital advertising screens as part of Platinum Network expansion
• RoadchefminorOthersMotorway services network where Pear OOH places digital advertising screens as part of Platinum Network expansion
• Extra Motorway ServicesminorOthersMotorway services network newly added to Pear OOH Platinum Network, joining Welcome Break and Roadchef networks
• Merlin EntertainmentscoreChannel Partner/ Reseller/ DistributorMajor client relationship covering multiple attractions including London Eye, Madam Tussauds, Alton Towers, Sea Life, Legoland, London Dungeon, Edinburgh Dungeon
• iVisit MediacoreOthersPart of Pear Family of Brands - dedicated to growing audiences through trackable Out of Home & Print Distribution Services
• Brightsky MediaminorOthersPart of Pear Family of Brands - Tourism Marketing & Distribution company bringing fresh ideas to attract family visitors
• Snowdonia PromotionsminorOthersPart of Pear Family of Brands - Leading Print Distribution in North Wales
• Info Display OOHcoreOthersPart of Pear Family of Brands - Reaching people with information in the North of England; owns iVisit trademark

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Posterscope (Dentsu): Global OOH specialist agency within Dentsu, focused on planning, buying and measurement of OOH campaigns. Comparable data-led OOH value proposition but operating as a media agency rather than media owner like Pear.
• Clear Channel UK: One of the two dominant UK OOH media owners with extensive digital and classic portfolios. Competes with Pear on outdoor inventory but at substantially larger scale across roadside, retail and transport environments.
• JCDecaux UK: UK arm of the world's largest outdoor advertising company. Direct overlap with Pear OOH across digital and classic OOH formats, but operates at much larger national scale with tens of thousands of faces, offering broader portfolios rather than niche hyper-local focus.

Direct peers

• Alight Media: UK-focused outdoor advertising operator with digital billboards and super-bright panels in roadside environments. Comparable mid-market DOOH competitor sharing focus on independent, non-incumbent outdoor inventory.
• Talon Outdoor: Independent UK-based OOH media planning and buying agency. Competes with Pear on the planning/buying layer for OOH campaigns and represents an alternative route for advertisers sourcing outdoor media.
• Kameleon (Experiential Marketing): UK experiential and field marketing agency providing brand activations, sampling and promotional staffing. Direct competitor for Pear's experiential activation revenue stream.
• Global Outdoor Media: UK-based independent OOH media owner specialising in roadside and digital panels. Closest scale-comparable peer to Pear OOH in classic and digital OOH, with similar mid-sized, independent positioning.
• Signature Outdoor: UK out-of-home advertising company offering billboards, posters and digital screens. Direct competitor for classic and digital outdoor campaigns targeting UK regional and national advertisers.
• Red Pepper Marketing (RPM): UK-based experiential, promotional and field marketing agency. Competes with Pear's experiential and brand ambassador services for the same enterprise client budgets.

Regional players

• Leafletdrop / Door-to-Door Print Distribution Operators: UK and European print distribution specialists (e.g., Opet, Whistl door-drop). Compete directly with Pear's Print Distribution & Fulfilment line on door-to-door and direct mail campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Pear_OutOfHome
• Facebookfacebook.com/ivisitlondon
• LinkedInlinkedin.com/company/pear-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pear OOH