What Lorenc Design Inc does

Lorenc Design Inc (operating as Lorenc+Yoo Design or LYD) is a privately held environmental graphic design and experiential branding firm founded in 1978 by Jan Lorenc and headquartered in Roswell, Georgia. The firm operates as a boutique B2B professional services studio integrating architecture, graphic design, sculpture, interior design, and industrial design disciplines to deliver signage and wayfinding systems, environmental graphic programs, brand identity systems, exhibition design, and architectural sculpture for enterprise clients. The studio serves five primary verticals: real estate developers (Vanke, Greenland, Cadillac Fairview, Simon Property Group, Cousins Properties); casino and gaming operators, with a strong tribal gaming concentration (Wind Creek, WinStar, Sycuan, Potawatomi, Northern Quest, Seneca, Cherokee); hospitality brands and resort operators (JW Marriott, Hyatt, Gaylord); healthcare institutions (Mayo Clinic, Altru); and global technology/corporate brands (Samsung, Delta, UPS). Revenue is generated through custom-scoped professional services engagements spanning master planning, concept design, design development, and construction administration, with no publicly disclosed pricing or fees.

The firm's go-to-market is relationship-driven enterprise field sales anchored by long-term architecture firm partnerships, most notably a roughly 20-year exclusive collaboration with Hnedak Bobo Group on tribal gaming projects, and direct client relationships with developers and brands globally. Distribution is exclusively direct: clients are acquired through referrals from architectural collaborators, repeat engagements, and Jan Lorenc's active conference speaking circuit (SEGD chapters, ICSC, China's Greenland Real Estate Architectural Salon). Geographic reach spans the US plus China, Korea, India, UAE, Germany, Canada, and Ukraine, supported by a bilingual English/Chinese website. Operating scale is intentionally small (1-10 employees, three principals including Jan Lorenc and co-principal Chung Yoo), reflecting a high-margin, owner-operated boutique model rather than a scaled agency. The firm has accumulated 40+ design awards, Graphis Master recognition (2018), SEGD Top 25 Innovators designation, and 45+ years of brand reputation as primary moats.

Name

Lorenc Design Inc

Legal name

Lorenc+Yoo Design

Website

https://lorencdesign.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Lorenc Design Inc is a boutique environmental graphic design and experiential branding firm founded in 1978, serving enterprise clients across gaming, hospitality, real estate, healthcare, and corporate sectors globally with signage, wayfinding, exhibition design, and architectural sculpture services.

Ownership category

akta.pro rank

Product category

Environmental Graphic Design

NAICS

Other Specialized Design Services (54149), Interior Design Services (54141), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Environmental graphic design
• Wayfinding signage systems
• Exhibit design services
• Experiential branding
• Architectural sculpture

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Environmental Graphic Design Consulting: The firm generates revenue through professional design consulting fees for environmental graphic design, wayfinding systems, signage programs, exhibit design, and experiential branding projects. Projects span multiple sectors including gaming, hospitality, healthcare, corporate, retail, and international real estate development. Engagement types include master planning, concept design, design development, and construction administration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Lorenc Design is an experiential graphic design firm that delivers environmental graphic design, signage and wayfinding systems, brand identity programs, exhibition and museum design, and architectural sculpture for enterprise clients. The firm integrates graphic design, architecture, interior design, and industrial design disciplines to create cohesive built environments across gaming, hospitality, healthcare, retail, corporate, and international real estate development sectors. Projects span master planning, concept design, design development, and construction administration on a custom project-by-project basis.

Product overview

Lorenc Design Inc (also operating as Lorenc+Yoo Design or LYD) is an experiential branding and environmental graphic design firm established in 1978. The company offers a unified portfolio of design services centered on signage and wayfinding systems, environmental graphics, brand identity, exhibition design, and architectural sculpture. Their work spans diverse sectors including gaming (casino signage and branding), hospitality (hotel wayfinding and interior graphics), retail (mall identity systems), corporate (office building signage), campus/public (university and civic spaces), and international projects (China, Korea, India, UAE, Canada). Recent notable projects include the Lakeview signage program in Alpharetta, Wind Creek Casino's twenty-year brand evolution, Sycuan Casino Resort's elegant wayfinding system, JW Marriott Anaheim's placemaking signage, Samsung Rising Hand sculptural installation, and the Coda Atlanta technology hub's comprehensive wayfinding and digital bridging system.

Differentiator

Problem solved

Functional benefit

Products and services

• Signage and Wayfinding Systems Comprehensive signage and wayfinding design programs for mixed-use developments, corporate campuses, hospitality venues, and public spaces, including monument elements, building markers, trail gateways, and environmental graphics. Projects span master planning through construction administration for enterprise clients.
• Environmental Graphic Design Environmental graphic design programs that integrate branding elements into architectural spaces, creating cohesive visual identities across casino floors, hotel interiors, retail environments, and corporate offices for enterprise clients.
• Brand Identity Systems Development of brand identity systems including logos, color palettes, typography, and visual languages that communicate brand essence across physical spaces and touchpoints for enterprise clients.
• Exhibition and Museum Design Exhibition design services for museums, corporate visitor centers, and trade show exhibits, creating immersive narrative-driven spaces that educate and engage audiences for enterprise clients.
• Architectural Jewelry and Sculpture Design and creation of sculptural elements and architectural ornaments that enhance building facades, entry features, and public spaces, including landmark signs, decorative sculptures, and branded installations for enterprise clients.
• Placemaking Design Placemaking design services that create branded environments fostering community connections, including digital wayfinding systems, community spaces, and public realm enhancements for enterprise clients such as mixed-use developments and innovation hubs.

Quantifiable outcome

• Vanke Opalus sold out in two weeks, achieving 1.3 billion RMB in sales (December 2012), breaking Guangzhou Vanke's monthly sales record.
• +3 more outcomes

Named customers43 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

30 partnerships are on record, tiered core, secondary and minor.

• Hnedak Bobo GroupcoreStrategic or Co-development PartnerLong-standing exclusive partnership spanning nearly 20 years on gaming projects across the US. HBG serves as project architect and interior designer, with Lorenc Design providing environmental graphic design and signage. Collaborated on Wind Creek Casino (Atmore, AL), BB King's Blues Club, Potawatomi Casino, WinStar Casino, Northern Quest, Seneca Buffalo Creek, Isle Casino, West Valley Desert Diamond, Horseshoe Casino, and multiple other gaming projects.
• SCB (Solomon Cordwell Buenz)secondaryImplementation/ SI/ Consulting PartnerSCB served as project architect for Wind Creek Casino's Chicago Southland project. Lorenc Design collaborated on holistic signage, environmental graphics, and spatial narratives.
• Nelson (casino interior design)secondaryImplementation/ SI/ Consulting PartnerNelson was responsible for casino interior design on the Wind Creek Chicago Southland project, with Lorenc Design providing complementary environmental graphic design.
• Barker Nestor (food hall interior designers)minorImplementation/ SI/ Consulting PartnerFood hall interior designers for Wind Creek Casino's Chicago Southland project, collaborating with Lorenc Design on spatial narratives.
• BLUR WorkshopcoreStrategic or Co-development PartnerBLUR Workshop was the interior designer for Radford University's Highland Haven (The Highlander) hotel project. Lorenc Design handled all branding, signage, and wayfinding, creating a symbiotic relationship between form and function in the 250-room Scottish-heritage hotel.
• Portman Holdings / Portman ArchitectscoreStrategic or Co-development PartnerPortman Holdings commissioned Lorenc Design for placemaking signage and wayfinding at Coda, a mixed-use innovation hub at Georgia Tech East Campus in Midtown Atlanta. Portman Architects collaborated on the comprehensive system including digital wayfinding with wireless beacon technology.
• Jordan PatsiossecondaryTechnology or IntegrationCollaborated with Lorenc Design on the creation of a digital wayfinding approach for the Coda project, leveraging individuals' phones and wireless beacon technology to connect community members with researchers and manage space usage.
• Huitt Zollars ArchitectscoreImplementation/ SI/ Consulting PartnerHuitt Zollars Architects retained LYD to design the JW Marriott Anaheim's comprehensive placemaking signage and hospitality signage. LYD collaborated with Kay Lang Associates on the integrated signage program.
• Kay Lang AssociatescoreImplementation/ SI/ Consulting PartnerInterior designers for JW Marriott Anaheim, collaborating with Lorenc Design on an integrated signage program that speaks to the JW Marriott brand's simplicity and elegance.
• hbg designcoreStrategic or Co-development PartnerHbg design (Memphis and San Diego) retained LYD to create experiential signage for Sycuan Casino and Resort expansion. LYD had originally designed Sycuan a decade prior. Hbg design served as the lead architecture and design partner for the project.
• Cognitive Design (Matt Finn)secondaryImplementation/ SI/ Consulting PartnerProject architect for Clarity Fitness Decatur, working with LYD on the health club's powerful front entry element and overall design statement.
• Stevens & WilkinsonsecondaryImplementation/ SI/ Consulting PartnerCollaborated with Lorenc Design on Delta Flight Museum master plan and concept design; responsible for visitor flow planning and exhibit development alongside LYD's exhibit master plan.
• Gary Lee Super & AssociatesminorImplementation/ SI/ Consulting PartnerExhibit designer for Delta Flight Museum, collaborating with Lorenc Design's exhibit master plan.
• Cooper CarrysecondaryImplementation/ SI/ Consulting PartnerCooper Carry was the architect for Skyline, a renovated mixed-use project by Vornado Realty Trust in Washington D.C. Lorenc+Yoo designed the wayfinding signage for the ground-level retail area.
• Cygnus GroupsecondaryImplementation/ SI/ Consulting PartnerPrepared construction drawings based on Lorenc+Yoo's sculptural brand identity design for the 725 Granville project in Vancouver. Lorenc+Yoo designed the installations; Cygnus Group completed the working drawings.
• CREO (fabricator/installer)minorImplementation/ SI/ Consulting PartnerFabricated and installed the sculptural brand identity installations designed by Lorenc+Yoo for 725 Granville in Vancouver.
• Greenland GroupcoreStrategic or Co-development PartnerGreenland Group (world's largest real estate developer by floor area under construction in 2014) retained Lorenc+Yoo for Annan project master planning and Lucerne Town Swiss-themed development in China. These were flagship projects for the Chinese developer.
• Vanke (Guangzhou)coreStrategic or Co-development PartnerChina's leading residential developer retained Lorenc+Yoo for multiple projects including Opalus (Guangzhou), Fish in the Garden (Qingyuan), and Riverside-Metropolitan (Shanghai). Opalus became Vanke Guangzhou's best-selling project, achieving 1.3 billion RMB in sales in two weeks.
• Junglim Architects (Seoul)coreImplementation/ SI/ Consulting PartnerKorean architecture firm hired by Lorenc+Yoo for the Libya Waterfront Resort project. Lorenc+Yoo was engaged by Qatari Diar to create complete signage strategy, color system, and dramatic entry design for the 100-acre mixed-use development.
• Dale & PartnerssecondaryImplementation/ SI/ Consulting PartnerArchitectural and interior design firm that teamed with Lorenc+Yoo for BB King's Blues Club at Wind Creek Casino. Lorenc+Yoo provided vintage-inspired signage, murals, and period lighting to complement the architecture.
• EDSA/Gale InternationalcoreStrategic or Co-development PartnerEDSA/Gale International commissioned Lorenc+Yoo for Jack Nicklaus Golf Club Korea at New Songdo City. Lorenc+Yoo developed gateway entrance feature and wayfinding/identity program combining Korean traditionalism with Western design.
• Pegram AssociatescoreImplementation/ SI/ Consulting PartnerMyrtle Beach-based architectural design firm that crafted the Children's Museum of South Carolina structure while Lorenc+Yoo was charged with museum exhibit design.
• DLF Limited / HinescoreStrategic or Co-development PartnerIndia's top real estate developer (DLF) with Hines as development partner retained Lorenc+Yoo for One Horizon Center in Gurgaon. Lorenc+Yoo created signage and wayfinding for the 25-story international-grade office tower and retail.
• Qatari DiarcoreStrategic or Co-development PartnerQatari Diar (Doha-based) led the development of the Libya Waterfront Resort. Lorenc+Yoo was engaged to create complete signage strategy and color system for the 100-acre mixed-use project.
• Robert A.M. Stern ArchitectscoreImplementation/ SI/ Consulting PartnerRenowned New York architect designed Riverside-Metropolitan in Shanghai; Lorenc+Yoo was charged with unifying both sides of the development into a single ethos, creating logo identity and brand integration across the building's exterior entrances.
• OLIN (landscape architecture)secondaryImplementation/ SI/ Consulting PartnerPhiladelphia-based landscape architecture firm for Riverside-Metropolitan Shanghai; Lorenc+Yoo worked alongside OLIN and Robert A.M. Stern to integrate the project branding.
• Journey CommunicationssecondaryStrategic or Co-development PartnerLorenc+Yoo has maintained a long-term partnership with Journey Communications, collaborating on DLC and Related exhibition spaces in New York City and Las Vegas (2017 ICSC). Won Graphis Silver Award 2019 for the Related Hudson Yards sales center.
• Cadillac FairviewcoreStrategic or Co-development PartnerNorth American commercial real estate developer (known for Pacific Centre, Vancouver) retained Lorenc+Yoo for the 725 Granville rebranding project. Long-standing client relationship spanning multiple projects.
• tvsdesigncoreImplementation/ SI/ Consulting Partnertvsdesign was the architecture firm for Hyatt Regency Atlanta's renovation, collaborating with Lorenc+Yoo on new wayfinding signage and spatial integration. Lorenc+Yoo has worked with tvsdesign since 1984 on Charlotte and Raleigh projects.
• CSS DesignsecondaryImplementation/ SI/ Consulting PartnerCSS Design collaborated with Lorenc+Yoo and tvsdesign on Hyatt Regency Atlanta's renovation signage and精致的空间 integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landor & Fitch: Global brand consulting and design firm with significant practice in environmental branding, signage, and brand experiences for built environments. Comparable to Lorenc Design in marrying brand identity with physical environments at enterprise scale.
• Pentagram: One of the most prestigious independent design firms globally, with partners covering graphic design, environmental graphics, signage, brand identity, and architectural wayfinding. Closely comparable to Lorenc Design in multi-disciplinary partner model, brand identity leadership, and prestigious client roster across built environments.
• C&G Partners: Independent design firm with deep expertise in signage, wayfinding, environmental graphics, exhibitions, and brand identity for cultural, civic, and corporate clients. Closely comparable service mix and project types to Lorenc Design.
• Entro: Toronto-based firm focused on signage, wayfinding, environmental graphic design, and brand environments for commercial, institutional, and transit clients. Direct peer in scope with comparable international project work and specialization.
• ESI Design: New York-based experiential design firm specializing in museums, brand environments, wayfinding, and immersive digital experiences. Direct peer in environmental graphic design with strong overlap in exhibit and brand-environment design for cultural and corporate clients.
• Carbone Smolan Agency: Independent design firm focused on brand identity, environmental graphics, and integrated design for hospitality, retail, and cultural clients. Comparable boutique scale and multi-disciplinary model to Lorenc Design.
• Two Twelve (now part of TPG/Sotera): New York-based wayfinding and signage design firm with strong portfolio in transportation, civic, cultural, and commercial environments. Direct peer specializing in signage and wayfinding systems analogous to Lorenc's core service.

Broad incumbents

• Gensler: Largest global architecture and design firm with extensive practice in branded environments, workplace, hospitality, and experiential design. Overlaps with Lorenc's hospitality and mixed-use work but operates at vastly larger scale with integrated architecture services.
• frog design (now part of Capgemini Engineering): Global design and innovation firm with long track record in industrial design, brand environments, and experiential design. Larger, broader incumbent serving enterprise clients with overlapping capabilities in environmental and brand experience design.

Emerging players

• Tellart: Providence/Amsterdam-based experiential design studio focused on interactive exhibits, branded environments, and digital-physical installations. Overlap with Lorenc's exhibit and museum work, particularly in interactive and digital wayfinding like the Coda project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/janondesign
• Facebookfacebook.com/jan.lorenc.923
• LinkedInlinkedin.com/company/lorenc---yoo-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorenc Design Inc