North Carolina Amateur Sports

What North Carolina Amateur Sports does

North Carolina Amateur Sports (NCAS) is a 501(c)(3) nonprofit organization established in 1983 and headquartered in Durham, North Carolina. The organization operates North Carolina's largest multi-sport amateur athletic festival, the BODYARMOR State Games, which features 24+ sports and attracts over 12,000 athletes and 600 teams annually, alongside a Winter Games component that set a record 1,285 athletes in 2025. NCAS also operates Cycle North Carolina, a family of fully-supported bicycle events including the Mountains to Coast cross-state tour, the Coastal Ride, and the Mountain Ride, collectively drawing thousands of cyclists from nearly all U.S. states and multiple countries.

The organization runs on a lean operational model, staffed by 4 permanent full-time employees and supported by a 12-member Board of Directors and hundreds of volunteers. Its core technology is the SportReach event management platform, which handles participant registration, scheduling, results, and communications, with third-party integrations to Perfect Game, RRTiming, IJSTrack, start.gg, 5PSports, and Zortssports. NCAS generates revenue through corporate sponsorships (tiered from $35 program ads to $15,000 Gold-level State Games sponsors), event registration fees, individual donations (including Amazon Smile, Olympic License Plate, and Cycle NC VIP Rider programs), and grant administration. In addition to events, NCAS administers a statewide youth sports grant program funded by North Carolina sports wagering tax revenues, distributing up to $10,000 per county across all 100 NC counties to local governments and 501(c)(3) nonprofits.

NCAS also manages the NCAS Endowment Fund (established 1988 within the Triangle Community Foundation), which has distributed over $1 million to individuals and organizations in North Carolina since inception, and runs the Olympic Experience for Underprivileged Youth Program in partnership with Boys & Girls Clubs of North Carolina. Corporate partners include BODYARMOR (title sponsor), Truist, Retire NC, Daly Seven Hotel Management, Blue Cross and Blue Shield of NC, Dick's Sporting Goods, Sheetz, Bojangles, Lowes Foods, and Visit NC. The organization holds strategic founding partnerships with N.C. Department of Transportation, Visit NC, and Capitol Broadcasting Company for Cycle North Carolina.

Name

North Carolina Amateur Sports

Legal name

North Carolina Amateur Sports

Website

https://ncsports.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

North Carolina Amateur Sports is a 501(c)(3) nonprofit that operates the BODYARMOR State Games, a multi-sport festival for 12,000+ amateur athletes, and Cycle North Carolina, a family of fully-supported bicycle tours, while administering statewide youth sports grants and endowment-funded programs across all 100 North Carolina counties.

Ownership category

akta.pro rank

Product category

Amateur Sports Event Management

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Amateur sports events
• Multi-sport competition
• Cycling event tours
• Youth sports grants
• Athletic event management

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Corporate Sponsorships: Multiple sponsorship tiers for BODYARMOR State Games (Gold $15,000, Silver $10,000, Bronze $5,000) and Cycle North Carolina events. Includes naming rights, logo placement, radio advertising, billboard exposure, email marketing, and venue activations.
2. Event Registration Fees: Participant registration fees for State Games sports and Cycle North Carolina rides. Registration fees kept low through donations and grants.
3. Individual Donations: Tax-deductible donations from individuals supporting amateur sports programs. Includes Amazon Smile, Olympic License Plate program, and Cycle NC Preferred Rider Program.
4. Youth Sports Grants Administration: NCAS administers youth sports grant programs funded by sports wagering tax revenues, distributing grants to local government agencies and 501(c)(3) nonprofits statewide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

North Carolina Amateur Sports (NCAS) organizes and hosts large-scale amateur multi-sport festivals (BODYARMOR State Games with 24+ sports) and fully-supported bicycle touring events (Cycle North Carolina Mountains to Coast, Coastal Ride, and Mountain Ride). The 501(c)(3) nonprofit also administers statewide youth sports grant programs, educational scholarships, and the Olympic Experience for Underprivileged Youth Program.

Product overview

North Carolina Amateur Sports operates as a multi-event sports organization running two primary product lines: the BODYARMOR State Games (North Carolina's largest multi-sport festival with Summer and Winter components featuring 24+ sports including new additions like Dodgeball and Cornhole) and Cycle North Carolina (a family of cycling events including the Mountains to Coast cross-state tour, Coastal Ride, and Mountain Ride). Additionally, the organization administers grant programs including Youth Sports Grants funded by sports wagering revenues and the NCAS Amateur Sports Grants from its endowment fund, as well as educational scholarships and the Olympic Experience for Underprivileged Youth Program. The portfolio serves athletes of all ages and skill levels across amateur sports.

Differentiator

Problem solved

Functional benefit

Brands

• BODYARMOR State Games: North Carolina's largest multi-sport festival and one of the largest State Games programs in the United States, featuring over 12,000 athletes and 600 teams competing in 30 different sports.
• Cycle North Carolina Mountains to Coast Tour
• Cycle North Carolina Coastal Ride
• Cycle North Carolina Mountain Ride

Products and services

• BODYARMOR State Games North Carolina's largest multi-sport festival, an annual event featuring over 12,000 athletes and 600 teams competing in 30 different sports across summer and winter seasons for amateur athletes of all ages and skill levels.
• BODYARMOR State Games Winter Events Winter component of the State Games featuring Esports, Figure Skating, Ice Hockey, and Pickleball competitions held throughout the Triangle and Greensboro area.
• Cycle North Carolina Coastal Ride A 3-day weekend fully-supported cycling event offering loop rides of varying distances from a central campsite along the North Carolina coast, attracting over 2,000 cyclists annually from nearly 40 states and 3-4 countries.
• Cycle North Carolina Mountain Ride A 2-day weekend cycling event offering loop rides of varying distances along scenic mountain backroads from one central campsite, attracting 400 participants annually from 15+ states.
• Cycle North Carolina Mountains to Coast Tour North Carolina's only fully-supported cross-state bicycle tour, attracting participants from all 50 states and 8 countries, traveling more than 5,000 miles on scenic back roads and passing through nearly 700 NC communities.
• Youth Sports Grants Annual grants of up to $10,000 per county provided to local government agencies and 501(c)(3) nonprofits across all 100 North Carolina counties for youth sports equipment or facility upgrades.
• NCAS Amateur Sports Grants Grants from the NCAS Endowment Fund (established 1988) distributed to individuals and organizations in North Carolina to promote amateur athletics, with a maximum award of $5,000.
• BODYARMOR State Games Educational Scholarships Educational scholarships awarded to BODYARMOR State Games participants who have excelled academically, athletically, and are active in community service, with up to $15,000 distributed annually.
• Olympic Experience for Underprivileged Youth Program Program partnering with Boys & Girls Clubs of North Carolina to give underprivileged youth the chance to compete in a State Games sport with all expenses paid including travel, housing, meals, training, and t-shirts.
• High School Showcase Events Regional high school showcase tournaments in Baseball, Softball, and Soccer featuring top underclassmen players competing for exposure to college and professional scouts.

Quantifiable outcome

• Over 16,000 participants annually across all programs
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

24 partnerships are on record, tiered core and minor.

• BODYARMORcoreGTM or Marketing PartnerTitle sponsor for BODYARMOR State Games of North Carolina. Provides product support, logo placement, and co-marketing for the largest multi-sport festival in North Carolina.
• TruistcoreGTM or Marketing PartnerCorporate partner for both BODYARMOR State Games and Cycle North Carolina events. Logo placement and sponsorship activation at events.
• Retire NCcoreGTM or Marketing PartnerPresenting sponsor for Cycle North Carolina events including Mountains to Coast, Coastal Ride, and Mountain Ride.
• N.C. Department of TransportationcoreStrategic or Co-development PartnerFounding partner of Cycle North Carolina (established 1999). Provides support for bicycle tour routes and state tourism promotion.
• Visit NC (N.C. Division of Tourism)coreStrategic or Co-development PartnerFounding partner of Cycle North Carolina (1999). Co-develops scenic tourism routes promoting North Carolina's beauty and heritage sites.
• Capitol Broadcasting CompanycoreStrategic or Co-development PartnerFounding partner of Cycle North Carolina (1999). Original partner in developing the cross-state bicycle tour concept.
• NC Craft Brewers GuildminorGTM or Marketing PartnerPartner organization for Cycle North Carolina providing craft beer offerings at beverage gardens and events.
• Greensboro Convention & Visitors BureaucoreGTM or Marketing PartnerHost city partner for BODYARMOR State Games 2025-2026. Provides venue access and tourism promotion for event participants.
• Daly Seven Hotel ManagementcoreGTM or Marketing PartnerOfficial Hotel Provider for BODYARMOR State Games. Partners with Marriott, Hilton, IHG, Best Western, and Hyatt brands offering up to 20% discounts to participants.
• Blue Cross and Blue Shield of NCminorGTM or Marketing PartnerCorporate partner for Cycle North Carolina events promoting health and wellness through cycling.
• Dick's Sporting GoodsminorGTM or Marketing PartnerCorporate partner for BODYARMOR State Games providing sporting goods sponsorship.
• SheetzminorGTM or Marketing PartnerCorporate partner for BODYARMOR State Games and Cycle NC events.
• Lowes FoodsminorGTM or Marketing PartnerCorporate partner for BODYARMOR State Games and Cycle NC Mountain Ride.
• Morningstar Law GroupminorGTM or Marketing PartnerCorporate partner for BODYARMOR State Games.
• BojanglesminorGTM or Marketing PartnerCorporate partner for BODYARMOR State Games.
• All Pets ConsideredminorGTM or Marketing PartnerCorporate partner hosting vendor market at Dock Dogs events including pet adoption market.
• York PropertiesminorGTM or Marketing PartnerCorporate partner for BODYARMOR State Games.
• Atrium Health Wake Forest BaptistminorGTM or Marketing PartnerCorporate partner for BODYARMOR State Games 2026.
• Durham BullsminorGTM or Marketing PartnerPartner organization for Cycle North Carolina and past State Games.
• Boys & Girls Clubs of North CarolinacoreStrategic or Co-development PartnerPartner for Olympic Experience for Underprivileged Youth Program, providing State Games participation opportunities for underprivileged youth with all expenses paid.
• Lake Gaston OutfittersminorGTM or Marketing PartnerPartner organization for Cycle North Carolina Coastal Ride.
• Oskar Blues BreweryminorGTM or Marketing PartnerProvides free beer for Coastal Ride Beverage Garden and official dinner events.
• Transylvania County Tourism Development AuthorityminorGTM or Marketing PartnerHost community partner for Cycle NC Mountain Ride in Brevard, NC (2026).
• Jackson County Tourism and Development AuthorityminorGTM or Marketing PartnerHost community partner for Cycle NC Mountain Ride in Sylva, NC (2025).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Special Olympics North Carolina: State-level nonprofit running multi-sport competitions and training for athletes with intellectual disabilities. Comparable as a peer North Carolina amateur sports nonprofit operating competitive events and grant-funded programs.
• Sun Belt Conference / Georgia State Games: Multi-sport amateur State Games-style festival in Georgia featuring dozens of sports. Comparable to NCAS in event scope, volunteer model, and tiered sponsorship structure.
• RAGBRAI (Register's Annual Great Bicycle Ride Across Iowa): Iowa's flagship multi-day, fully supported cross-state bicycle tour. Directly comparable to NCAS's Mountains to Coast Tour in route format, volunteer-driven ops model, and tourism co-marketing with state tourism authorities.
• Empire State Winter Games: Multi-sport amateur competition organizer in New York with summer and winter sport lineups. Directly comparable to BODYARMOR State Games' summer/winter portfolio structure and amateur participation model.
• Bike Virginia: Multi-day supported cycling tour operator in Virginia offering loop and point-to-point rides. Closely comparable to Cycle NC's Coastal and Mountain Rides in event format, lodging partnerships, and amateur-participant focus.

Broad incumbents

• National Congress of State Games: Umbrella body for state games programs across the United States, providing NCAS with national coordination, sponsorship pipelines, and Olympic Committee ties. Directly comparable as the federating organization for the State Games model NCAS operates.
• USA Cycling: National governing body for cycling that sanctions amateur events and tours. Comparable in that NCAS's Cycle North Carolina operates alongside USA Cycling's event ecosystem and shares rider demographics.
• Amateur Athletic Union (AAU): National amateur sports organization operating tournaments across multiple sports and age divisions. Comparable as a broader amateur competition organizer that NCAS's State Games line up alongside for participants and sponsors.

Others

• Boys & Girls Clubs of North Carolina: Strategic partner of NCAS for the Olympic Experience for Underprivileged Youth Program. Comparable as a statewide nonprofit network delivering youth programming and a referral channel for NCAS's youth initiatives.

Regional players

• YMCA of the Triangle: Regional nonprofit operating youth sports leagues, clinics, and community fitness programs across the Triangle. Comparable as a North Carolina nonprofit competitor for youth sports participation and corporate wellness sponsorships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cyclenc?lang=en
• YouTubeyoutube.com/@ncamateursports
• Facebookfacebook.com/cyclenc
• Instagraminstagram.com/cyclenc
• LinkedInlinkedin.com/company/north-carolina-amateur-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Carolina Amateur Sports