All Pets Considered

What All Pets Considered does

All Pets Considered is a privately held, locally owned pet supply retailer founded in 1992 and headquartered in Greensboro, North Carolina. The company operates two brick-and-mortar storefronts — the flagship at 2614 Battleground Avenue and a second location at 5004 High Point Road — serving pet owners across the greater Greensboro and Guilford County area. Its core offering is a curated retail assortment spanning all-natural, raw frozen, dry, and canned foods plus treats and supplies for dogs, cats, and small animals (hamsters, guinea pigs, rabbits, ferrets, chinchillas, rats, mice), drawn from roughly 400 specialty brands not typically stocked by mass-market pet retailers.

The business model combines one-time retail sales with a layered set of recurring service and digital revenue streams. In addition to retail markup, the company generates professional services revenue from a dog and cat grooming spa (Battleground Avenue, Monday–Saturday), nutritional counseling staffed by trained specialists, a dog bakery, self-service dog wash (High Point Road), private shopping experiences called Sniffaris, and educational workshops. Subscription boxes and an in-house loyalty program (Astro) introduce recurring revenue mechanics. Distribution runs through physical retail, an e-commerce storefront at shop.allpetsconsidered.com, free same-day local delivery within a 12-mile radius on orders over $25 (with a $5 fee below), and in-store/curbside pickup.

The go-to-market is community-driven direct-to-consumer, anchored in 30+ years of local brand equity, a 4.7/5 rating across 485+ Google reviews, and a 2014 Retailer Excellence Award for Best Customer Service. Marketing is executed through organic social (Facebook, Instagram, YouTube), email, and an unusually deep local-events calendar including Rescue Round-Up, SPCA rabies clinics, birthday paw-ties, and donation programming. Customer segments are horizontally distributed across dog owners, cat owners, small-pet owners, and gift shoppers, with no enterprise or institutional accounts disclosed. The company shows no evidence of institutional investment, M&A, or external PE backing, and operates entirely as an independent local retailer.

Name

All Pets Considered

Legal name

All Pets Considered

Website

https://allpetsconsidered.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

All Pets Considered is a privately held, locally owned pet supply retailer founded in 1992 in Greensboro, NC. It operates two storefronts selling all-natural foods, supplies, and gifts for dogs, cats, and small pets, supplemented by grooming, nutritional counseling, subscription boxes, and local delivery serving Guilford County.

Ownership category

akta.pro rank

Product category

Pet Supply Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Toys & Enrichment Retail (CRALAHAE), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Gift, Novelty & Souvenir Retail (CRALAIAH), Special Diet & Assisted Feeding Support (Prescription/Timed Feeding) (HSANAJAH)

Keywords

• Pet supply retail
• All-natural pet food
• Pet grooming services
• Pet nutrition counseling
• Pet subscription boxes

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Pet Supply Sales: In-store and online sales of pet food, treats, supplies, and specialty items including all-natural, raw frozen, and premium pet foods. Revenue generated through product markup on hundreds of pet brands.
2. Pet Grooming Services: Professional dog and cat grooming services offered at the Battleground Avenue location, Monday through Saturday. In-salon grooming spa services.
3. Subscription Boxes: Pet subscription boxes offered through the online shop, providing recurring delivery of pet products.
4. Local Delivery: Free local delivery on orders over $25 within 12 miles of store locations. Orders under $25 charged $5 fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

All Pets Considered is a locally owned pet supply retailer that sells all-natural, raw frozen, dry, and canned pet foods along with treats, supplies, beds, toys, and gift items for dogs, cats, and small pets across hundreds of brands. The company also provides professional dog and cat grooming, nutritional counseling, a dog bakery, subscription boxes, and community-focused services such as a community room, pet adoption support, and self-service dog wash from two Greensboro, NC store locations.

Product overview

All Pets Considered is a locally owned pet supply retail chain operating two store locations in Greensboro, NC since 1992. The core offering is a retail store selling all-natural pet foods (raw, frozen, dry, canned) and supplies for dogs, cats, and small animals. The business operates as an integrated omnichannel retailer with physical stores and an e-commerce platform (shop.allpetsconsidered.com). Additional services include professional dog & cat grooming, nutritional counseling, a dog bakery, subscription boxes, a community room for events, local delivery, private shopping experiences, self-service dog wash, birthday celebrations, and educational workshops. The company also supports local animal rescue through adoption programs and maintains a loyalty rewards program (Astro). The product portfolio spans multiple categories including pet food, beds, toys, grooming supplies, health products, and seasonal items from hundreds of pet brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food and Supplies Retail sale of all-natural pet foods (raw frozen, dry, canned) plus treats, beds, toys, and supplies for dogs, cats, and small animals across 400+ specialty brands, available in-store at two Greensboro locations and via the online shop. Targets local pet owners seeking higher-quality nutrition than mass-market pet stores offer.
• Dog and Cat Grooming Professional grooming spa service for dogs and cats, performed by in-house groomers at the Battleground Avenue flagship location Monday through Saturday. Targeted at local pet owners seeking recurring professional grooming care for their pets.
• Nutritional Counseling In-person consultation service staffed by trained nutritional specialists who advise pet parents on all-natural diet selection and dietary needs. Targeted at pet owners navigating health, allergy, or life-stage nutrition questions for their dogs and cats.
• Dog Bakery Specialty baked treats and baked goods produced for dogs, sold in-store at All Pets Considered. Targeted at dog owners seeking premium or gift-quality dog treats.
• Subscription Boxes Recurring subscription boxes of curated pet supplies and treats sold online for scheduled delivery. Targeted at pet owners who want automated replenishment of pet products.
• Local Delivery Same-day local delivery service covering a 12-mile radius of each store (most of Guilford County), free on orders over $25 with a $5 fee on smaller orders. Targeted at local pet owners who prefer home delivery over in-store shopping.
• Community Room In-store event space at the Battleground Avenue flagship location available for community gatherings, pet-related workshops, and seminars. Targeted at local pet-focused groups and community organizers.
• Self-Service Dog Wash Self-service dog washing facilities at the High Point Road location, allowing pet owners to wash their own dogs using provided equipment. Targeted at dog owners seeking an affordable, hands-on grooming option.
• Private Shopping (Private Sniffaris) Exclusive private shopping experiences for pets and owners, offering personalized, low-distraction store visits. Targeted at pet owners who want one-on-one guided shopping and product recommendations.
• Birthday Paw-ty Pet birthday celebration service hosted at store locations, using the Community Room and Dog Bakery products. Targeted at local pet owners seeking to host pet birthday events.

Quantifiable outcome

• 4.7/5 star rating from 485+ customer reviews

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SPCAcoreStrategic or Co-development PartnerHosting regular SPCA rabies clinics at the Battleground Avenue location, providing convenient access to pet vaccinations for the community and supporting animal welfare initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kriser's: Multi-store independent pet retailer offering natural and holistic pet food, grooming, and training services in neighborhood locations. Strong parallel as a multi-unit independent with premium positioning and services.
• Mud Bay: Independent pet retailer with multiple locations in the Pacific Northwest, focused on natural pet nutrition, knowledgeable staff advice, and community engagement. Closely mirrors the All Pets Considered format and customer philosophy.
• PetPeople: Regional independent pet supply chain in the Midwest offering premium pet foods, grooming, and self-service wash in neighborhood store formats. Directly comparable in store size, product curation, and services mix.
• Concord Pet Foods & Supplies: Northeast regional independent pet retailer with multiple stores carrying premium foods and offering grooming services. Comparable as a multi-store independent competing against big-box players.
• Bentley's Pet Stuff: Independent pet retail chain with neighborhood stores focused on natural foods, grooming, and community. Closely aligned positioning and operating model to All Pets Considered.
• Hollywood Feed: Regional independent pet supply chain operating multiple stores across the Southeast and Texas, carrying premium and natural foods, offering grooming and self-service wash. Highly comparable multi-store independent model with strong community positioning.
• Tomlinson's Feed: Texas-based independent pet and feed retailer with multiple locations, emphasizing natural foods and community service. Comparable in being a long-standing independent with a curated product assortment.

Others

• Petco:

Broad incumbents

• Pet Supplies Plus: Largest independent pet franchise in the US with hundreds of neighborhood-format stores. Comparable store format and customer base but operates through franchising rather than corporate ownership.
• Chewy: Dominant online pet retailer with subscription-based Autoship model and broad assortment of premium foods. Represents the structural online competitor affecting independent pet retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYVBg5JHYnWmWX6z2h8yMxA
• Facebookfacebook.com/AllPetsConsidered
• Instagraminstagram.com/allpetsconsidered
• Xx.com/AllPetsConsidrd
• LinkedInlinkedin.com/company/all-pets-considered

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Pets Considered