MID-SHORE ELECTRONICS, INC.

What MID-SHORE ELECTRONICS, INC. does

Mid-Shore Electronics, Inc. is a privately held, family-owned marine electronics service company founded in 1980 and headquartered in Cambridge, Maryland, with a second showroom and service location in Ocean City, MD. The firm installs, repairs, and replaces marine electronics for recreational boaters, commercial vessels (charter fishing, cruise liners, container ships), municipal and government fleets (Coast Guard, Navy, State Police, DNR, fire/rescue), and B2B partners (boat builders, yards, and sellers). Its technical scope spans digital switching, navigation, autopilots, transducers, marine entertainment, satellite and VHF communications, energy systems including lithium conversions, security and vessel monitoring, fire suppression, and complete 12V-240AC electrical work, delivered by ABYC-certified technicians with more than 200 years of combined team experience. A distinguishing capability is in-house custom CNC helm fabrication in acrylic, aluminum, teak, and starboard.

The business operates a hybrid revenue model combining professional services (installation labor, repair, troubleshooting, warranty and insurance claim work) with hardware pass-through sales of marine electronics from brands including Garmin, Furuno, Simrad, Raymarine, FLIR, Icom, Lumishore, Fusion, JL Audio, KvH, Maretron, and others. Pricing is quote-based and not publicly disclosed, with free dockage provided during service. Distribution is anchored by two physical showrooms and an on-site marina in Cambridge, plus field service at customer locations and partnerships with boat builders/yards/sellers. Marketing is concentrated in regional event sponsorship (notably Gold sponsorship of the White Marlin Open) and boat show presence, with a "We Are Hiring" signal indicating incremental headcount expansion. The firm self-positions as the largest and longest-standing marine electronics installer and #1 marine warranty and service center in the Mid-Atlantic. No external funding, M&A, or public-market activity is on record; the company is owner-operated (Frank Daringer) and bootstrapped.

Name

MID-SHORE ELECTRONICS, INC.

Legal name

Mid-Shore Electronics, Inc.

Website

https://mid-shore-electronics.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid-Shore Electronics is a family-owned marine electronics service company in Cambridge and Ocean City, MD, installing, repairing, and fabricating marine electronics and custom CNC helms for recreational, commercial, government, and B2B vessel customers across the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Marine Electronics Services

NAICS

Ship Building and Repairing (336611), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Ship & Boat Building & Repairing (3730), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

akta.pro secondary industries

Electrical, Automation & Control Systems (Power, PLC/SCADA, Navigation/Comms Integration) (TLAHAMAE), Retrofits, Upgrades & Compliance Conversions (Scrubbers, BWTS, Alternative Fuels, Energy-Saving Devices) (TLAHAMAI)

Keywords

• Marine electronics installation
• Marine electronics repair
• Boat helm fabrication
• Marine navigation systems
• Marine warranty services

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Marine Electronics Services: Installation, repair, and replacement services for marine electronics including digital switching, navigation systems, communication equipment, entertainment systems, security monitoring, transducers, autopilot systems, and total electrical services. Services include ABYC-certified technicians handling 12v, 24v, 36v, 48v, 120/240AC systems.
2. Marine Electronics Products: Sales of marine electronics products and components including chart plotters, radars, autopilots, lighting, sound systems, trolling motors, battery chargers, inverters, fire suppression systems, and custom helm materials.
3. Warranty and Insurance Claim Services: Specialized services for marine electronics insurance claims covering lightning damage, fire damage, theft, boat accidents, and collisions. Also handles warranty service repair for all major manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mid-Shore Electronics designs, installs, services, repairs, and replaces marine electronics systems for recreational boats, commercial vessels, municipal/government fleets, and B2B partners. The company sells and supports components across navigation, communication, autopilot, digital switching, transducers, marine entertainment, security/monitoring, energy/charging, fire suppression, and total boat electrical systems, and fabricates custom CNC helms for new builds and retrofits.

Product overview

Mid-Shore Electronics is a marine electronics service company offering a comprehensive portfolio of installation, repair, and replacement services across multiple categories including Digital Switching, Marine Entertainment, Offshore and Inshore Communication, Energy Systems and Charging, Transducers, Security and Vessel Monitoring, Navigation Systems, Auto Pilot, Custom Helms, Fire Suppression Systems, and Total Boat Electrical Services. The company works with industry-leading brands including Garmin, Furuno, Simrad, Raymarine, FLIR, Lowrance, B&G, Icom, Lumishore, Fusion, JL Audio, KvH, Maretron, and many others. Services are provided to recreational, commercial, municipal, and B2B customers across the mid-Atlantic region. The company also provides specialized services including warranty and insurance claim repairs, custom helm fabrication using CNC machines, and complete boat electrical system design and installation. Mid-Shore Electronics operates as a service-oriented business rather than a product manufacturer, providing expert technical services for marine electronic systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Switching Services Design, installation, service, and sales of digital switching systems that allow centralized control of boat electrical systems, integrated with brands including CZone, Maretron/MPower, Empire Bus, and Raymarine YachtSense.
• Marine Entertainment Services Sales, installation, and servicing of marine audiovisual systems including audio, TVs, and lighting, with brands including Fusion, JL Audio, KVH, Lumishore, Lumitec, and Imtra.
• Offshore and Inshore Communication Services Sales, installation, and servicing of marine communication products including Starlink, VSAT, KVH VSAT, Intellian VSAT, satellite phones (Iridium, Pivotel), cellular networks (Glomex Webboat, KVH LTE-1), VHF radios (Icom), and SSB systems.
• Energy Systems and Charging Services Battery and energy system services including troubleshooting, lithium conversions from AGM/Lead Acid, charger/inverter repair and replacement, and 50/60Hz transformers for overseas vessels, supporting brands including ASEA, Victron Systems, Xantrex, Mastervolt, and Charles ISO Boost.
• Transducer Services Sales, installation, replacement, and repair of transducers including Searchlight Sonar, Speed Log, Omni Directional Sonar, Traditional/Chirp, Sidescan/Downscan, Smart Sensors, Furuno Omni Sonar, Simrad Kongsberg Omni Sonar, and Hull Shield, with AIRMAR-certified extended warranty.
• Security and Vessel Monitoring Services Sales, installation, and service of boat security and vessel monitoring systems including Gost, Siren, Maretron, FLIR, Omnisence, CCTV, Property Assured, Sionyx, and Black Oak Low Light Camera with thermal/low light capability.
• Navigation Systems Services Sales, installation, and service of navigation systems for recreational and commercial vessels, including recreational brands Garmin, Furuno, Simrad, Lowrance, and B&G, and commercial brands ECDIS, IMO, and GMDSS.
• Autopilot Services Installation and repair of autopilot systems including hydraulic system service, with brands including Fly By Wire, Hydranautics, Solenoid, Hydraulic, Wheel Pilot, Tiller Pilot, and Optimus Electric Steering Autopilot.
• Custom CNC Helm Fabrication Custom helm design and fabrication using CNC machines for new vessels or retrofits, with materials including CNC Acrylic, CNC Aluminum, CNC Teak, and CNC Starboard.
• Fire Suppression System Services Sales, installation, repair, and replacement of marine fire suppression systems, including Fireboy and Sea-fire brands, with industry-trained technicians for boat and yacht applications.
• Total Boat Electrical Services Complete boat electrical system services covering 12v, 24v, 36v, 48v, 120/240AC, and 50/60Hz systems, including design, installation, and service/troubleshooting on any marine vessel, performed by ABYC-certified technicians.
• Warranty and Insurance Claims Services Insurance claim and warranty service programs covering lightning damage, fire damage, theft, boat accidents, and collisions, along with warranty service repair for all major marine electronics manufacturers.
• B2B Marine Electronics Partnership Services Business-to-business design and installation services for boat builders, boat yards, and boat sellers, providing custom electronics solutions and packages for new builds, refits, and pre-owned vessels.

Quantifiable outcome

• Contact and callbacks within 24 hours
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Boat BuilderscoreChannel Partner/ Reseller/ DistributorB2B partnerships with boat builders for custom electronics design and installation services on new vessel builds.
• Boat YardscoreChannel Partner/ Reseller/ DistributorPartnerships with boat yards for electronics installation and repair services for vessels undergoing maintenance or refit.
• Boat SellersminorChannel Partner/ Reseller/ DistributorPartnerships with boat sellers to provide electronics packages and installation for pre-owned vessels.
• White Marlin OpencoreGTM or Marketing PartnerGold sponsor for the White Marlin Open fishing tournament. Provides on-site booth, vessel coordination, VHF monitoring, and technician presence for last-minute repairs.
• Sunset MarineminorGTM or Marketing PartnerPartnership with Sunset Marine for tournament booth location in front of provisions store during White Marlin Open.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• West Marine: Large national retailer and service provider for boating parts, accessories, and marine electronics. Comparable because it sells the same third-party marine electronics brands (Garmin, Furuno, Raymarine) Mid-Shore installs, and offers installation services through its Pro-Shop and yard network.
• Defender Marine: Long-standing mail-order and online retailer of marine electronics, parts, and accessories with a strong recreational and commercial customer base. Comparable as a channel for the same product lines Mid-Shore installs and services.
• MarineMax: Largest recreational boat dealer in the U.S. with integrated electronics, commissioning, and warranty services. Comparable because its boat delivery and post-sale service workflows overlap with Mid-Shore's B2B and recreational install business.
• BoatUS (Geico Marine/Boat Owners Association): National boating membership, insurance, and towing organization with a service-referral network. Comparable because it routes warranty and insurance claim repairs — the same specialty revenue stream Mid-Shore operates in.

Direct peers

• Ocean Systems (Ocean Electronics): Marine electronics installer and service provider serving recreational and commercial vessels. Directly comparable in service model — sales, installation, and repair of navigation, communication, and entertainment systems.
• Atlantic Marine Electronics: Regional marine electronics sales, installation, and service company. Direct competitor to Mid-Shore in the mid-Atlantic/Chesapeake market for navigation, communication, and helm electronics installations.
• Inland Marine Electronics: Independent marine electronics retailer and installer serving a defined regional boating market. Comparable in service mix (sales, install, repair) and reliance on multi-brand OEM partnerships.
• Yacht Doc: Mobile marine electronics installation and service company operating on the U.S. East Coast. Comparable as a field-service-focused competitor with on-site installation, troubleshooting, and brand-certified technician capabilities.

Others

• Garmin (Marine Division): OEM manufacturer of marine navigation, sonar, and communication equipment that Mid-Shore installs and services. Comparable as the primary product supplier shaping Mid-Shore's install pipeline and warranty workflow.
• Furuno: OEM manufacturer of marine electronics — sonar, radar, navigation — explicitly listed among brands Mid-Shore installs. Relevant ecosystem peer whose product roadmap and authorized service network directly influence Mid-Shore's commercial and recreational work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mid-shore-electronics-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MID-SHORE ELECTRONICS, INC.