What Boatyard does

Boatyard is a US-based vertical SaaS company serving the marine industry with two integrated products: Boatyard Service, a complete marine service CRM covering work order management, team scheduling, customer communication, parts inventory, digital payments, and field service coordination; and Boatyard Sales, a boat dealership platform for inventory management, lead capture and qualification, AI-powered market insights, and marketplace syndication. Founded in 2014 and headquartered in Oldsmar, Florida, the platform is purpose-built for marine businesses including boat dealerships, marinas, boatyards, repair shops, and yacht management companies, with AI-powered capabilities spanning automated inspection report generation, AI sales agents for website lead engagement, real-time business intelligence, and AI-driven inventory assistance.

The company's underlying technology stack combines cloud-based SaaS delivery with a top-rated mobile application (Boatyard Pro) for field technicians, drag-and-drop scheduling, and AI workflows that automate booking, upselling, service reminders, and invoice chasing. The platform integrates natively with major marine marketplaces (Boats Group, Rollick), accounting platforms (QuickBooks, Xero), payment processors (Stripe), and SMS providers (Twilio), creating a multi-party workflow surface across the marine value chain.

Boatyard generates revenue through tiered monthly subscriptions — Starter at $199/month for 3 users, Grow at $399/month for 5+ users, and custom-priced Enterprise deployments — supplemented by add-on modules including Live Vendor Pricing, Custom Payment Gateways, Premium Support, and DMS Integration starting at $195-$295/month. Go-to-market is exclusively direct, with public pricing on the website and demo requests as the primary conversion mechanism. Named enterprise customers include MarineMax and Intrepid, with a broader SMB and mid-market base across marinas and service shops. The company has been recognized five times by Boating Industry Magazine as a Top Product and has operated with minimal disclosed external funding, suggesting largely bootstrapped growth.

Name

Boatyard

Legal name

Boatyard LLC

Website

https://boatyard.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Boatyard is a US-based vertical SaaS provider offering marine service CRM and boat dealership software for marinas, boatyards, repair shops, and dealerships through AI-enabled subscription tiers.

Ownership category

akta.pro rank

Product category

Marine Industry SaaS / Vertical Software

NAICS

Marinas (713930), Ship Building and Repairing (336611), Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ)

akta.pro secondary industry

Dry Docks & Floating Docks (Graving, Floating, Syncrolift) (IMAJALAA)

Keywords

• Marine service software
• Boat dealer software
• Marina management software
• Marine CRM platform
• Work order management

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription - Starter Plan: Monthly subscription at $199/month for 3 users including end-to-end order management, estimates and invoices, digital payments with Stripe, customer portal, chat/email/SMS alerts, photo and video sharing, parts inventory, and time tracking and job scheduling
2. Software Subscription - Grow Plan: Monthly subscription at $399/month for 5+ users including all Starter features plus automated service reminders, custom digital inspection reports, digital forms and contracts, QuickBooks and Xero integrations, advanced profitability reporting, and hands-on onboarding
3. Software Subscription - Enterprise Plan: Custom pricing for enterprise deployments with dealer management system integration, custom payment gateway, live parts pricing, and premium customer support
4. Add-on Features: Additional revenue from add-ons including Live Vendor Pricing ($195/month), Custom Payment Gateways ($199/month), Premium Customer Support ($20/month per user), and DMS Integration (starting at $295/month)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Boatyard provides a cloud-based SaaS platform purpose-built for the marine industry, comprising two core products: Boatyard Service (a marine service CRM for work orders, scheduling, parts inventory, customer communication, and digital payments) and Boatyard Sales (boat dealership software for inventory management, lead capture, AI-powered market insights, and marketplace syndication). It also offers a field-service mobile app (Boatyard Pro), custom AI-powered websites, and real-time business intelligence dashboards, all sold via tiered monthly subscriptions.

Product overview

Boatyard is a marine industry software platform consisting of two core products: Boatyard Service (marine service CRM for work orders, scheduling, customer communication, parts, and payments) and Boatyard Sales (boat dealership software for inventory management, lead capture, and marketplace syndication). Both products share a unified data layer and AI capabilities. The platform is offered through three subscription tiers (Starter, Grow, Enterprise) with add-on modules including DMS integration, custom payment gateways, premium support, and live vendor pricing. Additional offerings include custom website design with AI sales agents, a top-rated mobile app (Boatyard Pro), and real-time business intelligence dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Boatyard Service Complete marine service CRM platform enabling work order management, team scheduling, customer communication, parts inventory, digital payments, and field service coordination for boatyards, marinas, and repair shops.
• Boatyard Sales Boat dealership software platform for inventory management, lead capture and qualification, AI-powered market insights, and fast syndication to marketplaces including Boats Group and Rollick.
• Boatyard Pro Mobile App Top-rated mobile application for field service teams that enables boat service technicians to manage jobs, track time, and coordinate with office staff from any location.
• AI-Powered Websites Custom website design service with AI sales agents that engage visitors, capture buyer motivations, and drive leads through tailored designs and local SEO optimization for marine businesses.
• AI & Business Intelligence

Quantifiable outcome

• $400 million in marine service work processed through the platform
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationNative integration with QuickBooks for accounting synchronization. Available as add-on for Starter plan and included in Grow and Enterprise tiers.
• XerocoreTechnology or IntegrationNative integration with Xero for accounting synchronization. Available as add-on for Starter plan and included in Grow and Enterprise tiers.
• StripecoreTechnology or IntegrationDigital payment processing integration for debit and credit card transactions. Included across all subscription tiers.
• Boats GroupcoreTechnology or IntegrationData partner for inventory syndication. Enables boat listings to be published across Boats Group marketplace network.
• RollickcoreTechnology or IntegrationData partner for inventory syndication. Enables boat, engine, and trailer listings to reach buyers through Rollick's marine marketplace network.
• TwiliocoreTechnology or IntegrationThird-party SMS messaging provider for delivering text message communications including service updates, work order notifications, and billing alerts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dockwa: Dockwa offers marina reservation, slip management, and boater communications software, serving a similar marina customer segment as Boatyard with overlapping workflow features like customer communication and storage management.
• Marinaware: Marinaware is a marina management software platform offering slip management, billing, and customer communications — directly overlapping with Boatyard's marina and boatyard customer base and use cases.
• DockMaster: DockMaster (originally from Marina Software) provides marina and boatyard management software with work orders, storage, and accounting features — directly competing with Boatyard Service in the marina/boatyard segment with comparable marine-specific functionality.

Broad incumbents

• ServiceTitan: ServiceTitan is a large, well-funded field service management SaaS platform serving HVAC, plumbing, electrical, and similar trades; it is increasingly expanding into specialty verticals like marine and represents a much larger incumbent competitor with broader resources.
• WorkWave: WorkWave provides field service and fleet management software for service businesses; its service operations platform overlaps with Boatyard's work order management, scheduling, and customer communication features.
• Jobber: Jobber is a field service management platform for SMB service businesses, offering work order management, scheduling, invoicing, and customer communications — overlapping with Boatyard Service's core SMB-focused capabilities but serving a broader cross-vertical market.
• Lightspeed Commerce: Lightspeed provides retail POS and commerce platforms including verticals like marine/RV dealers, overlapping with Boatyard Sales in inventory management, payments, and customer engagement for boat dealerships.
• Housecall Pro: Housecall Pro is an SMB-focused field service management platform with scheduling, invoicing, payment, and customer communication features — comparable to Boatyard's service workflows but serving home service trades rather than marine businesses.

Others

• Boats Group: Boats Group operates leading marine marketplaces (boats.com, yachtworld.com, boattrader.com) and is a data integration partner that powers Boatyard's marketplace syndication — an adjacent ecosystem participant that could potentially compete vertically.
• Rollick: Rollick is a marine marketing automation and customer data platform that partners with Boatyard for inventory syndication; it serves overlapping marine dealer customers and represents an adjacent ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/boatyardusa
• Facebookfacebook.com/boatyardusa
• LinkedInlinkedin.com/company/boatyard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boatyard