Neubau Portal Ag

What Neubau Portal Ag does

Neubau Portal AG is a privately-held Swiss company founded in 2014 and headquartered in Luzern, operating two online real estate portals — Neubauprojekte.ch (primary) and Erstbezug.ch (sister site) — that aggregate and distribute new-construction (Neubau) and first-occupancy (Erstbezug) residential and commercial properties across all Swiss cantons. The platform serves two customer segments: property developers, builders, and real estate agents on the supply side who list projects via paid insertion agreements with predetermined contract periods, and individual property seekers (buyers and renters) on the demand side who use a freemium model with optional Premium-Abonnement subscription granting access to 125+ monthly exclusive researched listings and 2,000+ project pre-announcements. The company's core differentiator is domain specialization: rather than competing with generalist portals like ImmoScout24 or Homegate across all property types, it concentrates exclusively on new construction, with a curated database of pre-announcements and building applications that is not duplicated elsewhere.

The underlying technology is a standard web-based portal platform featuring search, filtering, listing management, personalized search profiles, an email newsletter engine, and complementary tools including a mortgage calculator (Hypothekenrechner), affordability calculator (Tragbarkeitsrechnung), and home financing content (Eigenheim-Finanzierung). Integration stack includes Google Analytics and NET-Metrix for traffic measurement, YouTube for video content, Google Maps for situational plans, Facebook social plugins, and crawler technology for aggregating listings. Distribution is a key architectural feature: listings placed on Neubauprojekte.ch are transmitted outward to comparis.ch, ImmoScout24, Homegate, Flatfox.ch, and Newhome.ch, making the platform an upstream aggregator in the Swiss real-estate listing ecosystem. No public API, mobile app, or AI/ML features are disclosed. The marketplace generates revenue through three streams: developer/agent listing fees (transaction-based), end-user Premium-Abonnement subscriptions (recurring), and display advertising placements sold to real estate, finance, and telecommunications advertisers. Traffic scale is approximately 1.8 million annual visitors (Google Analytics 2024) across both sites, with above-average 3+ minute session durations.

Name

Neubau Portal Ag

Legal name

Neubau Portal AG

Website

https://neubauprojekte.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Neubau Portal AG operates Neubauprojekte.ch and Erstbezug.ch, Swiss online real-estate portals aggregating new-construction and first-occupancy properties for buyers, renters, developers, and agents nationwide.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Web Search Portals and All Other Information Services (51929), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

General Web Portals & Start Pages (BPAMAAAA)

Keywords

• New construction real estate
• Property listing portal
• First-occupancy properties
• Swiss real estate marketplace
• Pre-market property listings

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Premium Subscription (Premium-Abonnement / NeubauInfo-Service): Monthly subscription service providing access to exclusive pre-market listings, project pre-announcements, and current building applications. Subscribers receive early information about upcoming new construction projects in Switzerland before they are publicly listed.
2. Advertising: The platform sells advertising placements including carousel ads, homepage placements, and geographic-targeted placements. Targets real estate industry advertisers seeking specialized reach without waste. Monthly visitor traffic of approximately 1.8 million visitors with above-average 3+ minute session duration.
3. Listing Fees: Property developers, real estate agents, and private sellers pay to list properties on the platform. Listings are published for predetermined contract periods and do not auto-renew.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Neubau Portal AG operates Neubauprojekte.ch and Erstbezug.ch, online real estate marketplace portals that aggregate new-build residential and commercial property listings across Switzerland. The platform connects property developers, builders, and listing agents with buyers and renters seeking first-occupancy (Erstbezug) properties, offering free basic search as well as a paid Premium-Abonnement for exclusive pre-market listings and project pre-announcements.

Product overview

Neubauprojekte.ch and Erstbezug.ch are electronic real estate platforms operated by Neubau Portal AG, specializing exclusively in new construction properties (Erstbezug) across Switzerland. The core platform Neubauprojekte.ch serves as a searchable database for residential and commercial new builds, while Erstbezug.ch functions as a sister platform. Premium users gain access to pre-market listings through the Premium-Abonnement subscription. The platform includes complementary tools such as mortgage and affordability calculators, a company directory, real estate guides, and listing services. Users can create personalized search profiles and receive newsletter updates, with property listings also distributed to partner platforms like Comparis, Immoscout24, and Newhome.ch.

Differentiator

Problem solved

Functional benefit

Products and services

• Neubauprojekte.ch

Quantifiable outcome

• Average time to find a dream home reduced through comprehensive pre-screening and early access to listings
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• comparis.chcoreGTM or Marketing PartnerListings published on Neubauprojekte.ch are transmitted to comparis.ch, one of Switzerland's largest comparison and classified platforms. User listing data is shared under comparis.ch terms and conditions.
• ImmoScout24minorGTM or Marketing PartnerCross-listing partnership where properties are also advertised on ImmoScout24, one of Switzerland's leading real estate portals.
• HomegateminorGTM or Marketing PartnerCross-listing partnership where properties are also advertised on Homegate, a major Swiss real estate platform.
• Flatfox.chminorGTM or Marketing PartnerCross-listing partnership for rental property distribution to the Flatfox.ch audience.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• RealAdvisor: Swiss proptech focused on property valuation, market insights, and brokerage enablement. Tangentially overlaps Neubau's property-seeker audience in Switzerland, with adjacent rather than direct portal competition.

Direct peers

• Homegate: Major Swiss real estate marketplace for buying, renting, and new-build properties. Competes for developer listing budgets and end-user attention with a broader inventory but overlapping target segments.
• Flatfox.ch: Swiss rental property platform, particularly strong in new-build rentals. Cross-listing partnership with Neubau, but overlaps in serving developers seeking first-occupancy tenants.
• comparis.ch: Switzerland's largest comparison and classifieds platform with a major real estate vertical. Receives Neubau's listing data via partnership but also aggregates property listings from many other sources, creating direct competitive overlap.
• ImmoScout24 (Switzerland): One of Switzerland's largest general real estate portals for buying, renting, and new construction. Operates a similar listing/marketplace model and is also a distribution partner of Neubau Portal, making it both collaborator and competitor.
• Newhome.ch: Swiss online marketplace dedicated specifically to new-build and new-construction residential projects. Directly competes with Neubauprojekte.ch in the same Erstbezug niche, serving developers and end buyers/renters with a comparable product surface.

Regional players

• Immonet (Germany): German real estate portal with similar listing/marketplace mechanics focused on new and existing properties. Comparable product surface but operates outside Switzerland and does not compete in Neubau's home geography.
• Rightmove (UK): UK's leading property portal operating a marketplace/advertising model with new-build developer partnerships. Comparable vertical portal mechanics, but UK-only and not directly competing with Neubau.

Broad incumbents

• Scout24 SE: Parent group of ImmoScout24 across DACH region with broader vertical marketplace portfolio. Owns one of Neubau's largest distribution partners and represents the consolidated competitive and partner entity in the Swiss/DACH real estate portal space.
• Zillow: US-based dominant real estate platform offering search, listings, and adjacent services. Operates at much larger scale with broader scope, including new construction; illustrates the upside path for a vertical portal that successfully scales content and monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neubau-portal-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neubau Portal Ag