Perspetivo Ab

What Perspetivo Ab does

Perspetivo AB is a Swedish research-technology company that delivers survey-based representative data to organizations. Its core offering is a subscription platform — Subscription Standard and Subscription Plus tiers — that runs national and target-group surveys with a minimum of 1,000 respondents per survey at 95% confidence and 5% margin of error, plus a one-off Single Survey ("Try Perspetivo") product for ad-hoc buyers. Customers include municipalities (Gottsunda Centrum, SAM-KOM), NGOs and foundations (Reach for Change, The Inner Foundation, The Tim Bergling Foundation, Musiksverige), real estate developers (Marievik), and enterprise buyers (Nordea, Bling), spanning the Nordics with a global platform launch in 2025.

The underlying technology combines a proprietary inclusive panel-recruitment methodology, BankID-based panelist identity verification at registration, multi-language survey delivery in Swedish, English, Arabic, Farsi, and Somali, AI-powered survey analytics, and interactive customer-portal dashboards for sub-group analysis. Perspetivo differentiates on its ability to reach demographic groups that traditional surveys systematically exclude — including younger respondents, people with foreign backgrounds, and individuals with reading or writing disabilities — with 42% of panelists sharing opinions for the first time and a 96% panelist satisfaction score. A gift-card redemption ecosystem across 100+ Swedish retailers (Zalando, H&M, Nike, NetOnNet) is used to incentivize panel engagement.

Commercially, Perspetivo operates a sales-led, demo-driven B2B motion with quote-based enterprise pricing across three tiers, plus content marketing via published research reports (Next in Mind, Paradox of Now, Municipalities and Communication) and earned media in Nordic business outlets (Impact Loop, Dagens Opinion, Dagens Industri). The company was founded in 2022 by Suzan Hourieh Lindberg (CEO), David Khabbazi (Head of Platform), and Zilan Lawan, has 1–10 employees, and is headquartered at Jakobsbergsgatan 24, Stockholm. It raised approximately 10 MSEK across angel rounds in 2023–2024 and a seed round in 2025 from family office Lotus One Investment and Laura Sprechmann (former Nobel Prize Outreach CEO).

Name

Perspetivo Ab

Legal name

Perspetivo AB

Website

https://perspetivo.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Perspetivo AB is a Stockholm-based research-technology company that runs subscription-based representative survey products for Nordic municipalities, NGOs, and enterprises, differentiating on inclusive panel methodology, BankID-verified panelists, multi-language delivery, and interactive analytics dashboards.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Standard: Annual subscription providing national surveys with up to 4 in-depth surveys and 2 pulse surveys per year, with interactive dashboards and minimum 1,000 respondents per national survey
2. Subscription Plus: Premium annual subscription with national and targeted surveys, up to 6 in-depth surveys and 3 pulse surveys per year, plus yearly report with trends and key findings
3. Single Survey: One-time purchase of national or target group survey with minimum 1,000 respondents and interactive dashboard included. Ideal for organizations wanting to try Perspetivo or needing a one-off survey

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Perspetivo delivers subscription-based representative survey research to organizations, providing national and targeted surveys with a minimum of 1,000 respondents per survey, 95% confidence level and 5% margin of error. Its platform combines an inclusive panel recruitment methodology, BankID-authenticated panelists, multi-language survey delivery, AI-powered analytics, and interactive customer dashboards to produce population-representative insights for enterprise, government, and NGO clients. Customers access the data through three product tiers: Subscription Standard, Subscription Plus, and Try Perspetivo one-time surveys.

Product overview

Perspetivo is a Swedish research platform built on a proprietary methodology and technical infrastructure for delivering representative survey data. The company offers three distinct survey products: Subscription Standard (annual plan for national surveys with up to 4 in-depth and 2 pulse surveys), Subscription Plus (premium annual plan with 6 in-depth and 3 pulse surveys plus geographic/demographic targeting and annual trend reporting), and Try Perspetivo (one-time single survey option for testing or ad-hoc research needs). All surveys maintain minimum 95% confidence level with 5% margin of error and are delivered via interactive dashboards in the customer portal. The platform differentiates through its representative sampling methodology designed to include populations typically excluded from traditional surveys.

Differentiator

Problem solved

Functional benefit

Products and services

• Subscription Standard Annual subscription plan providing national surveys with up to 4 in-depth surveys (20-25 questions each) and 2 pulse surveys (3-5 questions each) per year. Includes interactive dashboards and minimum 1,000 respondents per survey at a 95% confidence level with a 5% margin of error. Targeted at organizations requiring recurring representative research.
• Subscription Plus Premium annual subscription offering up to 6 in-depth surveys (20-25 questions each) and 3 pulse surveys (3-5 questions each) per year, with ability to target specific geographic areas or demographic groups. Includes interactive dashboards and a yearly report with trends and key findings. Designed for organizations needing both national and targeted representative research.
• Try Perspetivo (Single Survey) One-time single survey option for organizations wanting to test the platform or conduct ad-hoc research. Includes a national survey with minimum 1,000 respondents or a target-group-specific survey, with an interactive dashboard included. Approach is pay-as-you-go with 95% confidence level and 5% margin of error.

Quantifiable outcome

• Up to 40% of population excluded by traditional surveys
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• SAM-KOMcoreStrategic or Co-development Partner · 1 January 2026Collaboration with SAM-KOM on quantitative study exploring key challenges and opportunities in municipal communication across Sweden. Report published April 2026.
• Reach for ChangeflagshipStrategic or Co-development Partner · 1 January 2025Impact organization that partnered with Perspetivo for the Next in Mind initiative to conduct the first large-scale representative study on youth mental health across the Nordics. Perspetivo's data provided the evidence-based foundation for systemic change initiatives.
• The Inner FoundationflagshipStrategic or Co-development Partner · 1 January 2025Foundation partner in the Next in Mind initiative for youth mental health research across Nordic countries (Sweden, Norway, Denmark, Finland).
• The Tim Bergling FoundationflagshipStrategic or Co-development Partner · 1 January 2025Foundation partner in Next in Mind initiative focusing on youth mental health across the Nordics. Research achieved 95% confidence level with 4% margin of error.
• BlingcoreStrategic or Co-development Partner · 1 January 2025Startup partner for Young Swedes Future & Dreams report. Bling's vision to elevate and amplify everyone's voices aligned with Perspetivo's inclusive approach.
• NordeacoreStrategic or Co-development Partner · 1 January 2025Financial institution partnered with Perspetivo and Bling for research report on young Swedes' perspectives, ambitions, and entrepreneurship.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Attest: Consumer research SaaS platform offering self-serve brand and product surveys on a subscription basis to marketers. Comparable on subscription-led GTM, dashboard delivery model, and mid-market enterprise target buyers.
• YouGov: Global online panel-based survey research firm selling subscription consumer insights products to enterprises and governments. Closely comparable to Perspetivo on panel methodology, subscription pricing, and multi-country reach ambitions.
• Dynata: First-party data and research panel provider serving enterprises with survey-based consumer insights at global scale. Comparable on B2B sample/panel business model and large-enterprise customer base.
• Pollfish: Mobile-first survey research platform offering DIY audience insights to brands and agencies. Comparable on survey-as-a-service model, programmatic delivery, and developer/API-style research product.
• Cint: Audience/panel exchange and consumer insights platform connecting researchers with survey respondents globally. Comparable on panel aggregation model, programmatic sample delivery, and enterprise research buyers.
• Toluna: Global online panel and survey technology provider delivering consumer insights via managed research and self-serve tools. Comparable on panel-based methodology, multi-country sampling, and enterprise subscription products.
• Prolific: Online participant recruitment platform for academic and commercial research with emphasis on representative, verified panelists. Comparable on verified-identity panel recruitment, focus on inclusive sampling, and self-serve subscription research.

Broad incumbents

• Ipsos: Global market research firm offering syndicated and custom consumer, public opinion, and social research. Comparable on public-opinion polling methodology and Nordic public-sector contracts but with established global infrastructure.
• NielsenIQ: Global consumer intelligence firm measuring purchasing and sentiment at scale across retail and CPG. Comparable on subscription consumer insights for large enterprises but with established data assets rather than a sampling methodology focus.
• Kantar: One of the world's largest market research and consumer insights firms with broad portfolio across brand tracking, media, and panel-based research. Comparable on enterprise consumer insights but at vastly greater scale and breadth than Perspetivo's subscription product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/perspetivo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perspetivo Ab