MindGeek Labs
Small New York-based software engineering and design consultancy (1-10 employees) founded in 2018, offering mobile and web development, UX/UI design, advisory services, training, and a proprietary Insights Platform on a SOW-based project basis.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MindGeek Labs does
MindGeek Labs is a New York-based private software engineering and design consultancy founded in 2018, operating with 1-10 employees. The firm delivers mobile application development across Kotlin, Android, and iOS, web development using React, UX/UI design, advisory services, training, and workshops, organized around a documented four-phase engagement methodology (Scoping, Intake, Refactor, Hand-off). The company also operates a proprietary Insights Platform—a business intelligence tool that integrates real-time data and APIs to help corporations analyze information, track leads, and connect with consumers and partners.
The business model is a project-based professional services model with pricing determined through Statements of Work (SOW) and a multi-year contract cadence. Go-to-market is direct: a website "Get Started" call-to-action, supplemented by social media engagement, a newsletter, seminars, and one-on-one conversations. Listed project references include major technology platforms (Kotlin, Android, Peloton, Google, Amazon AWS), though the nature, depth, and commercial status of these relationships are not disclosed. The firm claims a global footprint via 100+ network relationships. No funding rounds, executive team, certifications, patents, or formal partnerships are disclosed; the sole contact channel is a general email address.
Operationally, the firm has established Terms of Agreements (Dec 2018) and a Privacy Policy (Dec 2020), but provides no financial disclosures, customer count, or hiring data. The proprietary Insights Platform represents the only productized asset beyond service hours, and no AI/ML, data flywheel, or technology moat components are surfaced in the available data.
MindGeek Labs firmographics
Firmographics- Name
- MindGeek Labs
- Legal name
- MindGeek Labs
- Website
- https://mindgeeklabs.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Small New York-based software engineering and design consultancy (1-10 employees) founded in 2018, offering mobile and web development, UX/UI design, advisory services, training, and a proprietary Insights Platform on a SOW-based project basis.
- Ownership category
- akta.pro rank
MindGeek Labs industry classification
Industry- Product category
- Software Engineering Services
- NAICS
- Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
Keywords
Where MindGeek Labs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MindGeek Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services: MindGeek Labs generates revenue through professional services including Mobile App Engineering, Web Engineering, Software Engineering, UX/UI Design, Advisory, Training, and Workshops. Services are structured through Statements of Work (SOW) with pricing outlined per project. Additional work outside the SOW scope requires separate negotiation and agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MindGeek Labs product offering
Product offeringCore offering
MindGeek Labs is a software engineering and design consultancy that delivers mobile app development (Kotlin/Android/iOS), web development (React), UX/UI design, software engineering, advisory, training, and workshops to enterprise clients. Offerings are structured around a four-phase engagement methodology (Scoping, Intake, Refractor, Handing off) and are billed per project via Statements of Work (SOW).
Product overview
MindGeek Labs is a mobile app engineering and design consultancy offering a portfolio of six core service offerings: Mobile Development (Kotlin-based Android and iOS development), Web Development (React-focused), UX/UI Design, Advisory Services, Training, and Workshops. These services are organized around a structured engagement methodology encompassing Scoping, Intake, Refractor, and Hand-off phases. The company also provides an Insights Platform—a proprietary analytics and business intelligence platform that enables corporations to connect with consumers and partners, track leads, and analyze market data. The Insights Platform is the company's primary product offering, while the engineering and design services serve as the complementary delivery mechanism for client projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Development Mobile application development service leveraging Kotlin to build Android and iOS applications, focusing on modern mobile development practices for software engineering leaders and teams.
- Web Development Expert React development services for software engineering leaders and teams to accelerate the release of digital products.
- UX/UI Design User experience and interface design services creating human-interactive products by understanding user needs and journeys.
- Advisory Services Consulting services to help clients understand their organization and products, make important decisions, and reduce risk in decision-making processes.
- Training Team-based training services that help organizations ship code more efficiently while reducing technical debt and future risk.
- Workshops Presentation-based knowledge sharing sessions that combine important processes of information sharing, teaching, and best practice dissemination.
- Insights Platform Business intelligence platform that helps corporations connect with consumers and partners, track leads, and stay ahead of the market through accurate information analysis with real-time data integration, organized data with customizable layouts, easy integration with databases/APIs/applications, profitable solution identification, competitive infrastructure building, and better operations management.
Companies that use MindGeek Labs
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
MindGeek Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MindGeek Labs partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
MindGeek Labs competitors and assessment
Company assessmentDirect peers
- Mutual Mobile: Mutual Mobile is an emerging-to-mid-scale digital product agency focused on mobile app development, IoT, and design for enterprise clients. It is comparable as a smaller, design-and-mobile-led consultancy pursuing similar enterprise SOWs.
- BairesDev: BairesDev provides outsourced custom software development across mobile, web, and data with nearshore delivery teams. It directly competes for the same custom-development SOWs MindGeek Labs targets, especially for North American enterprise clients.
- Slalom: Slalom is a management and technology consulting firm with deep practices in software engineering, design, and digital product delivery. Its hybrid consulting/implementation model and target enterprise buyer mirrors MindGeek Labs' positioning.
- Globant: Globant is a large IT and digital services firm providing software engineering, UX/UI design, mobile/web development, and advisory for enterprise digital transformation. It is highly comparable to MindGeek Labs across services, methodology, and customer base, though at vastly greater scale.
- Thoughtworks: Thoughtworks is a global technology consultancy delivering custom software development, design, and platform engineering across iterative/agile methodologies. Its service mix (engineering, design, advisory) closely overlaps MindGeek Labs' offerings.
- Geneca: Geneca is a custom software development consultancy offering web, mobile, and cloud application engineering alongside strategic technology advisory. Its service mix and SOW-based engagement model closely mirror MindGeek Labs'.
- Rightpoint: Rightpoint is a digital experience consultancy delivering mobile and web engineering, UX/UI design, and product advisory, with Genpact ownership amplifying enterprise reach. Its end-to-end product delivery model is highly analogous to MindGeek Labs'.
- WillowTree (TELUS Digital): WillowTree is a digital product agency specializing in mobile app and web development, UX/UI design, and product strategy for enterprise brands. Its mobile-first, design-led approach parallels MindGeek Labs' core services.
Broad incumbents
- Dept Agency: Dept is a global digital agency offering technology, design, and marketing services at scale, including custom software development and platform engineering. It represents a broader incumbent offering overlapping capabilities MindGeek Labs provides, but typically at larger scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
MindGeek Labs social profiles
Digital presenceMindGeek Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindGeek Labs leadership team
Management profileNumber of profiles
MindGeek Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindGeek Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindGeek Labs
What does MindGeek Labs do?
MindGeek Labs is a software engineering and design consultancy that delivers mobile app development (Kotlin/Android/iOS), web development (React), UX/UI design, software engineering, advisory, training, and workshops to enterprise clients. Offerings are structured around a four-phase engagement methodology (Scoping, Intake, Refractor, Handing off) and are billed per project via Statements of Work (SOW).
Is MindGeek Labs a public or private company?
MindGeek Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MindGeek Labs founded?
MindGeek Labs was founded in 2018. It employs 1 to 10 people.
Where is MindGeek Labs based?
MindGeek Labs is headquartered in New York, United States, in the North America region.
How does MindGeek Labs make money?
One revenue line is on record: professional Services.
Who are MindGeek Labs's main competitors?
Direct peers on record are Mutual Mobile, BairesDev, Slalom, Globant, Thoughtworks, Geneca, Rightpoint and WillowTree (TELUS Digital). Dept Agency is listed as a broad incumbent.
Does MindGeek Labs have an API?
No public API is recorded for MindGeek Labs.
What industry is MindGeek Labs in?
MindGeek Labs's product category is Software Engineering Services. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP). Its NAICS code is 54151 and its SIC code is 7371.