What New Horizons Hamburg does

New Horizons Hamburg GmbH is the franchisor for the New Horizons IT training brand across Germany, Austria, and Switzerland (DACH). Registered as a private limited company in Hamburg with Managing Directors Dr. Stephan Scholtissek and Christian Röder, the company operates a franchise system of 12 training centers across major German cities including Berlin, Hamburg, Munich, Frankfurt, Stuttgart, Düsseldorf, Hannover, Leipzig, Nuremberg, Dortmund, and Bremen. The portfolio spans more than 700 fundable courses covering Microsoft, AWS, Cisco, CompTIA, PeopleCert (ITIL, PRINCE2), ISC2, ISACA, and EC-Council certifications, plus business skills, project management, leadership, data analytics, and AI/machine learning training.

The technical core is a multi-format training delivery stack: WalkIn® (registered trademark) provides self-paced learning with personal mentor support and guaranteed scheduling; Connected Classroom enables hybrid in-person and remote attendance; Online Live delivers real-time virtual instructor-led training with 6-month recording access. Each physical center also operates as a Pearson VUE and Certnet certified test center, bundling exam administration with course delivery. A 2025 product launch added WalkIn® Express Registration for online self-service enrollment.

Revenue mechanics combine five streams: per-course tuition (€980–€1,980 net per 2–5 day course), certification exam fees collected through test centers, franchise licensing fees from the 12 DACH franchisees, customized corporate in-house seminars, and government-subsidized training under Germany's Bildungsgutschein (job-seeker voucher) and QCG (Qualification Opportunities Act) programs. The QCG program covers up to 100% of training costs plus partial wage subsidies for companies, creating a structural demand channel tied to the Bundesagentur für Arbeit. Customers span three primary segments: government-funded individual job seekers, corporate clients purchasing employee qualification packages, and franchisees operating local centers under the New Horizons brand.

Name

New Horizons Hamburg

Legal name

New Horizons Hamburg GmbH

Website

https://newhorizons-hamburg.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

New Horizons Hamburg GmbH is the DACH franchisor for the New Horizons IT training brand, operating 12 training centers across Germany that deliver Microsoft, AWS, Cisco, and ITIL certifications via WalkIn®, Connected Classroom, and Online Live formats to job seekers, corporate clients, and franchisees.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Computer Training (611420), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

akta.pro secondary industries

Custom Corporate IT Training & Upskilling Programs (BPAEANAB), Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA), IT Architecture & Solutions Design (Enterprise/Cloud Architecture, Integration) (EDABAFAK), IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN), Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH)

Keywords

• IT training courses
• Certification training
• Professional development
• Corporate training
• Vendor authorized training

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Course Tuition Fees: Revenue generated from instructor-led training courses in IT, business skills, and professional certifications. Courses range from 2-5 days with pricing varying by course type and location.
2. Certification Exam Fees: Revenue from administering certification exams for vendors including Microsoft, AWS, Cisco, CompTIA, PeopleCert (ITIL, PRINCE2), and others. Exam fees are collected through the test center operations.
3. Franchise Operations: New Horizons Hamburg GmbH operates as the franchisor for the Germany, Austria, and Switzerland (DACH) region, generating revenue through franchise fees from 12 training center locations across Germany.
4. Corporate Training Solutions: Customized in-house training programs for businesses, including content tailored to specific company requirements, delivered on-site or at training centers.
5. Government-Funded Training: Revenue from government-subsidized training programs through Bildungsgutschein (education voucher) and QCG (Qualification Opportunities Act) funding, covering up to 100% of training costs for eligible participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

New Horizons Hamburg operates a franchise-based IT and professional training services network across Germany, delivering vendor-authorized certification courses (Microsoft, AWS, Cisco, CompTIA, ITIL, PRINCE2) and business skills training. Training is delivered through multiple formats including WalkIn® self-paced learning with mentor support, Connected Classroom hybrid sessions, and Online Live virtual classrooms, supported by certified exam test centers and government-funded programs (Bildungsgutschein, QCG).

Product overview

New Horizons Hamburg is a franchise-based IT and professional training services company operating 12 training centers across Germany. The core offering is a portfolio of certification-oriented training courses spanning Microsoft, AWS, Cisco, CompTIA, and other vendor certifications, delivered through multiple formats: instructor-led Connected Classroom (hybrid), Online Live virtual sessions, flexible WalkIn® self-paced learning with mentor support, and customized corporate seminars. Supporting services include certified exam testing centers (Pearson VUE/Certnet), government-funded training programs (Bildungsgutschein, QCG), and seminar room rental. The training curriculum covers IT technical skills (cybersecurity, cloud, data analytics, DevOps, networking), business skills (project management, business analysis, leadership), and AI/technology topics (generative AI, Microsoft Copilot, ChatGPT).

Differentiator

Problem solved

Functional benefit

Brands

• WalkIn®: Flexible training model allowing participants to learn at their own pace with personal mentor support
• Connected Classroom
• QCG Programm

Products and services

• Microsoft Training Courses

Quantifiable outcome

• Training courses can be 100% funded through government programs
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Pearson VUEcoreTechnology or IntegrationOfficial Pearson VUE test center operations enabling delivery of Microsoft, Cisco, CompTIA, and other vendor certification exams at New Horizons training center locations.
• MicrosoftcoreTechnology or IntegrationManufacturer-authorized training partner offering Microsoft certification courses including Azure, Microsoft 365, Power BI, and other Microsoft technology certifications.
• AWS (Amazon Web Services)coreTechnology or IntegrationAuthorized AWS training partner providing cloud certification courses including AWS Certified Developer, AWS Certified Solutions Architect, and other AWS credentials.
• CiscocoreTechnology or IntegrationAuthorized Cisco training provider delivering networking certification courses including CCNA, CCNP, and other Cisco technology certifications.
• PeopleCertcoreTechnology or IntegrationLicensed examination institute for PeopleCert certifications including ITIL, PRINCE2, PRINCE2 Agile, MSP, and other best practice frameworks.
• CompTIAcoreTechnology or IntegrationAuthorized CompTIA testing center providing A+, Network+, Security+, and other CompTIA certification exams.
• German Employment Agency (Bundesagentur für Arbeit)coreGTM or Marketing PartnerGovernment partner facilitating Bildungsgutschein (education voucher) funding for job seekers and QCG (Qualification Opportunities Act) programs for employee qualification.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Microwin IT-Training: German Microsoft Gold Partner delivering Microsoft-authorized certification training and corporate workshops, competing for the same Microsoft certification cohorts and QCG-funded corporate engagements.
• ComConsult GmbH: Würzburg-headquartered consulting and training firm offering IT service management (ITIL) and project management courses, overlapping with New Horizons Hamburg's professional certification and corporate upskilling segments.
• INCAS Training: German IT training provider offering classroom, online live, and corporate workshops for vendor certifications (Microsoft, Cisco, ITIL), competing head-to-head for the same B2B and individual learner segments.
• GFN GmbH: One of the largest dedicated IT training providers in Germany, offering vendor-authorized courses for Microsoft, Cisco, and other vendors across multiple German locations with a similar mix of public-funded (Bildungsgutschein) and corporate training.
• CBT Training & Projekte GmbH: Dortmund-based IT training company with a comparable catalog of Microsoft, AWS, Cisco, and project management certifications, offering similar hybrid instructor-led models to corporate and individual customers.
• Fast Lane Germany (QPP Group): Authorized training partner for major vendors (Microsoft, AWS, Cisco, Google Cloud) operating German training centers, directly overlapping with New Horizons Hamburg's vendor-certification portfolio and delivery formats.
• qSkills GmbH: Hamburg-area IT training provider focused on vendor certifications, ITIL/PRINCE2, and corporate upskilling, directly competing in the same northern German market and certification categories as New Horizons Hamburg.

Others

• Udemy Business: Self-serve online learning platform used by enterprises for employee upskilling; not a direct competitor on instructor-led certification prep, but a structural alternative for corporate L&D budgets that could otherwise flow to in-center vendors.

Broad incumbents

• Cegos Germany: German subsidiary of the global Cegos corporate training group, offering leadership, digital, and IT skills training; comparable in its B2B corporate-upskilling mix but broader and less specialized in vendor certifications than New Horizons Hamburg.
• TÜV Rheinland Akademie: Part of the broader TÜV Rheinland certification and testing group, offering professional and IT-related certification training at scale across Germany; overlaps in cybersecurity, IT service management, and quality training but spans a much wider non-IT portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-horizons-hamburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Horizons Hamburg