Natucer
Natucer is a Spanish manufacturer of extruded porcelain stoneware tiles serving architects, interior designers, and developers in high-end residential, hospitality, and urban projects. Founded in 1988 in Onda, it operates two factories producing decorative tiles, pool solutions, ventilated facades, and technical pavements, and was acquired by Pamesa Group in early 2025.
- Company typePrivate
- Founded1988
- HeadquartersOnda, Spain
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Natucer does
Natucer is a Spanish manufacturer specializing in extruded porcelain stoneware (gres porcelánico extruido), a differentiated ceramic production process that yields tiles with high mechanical resistance, durability, and design flexibility. Founded in 1988 in Onda, Castellón, the company operates two factories in Onda and Betxí with 158 employees and serves a B2B specification-driven customer base including architects, interior designers, project developers, and distributors serving high-end residential, hospitality, and urban public-space projects. Its product portfolio spans decorative tiles (100+ series including wood-look, stone-look, and clay-inspired aesthetics), complete swimming pool solutions (Naturpool IN&OUT system with antibacterial and antislip properties), ventilated facades (Natur-Tech+), high-traffic technical pavement (Natur 2.0 at 20mm thickness), draining pavement (Natur-Tech), illuminated porcelain (Natur-Led), and large-format steps (STEP 120), organized under sub-brands including Cuore (handcrafted aesthetics) and Ecoklinker (environmental focus).
In early 2025, Natucer was acquired by Pamesa Group, a major Castellón ceramic conglomerate with EUR 1,132 million consolidated turnover in 2024, as part of a EUR 65 million investment package. The company generates revenue through project-based hardware sales with quote-driven pricing, supported by trade show presence at Cevisama (Valencia) and Coverings (Orlando), content marketing via its Natucer Magazine platform, and strong US market positioning. Distribution is handled through international channel partners, direct architect/specifier engagement, and a website storefront for smaller projects. The business model is sales-led enterprise B2B with customization capabilities for high-end architectural projects, and the company maintains technical documentation, installation calculators, and virtual tours as mid-funnel marketing assets for specification professionals.
Natucer firmographics
Firmographics- Name
- Natucer
- Legal name
- NATUCER, S.L.
- Website
- https://natucer.es
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Short description
- Natucer is a Spanish manufacturer of extruded porcelain stoneware tiles serving architects, interior designers, and developers in high-end residential, hospitality, and urban projects. Founded in 1988 in Onda, it operates two factories producing decorative tiles, pool solutions, ventilated facades, and technical pavements, and was acquired by Pamesa Group in early 2025.
- Ownership category
- akta.pro rank
Natucer industry classification
Industry- Product category
- Ceramic Tiles and Building Materials
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Structural Clay Products (3250)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where Natucer is headquartered
LocationHeadquarters
- HQ city
- Onda
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Natucer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ceramic Product Sales: Natucer generates revenue through the manufacture and sale of extruded porcelain stoneware tiles, including floors, walls, pool tiles, and special architectural pieces. Products are sold through distributors, directly to architects/specifiers, and via their website for smaller projects. The company offers both standard catalog products and custom/bespoke solutions for high-end projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard catalog products with tiered pricing by series and format |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Natucer product offering
Product offeringCore offering
Natucer manufactures extruded porcelain stoneware (gres porcelánico extruido) tiles and ceramic pieces for floors, walls, façades, swimming pools, and stairs. Its portfolio includes decorative collections (Sherwood, Tectonic, Cerler, Lands, Squama, D'Autore, Zion), specialized technical solutions (NATUR-TECH+ ventilated façades, NATUR 2.0 20mm pavement, NATUR-TECH draining pavement, NATUR-LED illuminated porcelain), complete pool systems (Naturpool IN&OUT), the Cuore handcrafted sub-brand, and large-format STEP 120 stair pieces.
Product overview
Natucer is a Castellon-based extruded porcelain ceramics manufacturer founded in 1988, acquired by Pamesa Group in 2025. The company produces an extensive portfolio of porcelain stoneware tiles for floors and walls through multiple product lines: the core extruded porcelain tile collection (100+ series including wood-looks like Sherwood, stone-looks like SARSEN Stone, clay-inspired like HERITAGE Clay and Tech-Land, and decorative collections like D'Autore and Squama); the Cuore artisanal sub-brand featuring handcrafted irregular pieces; the Naturpool complete swimming pool solution system combining 10x10 interior pool tiles with exterior antislip terraces; and specialized technical products including NATUR-TECH+ ventilated facades, NATUR 2.0 high-traffic 20mm pavement, and NATUR-TECH draining exterior pavement. Additional offerings include the STEP 120 large-format step series and specialized solutions for industrial, anti-slip, and pool applications. The company operates two factories in Onda and Betxi with 158 employees and maintains strong presence in the US market.
Differentiator
Problem solved
Functional benefit
Brands
- Cuore by Natucer: Handcrafted ceramic pieces featuring unique irregularities and imperfections that add character and personality. Creative and artistic ceramic collections.
- Ecoklinker
- Natur-Tech+
- Natur 2.0
- Natur-Led
- Natur-Tech (Drainant Pavement)
- Naturpool
- STEP 120
Products and services
- Cuore Handcrafted artisanal ceramic pieces featuring unique irregularities and imperfections that provide character and personality. Creativity and art made ceramic; experimental masterpieces engaging the senses, for designers seeking exclusive artisan aesthetics.
- Naturpool Pool Solution System Complete swimming pool solution system offering interior (IN) pool tiling with 10x10 porcelain tiles and exterior (OUT) antislip flooring and special pieces. Antibacterial, chemical-resistant, and easy-maintenance extruded porcelain with aesthetic continuity between pool and terrace.
- NATUR-TECH+ Ventilated Façades High-quality alveolated extruded porcelain pieces designed for ventilated facade systems. Combines high hardness, lightness, and resistance for technical and aesthetic solutions in contemporary architecture.
- NATUR 2.0 Technical Pavement High-performance technical porcelain pavement with 20mm special thickness for urban areas, residential exteriors, high-traffic zones, and areas requiring high slip resistance and hygiene.
- NATUR-TECH Draining Pavement Draining porcelain pavement system for outdoor spaces featuring unique extruded porcelain design that enables rapid water evacuation, preventing surface accumulation and stagnation.
- NATUR-LED Illuminated Porcelain Decorative illuminated porcelain concept combining ceramics, volume, and light for innovative interior design applications, including Box Squama 3D concave tiles for LED-lit walls.
- STEP 120 Large-Format Steps 120cm large-format extruded porcelain step series for minimal and modern stair aesthetics. Features high mechanical resistance, impact resistance, frost resistance, and R11/CLASS C antislip rating for safe wet-area floors including pool zones.
- SARSEN Stone Collection Large-format stone-look porcelain collection available in 120x120cm and 60x120cm formats with matching pool pieces including antislip borders, steps, and Bali decorative elements.
- HERITAGE Clay Collection Clay-look extruded porcelain collection with 60x90x2cm and 60x120cm formats featuring authentic clay aesthetics and de-tonification for rustic and traditional pool applications.
- Tech-Land Collection Anti-slip and antibacterial extruded porcelain collection inspired by traditional clay aesthetics. Features 14mm thickness, class 3 R11 non-slip finish, available in Natural, Fire (reddish), and anthracite black tones.
- D'Autore Custom Tile Collection Custom tile collection combining design, artisan effects, and advanced technology in extruded porcelain. Features 5 designs (Donna, Enzo, Valentino, Dolce, Giorgio) with 3D effects, metallic finishes, reactive glazes, and craquel effects for personalized decorative spaces.
- Squama Collection Fish-scale shaped wall tile collection with slight volume providing personal and original touch. Features 11 colors and includes Box Squama 3D concave version for LED-lit wall decoration and vertical ceramic gardens.
- Zion Collection Cuore by Natucer collection featuring rocky textures and colors with exclusive relief patterns on each piece. Wall tile in matte finish with 6.2x25cm format, available in Coconut, Gray, Moss, and Brown colors.
- Pool Porc Collection 10x10cm porcelain pool tile collection with modern chromatic range for pool interior. Features colors including White, Beige, Indigo, Gray, Black, and Green with optional reactive glazes and craquel effects.
- Sherwood Collection Wood-look porcelain tile collection in birch finish, targeting interior and exterior applications as part of Natucer's 2026 product line.
- Tectonic Collection Contemporary geometric-design porcelain tile collection showcasing extruded porcelain tile innovations as part of Natucer's 2026 product line.
- Cerler Collection Ivory-toned porcelain tile collection targeting interior and exterior applications, part of Natucer's 2026 product line.
- Arties Collection Ivory-toned porcelain tile collection targeting interior and exterior applications, part of Natucer's 2026 product line.
- Lands Collection Porcelain tile collection featuring detailed stone or material aesthetics, part of Natucer's 2026 product line.
- Lineage Collection Ivory-toned porcelain tile collection targeting interior and exterior applications, part of Natucer's 2026 product line.
Quantifiable outcome
- Antibacterial surface technology breaks down organic matter and prevents microorganism growth, providing self-cleaning properties and enhanced hygiene.
- +1 more outcomes
Companies that use Natucer
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Natucer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Natucer partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Natucer competitors and assessment
Company assessmentBroad incumbents
- Iris Ceramica Group: Italian ceramic surfaces producer with brands spanning porcelain slabs, traditional tiles, and technical applications. Competes with Natucer in high-end specification porcelain and ventilated façade systems.
- Roca Group: Spanish global leader in bathroom fixtures, ceramics, and wall/floor tiles. Overlaps with Natucer in specification-driven bathroom and pool porcelain, though Roca operates at significantly greater scale.
- Florim: Italian ceramic tile and large-format porcelain slab manufacturer with strong US presence. Comparable to Natucer in targeting commercial projects, facades, and large-format porcelain.
- Pamesa Grupo Empresarial: Spanish ceramic manufacturing group and Natucer's parent company. Operates multiple ceramic tile brands at scale across global markets; comparable as the dominant player in Natucer's cluster.
- Marazzi Group: Italian/global ceramic surfaces giant offering porcelain and ceramic tiles for residential and commercial applications. Broader portfolio and distribution than Natucer, but competes head-to-head in architectural porcelain.
Direct peers
- Porcelanosa: Spanish manufacturer of ceramic wall and floor tiles, kitchens, and bath products. Comparable to Natucer as a Castellón-region producer of porcelain tiles serving architects and project specifiers across international markets.
- Cifre Cerámica: Castellón-based ceramic tile producer covering floor, wall, and porcelain formats. Overlaps with Natucer in B2B specification channels, large-format porcelain, and pool/façade solutions.
- Vives Azulejos y Gres: Spanish ceramic tile manufacturer with white-body, porcelain, and extruded lines. Closely comparable to Natucer in product range, geographic base (Castellón), and specification-led distribution.
- Lea Ceramiche: Italian designer of thin porcelain slabs and tiles targeting architects and high-end projects. Comparable to Natucer in premium, design-led porcelain for specification channels.
Emerging players
- Laminam: Italian producer of large-format porcelain slabs for architectural surfaces, facades, and interior applications. Adjacent to Natucer's extruded porcelain range with technical facade positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Natucer social profiles
Digital presenceNatucer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natucer leadership team
Management profileNumber of profiles
Natucer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natucer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natucer
What does Natucer do?
Natucer manufactures extruded porcelain stoneware (gres porcelánico extruido) tiles and ceramic pieces for floors, walls, façades, swimming pools, and stairs. Its portfolio includes decorative collections (Sherwood, Tectonic, Cerler, Lands, Squama, D'Autore, Zion), specialized technical solutions (NATUR-TECH+ ventilated façades, NATUR 2.0 20mm pavement, NATUR-TECH draining pavement, NATUR-LED illuminated porcelain), complete pool systems (Naturpool IN&OUT), the Cuore handcrafted sub-brand, and large-format STEP 120 stair pieces.
Is Natucer a public or private company?
Natucer is a private company. It is classified as corporate owned and is currently operating.
When was Natucer founded?
Natucer was founded in 1988.
Where is Natucer based?
Natucer is headquartered in Onda, Spain, in the Europe region.
How does Natucer make money?
One revenue line is on record: ceramic Product Sales.
Who are Natucer's main competitors?
Broad incumbents on record are Iris Ceramica Group, Roca Group, Florim, Pamesa Grupo Empresarial and Marazzi Group. Direct peers are Porcelanosa, Cifre Cerámica, Vives Azulejos y Gres and Lea Ceramiche. Laminam is listed as an emerging player.
Does Natucer have an API?
No public API is recorded for Natucer.
What industry is Natucer in?
Natucer's product category is Ceramic Tiles and Building Materials. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327110 and its SIC code is 3250.