123ZING

What 123ZING does

123ZING is a Dutch educational technology company that provides a comprehensive digital method for music, dance, and drama instruction in primary and special education. Operating as 123ZING V.O.F., a partnership registered in the Netherlands (KvK: 59127457) and co-founded by Sebastian van Zuijlen and Loes van Zuijlen-de Vos, the company is headquartered in Oudewater and serves the Dutch market with approximately 20 employees. The product combines three integrated methods (muziekmethode, dansmethode, dramamethode) with Doorlopende Leerlijnen (continuous learning paths from groups 1-8) aligned to Dutch SLO (Stichting Leerstandaarden Onderwijs) curriculum goals, and extends to specialized education, cultural institutions, independent subject teachers, childcare facilities, and teacher-training students.

The core product is the browser-based 123ZING Leeromgeving (Learning Environment), a digital platform that requires no app installation and is compatible with modern browsers. The platform delivers video lessons, songs, interactive composition tools (Componeertool/Studio), a student portal (Kidspagina), and supporting modules including thematic lesson materials, Energizers & Relaxers, and Vakintegratie (subject integration with mathematics, language, traffic education, and geography). The technical architecture integrates with SURFconext for institutional single sign-on, enabling free access for Dutch teacher-training students and institutions.

123ZING operates a multi-tier subscription revenue model with annual subscriptions priced separately for primary schools, cultural institutions, independent subject teachers, and childcare facilities. Pricing is not publicly disclosed, but the funnel starts with a 2-month free trial that can be shared across a school's team, supplemented by freemium access for students and teachers via SURFconext. The go-to-market blends product-led growth (free trial and self-service website subscription) with on-site team training services (Basis Teamtraining, APK Teamtraining, custom training), webinars, and channel partnerships with cultural institutions (Concertgebouw, Phion Orkest, Musidesk Rijnbrink) and the national initiative Meer Muziek In De Klas. The company is bootstrapped and founder-owned, with no external funding rounds disclosed.

Name

123ZING

Legal name

123ZING V.O.F.

Website

https://123zing.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

123ZING is a Dutch educational technology company that provides a subscription-based digital platform for music, dance, and drama instruction across primary, special, and teacher-training education in the Netherlands, aligned to national SLO curriculum goals.

Ownership category

akta.pro rank

Product category

K-12 Arts Education Software

NAICS

Educational Support Services (6117), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Universal Design for Learning (UDL) & Inclusive Classroom Support Platforms (EDAFAKAI)

Keywords

• Music education method
• Dance curriculum software
• Drama teaching tools
• Primary school arts
• Online learning platform

Headquarters

HQ city

Oudewater

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. School Subscriptions: Annual subscription model for primary schools (basisscholen) providing full access to music, dance, and drama content. Different pricing tiers for different organization types.
2. Cultural Institution Subscriptions: Separate subscription pricing for cultural institutions using 123ZING as support for their music, dance, and drama programs.
3. Independent Subject Teacher Subscriptions: Subscription model for freelance subject teachers (zelfstandig vakdocenten) who use 123ZING as supplementary or primary teaching material.
4. Childcare Day Subscriptions: Subscription model for childcare facilities (kinderdagverblijven) with special toddler and preschool themes.
5. Training Services: Team training sessions (Basis Teamtraining, APK Teamtraining) and custom training services provided as additional revenue stream.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

123ZING provides a comprehensive digital learning platform for Dutch primary and special education (basisonderwijs and speciaal onderwijs), delivering an integrated method covering music, dance, and drama. The platform features Doorlopende Leerlijnen (continuous learning paths) explicitly aligned with SLO (Stichting Leerplan Ontwikkeling) national curriculum goals, supported by the proprietary Componeertool, thematic lesson materials, Energizers & Relaxers, a Kidspagina student portal, and Spelenderwijsorkest ensemble arrangements. Subscriptions include ready-to-use lessons designed to minimize teacher preparation time and support cross-curricular subject integration.

Product overview

123ZING is a comprehensive Dutch educational method for music, dance, and drama in primary schools, consisting of a digital learning platform (Leeromgeving) with integrated products including the Muziekmethode, Dansmethode, and Dramamethode. The platform offers Doorlopende Leerlijnen (continuous learning paths from groups 1-8 aligned with SLO objectives), Thematisch Lesmateriaal (thematic lesson materials), and Vakintegratie (subject integration). Key features include the Componeertool/Studio for music composition, the Kidspagina for student access at home, and Spelenderwijsorkest for orchestral arrangements. Supplementary services include training programs (Teamtraining, Webinars, Training op Maat) and subscription options for schools, cultural institutions, and independent teachers. The method is designed for low preparation time, enabling any teacher to deliver music, dance, and drama lessons effectively.

Differentiator

Problem solved

Functional benefit

Products and services

• 123ZING Leeromgeving (Learning Environment) Online browser-based learning environment serving as the central hub for teachers to access 123ZING's full curriculum, lesson materials, Componeertool, Energizers & Relaxers, and SLO-aligned Doorlopende Leerlijnen. Designed for Dutch primary and special education teachers.
• 123ZING Muziekmethode (Music Method) Complete music curriculum for primary and special education covering songs, music theory, instrument instruction, and the proprietary Componeertool for music composition. Aligned to SLO goals and delivered through the Leeromgeving.
• 123ZING Dansmethode (Dance Method) Complete dance curriculum for primary and special education, providing structured dance lessons and continuous learning paths aligned to SLO national curriculum goals.
• 123ZING Dramamethode (Drama Method) Complete drama curriculum for primary and special education, providing structured drama lessons and continuous learning paths aligned to SLO national curriculum goals.
• 123ZING Kidspagina (Student Page) Dedicated student portal that complements the teacher-facing Leeromgeving, providing primary and special education students with their own interface to access learning content.
• Spelenderwijsorkest (Playful Orchestra) Music ensemble program within the 123ZING music method that provides arrangements allowing primary school classes to play as an orchestra in a play-based manner.
• 123ZING Peuter- en Kleuterthema's (Toddler & Preschooler Themes) Curriculum themes designed for toddlers and preschoolers (peuters en kleuters) in childcare and daycare settings, extending the 123ZING method to early childhood education.
• Teamtraining (Teacher Team Training) Professional training service providing teacher teams at subscribing schools with instruction on how to implement and use the 123ZING method and platform effectively.
• Webinars
• Training op Maat (Custom Training)

Quantifiable outcome

• Teachers can deliver music, dance, and drama with minimal preparation time
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• ConcertgebouwcoreStrategic or Co-development PartnerThe Concertgebouw is a strategic partner of 123ZING in building structural education in music, dance, and drama for every primary school student in the Netherlands.
• Musidesk RijnbrinkcoreStrategic or Co-development PartnerMusidesk Rijnbrink is a musical partner of 123ZING in developing and distributing materials for Spelenderwijs-, youth, and training orchestras. They contribute to developing various arrangements for Spelenderwijs- and youth orchestra for 123ZING songs, making the connection between in-school and out-of-school music education easier.
• Meer Muziek In De KlascoreStrategic or Co-development PartnerMeer Muziek In De Klas is a partner initiative working to ensure every primary school student in the Netherlands receives quality music education. 123ZING collaborates with this initiative.
• Phion OrkestcoreStrategic or Co-development PartnerPhion Orkest is a partner of 123ZING in building structural education in music, dance, and drama for Dutch primary school students.
• Muziekhuis OudewatercoreStrategic or Co-development PartnerLoes van Zuijlen-de Vos and Sebastian van Zuijlen (founders of 123ZING) also run Muziekhuis Oudewater together. The 123ZING office and studio are located in the same building. This creates integration between in-school and out-of-school music education.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Malmberg: Malmberg is a major Dutch educational publisher (also part of Sanoma Learning) supplying learning methods and digital platforms to Dutch primary and secondary schools. It is comparable to 123ZING as a Dutch curriculum publisher selling to school boards, but covers a much broader subject portfolio.
• ThiemeMeulenhoff: ThiemeMeulenhoff is a Dutch educational publisher with deep roots in primary education methods and digital learning platforms. It is comparable to 123ZING as a competing supplier to Dutch basisscholen, though it serves many subject areas beyond arts education.
• Boom Uitgevers: Boom Uitgevers is a Dutch educational and academic publisher providing learning materials and methods to primary, secondary, and higher education. It is comparable to 123ZING as a Dutch curriculum publisher competing for the same school procurement budgets, though with a much broader catalog.
• Zwijsen: Zwijsen is a long-established Dutch primary education publisher (part of Sanoma Learning) offering digital and print learning methods across multiple subjects. It is comparable to 123ZING as a supplier of structured curriculum content to Dutch basisscholen, though Zwijsen operates across many subjects rather than specializing in arts education.
• Sanoma Learning: Sanoma Learning is the European learning materials division of Sanoma that owns Zwijsen, Malmberg, and other Dutch primary education brands. It is comparable to 123ZING as the dominant Dutch primary-education content group with the scale and school relationships 123ZING competes against.
• Noordhoff Uitgevers: Noordhoff is a Dutch educational publisher with strong presence in primary and secondary education methods and digital learning platforms. It is comparable to 123ZING as a competing publisher of digital learning methods targeting Dutch schools, though it spans many subject areas.

Direct peers

• QuaverMusic: QuaverMusic is a US-based interactive music curriculum platform for K-12 schools offering lesson plans, video resources, and interactive tools for general music teachers. It is comparable to 123ZING as a digital music education method designed for non-specialist classroom teachers in primary/elementary schools, though operating in a different geography and without the dance/drama integration.

Regional players

• Pelckmans Uitgevers: Pelckmans is a Belgian/Flemish educational publisher offering learning methods for primary and secondary schools. It is comparable to 123ZING as a Dutch-language primary education curriculum publisher operating in the Flemish market — a logical regional expansion target for 123ZING.

Emerging players

• Junior Einstein: Junior Einstein is a Dutch online practice and tutoring platform for primary school students offering exercises aligned with Dutch curriculum goals. It is comparable to 123ZING as a Dutch online learning subscription sold to primary schools and parents, though it focuses on core academic subjects and test preparation.
• Squla: Squla is a Dutch online adaptive-learning platform for primary school children covering core subjects through quizzes and games. It is comparable to 123ZING as a Dutch EdTech subscription targeting basisscholen and home use, though Squla focuses on core academic subjects rather than arts education.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCL-QIaMwz-ihBAPq15ijrkw
• Facebookfacebook.com/123zing.nl
• Instagraminstagram.com/123_zing
• Xx.com/123ZING
• LinkedInlinkedin.com/company/123zing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123ZING