Northcast, LLC
Northcast, LLC is a woman-owned Minnesota small business founded in 2016 that designs and handcrafts artisan jewelry, small-batch seasonings and fish fry breading, soaps, candles, and apparel inspired by Minnesota's outdoor culture, selling through its own e-commerce site, the Faire wholesale marketplace, local retailers, and farmers markets.
- Company typePrivate
- Founded2016
- HeadquartersSaint Paul, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Northcast, LLC does
Northcast, LLC is a woman-owned Minnesota-based small business founded in 2016 by Jazmine Keith, producing handcrafted jewelry, apparel, home goods, soaps, and culinary products inspired by the state's outdoor and coastal landscapes. Core product lines include one-of-a-kind earrings and necklaces handmade in Minnesota using natural shells, gemstones, and leather sourced globally (Mexico, Costa Rica, Italy, Africa), alongside small-batch food items such as coconut fish fry breading (made under a licensed commercial kitchen at MSP Kitchenery in Plymouth, MN) and signature dry rub seasoning. The portfolio also extends to fish-shaped soaps, candles, garlic herb bread, and apparel, sold under the Northcast/Northcast MN brand.
The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce via northcastmn.com, wholesale distribution through the Faire marketplace and direct outreach to local retailers, and in-person sales at the Richfield Farmers Market and community events. Unit pricing ranges from $5.99 (fish fry breading) to $74 (premium necklaces), with no subscription or recurring contracts; all revenue is transactional. Retail distribution includes 8+ Minnesota locations spanning bait shops, grocery stores, gift shops, and meat markets across Plymouth, Finlayson, Nisswa, Bemidji, Malmo, Hackensack, Clear Lake, and Baxter. Marketing relies on a content-rich blog, email newsletter, Instagram (@northcastmn), and farmers market/community engagement, all emphasizing Minnesota outdoor culture.
Northcast is bootstrapped and privately held by its founder, who transitioned to full-time focus on the business in 2024 after years of operating it as a side hustle. Geographic operations are confined to Minnesota, with no disclosed revenue, headcount above 10, external investors, or M&A activity. Customer feedback (Etsy and web reviews) indicates satisfaction with jewelry and candle quality, and the business model remains centered on artisan craft, local heritage, and community-driven brand affinity rather than scaled or technology-enabled commerce.
Northcast, LLC firmographics
Firmographics- Name
- Northcast, LLC
- Legal name
- Northcast, LLC
- Website
- https://northcastmn.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Northcast, LLC is a woman-owned Minnesota small business founded in 2016 that designs and handcrafts artisan jewelry, small-batch seasonings and fish fry breading, soaps, candles, and apparel inspired by Minnesota's outdoor culture, selling through its own e-commerce site, the Faire wholesale marketplace, local retailers, and farmers markets.
- Ownership category
- akta.pro rank
Northcast, LLC industry classification
Industry- Product category
- Artisan Jewelry & Specialty Foods
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)
- akta.pro secondary industry
- Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)
Keywords
Where Northcast, LLC is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northcast, LLC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Direct E-commerce Sales: Products sold directly through their e-commerce website (northcastmn.com). Customers browse product catalog and purchase individually. Revenue is one-time transaction based.
- Wholesale Distribution: Wholesale orders through Faire marketplace and direct wholesale inquiries. They offer simple ordering, marketing materials, and flexible minimums for retailers.
- Farmers Market Sales: Direct sales at farmers markets including Richfield Farmers Market. Products include jewelry, dry rub seasoning, fish fry breading, garlic herb bread, candles, and apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual jewelry and gift items |
| Unit Pricing | Pay-as-you-go | Coconut Fish Fry Breading |
| Unit Pricing | Pay-as-you-go | Dry Rub Seasoning |
| Unit Pricing | Pay-as-you-go | Minnesota Fish Soap |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Northcast, LLC product offering
Product offeringCore offering
Northcast, LLC designs and handcrafts one-of-a-kind coastal-inspired jewelry (necklaces and earrings) using natural shells, gemstones, and leather sourced from travels, alongside small-batch specialty food products including coconut fish fry breading, signature dry rub seasoning, soaps, candles, and apparel. All jewelry is handmade in Minnesota and food products are produced in a licensed commercial kitchen.
Product overview
Northcast, LLC is a woman-owned small business based in Minnesota offering handcrafted jewelry (earrings and necklaces) alongside food products including coconut fish fry breading and dry rub seasoning. The product portfolio includes core jewelry lines featuring coastal and nature-inspired designs with materials like natural shells, gemstones, and leather, alongside complementary culinary products. The company sells through their e-commerce platform (northcastmn.com), wholesale via Faire, and local Minnesota retailers. All jewelry is handmade in Minnesota using materials sourced globally including shells from Mexico, Costa Rica, Italy, and Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Coastal Jewelry (Necklaces and Earrings) One-of-a-kind necklaces and earrings handmade in Minnesota using natural shells, gemstones, leather, and beads sourced globally (Mexico, Costa Rica, Italy, Africa). Each piece is unique, with designs ranging from $19 earrings to $74 necklaces, including themed collections such as the Italy Collection and Agency Bay. Targeted at consumers seeking distinctive Minnesota-inspired accessories and gifts.
- Coconut Fish Fry Breading Small-batch coconut fish fry breading made from a Grandma's original family campsite recipe passed down through generations. Designed for a crispy coating on fish, chicken, shrimp, and vegetables, sold in 8 oz resealable bags at $5.99. Produced in a licensed commercial kitchen (License 20285187) at MSP Kitchenery, Plymouth, MN. Sold direct-to-consumer and via wholesale to Minnesota retail partners.
- Signature Dry Rub Seasoning All-purpose signature dry rub seasoning suitable for grilling and cooking on a variety of foods including steaks, roasted potatoes, popcorn, vegetables, chicken, and bloody marys. Priced from $8.00. Targeted at home cooks and food enthusiasts seeking versatile Minnesota-inspired seasoning.
- Minnesota Fish Soap
Quantifiable outcome
- Fish fry breading carried in 8+ retail locations across Minnesota
- +1 more outcomes
Companies that use Northcast, LLC
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Northcast, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Northcast, LLC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Nikkolette's MacaronsminorRetail location in Plymouth, MN that carries Northcast Fish Fry Breading.
- Schaefer's FoodsminorRetail grocery store in Nisswa, MN stocking Northcast Fish Fry Breading.
- McDonald's MeatsminorLocal meat market in Clear Lake, MN carrying Northcast Fish Fry Breading.
- Christmas PointminorGift shop in Baxter, MN stocking Northcast Fish Fry Breading.
- Various Bait ShopsminorMultiple bait shops across Minnesota including Petry's Bait (Finlayson), Northwoods Bait (Bemidji), Petry's By the Lake (Malmo), and Swanson's Bait & Tackle (Hackensack) carry Fish Fry Breading products.
- Urban BoatbuildersminorCollaboration on ice fishing contest to raise money for their organization. Northcast co-hosted first ice fishing contest in February 2022.
- West End Artisan Market & VintageminorMulti-vendor boutique in St. Louis Park, MN featuring over 20 local makers including a Northcast display.
- FaireminorWholesale marketplace platform where retailers can purchase Northcast products for their shops.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Northcast, LLC competitors and assessment
Company assessmentEmerging players
- Jellycat: Jellycat is a specialty gift brand sold through boutique retail and DTC, comparable to Northcast in operating across multiple gifting categories (plush + accessories) with a curated, gift-shoppable assortment targeting similar gift-shopper personas.
- Mejuri: Mejuri is a DTC fine jewelry brand selling directly to consumers with frequent new collections and transparent pricing, comparable to Northcast's direct e-commerce jewelry model and one-of-a-kind, hand-curated product positioning.
Others
- Faire: Faire is the wholesale marketplace platform Northcast uses to reach independent retailers; relevant as an enabling channel/infrastructure peer rather than a direct product competitor, shaping how artisan brands scale wholesale.
- Etsy: Etsy is the dominant marketplace for handmade artisan goods where Northcast has historical seller presence; comparable as the platform category in which Northcast's handmade jewelry and gift products compete for buyer attention.
Direct peers
- BaubleBar: BaubleBar sells affordable fashion jewelry (necklaces, earrings) through DTC e-commerce with trend-driven, layered designs at accessible price points, directly comparable to Northcast's $19-$74 jewelry range.
- Studebaker Metals: Studebaker Metals is a handmade artisan jewelry brand based in the Midwest selling one-of-a-kind, locally crafted necklaces and earrings through DTC channels, closely comparable to Northcast's regional artisan jewelry model.
- Pura Vida Bracelets: Pura Vida Bracelets sells handmade artisan jewelry through DTC e-commerce with globally sourced materials and a lifestyle/cause-driven brand story, directly comparable to Northcast's handmade jewelry DTC model with travel-sourced shells and gemstones.
Broad incumbents
- Kendra Scott: Kendra Scott is an established fashion jewelry brand offering necklaces and earrings with regional storytelling (Texas heritage) at similar price points; a broad incumbent in the same category with a much larger scale footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Northcast, LLC social profiles
Digital presenceNorthcast, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northcast, LLC leadership team
Management profileNumber of profiles
Profiles1 record
Northcast, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northcast, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northcast, LLC
What does Northcast, LLC do?
Northcast, LLC designs and handcrafts one-of-a-kind coastal-inspired jewelry (necklaces and earrings) using natural shells, gemstones, and leather sourced from travels, alongside small-batch specialty food products including coconut fish fry breading, signature dry rub seasoning, soaps, candles, and apparel. All jewelry is handmade in Minnesota and food products are produced in a licensed commercial kitchen.
Is Northcast, LLC a public or private company?
Northcast, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northcast, LLC founded?
Northcast, LLC was founded in 2016. It employs 1 to 10 people.
Where is Northcast, LLC based?
Northcast, LLC is headquartered in Saint Paul, United States, in the North America region.
How does Northcast, LLC make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and farmers Market Sales.
Who are Northcast, LLC's main competitors?
Emerging players on record are Jellycat and Mejuri. Others are Faire and Etsy. Direct peers are BaubleBar, Studebaker Metals and Pura Vida Bracelets. Kendra Scott is listed as a broad incumbent.
Does Northcast, LLC have an API?
No public API is recorded for Northcast, LLC.
What industry is Northcast, LLC in?
Northcast, LLC's product category is Artisan Jewelry & Specialty Foods. Its primary akta.pro industry code is CRAKAHAI, Artisan/Hand-Fabricated One-of-a-Kind Jewelry, with a secondary code of CRAKAHAC, Custom Fashion/Costume & Alternative Materials Jewelry. Its NAICS code is 33991 and its SIC code is 3960.