Pan Pan Holding Gmbh

What Pan Pan Holding Gmbh does

Pan Pan Holding GmbH, operating under the brand 'pan pan digital', is a digital consulting agency based in Düsseldorf, Germany. The firm was founded by Benjamin Uhlmann and serves primarily DACH-region e-commerce brands, providing services across search engine optimization (SEO), search engine advertising (SEA) on Google Ads, conversion rate optimization (CRO), and digital strategy consulting. The agency also positions itself in the emerging disciplines of AI visibility and Generative Engine Optimization (GEO), advising clients on how their brands are surfaced by large language models such as ChatGPT, Claude, and Gemini. Named clients include ARMEDANGELS, MissPompadour, Babymarkt, and Casando.

The firm's core service architecture combines ongoing operational SEO and SEA execution with structured AI-readiness engagements, including a standardized 'KI-Audit' product through which it has conducted more than 80 audits for clients. Underlying operations are organized around retained SEO relationships covering 50+ websites alongside discrete projects such as AI-readiness audits and Agentic Commerce implementations. The firm holds Google Partner certification, which provides preferred-tier access to Google Ads tooling and beta programs, and maintains a content presence (including a podcast) intended to support thought leadership in the AI-search visibility category.

Revenue is generated through a professional services model split roughly evenly between recurring monthly retainers and project-based work such as audits and one-off transformation engagements. Pricing is quote-based rather than published, consistent with a bespoke consultancy model. The firm is structured as a privately held GmbH (Gesellschaft mit beschränkter Haftung) with no disclosed external funding, parent company, or institutional investors — growth since the 2022 founding has been entirely organic.

Name

Pan Pan Holding Gmbh

Legal name

pan pan GmbH

Website

https://panpan.digital

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Pan Pan Holding GmbH (pan pan digital) is a Düsseldorf-based digital consulting agency founded by Benjamin Uhlmann that serves DACH e-commerce brands with SEO, SEA, CRO, AI visibility/GEO, and strategy services.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Digital marketing consulting
• SEO consulting services
• Google Ads management
• AI visibility optimization
• Conversion rate optimization

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Consulting Services: Professional digital consulting services including SEO consulting, SEA consulting, strategy consulting, and AI visibility optimization. Services are delivered as ongoing retainer contracts or one-time project engagements. Billing is monthly in advance for retainer contracts (14-day payment term) with 3-month notice period, or 50/50 split (upfront/completion) for one-time projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

pan pan digital is a digital consulting firm that advises e-commerce businesses on SEO, SEA/Google Ads, conversion optimization, and AI visibility (GEO) to grow organic and paid revenue. Services are delivered as professional consulting engagements — retainer contracts and one-time projects — covering technical SEO, content SEO, Google Ads management, product feed optimization, AI readiness audits, marketplace strategy (Zalando, AboutYou), and broader digital strategy. The firm exclusively serves commercial (B2B) clients in the DACH/European market and does not sell software products or operate a self-service platform.

Product overview

pan pan digital is a digital consulting firm offering a unified portfolio of interconnected services centered on digital visibility, revenue optimization, and AI readiness for e-commerce businesses. The core offering spans four service pillars: SEO (encompassing SEO Consulting, SEO Audit, Technical SEO, Content SEO, Local SEO, International SEO, and SEO Relaunch Consulting); SEA / Google Ads (including SEA Consulting, SEA Account Audit, and Product Feed Audit); CRO & Strategy (covering Strategy Consulting, CRO & A/B Testing, and Marketplace management for Zalando/AboutYou); and AI Services (encompassing KI Visibility/GEO, AI Audit, and Agentic Commerce consulting). These services are delivered as consulting engagements — not software products — and are supported by a knowledge hub offering free content (articles, newsletter, podcast, webinars, and whitepapers). The company operates on a retainer contract model for ongoing clients and project-based contracts for one-time engagements, primarily serving B2C and B2B e-commerce companies in the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Consulting (Suchmaschinenoptimierung) Search engine optimization consulting for online shops and websites to improve organic visibility and rankings in Google, covering technical SEO, content SEO, local SEO, international SEO, and SEO relaunch support.
• SEA / Google Ads Consulting Search engine advertising consulting focused on Google Ads campaigns that convert without wasted spend, including account audits, product feed optimization, and bid management.
• CRO & A/B-Testing (Conversion Rate Optimization) Conversion rate optimization services including A/B testing to increase revenue from existing website traffic without requiring additional media spend.
• Strategieberatung (Strategy Consulting) Digital strategy consulting to develop clear, sustainable growth plans, including e-commerce strategy, profitability analysis, and expansion planning across new markets and channels.
• KI-Sichtbarkeit / GEO (AI Visibility Consulting) AI visibility and generative engine optimization consulting to improve visibility and recommendations from AI systems including ChatGPT, Claude, and Gemini.
• KI Audit (AI Audit) A 45-minute assessment that evaluates an online shop's readiness for AI search visibility, scoring shops on their preparedness for discovery by AI agents and AI-powered search engines.
• Agentic Commerce Consulting Strategic consulting on preparing e-commerce brands for AI agent-driven purchasing, including assortment analysis and data readiness assessment for AI-driven discovery and autonomous buying.
• Marketplace Strategy & Management Marketplace strategy and management for platforms such as Zalando and AboutYou, focused on profitable operations and product listing optimization.
• SEO Audit Comprehensive SEO health check providing actionable recommendations for improved visibility in search engines.
• Product Feed Audit Audit of product data feeds for Google Ads Shopping to improve feed quality, product matching, and Shopping campaign performance.

Quantifiable outcome

• 80+ shops audited with 72% average AI-readiness score
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or Integrationpan pan is a certified Google Partner agency (Google Partner Badge 2026, Agency ID: 8041489236). This partnership indicates certified expertise in Google Ads products and access to Google's partner ecosystem, resources, and support.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Searchmetrics (now Conductor): Originally a Berlin-based SEO platform and agency, now part of Conductor. Closely comparable on the SEO/visibility-optimization category that pan pan operates in, including AI-search visibility, but with broader enterprise SaaS distribution.
• diva-e: Large German digital agency offering end-to-end digital transformation, e-commerce platforms, content and marketing services. Comparable to pan pan on e-commerce and SEO/SEA scope, but operates at substantially larger scale with broader portfolio and enterprise customers.
• Trusted Shops: Cologne-based e-commerce trust and certification platform serving DACH online shops. Overlaps with pan pan on the e-commerce enablement theme and DACH customer base, but operates a SaaS/platform model rather than consulting.

Direct peers

• Aufgesang: German digital marketing agency focused on SEO, SEA, content marketing and CRO. Comparable to pan pan as a mid-sized DACH consultancy offering integrated performance marketing services to e-commerce and B2B clients.
• nexum: Cologne-based digital agency offering brand strategy, performance marketing, SEO and content services. Comparable to pan pan on integrated digital-marketing consulting for mid-market German clients, including e-commerce.
• Claneo: Berlin-based international digital marketing agency offering SEO, SEA, content and analytics services with an explicit e-commerce and international focus. Closely mirrors pan pan's service portfolio and target customer profile, with similar boutique-to-mid-scale positioning.
• Peak Ace: Berlin-based performance marketing agency specializing in SEO, SEA/PPC and content marketing for mid-market and enterprise clients. Closely comparable to pan pan on service mix (SEO/SEA), target customer (e-commerce and B2B), and boutique-consulting GTM motion.

Regional players

• Reachhero: German influencer and content marketing platform with a strong DACH footprint. Comparable to pan pan on DACH digital-marketing services for e-commerce brands, though focused on influencer-led campaigns rather than SEO/SEA consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pan-pan-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pan Pan Holding Gmbh