Motorsclub Srl

What Motorsclub Srl does

Motorsclub Srl is a privately held Italian automotive dealership group headquartered in Modena and operating as part of Gruppo Autoclub, an Emilia-Romagna dealership conglomerate. Founded in 1982, the company holds authorized mandates for five premium and luxury brands: Volvo, Polestar, Lynk & Co, Lotus, and Maserati. It operates four physical locations across Modena and Reggio Emilia, including dedicated brand showrooms and a specialized Maserati service center. Its go-to-market is direct field sales at showrooms supported by physical test drives, website configurators, WhatsApp lead capture, and community-level brand building through sports sponsorships (Modena FC, Pallacanestro Reggiana).

The product portfolio spans new vehicle sales, certified pre-owned vehicles (Usato), and a Super Valutazione used-car trade-in service, alongside authorized after-sales offerings: routine maintenance, tire changes, computer diagnostics, bodywork repairs, roadside assistance, and Maserati-specific service with original parts. Complementary mobility services include flexible financing and long-term rental (NLT), insurance products (vehicle, health, business, investment), and an electric mobility stack combining EV sales with custom home charging installation under the Energia and Mobilità Elettrica lines. The Lynk & Co subscription product introduces an all-inclusive multi-brand mobility subscription model bundling vehicle, maintenance, tires, and insurance into a single monthly payment.

Revenue is generated through one-time vehicle sales, recurring after-sales service, recurring subscription bundles (financing/leasing, insurance, all-inclusive mobility), and ancillary hardware sales (home charging equipment). Customer segments include individual retail buyers (primary) and business/fleet customers (primary), with electric-vehicle enthusiasts as a secondary use-case segment. The 2024 merger with ReggioMotori Schiatticar and the 2024–2025 addition of Polestar, Lotus, and Lynk & Co mandates position the company as an actively consolidating regional premium dealer rather than a static incumbent.

Name

Motorsclub Srl

Legal name

Motorsclub Srl

Website

https://motorsclub.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Motorsclub Srl is a multi-brand premium automotive dealership in Modena and Reggio Emilia, Italy, authorized for Volvo, Polestar, Lynk & Co, Lotus, and Maserati. It sells new and used vehicles and provides authorized maintenance, financing, insurance, and EV charging solutions to consumers and businesses since 1982.

Ownership category

akta.pro rank

Product category

Automotive Retail and Services

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Motor / Auto Reinsurance (FSAOABAF)

Keywords

• Premium automotive dealership
• Authorized vehicle service
• Automotive financing leasing
• Vehicle insurance services
• Electric mobility solutions

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (new and used vehicle stock), Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Vehicle Sales (New and Used): Sale of new and certified pre-owned vehicles from multiple premium brands including Volvo, Polestar, Lynk & Co, Lotus, and Maserati. The company offers new vehicles, km0, and used cars with guarantees.
2. After-sales Service and Maintenance: Authorized service centers providing certified maintenance, original parts, computer diagnostics, bodywork repairs, tire changes, and roadside assistance for all represented brands including Maserati service.
3. Financial Services: Flexible financing and leasing solutions for individuals and businesses, including long-term rental options with maintenance, tires, and insurance bundled into monthly payments.
4. Insurance Services: Comprehensive insurance solutions for vehicles, health, business, and investments with personalized coverage.
5. Energy Services: Home charging solutions and electric energy services for sustainable mobility transformation of homes and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Motorsclub Srl is a multi-brand premium automotive dealership group based in Modena, Italy, founded in 1982. It retails new vehicles under the Volvo, Polestar, Lynk & Co, Lotus, and Maserati franchises, and operates authorized service centers, certified pre-owned sales, financing/leasing, insurance brokerage, and electric mobility and home-charging solutions across Emilia-Romagna. The group is part of Gruppo Autoclub and serves both private customers and corporate fleets.

Product overview

Motorsclub Srl is a premium car dealership group operating in Modena and Reggio Emilia, Emilia-Romagna. The company offers a multi-brand portfolio comprising new and used vehicle sales (Volvo, Polestar, Lynk & Co, Lotus, and Maserati), authorized maintenance and repair services, and complementary mobility services including electric mobility solutions, home charging, financial services (financing, leasing, long-term rental), and insurance. The core offering centers on new and used car sales with integrated service packages, while the company also provides digital tools for vehicle configuration and online service booking. Service is delivered through 4 locations in Emilia-Romagna.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3543 Google reviews demonstrating strong customer satisfaction and market presence

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Modena FCminorGTM or Marketing PartnerOfficial partner of Modena FC football club. Motorsclub supports the local sports team as part of community engagement and brand visibility initiatives in the Modena area.
• Pallacanestro ReggianacoreGTM or Marketing PartnerOfficial partner of Pallacanestro Reggiana basketball team. Motorsclub hosts official events at its Reggio Emilia showroom including press conferences, and supports the team both on and off the court as a key community partner.
• StelleminorStrategic or Co-development PartnerSocial initiative partnership supporting the Stelle organization. Motorsclub Per Stelle program represents the company's commitment to social responsibility and community support.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Emil Frey: Switzerland-headquartered multi-brand automotive retailer and distributor with pan-European operations. Comparable to Motorsclub in multi-brand premium authorized dealer model and integrated services, but at significantly larger geographic scale across multiple European countries.
• Lithia Motors: US-based multi-brand automotive retailer with aggressive M&A-driven growth strategy. Comparable to Motorsclub in franchise dealership model and acquisitive growth approach, though operating at substantially larger scale and in the US market.
• Inchcape plc: Global automotive distributor and retailer operating across multiple continents with premium-brand representation. Comparable in distribution-of-OEM-vehicles business model, but at global scale rather than Motorsclub's regional Italian focus.
• Pendragon plc: UK-based multi-brand automotive retailer with premium and volume franchise operations. Comparable to Motorsclub in multi-brand authorized dealer model and integrated service-and-finance offerings, though in the UK rather than Italian market.
• Sonic Automotive: US-based multi-brand automotive retailer with luxury franchise segment (BMW, Mercedes-Benz, Land Rover). Comparable to Motorsclub in premium-brand dealership representation and integrated F&I, though at US-market scale.
• AutoNation: Largest US automotive retailer with multi-brand franchise operations, integrated finance/insurance, and used-car platforms. Comparable to Motorsclub in dealership-plus-F&I model and brand-portfolio strategy, though at US-market scale.

Direct peers

• Bonaldi Group: Italian multi-brand premium dealer group based in Bergamo representing luxury and premium brands including Volvo. Directly comparable to Motorsclub in business model (showroom + service + financing), brand portfolio orientation, and Italian regional market focus.
• Autotorino: One of the largest multi-brand dealer groups in Italy with showrooms and service centers across multiple regions. Comparable to Motorsclub in multi-brand authorized dealer model and integrated sales-service-financing offering, though at substantially larger geographic scale.
• Koelliker Group: Italian multi-brand dealer group headquartered near Milan representing premium brands. Comparable to Motorsclub in premium/luxury brand mix, integrated service operations, and Northern Italy focus.
• Interauto: Italian multi-brand dealer group with authorized sales and service for premium brands. Directly comparable to Motorsclub in dealership-plus-service model and Italian regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MotorsclubSrl
• LinkedInlinkedin.com/company/motorsclub-it
• Instagraminstagram.com/motorsclub_com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsclub Srl