Pan Idræt

What Pan Idræt does

Pan Idræt is a Copenhagen-based non-profit sports association founded in 2015 and self-described as Denmark's largest sports club for the LGBT+ community. The organization operates four regional departments — Hovedstaden (Capital), Roskilde, Odense, and Sønderborg — serving more than 2,000 members across 25+ sports disciplines ranging from individual sports (badminton, boxing, golf, swimming, yoga, running, tennis) to team sports (football, handball, rugby, volleyball, floorball, water polo) and recreational activities (gaming, board games, Dungeons and Queers tabletop roleplaying). Members participate through a community-led GTM model with direct registration via the panidraet.dk website and the Holdsport platform, with monthly subscription fees ranging from 25 to 60 DKK depending on department, plus reduced tiers of 35 DKK for members under 25 and those in financial hardship.

The organization is primarily volunteer-run: trainers, department managers, board members, and committee participants are largely unpaid. Technology is a thin layer consisting of the third-party Holdsport platform for member management, team calendars, event registration, and fee collection, alongside a branded mobile app for member access. The organization operates sub-brands including Pan Aftenskole (an evening school program under Danish Education Association regulations), Pan Plus (a discount program with partners such as SATS Fitness, AH Bicycles, and Friluftsland), and Pan Event (umbrella for Rainbow Sports Square, Pan Galla, and Pride participation). Revenue is generated through subscription membership fees, corporate sponsorships from Novo Nordisk, Matas, DKLaw, and Beatriders, and event-related income. Pan Idræt is a member of DGI (Danish Gymnastics Associations), which provides collective insurance coverage, and participates in international LGBT+ sports events including EuroGames and Gay Games, with confirmed participation in EuroGames Cardiff 2027.

Name

Pan Idræt

Legal name

Pan Idræt

Website

https://panidraet.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pan Idræt is a Copenhagen-based non-profit sports association founded in 2015, operating as Denmark's largest LGBT+ sports club with 2,000+ members across four departments and 25+ sports disciplines, funded primarily through monthly membership subscriptions and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Pan Idræt generates revenue through monthly membership fees. Members pay a general association fee plus team-specific fees depending on their chosen sports. The membership operates on a monthly subscription basis with automatic renewal. There is also a registration fee for new members and reduced membership options for young people under 25 and those in financially difficult situations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Pan Idræt is a non-profit membership-based sports association that organizes inclusive sports, gaming activities, and events for the LGBT+ community and allies in Denmark. It delivers training and competitions across 25+ sports disciplines, including individual sports (badminton, boxing, dance, golf, running, swimming, tennis, yoga, pickleball), team sports (football, handball, rugby, volleyball, floorball, field hockey, water polo, dodgeball), and recreational activities (gaming, board games, Dungeons and Queers tabletop RPG), operating across four regional departments and serving over 2,000 members.

Product overview

Pan Idræt is Denmark's largest LGBT+ sports organization operating as a unified sports club with over 2,000 members across four branches. The organization offers a broad portfolio of sports activities including individual sports (badminton, boxing, dance, golf, running, swimming, tennis, yoga, pickleball), team sports (football, handball, rugby, volleyball, floorball, field hockey, water polo, dodgeball), and recreational activities (gaming, board games, Dungeons and Queers). The Holdsport platform serves as the membership management infrastructure. Pan Aftenskole provides evening school education under a separate program. Pan Plus offers member discounts through partner businesses. The organization organizes signature events including Rainbow Sports Square, Copenhagen Pride participation, EuroGames, and Gay Games.

Differentiator

Problem solved

Functional benefit

Brands

• Pan Aftenskole: Evening school program under Pan Idræt offering courses in acting, singing, knitting, sewing, cooking and more with focus on the rainbow community in the capital area.
• Pan Plus
• Pan Event
• Dungeons and Queers (DnQ)

Products and services

• Pan Idræt Membership (Hovedstaden, Roskilde, Odense, Sønderborg)
• Pan Aftenskole Hovedstaden (Evening School) An evening school program under Pan Idræt offering adult education courses in acting, singing, knitting, sewing, cooking and more, with a focus on the rainbow community in the Copenhagen capital area. Operates as a member of the Danish Education Association (Dansk Oplysningsforbund) and follows current evening school regulations including teacher remuneration.
• Pan Plus Member Benefit Program
• Dungeons and Queers (DnQ) Tabletop Roleplaying Game Club A tabletop roleplaying game club for LGBT+ gamers and allies that joined Pan Idræt as an activity under Pan Idræt Hovedstaden in June 2026. Meets at Pan Idræt's Vester Farimagsgade meeting premises in Copenhagen V (ring doorbell DGI).

Quantifiable outcome

• Over 2,000 members
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Novo NordiskminorOthersMajor Danish pharmaceutical company listed as a sponsor of Pan Idræt. Sponsorship provides financial support for the organization's sports activities and events.
• MatasminorOthersDanish beauty and health retailer listed as a sponsor of Pan Idræt. Provides sponsorship support for the organization's activities.
• DKLawminorOthersDanish law firm listed as a sponsor of Pan Idræt. Provides sponsorship support for the organization.
• BeatridersminorOthersListed as a sponsor of Pan Idræt. Provides sponsorship support for the organization.
• SATS FitnessminorGTM or Marketing PartnerPart of Pan Plus discount program. Pan Idræt members receive free registration and 15% discount on all membership types at SATS fitness centers across Denmark. Members show their Pan Idræt app membership to receive the discount.
• AH BicyclesminorGTM or Marketing PartnerCopenhagen bike shop offering Pan Idræt members 15% discount on bicycles, maintenance, and accessories (excluding discount items). Members show Pan Idræt app to receive discount.
• FriluftslandminorGTM or Marketing PartnerOutdoor equipment retailer offering Pan Idræt members 15% discount on non-discounted items. Eight stores plus webshop. Members show electronic membership card.
• Rainbow DinnerminorGTM or Marketing PartnerSocial running dinner concept for rainbow people. Pan Idræt members receive 20% discount. Members obtain personal discount code by sending Pan Idræt app screenshot.
• DGI (Danish Gymnastics Associations)coreStrategic or Co-development PartnerPan Idræt is a member of DGI and covered by DGI's collective sports insurance. This membership provides insurance coverage for the organization as a whole and for coaches, and connects Pan Idræt to the broader Danish sports movement.
• Dansk Oplysningsforbund (Danish Education Association)coreStrategic or Co-development PartnerPan Aftenskole (Pan Evening School) is a member of the Danish Education Association (Dansk Oplysningsforbund), following current regulations in the evening school sector including provisions on teacher remuneration.
• EGLSF (European Gay & Lesbian Sport Federation)coreStrategic or Co-development PartnerEGLSF organizes EuroGames, Europe's largest multi-sport event for LGBT+ athletes and their allies. Pan Idræt participates in EuroGames annually, sending teams to compete and representing Denmark.
• Pride Sports CymrucoreStrategic or Co-development PartnerHost organization for EuroGames Cardiff 2027. Pan Idræt will travel to Cardiff to participate in this event, creating joint teams across sports for the opening ceremony and competition.
• HoldsportcoreTechnology or IntegrationDigital membership management platform used by Pan Idræt for member login, team calendars, event registration, activity sign-ups, and membership fee collection. Offers web platform and mobile apps for iOS and Android.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• London FrontRunners: London chapter of Front Runners offering running and triathlon to LGBTQ+ members and allies. Comparable as a membership-based LGBTQ+ athletic club focused on community building through sport.
• San Diego LGBTQ Sports: Coalition of LGBTQ+ sports groups in San Diego offering multiple disciplines. Comparable to Pan Idræt as a multi-sport, multi-discipline LGBTQ+ athletic community organization.
• Front Runners: International network of LGBTQ+ running clubs across 100+ cities worldwide. Comparable as an LGBTQ+ community-organized athletic organization offering structured activities and Pride-aligned branding.
• Melbourne Surge: Melbourne-based LGBTQ+ water polo club competing in international tournaments. Comparable as a community-organized LGBTQ+ sports team with Pride participation.
• Sydney Convicts: Sydney-based LGBTQ+ rugby club that participates in international inclusive rugby tournaments. Comparable to Pan Idræt as a community-organized LGBTQ+ sports club offering structured team sport with Pride event participation.
• Stonewall Sports: US-based national LGBTQ+ sports league offering multiple team and individual sports in chapters across major US cities. Directly comparable to Pan Idræt as a multi-sport, community-driven, inclusive LGBTQ+ sports organization.
• Team DC: Washington DC-based coalition of LGBTQ+ sports teams offering multiple sports. Directly comparable as a city-focused, multi-sport, inclusive LGBTQ+ athletic community.

Others

• Copenhagen Pride: Danish LGBTQ+ event organization running annual Pride events in which Pan Idræt actively participates. Comparable as an adjacent community organization in Denmark's LGBTQ+ ecosystem.

Broad incumbents

• EGLSF (European Gay & Lesbian Sport Federation): European umbrella federation organizing EuroGames and representing LGBTQ+ sports across Europe. Pan Idræt is a member and EuroGames participant; comparable as a larger institutional player in the same European LGBTQ+ sports ecosystem.
• DGI (Danish Gymnastics and Sports Associations): Denmark's largest grassroots sports umbrella organization. Pan Idræt is a member of DGI for insurance coverage; comparable as a broad Danish sports organizer operating in an overlapping ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/panidraet
• Facebookfacebook.com/panidraet
• LinkedInlinkedin.com/company/pan-idr-t

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pan Idræt