Of The West | Agriculture + Western Industry Jobs

What Of The West | Agriculture + Western Industry Jobs does

Of The West (legally Jobs Of The West, LLC) is a privately held, bootstrapped online hiring marketplace purpose-built for the agriculture and western industries in the United States. Founded in 2020 and headquartered in Glenns Ferry, Idaho, the company operates across two domains — ofthewest.co (content, podcast, resources) and jobsofthewest.co (job board and Directory) — and is led by Founder/CEO Jessie Jarvis, a rancher with a decade of ag and western media experience, supported by a small team (1–10 employees) that includes a Marketing Director.

The platform's core offering is a tiered job-listing product — Internship ($39), Basic ($89), Farm + Ranch ($89), Pro ($119), Premium ($149), and Unlimited + Concierge ($333/month or $3,300/year) — supported by a searchable Resume Database, in-platform messaging, and a basic ATS workflow with applicant notifications and rejection templates. Around the job board, Of The West has built an ecosystem that includes a Directory membership for freelancers ($34.99/month or $299/year), resume-writing and career-consulting services with a 60-day interview guarantee, the digital 'Ag and Western Career Blueprint' product, four industry-segmented newsletters (Livestock, Western Sports + Equine, Marketing + Communications, Changemakers), the Leaders Of The West podcast, and the upcoming Schools Of The West directory for trade schools and colleges.

Revenue is generated through subscription-style job-listing packages, Directory memberships, professional services (resume writing, career consulting, job-description writing), and one-time digital product sales; job seekers search and apply for free, while employers are a paid, self-serve, product-led customer base. GTM is multi-modal: product-led self-serve hiring packages, content-led community building via the podcast and newsletters, and direct-to-consumer social channels (Instagram, Facebook, LinkedIn). The company serves four segments — job seekers, employers (primarily SMB ag and western businesses), freelancers/trades, and students/career changers — with named customer evidence concentrated in specialty western brands (e.g., RitcheyTags, Hyer Boots) and anonymized AG employers reporting successful hires and geographic reach into out-of-state applicant pools.

Name

Of The West | Agriculture + Western Industry Jobs

Legal name

Jobs Of The West, LLC

Website

https://ofthewest.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Of The West is a bootstrapped online hiring marketplace and career platform serving the U.S. agriculture and western industries, connecting employers with job seekers, freelancers, and students via tiered job listings, a Directory, resume and career services, and the Leaders Of The West podcast.

Ownership category

akta.pro rank

Product category

Online Job Marketplace

NAICS

Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

akta.pro secondary industry

Internships, Externships & Work-Based Learning Placement (EDAMAKAB)

Keywords

• Agriculture job board
• Western industry hiring
• Online recruitment marketplace
• Freelance directory platform
• Career consulting services

Headquarters

HQ city

Glenns Ferry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Job Listing Packages: Tiered job posting packages with varying visibility and features. Options include Internship ($39), Basic ($89), Farm + Ranch ($89), PRO ($119), Premium ($149), and Unlimited + Concierge ($333/month or $3,300/year). Individual listings are active for 45 days.
2. Directory Memberships: Monthly ($34.99/month) or annual ($299/year) memberships for freelancers and service providers to showcase their skills in the directory.
3. Career Consulting Services: Career and business strategy sessions and resume writing services with 60-day interview guarantee on resume work.
4. Digital Products: The Ag and Western Career Blueprint digital download product, plus free guides on hiring mistakes and career resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Of The West operates a vertical online hiring marketplace purpose-built for agriculture and western industries, connecting employers with job seekers who understand the culture, work, and values of the industry. The platform sells tiered job listing subscriptions (Basic, Farm + Ranch, Pro, Premium, Internship, and Unlimited + Concierge), a freelance Directory membership, and ancillary career services such as resume writing, job description writing, and consulting. The ecosystem is reinforced by the Leaders Of The West podcast, four industry-segmented newsletters, and the upcoming Schools Of The West directory for students.

Product overview

Of The West is an online hiring marketplace and career platform purpose-built for agriculture and western industries, operating across two domains (ofthewest.co and jobsofthewest.co). The platform comprises a core job board with tiered hiring packages (Basic at $89, Farm + Ranch at $89, Pro at $119, Premium at $149, Internship at $39, and Unlimited + Concierge at $333/month), a Directory membership for freelancers ($34.99/month or $299/year), resume and career consulting services, the Leaders Of The West podcast, a newsletter suite, and the upcoming Schools Of The West directory. The ecosystem connects job seekers, employers, freelancers, and students through industry-specific content, tools, and services.

Differentiator

Problem solved

Functional benefit

Brands

• Leaders Of The West: A podcast for innovators and change-makers in the ag and western industries, hosted by Jessie Jarvis, Founder of Of The West
• Jobs Of The West
• Schools Of The West
• The Ag and Western Career Blueprint
• The Directory

Products and services

• Job Listing Packages Tiered subscription job listing packages for employers in agriculture and western industries. Tiers include Internship ($39), Basic ($89), Farm + Ranch ($89 with Pro-level visibility for hands-on ranch/farm roles), Pro ($119 with full resume database access and promotion across newsletters and social), and Premium ($149 with featured top-of-board placement for 45 days). All tiers include a 45-day posting and access to the searchable Resume Database.
• Unlimited + Concierge Hiring Service Done-for-you hiring solution offering unlimited job postings for 12 months, full resume database access, dedicated support, job import/onboarding, concierge setup service, and multi-user team access. Available at $333/month or $3,300/year with annual commitment and a 30-day money-back guarantee (monthly option at $375/month).
• Directory Membership Monthly ($34.99/month) or annual ($299/year) membership for freelancers, contractors, and service providers to showcase their services, connect with businesses needing western-aligned expertise, and build their brand in a trusted industry network.
• Resume Writing Services Professionally written resumes with a 72-business-hour turnaround, 72-hour review window, and a 60-day interview guarantee. Additional role-specific resumes are available at $50 each.
• Career Consulting and Business Strategy Sessions One-on-one consulting sessions for career guidance and business strategy, must be scheduled within 6 months of purchase with 24-hour notice required for rescheduling.
• The Ag and Western Career Blueprint Step-by-step digital guide for building a stronger resume, showing up confidently, and landing opportunities, organized into three pillars: Resume Mastery, Interview + Communication, and Professional Growth.
• Job Description Writing Service Custom job description writing service where Of The West builds job listings from scratch to help employers tell the story of their roles, company culture, and ideal candidates.

Quantifiable outcome

• Reduced time-to-hire through targeted candidate matching
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Indeed: The largest generalist job marketplace globally. Competes for employer job-posting budgets and offers free-tier postings that employers may use alongside Of The West's paid specialty listings.
• LinkedIn: Professional networking platform with integrated job listings, recruiter tools, and content publishing. Competes for both job seekers and employers in the ag/western space with massive reach advantage.
• CareerBuilder: Long-established generalist job board and talent acquisition platform. Competes with Of The West for employer hiring budgets across all industries including agriculture.
• Glassdoor: Jobs and company reviews platform serving generalist employers and job seekers. Offers free and paid job posting options that compete with Of The West for ag/western employer budgets.
• ZipRecruiter: Generalist job marketplace with AI-driven matching, serving employers across all industries including agriculture. Competes on employer spend with broad-reach subscription model.

Others

• Upwork: Largest freelance marketplace connecting businesses with independent talent globally. Relevant to Of The West's Directory offering as a generalist alternative for hiring western-aligned freelancers.
• Fiverr: Global freelance services marketplace where businesses hire independent professionals. Relevant comparison for Of The West's Directory membership offering for western-aligned freelancers.

Direct peers

• AgHires: Agricultural job board platform serving employers and job seekers in the agriculture industry. Similar niche model and target audience as Of The West's ag-focused hiring marketplace.
• AgCareers: The leading agricultural job board, focused on connecting employers with candidates across the agriculture value chain. Directly competes with Of The West in the same ag vertical with similar job-posting and resume-database business model.

Emerging players

• FlexJobs: Subscription-based remote and flexible job board with a curated, paid-access model analogous to Of The West's tiered job listings. Comparable in vertical-specialization approach though focused on remote work rather than industry verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubepod.link/1691893350
• Facebookfacebook.com/jobsofthewest
• LinkedInlinkedin.com/company/ofthewest
• Instagraminstagram.com/ofthewest.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Of The West | Agriculture + Western Industry Jobs