vini-vinos.de / Weinhandel Schloss Buttenheim

What vini-vinos.de / Weinhandel Schloss Buttenheim does

vini-vinos.de / Weinhandel Schloss Buttenheim is a privately held, family-owned German wine importer and retailer founded in 2003 by Hubertus Frhr. von Seefried and headquartered at Schloss-Str. 11 in Buttenheim, Upper Franconia. The business sources wines directly from wineries in Italy, Spain, France, Germany, and Portugal — explicitly bypassing intermediaries — and resells a curated portfolio of 150+ wines, complemented by Italian and Spanish olive oils, vinegars, olives, pasta, grappa and other spirits, to private individual consumers in Germany and Austria, with capability to ship across most of Europe on request. The flagship commercial asset is Tiare Sauvignon Collio, whose 2022-2026 vintages have received Gambero Rosso's 3 Bicchieri rating for 11-12 consecutive years and previously earned World's Best Sauvignon / Gold at Concours Mondial du Sauvignon (2014, 2015). The business holds DE-ÖKO-037 organic certification, is registered for German alcohol tax (DE 00000281557), and is owned and operated by the von Seefried family, with Philipp von Seefried contributing wine curation and co-production of local Franconian wines.

The commercial offering runs on a standard German e-commerce storefront (Shopware or comparable) at vini-vinos.de, integrated with PayPal, Visa, Mastercard, and American Express, and uses Google Analytics Universal for traffic measurement. Per-bottle pricing ranges from approximately €6.50 (entry level) to €125 (premium Magnum formats), with a recurring '11+1 Aktion' (buy 12, pay for 11) volume promotion on selected wines, time-limited sale offers, volume discounts on certain delicatessen items, and a Präsentservice (gift packaging and shipping) option. Free shipping applies in Germany above €79 (DHL) and to Austria, Belgium, the Netherlands, Luxembourg, and Denmark above €199 (DHL, UPS, DPD), with freight forwarding available for larger quantities. The online channel is the primary GTM motion, supplemented by a physical vinothek inside the Buttenheim castle courtyard (open Thu-Fri 16:00-19:00, Sat 10:00-14:00, plus by appointment Mon-Wed) where customers can pay by cash, EC card, or credit card and collect online orders.

The go-to-market combines direct-to-consumer e-commerce with event-driven engagement. Marketing relies on an owned email newsletter, an SEO-structured category tree organised by country, region, and grape variety, an Infoblog with educational wine content, and an active Facebook page. The event programme includes regular Weintreff wine gatherings in the castle courtyard, the Kerwa Warm-Up co-hosted with NWG Buttenheim, and partnered tasting dinners at Hotel Schloss Eggersberg in Riedenburg, available for private groups of 10+ persons. The customer base is a horizontal segment of German-speaking private wine enthusiasts, with no disclosed B2B or enterprise accounts, no subscription model, and one-time retail purchases as the sole revenue stream. Headcount is reported at 1-10, there are no funding rounds or external investors, and the company operates as a single legal entity in Germany.

Name

vini-vinos.de / Weinhandel Schloss Buttenheim

Legal name

Weinhandel Schloss Buttenheim

Website

https://vini-vinos.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned German online wine retailer founded in 2003, sourcing 150+ wines directly from European wineries and selling to private consumers in Germany and Austria through vini-vinos.de and a physical vinothek in Buttenheim.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Online wine retail
• Imported wine sales
• Italian spanish wines
• Wine tasting events
• Specialty food products

Headquarters

HQ city

Buttenheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wine and beverage product sales: One-time purchase revenue from the sale of wines, sparkling wines, spirits, grappa, olive oils, vinegars, olives, pasta, and sauces via the online shop and the physical vinothek. No subscription model is indicated. The primary revenue stream is the retail margin on imported wines sourced directly from wineries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The company imports and retails wines directly sourced from European wineries in Italy, Spain, France, Germany, and Franconia, selling them through a German-language e-commerce shop (vini-vinos.de) and a physical vinothek in Buttenheim. The portfolio includes white, red, rosé, sparkling, and dessert wines, alongside spirits (Grappa, Brandy, liqueurs), olive oils, vinegars, olives, pasta, and sauces. The business also hosts wine tasting events, offers a gift packaging service, and runs an informational blog on wine topics.

Product overview

vini-vinos.de is an online wine merchant specializing in direct-import wines from Italy, Spain, France, Germany, and Portugal since 2003. The business operates as an e-commerce platform with a physical vinothek (wine shop) in Buttenheim, Bavaria. The core product offering consists of white wines, red wines, rosé wines, sparkling wines (Champagner, Crémant, Cava, Prosecco), dessert wines, and spirits (Grappa, Brandy, liqueurs). The portfolio is complemented by olive oils, vinegars, olives, pasta, and pesto products from Italy and Spain. The company offers special bottle formats (Magnum, Jeroboam), curated tasting packages, a gift service, wine tasting events, and in-store shopping at their Buttenheim location. The business sources wines directly from wineries rather than intermediaries, offering over 150 different wines with recurring promotional offers such as the 11+1 (buy 12, pay for 11) deal.

Differentiator

Problem solved

Functional benefit

Products and services

• White Wines (Weißweine) White wines sourced directly from wineries in Italy (Südtirol, Veneto, Friaul/Collio, Piemont, Toskana, Sizilien, etc.), Spain (Penedés, Rioja, Rueda & Zamora, Andalusien), Germany (Pfalz, Franken), and France (Provence, Elsass, Champagne). Sold to individual consumers via the online shop and physical vinothek.
• Red Wines (Rotweine) Red wines from Italy (Südtirol, Piemont, Toskana, Apulien, Sizilien, etc.), Spain (Rioja, Ribera del Duero, Montsant, Toro, Castilla-La Mancha), Germany (Pfalz, Franken), and France (Elsass), sold via online shop and vinothek.
• Rosé Wines (Roséweine) Rosé wines from Italy (Veneto, Gardasee, Sizilien), Spain (Penedés, Montsant, Toro & Zamora), Germany (Franken), and France (Provence, Elsass, Champagne).
• Sparkling Wines (Schaumweine) Sparkling wines including Champagner, Crémant, Cava, and Prosecco & Co., sourced from France, Spain, and Italy.
• Dessert Wines (Dessertweine) Dessert wines including sweet wines (Süßweine), Marsala, and Sherry varieties.
• Spirits (Grappa & Co.) Spirits including Grappa & Tresterbrände, Brandy, Kräuterlikör (herbal liqueurs), and Obstbrände (fruit brandies).
• Olive Oil & Specialty Foods (Olivenöl & Co.) Italian and Spanish olive oils, vinegars and balsamic, olives, and pasta, pesto & sauces, sold as complementary food items alongside the wine portfolio.
• Special Bottle Formats (Sonderformate) Large-format bottles including Magnum (1.5 L) and Jeroboam (3 L) bottles for selected wines, plus 2 L formats for olive oil.
• Wine Tasting Packages (Pakete) Curated wine tasting packages at special prices, assembled for at-home wine tastings.
• Vinothek (Physical Wine Shop) Physical retail location in Buttenheim castle courtyard offering direct wine sales, tasting, and pickup of online orders by appointment. Open Thursday–Friday 16:00–19:00 and Saturday 10:00–14:00.
• Wine Tastings & Events (Weinproben & Events) Wine tasting events including Weintreff in the castle courtyard, wine pairings at partner restaurants such as Hotel Schloss Eggersberg, and custom wine tastings for groups of 10+ people.
• Gift Packaging Service (Präsentservice) Gift wrapping and shipping service for presents, with tasteful packaging of wines, olive oils, and delicacies.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered minor.

• NWG ButtenheimminorStrategic or Co-development PartnerCo-host of the 'Kerwa Warm-Up' wine event in the Buttenheim castle courtyard (Schlosshof). NWG Buttenheim organizes and hosts the event; vini-vinos.de provides wine sales and service. The event is open to the public and features wines and cocktails on tap.
• Hotel Schloss Eggersberg (Riedenburg)minorStrategic or Co-development PartnerDegustation menus are offered at Hotel Schloss Eggersberg as part of vini-vinos.de's event programme. The hotel serves as a venue for tasting events featuring vini-vinos.de wines paired with food.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawesko Holding: Germany's largest specialty wine mail-order and online retailer, selling a broad portfolio of imported and domestic wines to German consumers. Direct competitor in DACH DTC wine retail with similar end customers and overlapping Italian/Spanish/French assortment focus.
• Wine in Black: German curated wine retailer offering discovery packs and subscription-style curation to German consumers. Comparable in curated specialty positioning and gifting-style product bundles.
• Wein & Vinos: German online wine retailer specializing in Spanish and Portuguese wines with curated gift sets and tasting packages. Highly comparable in assortment mix (Iberian focus), DTC motion, and gifting/event programming to vini-vinos.
• WirWinzer: German wine marketplace that connects consumers directly with German and European wineries. Comparable direct-from-producer model and German consumer focus to vini-vinos.
• Vicampo: German online wine marketplace connecting consumers directly with winemakers. Closely comparable in direct-from-winery sourcing model, DTC motion, and curated producer relationships.
• Ludwig von Kapff: Long-established German wine mail-order retailer offering a broad portfolio of European wines to consumers. Direct peer in German DTC wine retail with similar assortment categories and customer base.

Others

• Decanter: Global wine media brand producing editorial content, ratings, and events. Not a direct competitor but an influential tastemaker that shapes the same premium-wine consumer audience vini-vinos targets.

Regional players

• Majestic Wine: UK-based multi-channel wine retailer combining online sales with a national chain of physical stores. Comparable bricks-and-clicks wine retail model, though operating in a different geography.
• Tannico: Italy's leading online wine retailer with a broad Italian and international portfolio. Comparable in online specialty wine retail model but focused primarily on the Italian domestic market.

Broad incumbents

• Vivino: Global wine marketplace and rating app with a large consumer community and integrated purchase functionality. Operates broadly across wine discovery and DTC with vastly greater scale and technology investment than vini-vinos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weinhandel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vini-vinos.de / Weinhandel Schloss Buttenheim