Woodbury Days Council

What Woodbury Days Council does

Woodbury Days Council is a community nonprofit organization that organizes and operates Woodbury Days, an annual three-day family-friendly festival held at Ojibway Park in Woodbury, Minnesota. The 2026 event is scheduled for August 28-30. The festival is anchored by a free general admission model and draws approximately 25,000 attendees annually, with roughly 200 local businesses participating across the business fair, parade, Taste of Woodbury, and sponsorship roles. Attractions span a carnival, BINGO tent, beer/wine/beverage tent, Grande Parade, live music, kids activities, robotics demonstrations, a skateboard/scooter open, volleyball tournament, medallion hunt, fireworks, car show, bike corral, and a shuttle service connecting local schools to Ojibway Park.

The organization monetizes through three streams: sale of event buttons that grant access to selected attractions and serve as an access-control mechanism; tiered sponsorship revenue (Platinum and lower tiers) from local businesses and a limited number of national brands; and vendor or registration fees from business fair participants, Taste of Woodbury vendors, parade entrants, and other event registrations. Buttons can be purchased online or from designated sellers. Go-to-market is community-driven, relying on the official website, Facebook, Instagram, word-of-mouth, and local networks for outreach and volunteer recruitment. The organization is volunteer-supported and council-governed, with 1-10 employees, no external investors, and no parent company.

Name

Woodbury Days Council

Legal name

Woodbury Days Council

Website

https://woodburydays.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodbury Days Council is a non-profit that organizes an annual three-day family-friendly community festival at Ojibway Park in Woodbury, Minnesota, drawing roughly 25,000 attendees and 200 local businesses annually through button sales, sponsorships, and vendor fees.

Ownership category

akta.pro rank

Product category

Community Festival & Event Management

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Parades, Carnivals & Street Fairs (MPAGAEAE)

akta.pro secondary industries

Community Sports & Recreation Festivals (Fun Runs, Local Games Days) (MPAGAEAN), Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

Keywords

• Community festival organization
• Annual event management
• Nonprofit event council
• Local sponsorship programs
• Family entertainment events

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Button Sales: Sale of event buttons which provide access to certain attractions and events within Woodbury Days. The buttons serve as both a revenue stream and a form of event access control.
2. Sponsorship Revenue: Platinum and other tier sponsorships from local businesses including Woodbury Magazine, Marathon Refinery, Warners Outdoor Solutions, T-Mobile, Prairie Farms, City of Woodbury, MSP Plumbing, and Craftsmasters.
3. Vendor/Registration Fees: Fees collected from business fair participants, taste of Woodbury vendors, parade participants, and other event registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Woodbury Days Council organizes and operates the annual three-day Woodbury Days community festival at Ojibway Park in Woodbury, MN. The festival features a carnival, business fair, Grande Parade, live music, taste of Woodbury, kids activities, sports tournaments, fireworks, a medallion hunt, and a beverage tent. General admission is free, with certain attractions requiring the purchase of a button for access. The event is supported by local business sponsorships and vendor registration fees.

Product overview

Woodbury Days Council organizes a single unified community festival event. The Woodbury Days Festival serves as the core product, supported by a diverse portfolio of attraction sub-products including the Carnival, BINGO Tent, Business Fair, Beer/Wine/Beverages Tent, Grande Parade, Live Music, Taste of Woodbury, Kids Activities, Robotics Demonstrations, Skateboard/Scooter Open, Volleyball Tournament, Medallion Hunt, Fireworks, Car Show, and Bike Corral. An ancillary Shuttle Service facilitates attendee transportation. The festival operates annually over three days in late August at Ojibway Park, Woodbury, MN.

Differentiator

Problem solved

Functional benefit

Products and services

• Woodbury Days Festival Annual three-day family-friendly community celebration held at Ojibway Park in Woodbury, MN, featuring a carnival, business fair, Grande Parade, live music, Taste of Woodbury, kids activities, sports tournaments, fireworks, a medallion hunt, and a beverage tent. The event attracts approximately 25,000 attendees with about 200 businesses represented, and offers free general admission.
• Business Fair Participation Exhibition opportunity for local businesses to showcase products and services to festival attendees, with approximately 200 businesses represented annually. Requires separate vendor registration.
• Taste of Woodbury Food sampling and tasting event featuring local culinary offerings from the Woodbury community, with separate vendor registration and participation fees.
• Skateboard and Scooter Open Scooter and skateboard competition organized with Hangtime Boardshop, offering cash prizes across age divisions. Free to attend with advanced registration required.
• Volleyball Tournament Organized volleyball tournament held during the Woodbury Days festival with structured competition brackets and separate registration.
• Grande Parade Registration

Quantifiable outcome

• ~25,000 attendees annually

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Woodbury MagazinecoreGTM or Marketing PartnerPlatinum sponsor of Woodbury Days 2026. Local magazine providing community coverage and promotional support for the event.
• Marathon RefinerycoreGTM or Marketing PartnerPlatinum sponsor of Woodbury Days 2026. St. Paul Park Refinery providing sponsorship support for the community event.
• Warners Outdoor SolutionscoreGTM or Marketing PartnerPlatinum sponsor of Woodbury Days 2026. Local outdoor solutions provider supporting the community festival.
• T-MobileminorGTM or Marketing PartnerPlatinum sponsor of Woodbury Days 2026. National telecommunications company providing sponsorship support.
• Prairie FarmsminorGTM or Marketing PartnerPlatinum sponsor of Woodbury Days 2026. Dairy and food products company providing sponsorship support.
• City of WoodburycoreGTM or Marketing PartnerPlatinum sponsor and municipal partner of Woodbury Days 2026. The city government supports the community event through sponsorship and venue coordination.
• MSP PlumbingminorGTM or Marketing PartnerPlatinum sponsor of Woodbury Days 2026. Local plumbing and HVAC service company supporting the community event.
• CraftsmastersminorGTM or Marketing PartnerPlatinum sponsor of Woodbury Days 2026. Home services company providing sponsorship support for the event.
• Woodbury High SchoolminorStrategic or Co-development PartnerConstruction projects at Woodbury High School impact parking availability. Shuttle services coordinated between Bailey Elementary School and Ojibway Park.
• Bailey Elementary SchoolminorStrategic or Co-development PartnerShuttle service location between Bailey Elementary School and Ojibway Park during event hours.
• Red Rock Elementary SchoolminorStrategic or Co-development PartnerShuttle service location for parade participants on Sunday morning between Red Rock Elementary School and the parade route.
• Hangtime BoardshopminorStrategic or Co-development PartnerPartner for the Scooter and Skateboard Open event. Provides expertise and coordination for the new skateboard/scooter tournament.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Taste of Minnesota: A community-organized food and entertainment festival in Minnesota featuring food sampling, live music, family activities, and sponsor activations. Comparable as a free-admission community festival with corporate sponsorship and vendor revenue streams.
• Washington County Fair (Minnesota): Washington County Fair is the local county fair directly serving Washington County, where Woodbury is located. It operates as a community-organized annual festival with carnival rides, business exhibits, live music, food vendors, parade, and similar family-friendly attractions — making it the closest geographic and functional peer.
• Maple Grove Days: Maple Grove Days is an annual suburban Minneapolis community festival organized by a local nonprofit council. It features a parade, carnival, business expo, live music, food vendors, and family activities — a near-identical event structure and operating model to Woodbury Days in a comparable suburban Minneapolis community.
• Twin Cities Jazz Festival: An annual free-admission community music festival in the Twin Cities metro featuring live performances, food, and family activities. Comparable in scale (~25K-30K attendees), free-entry pricing model with sponsorship monetization, and community-event structure.

Broad incumbents

• Minnesota Renaissance Festival: A large-scale themed community festival in Minnesota drawing hundreds of thousands of attendees over multiple weekends. Comparable as a community-organized, ticket/button-based, multi-attraction festival with food, entertainment, and vendor participation, though at substantially larger scale.
• Minnesota State Fair: The Minnesota State Fair is a 12-day annual community/agricultural fair in Falcon Heights, MN drawing ~2M visitors. It is a comparable larger-scale community festival with carnival, livestock, business exhibits, live music, food, parades, and similar mixed entertainment programming, operating as a nonprofit in the same state.

Regional players

• Eagan Art Festival: A community art and family festival in Eagan, MN — a neighboring suburb to Woodbury. Comparable as a suburban Twin Cities community festival with mixed family/business programming and free or low-cost admission.

Others

• City of Woodbury Parks & Recreation: The municipal parks and recreation department for the City of Woodbury. Functions as a key operational partner and venue provider for Woodbury Days (Ojibway Park, parking, shuttle coordination) and runs comparable community recreation events — making it an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WoodburyDays
• Instagraminstagram.com/woodburydays/?igsh=MW9lNm1memV1dWJqbA%3D%3D
• LinkedInlinkedin.com/company/woodbury-days-council

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodbury Days Council