Townsend Spice & Supply, Inc.

Name

Townsend Spice & Supply, Inc.

Legal name

Townsend Spice & Supply, Inc.

Website

https://townsendspice.com

Company type

Private

Founded year

1978

Operating status

Operating

Ownership category

akta.pro rank

Product category

Spice and Seasoning Manufacturing

NAICS

Spice and Extract Manufacturing (311942)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

Keywords

• Custom spice blending
• Sausage seasoning manufacturing
• Meat processing supplies
• Casings and meat cures
• Bulk culinary ingredients

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Direct sales of spices, blends, rubs, seasonings, BBQ sauce, herbs, and butcher supplies to individual consumers through e-commerce and physical retail storefront. Products sold in various sizes from small shakers to bulk bags.
2. Wholesale and Bulk Sales: Bulk and wholesale pricing available for commercial operations, butcher shops, and restaurants. Products sold in larger quantities including 25lb units, 100lb units, and custom bulk orders.
3. Custom Blend Manufacturing: Manufacturing custom BBQ and poultry rubs for restaurant partners including Sonny's Barbecue, one of the largest barbecue chains in the nation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Townsend Spice & Supply manufactures custom spice blends and rubs, breakfast sausage seasonings, fresh and smoked sausage blends, and meat cures. It also sells bulk herbs and spices, sauces, casings, and butcher supplies to home cooks, butcher shops, restaurants, and commercial operations through its own e-commerce store and physical storefront.

Product overview

Townsend Spice & Supply is a specialty food ingredients and butcher supplies company offering custom spice blends, sausage seasonings, meat cures, and butcher equipment. The product portfolio centers on custom-blended seasonings (BBQ rubs, poultry seasonings, international blends) and sausage making supplies (seasonings, casings, cures) for restaurants, butcher shops, and home processors. Additional offerings include bulk culinary herbs and spices, sauces (proprietary BBQ sauce and Killer Hogs branded products), gift boxes, and branded merchandise. The company operates as a brick-and-mortar e-commerce retailer with physical retail storefront in Melbourne, Arkansas, with no software platform, API, or AI-enabled features.

Differentiator

Problem solved

Functional benefit

Brands

• Killer Hogs: A line of BBQ sauces, rubs, and seasonings including The BBQ Rub, Hot BBQ Rub, Vinegar Sauce, and The BBQ Sauce.
• Joe Wilson's
• Steaks 4 Sheepdogs

Products and services

• Custom Spice Blends & Rubs Townsend mixes specialty spice blends, BBQ rubs, poultry rubs, and international-style blends in-house, with custom formulations for restaurants and home cooks.
• Breakfast Sausage Seasoning Pre-mixed seasoning blends for home or commercial breakfast sausage preparation, including Blue Label signature, Red Label hot, and Country Style varieties.
• Bratwurst Seasoning An award-winning bratwurst seasoning blend made with premium spices for fresh or smoked preparation.
• Fresh and Smoked Sausage Blends A complete line of fresh and smoked sausage seasonings, including Italian, German, Polish, Kielbasa, Chorizo, Andouille, Frankfurter, Summer Salami, and Sans Egal varieties.
• Summer Salami Seasoning Kit A complete summer salami kit containing cure, mustard seeds, and mahogany casings, offered in 25lb and 100lb units.
• Quick Cure A meat curing agent for fresh sausages and summer salami that preserves the meat, enhances flavor, and retains pink color.
• Townsend Sugar Cure A brining, injecting, and rubbing cure containing salts, sugars, and preservatives for meat processing and preservation.
• Natural Hog Casings Top quality natural hog casings sold in hanks, each hank covering approximately 100-125 pounds of meat for sausage making.
• Collagen Casings Edible collagen casings available in 17mm, 23mm, and 32mm sizes, packaged in strands of 4 or 5 for approximately 20-25 pounds of meat.
• Non-Edible Casings Non-edible mahogany and clear sausage casings sold in bundles of 25, with printed deer-head design options.
• Butcher Paper Rolls Premium polycoated butcher paper in 15, 18, and 24 inch widths, with 1,000 feet per roll, for meat processing and wrapping.
• Butcher Twine 24-ply poly-cotton butcher twine on large rolls for tying and trussing meat.
• Ham Nets Cotton and red plastic ham nets for shaping and smoking hams.
• Patty Wax Regular-weight patty wax sheets, provided as 1,000 5-1/2-inch by 5-1/2-inch sheets, for separating food portions.
• Powerseal Produce Bag Sealer A manual bag sealer for closing produce and food-storage bags.
• Townsend Original BBQ Sauce Original BBQ sauce made with sweet onions, garlic, and fresh tomatoes for finishing pork, ribs, poultry, or brisket.
• Killer Hogs BBQ Products A line of Killer Hogs BBQ sauces, rubs, and vinegar sauce sold through Townsend.
• Bulk Herbs and Spices Over 50 varieties of culinary herbs and spices sold in bulk, including allspice, cinnamon, cumin, paprika, pepper, and specialty items.
• Salt Products Salt products including Kosher Salt, Pickling Salt, Sea Salt, and seasoned salt blends.
• Gift Boxes Customizable gift boxes containing three or four seasoning shakers, as well as premium venno trays made from reclaimed wine staves.
• Townsend Merchandise Branded merchandise including hats in nine styles, bumper stickers, and license plates featuring Townsend branding.
• Custom Blend Manufacturing Commercial custom-blend manufacturing of BBQ and poultry rubs for restaurant partners, including Sonny's Barbecue.
• Wholesale and Bulk Sales Wholesale and bulk supply of spices, seasonings, and related products for commercial operations, offered in larger quantities including 25lb and 100lb units and custom bulk boxes.
• Jerky Seasoning A jerky seasoning product offered as part of Townsend's seasoning assortment for home or commercial use.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sonny's BarbecuecoreStrategic or Co-development PartnerTownsend mixes BBQ and poultry rubs for Sonny's Barbecue, one of the largest barbecue chains in the nation. This is a significant commercial partnership for custom seasoning manufacturing.
• Whole Hog CafecoreStrategic or Co-development PartnerFeatured restaurant partner for custom BBQ rubs. Sarge Davis of Whole Hog Cafe worked with Townsend for personal BBQ rub blends.
• 17th Street BarbecuecoreStrategic or Co-development PartnerFeatured restaurant partner for custom BBQ rubs. Mike Mills 'The Legend' of 17th Street Barbecue collaborated on personal BBQ rub blends.
• Old Plantation Meat CompanyminorOthersListed as a partner company in the partners and products section of the website.
• Richards Country MeatsminorOthersListed as a partner company in the partners and products section of the website.
• Swiss Meat CompanyminorOthersListed as a partner company in the partners and products section of the website.
• LEM ProductsminorChannel Partner/ Reseller/ DistributorFeatured partner brand in the partners and products section. LEM is a butcher supply brand whose products are sold through Townsend.
• Mount Olive Smoked PepperminorOthersFeatured partner brand in the partners and products section.
• Storm Honey Farm, LLCminorOthersSupplier of Local Arkansas Honey sold through Townsend Spice & Supply. Located in Mountain View, Arkansas.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• McCormick & Company: Global packaged spice and seasoning incumbent with broad consumer and foodservice reach. Operates overlapping capabilities (spice blends, rubs, custom seasoning solutions) as part of a much larger portfolio spanning consumer, foodservice, and flavor solutions.

Emerging players

• Heath Riles BBQ: Competition-pedigreed BBQ rub and sauce brand selling DTC and through specialty channels. Closely comparable to Townsend's Killer Hogs sub-brand and overall BBQ seasoning category positioning.
• Meat Church BBQ: Independent BBQ seasoning brand specializing in rubs, brisket seasonings, and ancillary BBQ products, distributed DTC and through specialty retailers. Comparable to Townsend's Killer Hogs and BBQ rub sub-brands in target customer and channel approach.
• Spiceology: Artisan spice blend company serving chefs, foodservice, and home cooks with innovative flavor profiles. Comparable to Townsend's custom-blend manufacturing and proprietary recipe positioning in the premium/craft spice segment.

Direct peers

• LEM Products: Manufacturer and retailer of meat processing equipment, sausage seasonings, casings, and butcher supplies. LEM is also a current partner/reseller relationship for Townsend, making it a directly comparable product line in sausage-making and meat-processing consumables.
• The Sausage Maker, Inc. Long-running supplier of sausage seasonings, casings, spices, cures, and butcher equipment to home and commercial sausage makers. Overlaps substantially with Townsend's core sausage-making supply and seasoning offerings.
• Walton's Inc. Direct-to-consumer supplier of sausage seasonings, casings, cures, BBQ rubs, and meat processing supplies, with a strong online and catalog presence. Highly comparable business model and product set to Townsend's wholesale and consumer channels.

Others

• Butcher Box / Rastelli's: Direct-to-consumer meat and seafood company with proprietary seasoning and rub product extensions. Adjacent peer because it intersects with Townsend's home-cook and butcher-supply customer segments through bundled protein and seasoning offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Townsend Spice & Supply, Inc.