Hollywood 4wrd

What Hollywood 4wrd does

Hollywood 4WRD is a 501(c)(3) nonprofit coalition (EIN 88-2448896) founded in 2008 in Los Angeles, California, that coordinates advocacy, education, and services to address homelessness across the Greater Hollywood area bounded by Vermont, La Brea, Franklin, and Melrose. The organization convenes over 200 partner organizations spanning service providers, government agencies, healthcare systems, businesses, and residents to deliver place-based, cross-sector coordination rather than direct services in most cases. Its core product is coalition management — formalized via the JoinIT membership platform (individual, organizational, and scholarship tiers) and supplemented by weekly newsletters, community events, monthly workgroups, and a curated resource-referral network.

The organization's flagship program is Hollywood 2.0 (H20), introduced in July 2022 as a $116 million, five-year initiative from the Los Angeles County Department of Mental Health (LACDMH), funded by the Mental Health Services Oversight and Accountability Commission via Mental Health Services Act dollars. H4WRD serves as the community liaison and has helped operationalize the Hollywood Mental Health Cooperative, the Hollywood Mental Health Clinic at 1224 N. Vine St., interim housing at the Mark Twain Hotel (~50 beds), and board-and-care at Anew Dawn (~90 beds). No proprietary technology platform underlies these operations; the technology stack is limited to standard coalition tooling (Mailchimp for newsletters, JoinIT for membership, Google Docs for shared materials).

Hollywood 4WRD's revenue model is donation- and grant-based. It accepts individual contributions via PayPal, has received grant funding from the California Health Care Foundation (CHCF), and operates as a stewardship partner for the LACDMH H20 funding channel. It has 1–10 employees and is led by Executive Director Brittney Weissman and founding member Kerry Morrison. An independent RAND analysis in 2025 documented substantial reductions in visible unsheltered homelessness in Hollywood, validating the coalition's place-based coordination model.

Name

Hollywood 4wrd

Legal name

Hollywood 4WRD

Website

https://hollywood4wrd.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Hollywood 4WRD is a 501(c)(3) nonprofit coalition coordinating 200+ partners across service providers, government, healthcare, businesses, and residents to address homelessness in Greater Hollywood, with Hollywood 2.0 as its flagship $116M LACDMH-funded program through 2027.

Ownership category

akta.pro rank

Product category

Homelessness Services & Community Coalition Coordination

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Homelessness services
• Community coalition
• Nonprofit coordination
• Mental health outreach
• Housing navigation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Grants: Hollywood 4WRD is a 501(c)(3) nonprofit organization (EIN: 88-2448896) that raises funds through public donations via PayPal and grants. The organization was originally formed as a partnership between the business community and nonprofit partners. It has also received grant funding from CHCF (California Health Care Foundation).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hollywood 4WRD is a nonprofit coalition that coordinates advocacy, education, and services to address homelessness in Greater Hollywood. It convenes 200+ partner organizations across service providers, government, healthcare, businesses, and residents, and serves as the community liaison for the $116M LACDMH-funded Hollywood 2.0 mental health initiative. The coalition also provides resource referrals (physical health, mental health, housing, legal aid, youth services) and community engagement through weekly newsletters and events.

Product overview

Hollywood 4WRD is a nonprofit coalition organization (not a technology product company) that operates as a coordinating hub for addressing homelessness in Greater Hollywood. Its core offering is coalition management and community coordination services. Key programs include Hollywood 2.0 (H20), a $116 million LA County Department of Mental Health initiative providing mental health services, and interim housing at facilities like the Mark Twain Hotel and board and care at Anew Dawn. The organization also provides resource referral services connecting individuals to physical health, mental health, housing, legal aid, and youth support through a network of over 200 partner organizations. Additional offerings include weekly newsletters, a comprehensive FAQ handbook on homelessness, and the Hollywood Mental Health Cooperative offering assessment, therapy, and case management services.

Differentiator

Problem solved

Functional benefit

Brands

• Hollywood 2.0 (H20): An innovative initiative from the Los Angeles County Department of Mental Health (LACDMH) providing additional mental health services in Hollywood. Hollywood 4WRD serves as the community liaison for this $116 million, five-year program ending in 2027.

Products and services

• Hollywood 4WRD Core Coalition Services A place-based coalition that coordinates service providers, government agencies, healthcare systems, businesses, and residents to address homelessness in Greater Hollywood through collaboration, communication, and resource coordination. Members join via JoinIT (individual, organizational, and scholarship tiers) and gain access to weekly newsletters, monthly workgroups, and coalition coordination infrastructure.
• Hollywood 2.0 (H20) Community Liaison Program A $116M five-year mental health initiative from the LA County Department of Mental Health (LACDMH) for which Hollywood 4WRD serves as the community liaison. H20 provides expanded mental health services, interim housing, and supportive employment in Hollywood, including the Hollywood Mental Health Cooperative, Hollywood Mental Health Clinic at 1224 N. Vine St., the Mark Twain Hotel interim housing, and Anew Dawn board and care.
• Resource Referral and Navigation Services Provides direct referrals to physical health, mental health, housing, legal aid, youth services, and volunteer opportunities through a curated network of partner organizations including PATH, Safe Parking LA, Covenant House, My Friend's Place, Saban Community Clinic, Healthcare in Action, Aviva Family & Children's Services, and the Los Angeles LGBT Center. Serves individuals experiencing homelessness in Greater Hollywood.
• Mark Twain Hotel Interim Housing Interim housing facility offering approximately 50 beds for individuals experiencing homelessness and serious mental illness, operated as part of the Hollywood 2.0 program in partnership with LACDMH.
• Anew Dawn Board and Care Board and care facility with approximately 90 beds providing enriched care and services for individuals with serious mental illness, operated as part of the Hollywood 2.0 program.
• Hollywood Mental Health Clinic (Outpatient Care) Outpatient mental health clinic located at 1224 N. Vine St., Los Angeles, providing mental health services to the Hollywood community as part of the Hollywood 2.0 initiative led by LACDMH.
• Hollywood Mental Health Cooperative A collaborative mental health staffing initiative bringing together LACDMH employees to provide assessment, therapy, medication, case management, crisis intervention, and supportive services for individuals with serious mental illness in Hollywood, as part of the Hollywood 2.0 initiative.
• Donations Program (501(c)(3) Tax-Deductible Giving) Public donation program accepting tax-deductible contributions to Hollywood 4WRD, a 501(c)(3) nonprofit organization (EIN: 88-2448896), processed via PayPal on the website's donate pages.

Quantifiable outcome

• Substantial reduction in visible unsheltered homelessness in Hollywood (independently documented by RAND in 2025 analysis)

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship / core, core and supporting.

• Los Angeles County Department of Mental Health (LACDMH)flagship / coreStrategic or Co-development PartnerLACDMH selected Hollywood 4WRD as the community liaison for Hollywood 2.0, a $116M five-year grant (ending 2027) providing expanded mental health services in Hollywood. Hollywood 4WRD convenes stakeholders to identify service gaps and integrates community concept notes into H20 program design.
• PATH (People Assisting the Homeless)coreStrategic or Co-development PartnerPATH is a key homelessness services partner, providing outreach workers and case management. PATH is a contracted provider under LAHSA and directly contracted by Council District 13 for outreach services in Hollywood.
• Safe Parking LAcoreStrategic or Co-development PartnerSafe Parking LA provides safe parking facilities for people living out of their vehicles in the LA area, with the nearest site near Hollywood at Glassell Park. Hollywood 4WRD connects individuals to this service.
• The Hollywood PartnershipcoreStrategic or Co-development PartnerThe Hollywood Partnership is the business improvement district covering central Hollywood. It operates the Community Dispatch Center (567-HLY-WOOD) and provides cleaning, safety, and hospitality services. It is a joint operations hub partner with Urban Alchemy and Hollywood 4WRD.
• Urban AlchemycoreStrategic or Co-development PartnerA nonprofit social enterprise that engages where extreme poverty meets homelessness, mental illness, and addiction. Urban Alchemy supplements LAHSA outreach efforts, is present at CARE+ cleanings, and operates the CIRCLE program in partnership with the Mayor's office.
• LAHSA (Los Angeles Homeless Services Authority)coreStrategic or Co-development PartnerLAHSA is the joint powers authority overseeing the Continuum of Care and Coordinated Entry System for LA County. Hollywood 4WRD works within the LAHSA ecosystem for housing placement and outreach coordination in SPA 4.
• Saban Community CliniccoreStrategic or Co-development PartnerHealthcare provider partner offering non-urgent medical services. Referenced as a resource for people experiencing homelessness on the Need Help page.
• Healthcare in ActionsupportingStrategic or Co-development PartnerStreet-based healthcare provider offering physical health services. Listed as a physical health resource on the Need Help page with contact (213) 669-6453.
• Covenant House CaliforniacoreStrategic or Co-development PartnerYouth homelessness services provider operating a drop-in center at 1325 N. Western Avenue, Hollywood. Serves transition-age youth experiencing homelessness.
• My Friend's PlacecoreStrategic or Co-development PartnerYouth drop-in center serving homeless youth at 5820 Hollywood Blvd., open Mon, Tues, Thurs, Fri 9:30am–2pm and Wed 9:30am–12pm.
• Fountain HousesupportingStrategic or Co-development PartnerNational organization that has created over 200 clubhouses for people living with serious mental illness. Partnering with H20 on the Hollywood Clubhouse, a peer-led, community-based center planned for early 2024.
• Aviva Family & Children's Services / Lifting Youth UpsupportingStrategic or Co-development PartnerYouth services organization operating the Lifting Youth Up Drop-In Center at 7120 Franklin Ave, serving youth Mon–Fri 3pm–9pm.
• Los Angeles LGBT CentersupportingStrategic or Co-development PartnerLGBTQ+ services organization operating a Youth Drop-In Center for homeless youth. Referenced on the Need Help page as a volunteer opportunity partner.
• Kilroy RealtysupportingStrategic or Co-development PartnerCommercial real estate company with operations in Hollywood. VP Marina Martos is cited as an H4WRD member committed to the coalition's mission.
• Los Angeles City College FoundationsupportingStrategic or Co-development PartnerFoundation supporting Los Angeles City College. Director Brittany Delany cited as an H4WRD member recognizing the coalition's organizing work.
• Council District 13 (Hugo Soto-Martinez)coreStrategic or Co-development PartnerCouncil District 13 covers Hollywood and directly employs outreach staff and contracts with PATH. The CD13 Homelessness Team coordinates encampment cleaning protocols (Spot Cleaning, CARE, CARE+) and housing solutions.

Scale indicators2 records

Recent moves5 records

Direct peers

• Safe Parking LA: Provides safe parking facilities for people living in vehicles, with the nearest site to Hollywood in Glassell Park. H4WRD refers clients to Safe Parking LA; both serve the same beneficiary population with overlapping harm-reduction and stability services.
• My Friend's Place: Hollywood-based drop-in center serving homeless youth at 5820 Hollywood Blvd. Directly comparable to H4WRD's youth-serving work and operates in the same neighborhood coalition ecosystem.
• Skid Row Housing Trust: LA-based nonprofit providing permanent supportive housing for people experiencing homelessness. Operates in a different neighborhood but offers a directly comparable model of combining housing placement with on-site supportive services in a single LA geography.
• Fountain House: National organization operating 200+ clubhouses for people with serious mental illness. Partnering with H4WRD/H20 on the planned Hollywood Clubhouse, sharing the peer-led, community-based mental health model that informs Hollywood 2.0.
• Covenant House California: Operates a Hollywood drop-in center at 1325 N. Western Ave. for transition-age youth experiencing homelessness. A direct H4WRD partner serving the same beneficiary population with overlapping service mix.
• PATH (People Assisting the Homeless): Los Angeles-based homeless services organization providing outreach, interim housing, and case management in Hollywood and across LA County. PATH is one of H4WRD's core service-delivery partners and operates in the same Continuum of Care system.
• Urban Alchemy: Nonprofit social enterprise providing outreach, encampment response, and CIRCLE program services in LA. Joint operations partner with H4WRD at CARE+ cleanings and a peer in the place-based homelessness coordination space.

Broad incumbents

• National Health Care for the Homeless Council: National advocacy and training organization advancing health care and housing for people experiencing homelessness. Comparable as the broad-incumbent umbrella advancing the same mission at scale, of which H4WRD is a local exemplar.
• LAHSA (Los Angeles Homeless Services Authority): Joint powers authority overseeing LA County's Continuum of Care and Coordinated Entry System. H4WRD operates within the LAHSA ecosystem for SPA 4 housing placement and outreach coordination, making LAHSA the system-level incumbent against which H4WRD's place-based model is differentiated.

Regional players

• The Hollywood Partnership: Business Improvement District covering central Hollywood. Operates the Community Dispatch Center (567-HLY-WOOD) and provides cleaning, safety, and hospitality services alongside H4WRD via the joint operations hub.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Hollywood4WRD
• LinkedInlinkedin.com/company/hollywood-4wrd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Hollywood 4wrd