Bunzl Foodservice Netherlands

What Bunzl Foodservice Netherlands does

Bunzl Foodservice Netherlands (legal entity Bunzl Outsourcing Services B.V., KvK 33054904) is the Dutch subsidiary of London-listed Bunzl Plc and operates from its headquarters at Rondebeltweg 82, Almere. The company functions as a total non-food distributor (totaalleverancier) for the hospitality and foodservice market, supplying disposables, take-away and reusable packaging, hygiene paper, cleaning products, hotel amenities, personal protective equipment, table coverings, and custom-branded articles. Its portfolio is anchored by two proprietary sub-brands — Verive (sustainable reusable packaging including the Verive 360 circular system) and PrimeSource (private-label disposables and cleaning products with EU Ecolabel certification) — alongside third-party brands such as Tork (Essity), 3M, Diversey, Ecolab, Amefa, Bolsius, Kenwood, Masterclass, Numatic, and BlackSatino.

The company sells primarily to multi-location enterprise customers across hotels (Hilton, Accor, IHG, Radisson, Best Western, Bilderberg, Westcord, Amrath, Postillion, Pillows, Inntel, Thon, Valk Inkoop), horeca and restaurants (Vermaat, KFC, Kwalitaria, Albron, De Beren), leisure (Efteling, Wildlands, Center Parcs), travel and rail catering (NS, HMSHost/Avolta, KLM Catering), convenience and fueling (Circle K, Lekkerland), and fitness (McFit). Go-to-market is enterprise field sales supported by dedicated regional account managers, attendance at Horecava trade shows, and the BunzlOnline customer portal that provides 24/7 ordering, per-location inventory control, and fixed delivery schedules. Distribution is executed via an owned Mercedes truck fleet with flexible delivery options across the Netherlands, with transport contributions applied below €300 invoice thresholds and 100% transport pass-through on international shipments.

The revenue model is transactional distribution under account-based pricing through the BunzlOnline portal, supplemented by strategic services such as SUP (Single Use Plastics) regulatory advisory, FSC- and EcoVadis-validated sustainability reporting, circular packaging through Verive 360, and circular cup recycling via BekerVriend. Pricing is not publicly disclosed. The business holds ISO 22000 food safety, FSC (renewed through 2029), EcoVadis Silver (score 68, top 11% globally), and Great Place to Work certifications, and is a Made Blue ambassador. Leadership transitioned in 2023 (Anja van Bezooijen appointed Managing Director) and again in June 2025, when Francesco Gribling joined as General Manager from The Category & Trade Company while Hans Baars continues as Managing Director overseeing strategic direction.

Name

Bunzl Foodservice Netherlands

Legal name

Bunzl Outsourcing Services B.V.

Website

https://bunzlfoodservice.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Bunzl Foodservice Netherlands is the Dutch subsidiary of Bunzl Plc, distributing non-food products — disposables, packaging, cleaning, hotel amenities, and PPE — to multi-location hospitality operators across hotels, restaurants, leisure, rail, and convenience through account-managed sales and the BunzlOnline portal.

Ownership category

akta.pro rank

Product category

Hospitality and foodservice non-food distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro industry

PRIMARYAFAIAAAB

Regional/Local Broadline Foodservice Distributors

Agriculture & Food Production/Food Distribution & Wholesale/Broadline Foodservice Distribution

Keywords

• Hospitality wholesale distribution
• Non-food packaging supply
• Foodservice disposables
• Hotel amenities supplier
• Circular reusable packaging

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Non-food product distribution: Bunzl Foodservice generates revenue through the sale and distribution of non-food products to hospitality businesses. Products include disposables, packaging, cleaning supplies, hotel amenities, tableware, and personal protective equipment. Revenue is derived from recurring orders via a customer portal and account-managed relationships with multi-location operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bunzl Foodservice Netherlands is a wholesale distributor (totaalleverancier) of non-food products for the hospitality and foodservice market, supplying disposables, take-away and reusable packaging, hygiene paper, personal protective equipment, cleaning products, hotel amenities, table coverings, and printed branded items. Customers order through the BunzlOnline customer portal or via dedicated account managers, with centralized purchasing, per-location inventory control, scheduled delivery, and sustainability and SUP regulatory advisory bundled into the offering. The portfolio spans partner brands such as Tork, 3M, Diversey, and Ecolab, together with own brands Verive (reusable/circular packaging) and PrimeSource (private-label hygiene and disposables).

Product overview

Bunzl Foodservice Netherlands is a total supplier (totaalleverancier) for non-food products serving the hospitality and foodservice market. The company operates a unified e-commerce platform (Bunzl Foodservice Webshop/Klantportaal) offering comprehensive product categories including disposables, take-away packaging, reusables, personal protective equipment, hygiene paper, cleaning products, hotel amenities, and table coverings. Their portfolio includes two primary own brands: PrimeSource (private label with EU Ecolabel certified hygiene and cleaning products) and Verive (sustainable reusable packaging with the Verive 360 circular system). The company serves diverse market segments including hotels, catering, leisure, restaurants, and to-go/fast-service operations, providing centralized purchasing, inventory management, and logistics support across multiple locations.

Differentiator

Problem solved

Functional benefit

Brands

• Verive: Own reusable packaging brand of Bunzl, including Verive 360 circular packaging concept for hospitality and foodservice.
• PrimeSource

Products and services

• BunzlOnline Customer Portal and Webshop 24/7 self-service ordering portal for hospitality customers, providing centralized purchasing, per-location inventory control, and delivery scheduling across multiple locations in the Netherlands.
• Verive Reusable Packaging (Verive 360) Bunzl Foodservice's own brand of sustainable reusable packaging for hospitality and foodservice, including the Verive 360 circular concept covering product selection, return logistics, cleaning processes, and regulatory compliance support.
• PrimeSource Private Label Products Bunzl Foodservice's private label brand offering affordable quality hygiene paper, cleaning materials, foil, carrier bags, and disposables, many carrying the EU Ecolabel.
• Disposables Single-use packaging products including cups, containers, plates, cutlery, and napkins for foodservice operations.
• Take-away Packaging Packaging solutions for take-away and delivery, including salad bowls, meal containers, coffee cups, and sealed food boxes.
• Reusable Packaging Reusable packaging solutions such as cups, plates, bowls, and cutlery for circular foodservice operations.
• Personal Protective Equipment (PPE) Personal protective equipment including gloves, hair nets, masks, aprons, and overshoes for professional use in hospitality and foodservice operations.
• Hygiene Paper Hygiene paper products including toilet paper, hand towels, cleaning rolls, and tissues for sanitary use in hospitality and foodservice facilities.
• Lunchboxes and Food Containers Food containers for catering and take-away, available in disposable and reusable options.
• Cleaning Products Professional cleaning solutions including vacuum cleaners, stainless steel serving carts, and cleaning chemicals for hospitality and foodservice operations.
• Hotel Amenities Hotel amenities including slippers, cosmetics, shower products, and bath essentials for hotel guest rooms.
• Table Coverings (Tafelaankleding) Table coverings including paper placemats, napkins, table runners, and washable tablecloths for hospitality presentation.
• Funboxen (Kids' Meal Packaging) Entertainment packaging for kids' meals, promotions, and seasonal themes with space for food, drinks, and play elements, used by leisure and QSR operators.
• Cosmetics, Shower and Bath Products Cosmetic and bathing products for hotel rooms, wellness facilities, and vacation accommodations.
• Custom Printed (Bedrukte) Articles Custom printed products including packaging, napkins, and cups with company branding for hospitality operators seeking consistent guest touchpoints.
• Hotel Cosmetics Catalogue (Hotel Cosmetica Catalogus) Luxury, environmentally friendly cosmetic products for hotels, featuring custom branding options and sustainable packaging materials, distributed via the new Hotel Cosmetica Catalogus launched in October 2024.
• Paper Cones (Puntzakken) and Snack Bags Paper cones and snack bags in various sizes and materials, including FSC-certified options, for fries, street food, sandwiches, and finger food in hospitality and foodservice.

Quantifiable outcome

• Top 11% globally on EcoVadis sustainability assessment with a score of 68
• +3 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Made BlueminorGTM or Marketing Partner · 25 March 2025Bunzl Foodservice is a proud ambassador of Made Blue, which provides clean drinking water in areas where it is not readily available. The partnership compensates for water consumption in the supply chain and has donated over 12.8 million liters of clean drinking water.
• Tork (Essity)coreStrategic or Co-development Partner · 17 March 2025Partnership for Tork Natural Colored Fibre products made from unbleached recycled fibres, combining hygiene with lower environmental impact. Bunzl also offers Tork Vision Cleaning (data-driven cleaning management) and Tork PaperCircle (world's first paper towel recycling service). Products carry EU Ecolabel and FSC certification.
• BekerVriendcoreStrategic or Co-development Partner · 27 September 2024Partnership offering a circular solution for the use of cardboard cups with a maximum of 5% plastic coating. Bunzl customers can purchase special tracker sacks to collect used cups and receive full transparency on recycling performance. BekerVriend arranges collection and recycling, keeping everything within SUP regulations.
• Victoria TradingcoreStrategic or Co-development Partner · 21 May 2024Victoria Trading is a purchasing cooperative founded in 2013 by members including Albron, De Beren, Circle K, Efteling, Franchise Friendly Concepts (FFC), Fletcher Hotels, HMSHost, and Vermaat Groep. After nine years of collaboration, Bunzl Foodservice and Victoria Trading extended their partnership. Bunzl serves as the preferred supplier of non-food articles for Victoria Trading members, providing sourcing and sustainable delivery of products and services.
• SvZminorStrategic or Co-development Partner · 6 January 2023Strategic partnership for joint exhibition at Horecava 2023 trade show. SvZ and Bunzl Foodservice co-exhibited to showcase innovations in sustainability and non-food solutions for the hospitality market.
• Verive (Bunzl own brand)coreOthersVerive is Bunzl Foodservice's own brand for sustainable packaging and reusable solutions. The Verive 360 concept provides a complete circular packaging system including product selection, return logistics, cleaning processes, and regulatory compliance support.
• PrimeSource (Bunzl own brand)coreOthersPrimeSource is Bunzl Foodservice's private label offering affordable quality products with sustainability credentials. Products include hygiene paper, cleaning materials, foil, carrier bags, and disposables. Many PrimeSource products carry the EU Ecolabel.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sligro Food Group: Sligro is a leading Dutch broadline foodservice distributor serving hotels, restaurants, and catering operators with a broad assortment including non-food items. It is a direct peer for Dutch hospitality procurement, with Bunzl competing for the non-food portion of the same customer wallets.
• Brady Industries: Brady is a US-based distributor of janitorial, sanitation, and foodservice non-food supplies to hospitality and institutional operators. It is a direct peer in non-food foodservice distribution with comparable multi-location account-management and private-label strategies.
• Bidfood Netherlands: Bidfood is a major Dutch broadline foodservice distributor supplying hospitality and foodservice operators with food and related products. It is a direct peer in serving multi-location hospitality accounts across the Netherlands, and competes for the same procurement budgets that Bunzl targets with its non-food assortment.
• Lockhart Catering Equipment: Lockhart is a UK-based supplier of catering equipment and non-food supplies to hospitality operators. It is a direct peer in the foodservice non-food supply category, targeting hotels, restaurants, and contract caterers with comparable value propositions.
• Bunzl UK: Bunzl UK is the UK operating subsidiary of the same Bunzl Plc parent, supplying non-food products (packaging, cleaning, hygiene) to hospitality and foodservice. It is a direct sister-company peer using an identical total-solutions, multi-location account-management model.
• Hanos: Hanos is a Dutch broadline foodservice wholesaler serving hospitality and foodservice operators across the Netherlands and Belgium. It is a direct peer for multi-location foodservice supply, including non-food categories where Bunzl specializes.
• Nisbets: Nisbets is a UK-based foodservice supplier of catering equipment, tableware, disposables, and cleaning supplies. It is a direct peer serving hospitality and foodservice operators with a broad non-food assortment, mirroring Bunzl's product mix.
• Bunzl Continental Europe (Iberia): Bunzl's Iberian operation is a sister-company peer running an identical total-solutions foodservice distribution model across a different European geography. It demonstrates the platform replication that underpins Bunzl Plc's European footprint.

Broad incumbents

• Veritiv Corporation: Veritiv is a US-based distribution company serving hospitality, foodservice, and facility supplies markets with packaging, hygiene, and cleaning products. It is a broader incumbent peer in non-food foodservice distribution across multiple end markets.
• Imperial Dade: Imperial Dade is one of the largest US foodservice and janitorial supply distributors, serving hospitality operators with a broad assortment including disposables, cleaning, and packaging. It is a broader incumbent peer operating a similar non-food distribution model at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bunzl-foodservice-nederland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bunzl Foodservice Netherlands