HIIVE Hotels Group GmbH

What HIIVE Hotels Group GmbH does

HIIVE Hotels Group GmbH is a privately held German hotel operator headquartered in Oldenburg that runs a portfolio of three distinct design hotels in Northwest Germany under the "HIIVE Experience Hotels" umbrella: HIIVE Oldenburg (a modern urban/business hotel five minutes from the main train station), NOORD Carolinensiel (a coastal Nordic wellness hotel adjacent to the Cliner Quelle spa), and Silt & Sand Langeoog (a beach hotel on the East Frisian island of Langeoog). Each property operates under its own wholly-owned subsidiary (HIIVE Hotel Oldenburg Betriebs GmbH, HIIVE Hotel Carolinensiel Betriebs GmbH, HIIVE Hotel Langeoog Betriebs GmbH) and maintains its own brand identity, dining concept (Oh Honey, eten, salty), and visual aesthetic, while sharing group-level design standards, premium amenities (TRECA Paris boxspring beds, ghd hairdryers, Peloton fitness at HIIVE), and sustainability commitments (GreenSign certification at HIIVE Oldenburg).

The group's core offering is room accommodation across categories ranging from compact PURE rooms to premium SUITES, VIEW rooms, and APARTMENTS, with all rooms featuring climate control, safes, kettles, and free WiFi. Ancillary revenue streams include F&B at the three restaurants (open to external guests, with breakfast at €26/person), Wellbee Spa and wellness treatments at NOORD and Silt & Sand, event and meeting spaces, and miscellaneous services (parking, EV charging via Wirelane, bicycle rental on Langeoog, dog supplements, late check-out). The guest-facing technology stack is standard hospitality infrastructure: OnePageBooking for direct reservation, Storyblok CMS for website content, AWS for hosting, Brevo (Sendinblue) for email marketing, OpenTable for restaurant reservations, and WhatsApp for guest concierge. No proprietary technology platform is referenced.

The business model is a hybrid of direct-to-consumer room sales (primary, via the property websites hiivehotel.de, noordhotel.de, and siltandsandhotel.de), telephone/email reservations, corporate/field sales for companies booking 50+ overnight stays per year, and OTA/external travel agency distribution. Customer segments split between leisure travelers (city, coastal, island experiences), families, corporate/business guests, and wellness seekers. Pricing is variable by property, room category, season, and day of week, with Kurtaxe (tourist tax) ranging from €1.50–€4.95 per adult/night added on top. The group is controlled by three managing directors (Konrad Lüders, Alexis Angelis, Frank Reiners) with no external institutional investors identified.

Name

HIIVE Hotels Group GmbH

Legal name

HIIVE Hotels Group GmbH

Website

https://hiive.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HIIVE Hotels Group GmbH is a privately held German boutique hotel group operating three design hotels in Northwest Germany — HIIVE Oldenburg (urban), NOORD Carolinensiel (coastal wellness), and Silt & Sand Langeoog (island beach) — targeting leisure, family, business, and wellness travelers via direct booking, corporate rates, and OTAs.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

Keywords

• Boutique hotel operations
• Design hotel accommodation
• Hotel hospitality services
• Wellness spa services
• Event venue hosting

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Accommodation: Core revenue from room rentals across three branded properties: HIIVE Oldenburg (city/business), NOORD Carolinensiel (coastal wellness), and Silt & Sand Langeoog (beach/island). Variable pricing by room category, season, and day of week. Online booking via website and OnePageBooking. Credit card guarantee required for all bookings.
2. Food & Beverage: On-site restaurants and bars at each property: Oh Honey (HIIVE), eten (NOORD), salty (Silt & Sand). Revenue from breakfast service, lunch, dinner, and bar. Breakfast priced at €26/person (€12 for children 6–14). Dinner deals available as add-on packages. Restaurants open to external guests (not only hotel guests).
3. Spa, Wellness & Treatments: Wellbee Spa at NOORD and Silt & Sand (Langeoog) generates revenue from massage and beauty treatments booked on-site or online. Cancellation fee of 50% applies for cancellations under 24 hours before appointment.
4. Events & Private Hire: Revenue from private events, weddings, anniversaries, corporate events, and meetings. Contact via dedicated events email per property. Rooms can be booked for events at HIIVE Oldenburg.
5. Ancillary Services: Parking (€6/night outdoor, €15/night in underground garage), EV charging stations (Wirelane, 4 charging points), bicycle rental (starting at €14/day), dog supplement (€25/night), late check-out fees (€30–50 depending on property), and voucher sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HIIVE Hotels Group GmbH operates a portfolio of three design-led boutique hotels in Northwest Germany under the HIIVE Experience Hotels brand: HIIVE Oldenburg (urban business hotel), NOORD Carolinensiel (coastal Nordic wellness hotel), and Silt & Sand Langeoog (island beach hotel). The core offering is overnight accommodation with multiple room categories, complemented by on-site dining (Oh Honey, eten, salty), Wellbee Spa & Wellness treatments, meeting and event spaces, and ancillary services (parking, EV charging, bicycle rental, dog supplements, late check-out).

Product overview

HIIVE Hotels Group GmbH operates a portfolio of three design hotels in Northwest Germany under the HIIVE Experience Hotels brand: HIIVE Oldenburg (urban/business), NOORD Carolinensiel (coastal/wellness), and Silt & Sand Langeoog (island/beach). The company offers a unified guest experience across properties featuring design-forward accommodations with rooms ranging from compact PURE categories to premium SUITES, each equipped with TRECA Paris Boxspring beds, ghd amenities, and climate control. Each hotel features distinct dining venues (Oh Honey, eten, salty), while the Wellbee Spa brand provides wellness services at NOORD and Silt & Sand. Additional services include meeting/event spaces, WhatsApp concierge, EV charging, fitness facilities with Peloton equipment, and direct online booking. The group targets leisure travelers, families, business guests, and couples seeking design-conscious hospitality in coastal and urban North German locations.

Differentiator

Problem solved

Functional benefit

Brands

• Oh Honey: Bar and restaurant at HIIVE Oldenburg hotel
• eten
• salty
• Wellbee
• Wellbee

Products and services

• HIIVE Oldenburg Modern, urban design hotel in Oldenburg city center, 5 minutes from the main train station. Targets business travelers and city explorers with design-forward accommodations, meeting rooms, the Oh Honey bar/restaurant, a sauna, a 24/7 fitness studio with Peloton bikes, and EV charging.
• NOORD Carolinensiel Cozy, elegant, Nordic wellness hotel in the harbor town of Carolinensiel in the East Frisian region. Features the Wellbee Spa, eten café & restaurant, event spaces, EV charging, and proximity to the Cliner Quelle wellness facility (with discounted guest entry). Apartments are located in adjacent guesthouses with pantry kitchens.
• Silt & Sand Langeoog Fresh, individual, casual beach hotel on Langeoog island, located directly behind the dunes. Features beachfront location, the Wellbee Spa, salty restaurant, bicycle rental, EV charging, and panoramic island or North Sea views from VIEW room categories. Accessible via ferry from Bensersiel.
• Hotel Room Accommodations Room categories across all three properties including PURE (compact), SIGNATURE (upgraded), LOFT (spacious with separate sleeping loft/koje), SUITE (premium), APARTMENT (with kitchen in adjacent guesthouses), and VIEW (sea/island views). All rooms feature TRECA Paris Boxspring beds (1.80m x 2.10m), ghd hairdryers, safes, kettles, and climate control. Premium Penthouse View category (73 m²) available only at HIIVE Oldenburg.
• Oh Honey Bar & Restaurant (HIIVE Oldenburg) On-site bar and restaurant at HIIVE Oldenburg serving breakfast, lunch, dinner, and bar service. Breakfast priced at €26/person (€12 for children 6-14). Open to external guests as well as hotel guests, generating local destination F&B revenue. Reservations available via OpenTable.
• eten Café & Restaurant (NOORD Carolinensiel) On-site café and restaurant at NOORD Carolinensiel serving breakfast (07:30-11:30, €26/person), lunch and snacks (12:00-17:30), and dinner (17:30-21:00). Open to external guests and hotel guests. Reservations available via OpenTable.
• salty Restaurant & Bar (Silt & Sand Langeoog) On-site restaurant and bar at Silt & Sand Langeoog serving breakfast (07:30-12:00, €26/person), lunch and snacks (13:00-17:00), dinner (17:30-20:30), and bar service daily until 23:00. Open to external guests and hotel guests. Reservations available via OpenTable.
• Wellbee Spa & Wellness Spa and wellness offering across the HIIVE portfolio. NOORD Carolinensiel and Silt & Sand Langeoog feature full Wellbee spas with treatments, saunas, and relaxation areas. HIIVE Oldenburg offers a sauna on request. Treatments are bookable online or at reception; 50% cancellation fee applies for cancellations under 24 hours before appointment.
• Meeting & Event Spaces Event venues for private events, weddings, anniversaries, corporate events, conferences, and meetings, available at all three properties with dedicated event teams. HIIVE Oldenburg features dedicated meeting rooms. Reservations handled via dedicated events email per property.
• Gift Voucher Shop Online gift voucher system offering customizable vouchers for stays and experiences across all three properties. Vouchers are purchasable through dedicated expressgutscheine.net platforms for each HIIVE, NOORD, and Silt & Sand brand.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered minor.

• Koje KommunikationminorGTM or Marketing PartnerKoje Kommunikation provides public relations and press services for the HIIVE Hotels Group. The agency supports the group in media relations, press inquiries, and press release distribution. Contact: Julia ([email protected]).
• PersonightsminorGTM or Marketing PartnerPersonights is a hotel partnership network offering employees of member companies discounted stays in 800+ partner hotels across Germany, Austria, and Switzerland. HIIVE employees benefit from discounted rates at partner hotels, and HIIVE likely participates as a host hotel in the network.
• elbgold Kaffee (Hamburg)minorOtherselbgold Kaffee is the exclusive coffee supplier for all three HIIVE properties. A Hamburg-based specialty coffee roaster, elbgold is known for high-quality, ethically sourced coffee. Their products are served across all restaurants, bars, and breakfast services at HIIVE, NOORD, and Silt & Sand.
• ERGO ReiseversicherungminorGTM or Marketing PartnerHIIVE acts as an intermediary (annex intermediary per §34d Abs. 8 GewO) for ERGO travel insurance, offering guests the option to purchase travel cancellation insurance at the time of booking. HIIVE explicitly states it acts only as a Vermittler (mediator) and is not the insurer.
• Wirelane (EV Charging)minorOthersWirelane provides electric vehicle charging infrastructure at HIIVE properties. Four charging points are available at the HIIVE Oldenburg underground garage and four at the NOORD outdoor parking. Guests can charge EVs using Wirelane stations with usage instructions provided.
• TRECA ParisminorOthersAll rooms across HIIVE, NOORD, and Silt & Sand are equipped with TRECA Paris boxspring beds in oversized dimensions (1.80m x 2.10m). TRECA is a premium French mattress and bedding brand, positioning the hotels' sleep product as a key guest comfort differentiator.
• Cliner Quelle (Carolinensiel)minorOthersThe Cliner Quelle spa and leisure facility is adjacent to the NOORD Carolinensiel property. HIIVE provides guests with discounted entry tickets to Cliner Quelle, which includes an adventure pool, fitness studio, and health counseling. NOORD has no in-house pool; guests are directed to this nearby facility.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hotel Neptun: Hotel Neptun is an iconic German coastal four-star hotel on the Baltic Sea. Although geographically on the Baltic rather than the North Sea, it is comparable to Silt & Sand and NOORD as a German coastal/beach hotel destination competing for the same wellness and leisure traveler.
• Centro Hotel Group: Centro Hotel Group is a German mid-market hotel chain with multiple city and resort locations, including North German coastal presence. It competes with HIIVE at a slightly lower price tier and broader portfolio scale across Germany.
• Atlantic Hotels: Atlantic Hotels is a North German hotel group focused on coastal and city locations in northern Germany — directly comparable to HIIVE's regional Northwest Germany footprint and competing for the same northern German leisure and corporate traveler.

Direct peers

• Motel One: Motel One is a leading German design-focused hotel chain with a comparable single-brand-feel, many locations, and shared emphasis on direct booking and design aesthetics. While positioned more budget, it competes for the same German boutique design-hotel guest.
• 25hours Hotels: 25hours is a German design-led boutique hotel group operating multiple properties with a strong F&B and storytelling concept. It is the closest comparable to HIIVE in terms of design boutique positioning, German footprint, and sub-brand differentiation per city.
• Upstalsboom: Upstalsboom is a German family-owned hospitality group deeply established on the East Frisian islands and North Sea coast — overlapping directly with NOORD Carolinensiel and Silt & Sand Langeoog, and competing for similar coastal wellness and beach guest segments.

Broad incumbents

• Lindner Hotels & Resorts: Lindner is a long-standing German upscale hotel group with full-service and resort properties, EV infrastructure, and spa offerings — a broader incumbent that competes with HIIVE in city and resort segments across Germany.
• Maritim Hotels: Maritim is a large German full-service and conference hotel group with strong F&B, event, and wellness programs — overlapping with HIIVE's event/MICE motion and full-service proposition, though broader and more convention-oriented.
• Steigenberger Hotels & Resorts: Steigenberger is a major German upper-upscale and luxury hotel group with branded hotels in city and resort locations. It is a broader incumbent competitor in the design-led upper-upscale German hotel market.

Emerging players

• Design Hotels: Design Hotels is a curated network and soft-brand platform for independent design-led hotels globally. While not a direct operator competitor, it represents an alternative distribution and brand affiliation pathway for boutique hotels similar to HIIVE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hiivehotels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIIVE Hotels Group GmbH