HOLLAND'S BICYCLES, INC.

What HOLLAND'S BICYCLES, INC. does

Holland's Bicycles, Inc. is an independent, privately held bicycle retailer founded in 1924 and headquartered in Coronado, California, operating two physical storefronts: a sales-and-service flagship at 977 Orange Ave (Downtown Coronado) and a rental-and-service location at 1201 1st Street (Coronado Ferry Landing). The company sells new bicycles across all major categories — electric, road, gravel/cyclocross, mountain, commuter/urban, comfort, cruiser, fitness, hybrid, kids', and folding — carrying brands such as Specialized, Trek, Electra, Aventon, Brompton, and Segway, with prices ranging from approximately $50 for kids' balance bikes to over $10,000 for high-end carbon road bikes. Complementing hardware sales, the company generates revenue through professional services including Retül bike fitting, full-service repair, and short-term bike rentals at the Ferry Landing location, as well as accessories, apparel, parts, and car racks.

The business operates a direct-to-consumer omnichannel model combining walk-in retail, in-store consultations, free curbside pickup, and an e-commerce website (hollandsbicycles.com) supporting buy-online-pickup-in-store. Financing is offered through Trek Financing (powered by Citizens Pay) and Synchrony, and an e-bike trade-in program is operated in partnership with Upway. There is no proprietary technology platform; operations are built on standard retail and e-commerce tooling, and the company employs 11-50 people with no disclosed ownership changes, parent company, or external funding.

Name

HOLLAND'S BICYCLES, INC.

Legal name

Holland's Bicycles, Inc.

Website

https://hollandsbicycles.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland's Bicycles, Inc. is a privately held independent bicycle retailer founded in 1924 in Coronado, California, operating two storefronts that sell new bicycles, accessories, and apparel while providing Retül bike fitting, repair, and rental services to local residents and visitors.

Ownership category

akta.pro rank

Product category

Bicycle Retail

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Bicycle retail
• Bike repair services
• Bike fitting services
• Cycling accessories
• Bike rentals

Headquarters

HQ city

Coronado

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Retail sales of new bicycles across multiple categories including electric, road, mountain, commuter, comfort, cruiser, fitness, hybrid, and kids' bikes. Carries major brands including Specialized, Trek, Electra, Aventon, Brompton, and Segway.
2. Accessories and Apparel Sales: Sales of cycling accessories (electronics, lighting, locks, hydration, nutrition, safety gear, tools), clothing (jerseys, helmets, shoes, gloves), car racks, and parts/components.
3. Bike Service and Repair: Professional bike service and repair operations including tune-ups, brake adjustments, drivetrain maintenance, and general mechanical services.
4. Retül Bike Fitting: Professional bike fitting services using Retül technology to optimize rider position and comfort.
5. Bike Rentals: Short-term rental services for road bikes and other bicycles, available at the Coronado Ferry Landing location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Holland's Bicycles is a multi-brand bicycle retailer operating two storefronts in Coronado, California, selling new bicycles across electric, road, gravel, mountain, commuter, comfort, cruiser, hybrid, fitness, folding, and kids' categories alongside cycling apparel, parts, accessories, and car racks. The shop complements retail sales with in-store professional services including Retül motion-capture bike fitting, full-service bike repair, and short-term bike rentals at the Ferry Landing location.

Product overview

Holland's Bicycles is a traditional bicycle retailer offering a comprehensive portfolio of bikes, parts, accessories, and services across multiple brands. The product lineup centers on the core bikes category, which includes Electric Bikes, Road/Gravel/CX Bikes, Mountain Bikes, Commuter/Urban Bikes, Comfort/Cruiser Bikes, Folding Bikes, Kids' Bikes, Hybrid Bikes, and Fitness Bikes. Major branded offerings include Trek (road, gravel, mountain, hybrid, e-bikes), Electra (cruiser and comfort with Flat Foot Technology), Specialized (road, fitness, Turbo e-bikes), Brompton (premium folding bikes including G Line), Aventon (smart e-bikes), and Segway (e-scooters and e-bikes). The company also offers a full range of Parts & Components, Accessories, Clothing & Apparel, and Car Racks. Professional services include Retül Bike Fitting, Bike Service & Repair, and Bike Rentals (road and general). Holland's operates as a physical retail store with e-commerce capabilities, not as a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Bikes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• UpwayminorChannel Partner/ Reseller/ DistributorUpway E-Bike Trade-In Program allows customers to trade in their used e-bikes when purchasing new ones, supporting sustainable cycling and customer loyalty.
• RetülcoreTechnology or IntegrationRetül bike fitting technology and services are offered in-store, providing professional 3D motion capture bike fitting to optimize rider comfort and performance.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sports Basement: Bay Area multi-store sporting goods retailer with substantial cycling departments carrying premium bike brands. Comparable as a regional multi-store sporting goods retailer with meaningful bike category overlap, though broader in assortment.
• REI Co-op: Large consumer co-op retailing outdoor and cycling products across many categories with broad national footprint. Comparable as a multi-category sporting goods retailer carrying many of the same bike brands, but at much greater scale and with broader product mix.

Direct peers

• Mike's Bikes: California-based independent multi-store bicycle retailer carrying premium brands (Specialized, Trek, Santa Cruz) with full-service repair and fitting operations. Directly comparable business model: multi-location independent bike shop with strong brand portfolio and service depth.
• Wheelworks: Multi-location independent bicycle retailer in the Boston area offering premium brands, fittings, and full repair services. Similar heritage independent multi-store model with comparable brand depth and service offerings.
• Landry's Bicycles: Long-established independent multi-store bike retailer in the Boston/Massachusetts area with full-service sales, fitting, and repair. Comparable as a heritage multi-store independent dealer with similar brand mix and service-oriented model.
• Jenson USA: Long-running direct-to-consumer and retail bike retailer based in California carrying multiple premium brands with significant e-commerce presence. Comparable product portfolio with a stronger online channel, representing both peer and competitive threat to Holland's.
• Contender Bicycles: Utah-based independent premium bicycle retailer with multiple stores and a curated brand portfolio. Comparable as a multi-store specialty bike retailer emphasizing premium brands and customer service.
• Bicycle Habitat: Independent multi-location bicycle retailer in New York City carrying premium brands and offering full-service repair and fitting. Comparable urban independent bike retailer with similar service-oriented, multi-channel business model.
• Trek Bicycle Stores: Brand-affiliated retail stores operated by or carrying Trek bicycles, often co-located with other premium brands. Comparable as a premium-positioned bike retailer with similar product mix and service capabilities.

Regional players

• Mission Bay Bike Rentals: San Diego-based bike rental operator serving tourist and local demand near Mission Bay. Comparable as a San Diego regional bike rental business overlapping with Holland's Ferry Landing rental stream in the same metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HollandsBicycles
• Instagraminstagram.com/hollands_bicycles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLLAND'S BICYCLES, INC.