Healthcare Data and Analytics Association

What Healthcare Data and Analytics Association does

Healthcare Data and Analytics Association (HDAA) is a nonprofit professional membership association founded in 2001 (originally as the Healthcare Data Warehousing Association and renamed in 2016) that operates a vendor-neutral community for healthcare data, analytics, and AI practitioners in North America and abroad. The organization serves business intelligence analysts, data engineers, data stewards, analytics directors, and executives at hospitals, health systems, insurance companies, public health agencies, and students pursuing healthcare analytics careers. HDAA runs no proprietary technology products; its digital backbone is a MemberClicks-powered community platform offering forums, a content archive, SIG discussion spaces, a job board, and conference registration, supplemented by in-person and virtual town halls, monthly SIG meetings, and local chapters.

HDAA's core offerings are organized around four primary engagement vehicles: (1) the annual three-to-four-day conference hosted by a different member organization each year (2024 in Chapel Hill with 350+ attendees, 2025 in Nashville with 400+ attendees, 2026 planned for Dallas November 9-12 at the Hilton Anatole), (2) more than a dozen active Special Interest Groups covering platforms (Epic, Cerner, Snowflake, Fabric) and practice areas (Data Engineering, Data Governance & Literacy, Advanced Analytics, Population Health, Research, Women in Analytics, Strategy/Value/Culture, Pharmacy, Educators), (3) periodic town halls on topics such as COVID-19 analytics, AI governance, and health equity, and (4) the HDAA Insights webinar series developed with Rutgers Business School to recruit students and career changers. Local chapters are being piloted, with the Dallas-Fort Worth chapter established in early 2025 as the first.

The business model relies on a single monetization channel: the annual conference. Membership is free for eligible practitioners and students, supported entirely by conference registration revenue ($1,500-$1,700 per attendee at 2026 pricing) and corporate sponsorships (Platinum, Gold, and Silver tiers). Sponsors at the 2025 conference included BigBear.ai, Cloudforce, Databricks, PwC, AWS, CDW, Health Data Innovations, Prominence Advisors, Teradata, Snowflake, and Epic. The organization is governed by a volunteer Board of Directors and operated by a small staff led by Executive Director Eric Anderson, Conference Director Carrie Sweeney, and Program Directors Cassie Hertert and Pete Ivers. As of early 2025, HDAA reported approximately 7,000 members from hundreds of provider and payer organizations across 42 countries, with a 2024 conference NPS of 9.5/10.

Name

Healthcare Data and Analytics Association

Legal name

Healthcare Data and Analytics Association

Website

https://healthcaredataanalytics.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HDAA is a 501(c)-style nonprofit professional association founded in 2001 that operates a free, vendor-neutral community for approximately 7,000 healthcare data, analytics, and AI practitioners across 42 countries, monetized entirely through an annual conference and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Points

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Annual Conference Revenue: HDAA is supported entirely by revenue from its annual conference. Conference registration fees range from $1,500 (Super Early Bird) to $1,700 (General Admission) for the 2026 conference in Dallas. Additional revenue comes from conference sponsorships at Platinum, Gold, and Silver tiers.
2. Membership Dues: Membership is free for eligible healthcare organizations (providers, payors, public health groups, government healthcare agencies) and students. The organization generates no direct membership fee revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

HDAA is a nonprofit professional membership association that operates a vendor-neutral community for healthcare data and analytics practitioners. Its offerings center on an annual three-to-four-day conference, year-round Special Interest Groups (SIGs), periodic online Town Halls, the HDAA Insights educational webinar series, and a growing network of local chapters. Free membership provides access to forums, webinars, and a content archive of past presentations.

Product overview

HDAA is a professional association offering a community platform for healthcare data and analytics practitioners. The core offerings include the Annual Conference (three-day event with presentations, panels, roundtables, and networking), Town Halls (online discussions on current topics), HDAA Insights (educational webinar series for career guidance), and Special Interest Groups (year-round focused groups on specific technologies and practices like Epic, Snowflake, Data Governance, and Women in Analytics). Membership is free to healthcare professionals and provides access to forums, resources, and a comprehensive archive of presentations and recordings.

Differentiator

Problem solved

Functional benefit

Products and services

• HDAA Annual Conference HDAA's flagship three-to-four-day annual conference featuring presentations, panel discussions, roundtable sessions, poster presentations, keynote addresses, and networking opportunities for healthcare analytics professionals. Hosted annually by member organizations in rotating North American cities.
• HDAA Insights Webinar Series A webinar series introducing the profession of healthcare analytics to students and those considering career changes, developed in partnership with Rutgers Business School. Available to both members and non-members.
• HDAA Town Halls Online presentations and panel discussions on current issues affecting healthcare data and analytics, covering topics such as COVID-19 analytics, health equity, ethical AI, and remote workforce impacts.
• HDAA Special Interest Groups (SIGs) Year-round focused discussion groups covering technologies and practices including Advanced Analytics, Cerner, Data Engineering, Data Governance & Literacy, Epic, Fabric, Pharmacy and Medication Usage, Population Health, Research, Snowflake, Women in Analytics, Strategy/Value/Culture, and Educators.
• HDAA Local Chapters Regional chapters extending the HDAA experience locally, fostering networking and discussion of regional issues. Includes the Dallas-Fort Worth Chapter with additional chapters being piloted in other locations.
• HDAA Membership Free membership available to employees of healthcare systems, providers, insurance companies, public health groups, government healthcare agencies, and students pursuing healthcare analytics careers. Includes access to forums, resources, and the presentations archive.

Quantifiable outcome

• NPS score of 9.5 for HDAA 2024 conference, indicating exceptional attendee satisfaction
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Rutgers Business SchoolcoreStrategic or Co-development Partner · 1 January 2022HDAA partnered with Rutgers Business School to develop the HDAA Insights webinar series, a public initiative aimed at attracting the next generation of healthcare analytics practitioners. Professor David Ding (Director of Master of Healthcare Analytics and Intelligence at Rutgers) helped conceive and design the series. The partnership was instrumental in launching season one in 2022, with nearly two dozen HDAA members discussing healthcare analytics careers over ten weeks.
• HIMSS (Healthcare Information and Management Systems Society)minorStrategic or Co-development PartnerHDAA collaborates — not competes — with HIMSS and AMIA, as stated in its mission. The organizations share overlapping professional communities in healthcare analytics and informatics, with HDAA focusing specifically on the data warehousing and analytics practitioner community.
• AMIA (American Medical Informatics Association)minorStrategic or Co-development PartnerHDAA collaborates — not competes — with AMIA alongside HIMSS. AMIA focuses on biomedical and health informatics research and education, while HDAA serves the healthcare data warehousing and analytics practitioner community.
• BigBear.aiminorGTM or Marketing PartnerPlatinum sponsor of HDAA 2025 conference. Co-presented with Children's Hospital Colorado on 'Can't Beat That…Analytics Partnerships With Impact' highlighting a seven-year partnership using simulation and analytics to optimize hospital operations. Presented poster on Healthcare Digital Twins Enabled with Process Simulation + AI.
• CloudforceminorGTM or Marketing PartnerPlatinum sponsor of HDAA 2025 conference. Moderated roundtable on 'Navigating AI Implementation in Healthcare: Balancing Innovation with Compliance.' Presented poster on 'Democratizing AI for All: How Healthcare Organizations Transform Care with nebulaONE®.'
• DatabricksminorGTM or Marketing PartnerPlatinum sponsor of HDAA 2025 conference. Co-presented with Vanderbilt University Medical Center on 'Democratizing Data, Empowering People: Building a Data Culture, one Data-Brick at a time.' Presented poster on 'Provider 360: Improving Clinical Operations and Patient Experience through Data Quality and Management.'
• PwC (PricewaterhouseCoopers)minorGTM or Marketing PartnerPlatinum sponsor of HDAA 2025 conference. Facilitated roundtable on 'Intelligent Transformation: The Strategic Value of AI and Data in Healthcare.' Also a Platinum sponsor of HDAA 2024, where it moderated a roundtable on AI/GenAI.
• Amazon Web Services (AWS)minorGTM or Marketing PartnerGold sponsor of HDAA 2025 and 2024 conferences. AWS supports healthcare analytics community engagement through conference sponsorship.
• CDWminorGTM or Marketing PartnerGold sponsor of HDAA 2025 and Platinum sponsor of HDAA 2024. At HDAA 2024, co-presented with Stanford Medicine on 'The AI Prescription: Governance and Quality for Smarter Healthcare Data.' Also presented poster on Catalyzing Healthcare Data Governance with Generative AI.
• Health Data InnovationsminorGTM or Marketing PartnerGold sponsor of HDAA 2025 conference. Presented poster on 'Betting on Questionable Data: Healthcare Leaders Can't Rely on Data to Manage Value-Based Care.'
• Prominence AdvisorsminorGTM or Marketing PartnerGold sponsor of HDAA 2025 and 2024 conferences. Presented poster on 'How AI Can Drive Efficiency and Proactive Process Improvement' at HDAA 2025 and 'The AI Gauntlet' at HDAA 2024.
• TeradataminorGTM or Marketing PartnerGold sponsor of HDAA 2025 and 2024 conferences. Presented poster on 'Unlocking Insights from Physician Contracts with MCP: Saving Millions in On-Call Coverage' at HDAA 2025.
• Health CatalystminorGTM or Marketing PartnerPlatinum sponsor of HDAA 2024 conference. Co-presented with American Hospital Association on 'Executive Insights: Data-Driven Leadership, Culture, and the Path to Continuous Improvement.' Provided poster on AI-Driven Insights at Scale.
• University of Texas at DallasminorStrategic or Co-development PartnerHosted HDAA DFW Chapter in-person event in September 2025, featuring a panel on healthcare analytics careers with 40 attendees. Supported HDAA's mission to promote the profession to students and early careerists.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• NAHQ (National Association for Healthcare Quality): A professional association for healthcare quality professionals, with growing analytics and data governance content. NAHQ overlaps with HDAA's quality analytics and population health segments and pursues similar member-based engagement.
• ACHE (American College of Healthcare Executives): A professional society for healthcare executives that runs large annual congresses (e.g., Congress on Healthcare Leadership). ACHE overlaps with HDAA's C-Suite executive summit audience but focuses on broader healthcare leadership rather than analytics specifically.
• HFMA (Healthcare Financial Management Association): A membership organization for healthcare finance professionals. HFMA overlaps with HDAA's payer and finance-analytics segments and runs comparable annual conferences with healthcare data/analytics content for a finance-oriented audience.

Broad incumbents

• HIMSS (Healthcare Information and Management Systems Society): The largest healthcare IT professional association globally, with a much broader scope spanning clinical informatics, interoperability, and digital health. HDAA explicitly collaborates — not competes — with HIMSS, but both serve overlapping healthcare IT practitioner communities and compete for the same vendor sponsorship dollars.
• AHIMA (American Health Information Management Association): A long-standing professional association for health information management professionals. AHIMA addresses a broader healthcare-information workforce (HIM, coding, compliance) but overlaps with HDAA on data governance and analytics content areas.
• AcademyHealth: A professional society for health services researchers and health policy analysts. AcademyHealth's research-oriented focus intersects with HDAA's Research SIG and broader healthcare analytics practitioner community, making it an adjacent peer in healthcare data community-building.

Direct peers

• AMIA (American Medical Informatics Association): The leading professional association for biomedical and health informatics. AMIA focuses on informatics research and education while HDAA focuses on data warehousing and analytics practice; the two explicitly collaborate but compete for similar academic and practitioner audiences.
• CHIME (College of Healthcare Information Management Executives): A professional organization for healthcare CIOs, CDOs, and senior IT leaders. CHIME serves a similar healthcare-IT leadership audience as HDAA's Analytics Directors segment and runs comparable annual forums, making it a direct peer in healthcare IT executive community-building.

Others

• Epic UGM (Users Group Meeting): Epic's annual user-group meeting, one of the largest healthcare IT events in the US. Epic hosts an SIG within HDAA but also runs its own community; both venues serve Epic-using healthcare data analysts, making them competing touchpoints for that audience.
• Databricks Data + AI Summit (Healthcare track): A vendor-hosted flagship conference with a growing healthcare track. Databricks is a Platinum sponsor of HDAA but also runs its own community events that compete for the same data engineering and analytics practitioner audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/healthcare-data-and-analytics-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Healthcare Data and Analytics Association