What Joinz Relatiegeschenken does

Joinz Relatiegeschenken & Promotieartikelen is a Dutch family-owned e-commerce business specializing in customized promotional merchandise and corporate gifts, headquartered in Amersfoort, Netherlands. Founded in 2000 by twin brothers Bram van Oordt and Tom van Oordt, the company operates the joinz.nl webshop, which serves over 3,000 cumulative customers across 13+ product categories including drinkware, bags, clothing, electronics, wine and beer with custom labels, beauty products, home and kitchen items, office supplies, and seasonal/holiday gifts such as Christmas packages (kerstpakketten). Its production platform combines outsourced decoration with in-house capabilities added in September 2025, namely a UV printer and laser engraver, supporting full-color printing, laser engraving, pad printing, sublimation, and laser marking, alongside a free design mockup service delivered within 4 hours.

The business model is direct-to-business e-commerce with a horizontal segmentation approach, primarily targeting Dutch SMBs and enterprises seeking branded merchandise for employee onboarding, client gifting, events, and end-of-year holidays. Pricing is transactional and volume-based, with unit prices starting as low as €0.99 for promotional mugs at MOQs of 25 units and free shipping across all orders. There is no enterprise sales motion; customers self-serve through the webshop or submit quote requests for custom bulk orders. Revenue is fundamentally one-time per transaction, with repeat orders from recurring corporate gifting cycles providing implicit revenue stickiness rather than contracted ARR. The company is bootstrapped with no institutional funding, 2-10 employees, and no public listing.

Name

Joinz Relatiegeschenken

Legal name

Joinz

Website

https://joinz.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Joinz Relatiegeschenken is a Dutch family-owned e-commerce business (founded 2000, Amersfoort) that designs, produces, and ships customized promotional merchandise and corporate gifts to over 3,000 B2B customers across 13+ product categories, using in-house UV printing and laser engraving alongside a direct-to-business webshop model.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Promotional merchandise
• Corporate gifts
• Custom printing services
• Branded business gifts
• Personalized merchandise

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Customized Promotional Products and Corporate Gifts: Joinz generates revenue by designing, producing, and selling customized promotional merchandise and corporate gifts (relatiegeschenken) to businesses. Customers upload logos or designs and receive personalized products. Revenue is primarily one-time per transaction, though repeat orders from businesses generate recurring revenue. The company handles the full process from design to delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Joinz Relatiegeschenken designs, customizes, and supplies promotional merchandise and corporate gifts to businesses through its own Dutch e-commerce platform joinz.nl. The company sources blank merchandise across 13+ categories (drinkware, bags, clothing, electronics, beauty, home & kitchen, wine/beer, office supplies, awards, etc.) and applies in-house full-color printing, UV printing, laser engraving, pad printing, sublimation, and laser marking using customer logos and artwork. The offering includes a free digital design mockup delivered within 4 hours, low minimum order quantities (typically 25 units), volume-based pricing, and free shipping on all orders to business customers across the Netherlands.

Product overview

Joinz Relatiegeschenken is a Dutch promotional gifts and business merchandise webshop founded in 2000. The company offers a comprehensive portfolio of customizable products including Eten- & Drinkwaren (mugs, glasses, bottles, food items), Wijn/Bier (wine and beer with custom labels), Beauty & Wellness, Wonen & Keuken (home accessories, engraved cutting boards), Outdoor/Sport items, Tassen (bags and backpacks), Kleding (apparel including t-shirts, hoodies), Promotiemateriaal, Kantoorartikelen (office supplies), Elektronica & Gadgets (power banks, wireless chargers, speakers), Relatiegeschenken (business gifts, awards), Eindejaarsgeschenken (year-end gifts, Christmas packages), and Merch Pakket (branded merchandise packages). The core offering centers on custom printing and branding services for corporate clients, with capabilities including full-color printing, engraving, laser marking, and sublimation. Key products include customizable mugs (koffiemokken, emaille mok), engraved cheese boards (borrelplank graveren), power banks, wireless chargers, and bespoke onboarding/merchandise packages. The company provides design services with free digital proofs and operates as a full-service promotional products provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Customizable Food & Drinkware (Eten- & Drinkwaren)

Quantifiable outcome

• 99% of customers recommend Joinz based on Kiyoh reviews (9.4/10 rating)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven (SBB)minorOthersSBB officially recognized Joinz as an approved learning company (erkend leerbedrijf) in April 2026, enabling Joinz to take on mbo students for internships in marketing & communication and accountmanagement. This partnership supports Joinz's growth while contributing to vocational education.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vistaprint (Cimpress): Global custom printing and marketing services platform (Cimpress) offering business cards, apparel, signage, and promotional products. Vastly larger and broader than Joinz, but overlaps significantly in the customizable merchandise and B2B printing category.
• 4imprint: One of North America's largest promotional products distributors, offering a wide range of imprinted and customized merchandise. A broad incumbent in the same promotional products category as Joinz, though at much larger scale and primarily US-focused.

Direct peers

• Camaloon: European online platform for custom-printed products and promotional merchandise (apparel, drinkware, accessories) serving SMBs and enterprises. Comparable in category, customization model, and European B2B customer base.
• Allgifts: Dutch promotional gifts retailer offering personalized business gifts, mugs, and merchandise — a head-to-head Dutch competitor in the same category, customer base, and price band as Joinz.
• HelloPrint: Rotterdam-based online custom printing and promotional products platform serving European businesses, with a comparable product breadth (print, gifts, apparel) and similar B2B e-commerce model. Direct Dutch competitor to Joinz in the promotional merchandise and custom decoration space.

Emerging players

• Loop Gifts: European sustainable promotional gifts and corporate merchandise platform. Comparable to Joinz's sustainable gifts and corporate gifting offering, with a similar target buyer (European businesses seeking branded merchandise).
• PromoCorner: European online platform for custom promotional products and corporate gifts, targeting SMBs with an e-commerce-first model. Comparable in product offering and customer segment to Joinz, though operating at a different stage.
• DiscountMugs: US-based online retailer specializing in custom-printed drinkware, bags, apparel, and promotional products at scale. Comparable in category and volume-driven promotional products model, though primarily serving the US market.

Regional players

• BrandAdded: Dutch promotional merchandise company offering custom-branded products and corporate gifts. Direct regional competitor to Joinz in the Netherlands with overlapping B2B customer base and product categories.
• Bedrukt.nl: Dutch online retailer specializing in custom-printed promotional items including mugs, pens, and apparel. Closely comparable in offering and market, competing directly with Joinz for Dutch B2B promotional product demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joinz-relatiegeschenken

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joinz Relatiegeschenken