Idus Forlag Ab
Idus Förlag AB is a founder-owned Swedish book publisher, founded in 2011 in Lerum, publishing 582+ titles across children's, young adult, and adult categories, with a distinctive specialty in accessible children's books on difficult topics, distributed via e-commerce, retail bookstores, and a nationwide book-event program.
- Company typePrivate
- Founded2011
- HeadquartersLerum, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Idus Forlag Ab does
Idus Förlag AB is a privately held Swedish book publisher founded in 2011 by Ulrika Slottner and headquartered in Lerum, Sweden, with a secondary office in Stockholm. The company operates a traditional publishing model, accepting manuscript submissions and providing end-to-end author support from concept to finished book. Its catalog exceeds 582 titles, with 517+ aimed at children and young adults (including picture books, chapter books, and young adult fiction) and 65+ for adult readers across biographies, crime fiction, memoirs, humor, and cookbooks. A distinctive sub-brand, 'Lätta böcker om svåra saker' (Easy Books About Difficult Things), curates 98+ accessible titles covering sensitive subjects such as illness, death, ADHD, and family breakdown for young readers.
The company's core technology is conventional publishing workflows; no proprietary software, AI tooling, or digital platform architecture is disclosed. Revenue is generated primarily through direct-to-consumer e-commerce via idusforlag.se (with Postnord fulfillment), wholesale placement in major Swedish retail chains (notably Akademibokhandeln) and independent bookstores, and direct sales at book fairs and author signings. Books are unit-priced between SEK 99 and SEK 399, with most titles clustered at SEK 149-219, and a 50% discount channel for outlet inventory. Marketing relies on owned channels (website, Facebook, Instagram, email newsletter) supplemented by press coverage and a structured book-event program across Swedish counties.
Idus Förlag AB is a founder-owned micro-publisher with 1-10 employees, no external funding rounds, and no parent company. It operates the Stellar Förlag imprint as a wholly owned sub-brand. The geographic footprint is exclusively domestic Sweden, with no evidence of international distribution or licensing. Revenue is undisclosed, and there are no AI/ML capabilities, patents, certifications, or external institutional ownership documented in the available data.
Idus Forlag Ab firmographics
Firmographics- Name
- Idus Forlag Ab
- Legal name
- Idus Förlag AB
- Website
- https://idusforlag.se
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Idus Förlag AB is a founder-owned Swedish book publisher, founded in 2011 in Lerum, publishing 582+ titles across children's, young adult, and adult categories, with a distinctive specialty in accessible children's books on difficult topics, distributed via e-commerce, retail bookstores, and a nationwide book-event program.
- Ownership category
- akta.pro rank
Idus Forlag Ab industry classification
Industry- Product category
- Book Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Book Print-on-Demand (Picture Books, Early Readers, YA) (MPAJANAC)
- akta.pro secondary industry
- Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports) (EDAGAIAL)
Keywords
Where Idus Forlag Ab is headquartered
LocationHeadquarters
- HQ city
- Lerum
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Idus Forlag Ab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Book Sales: Direct sales of physical books to consumers through the company's e-commerce website and physical bookstores. Books are sold at various price points ranging from approximately 99 SEK to 399 SEK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical books - standard pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Idus Forlag Ab product offering
Product offeringCore offering
Idus Förlag is a traditional Swedish book publishing house that publishes children's, young adult, and adult fiction and non-fiction books across multiple imprints. The company produces 582+ titles, with a particular specialization in 'Lätta böcker om svåra saker' (Easy Books About Difficult Things) — accessible books addressing sensitive topics such as illness, death, divorce, and emotional challenges for young readers. Books are sold directly through the company's e-commerce website, physical bookstores, and book events across Sweden.
Product overview
Idus Förlag is a traditional Swedish book publishing company with a broad publishing program for both children and adults. The core offering consists of children's and young adult books under the 'Böcker för barn och unga' brand, and adult books under 'Böcker för vuxna'. The company specializes in 'Lätta böcker om svåra saker' (Easy Books About Difficult Things), a collection of accessible books addressing sensitive topics such as illness, death, family breakdown, and mental health for young readers. The portfolio also includes a sub-imprint called Stellar förlag. With a catalog of 582 titles, the company focuses on the power of storytelling—from everyday narratives to challenging subjects—with support provided to authors throughout the publishing process.
Differentiator
Problem solved
Functional benefit
Brands
- Stellar förlag: A publishing imprint operated by Idus förlag.
Products and services
- Böcker för barn och unga (Children's and Young Adult Books)
Quantifiable outcome
- 582+ published books in catalog
- +1 more outcomes
Companies that use Idus Forlag Ab
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Idus Forlag Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Idus Forlag Ab partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Idus Forlag Ab competitors and assessment
Company assessmentBroad incumbents
- Bonniers: Sweden's largest publishing group, spanning trade fiction, non-fiction, and children's titles. Directly comparable as a Swedish trade publisher competing for the same authors, shelf space, and consumer reading budgets, though operating at vastly greater scale across multiple imprints.
- Scholastic: Global children's book publisher and education distributor with extensive school-channel reach. Comparable to Idus as a children's trade publisher targeting schools, libraries, and families, and as a benchmark for what scaled school-channel distribution can do for a children's catalog.
- Natur & Kultur: Swedish publisher with strong presence in children's literature, fiction, non-fiction, and educational titles. Comparable as a domestic trade publisher with overlapping children's and educational catalogs and similar institutional/retail distribution.
- Norstedts: One of Sweden's oldest general trade publishers, with fiction, non-fiction, and selected children's titles. Comparable as a domestic Swedish trade publisher competing in the same retail and library channels, though with a broader adult-skewing catalog.
Emerging players
- Storytel: Sweden-based audiobook and e-book subscription platform that distributes many Swedish publishers' catalogs. Comparable as a Swedish-language content platform whose audiobook/e-book ambitions overlap with Idus's print catalog and represent both a distribution channel and a competitive substitute.
Direct peers
- Rabén & Sjögren: Long-established Swedish children's and YA publisher, now part of the Bonnier group. Highly comparable to Idus as a dedicated children's trade publisher targeting Swedish families, schools, and librarians with picture books, chapter books, and YA fiction.
- Tukan Förlag: Independent Swedish trade publisher active in children's, YA, and adult fiction/non-fiction. Comparable to Idus as a similarly sized domestic independent pursuing a broad horizontal catalog and competing for the same author pool and retail shelf space.
- Alfabet Bokförlag: Swedish independent publisher with a strong children's and YA list alongside adult titles. Comparable to Idus as a similarly positioned mid-sized Swedish trade publisher competing for authors and readers in the same categories.
- Lilla Piratförlaget: Swedish children's and YA-focused independent publisher known for quality picture books and middle-grade fiction. Comparable to Idus as a niche, mission-driven children's publisher operating in the same Swedish market and institutional channels.
- Hippo Bokförlag: Swedish publisher focused on children's and YA fiction, including accessible and high-interest titles for reluctant readers. Closely comparable to Idus given their parallel emphasis on easy-to-read books for children, including titles addressing sensitive themes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Idus Forlag Ab social profiles
Digital presenceIdus Forlag Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idus Forlag Ab leadership team
Management profileNumber of profiles
Profiles1 record
Idus Forlag Ab subsidiaries and ownership
Company hierarchySubsidiaries1 record
Idus Forlag Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idus Forlag Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idus Forlag Ab
What does Idus Forlag Ab do?
Idus Förlag is a traditional Swedish book publishing house that publishes children's, young adult, and adult fiction and non-fiction books across multiple imprints. The company produces 582+ titles, with a particular specialization in 'Lätta böcker om svåra saker' (Easy Books About Difficult Things) — accessible books addressing sensitive topics such as illness, death, divorce, and emotional challenges for young readers. Books are sold directly through the company's e-commerce website, physical bookstores, and book events across Sweden.
Is Idus Forlag Ab a public or private company?
Idus Forlag Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Idus Forlag Ab founded?
Idus Forlag Ab was founded in 2011. It employs 1 to 10 people.
Where is Idus Forlag Ab based?
Idus Forlag Ab is headquartered in Lerum, Sweden, in the Europe region.
How does Idus Forlag Ab make money?
One revenue line is on record: book Sales.
Who are Idus Forlag Ab's main competitors?
Broad incumbents on record are Bonniers, Scholastic, Natur & Kultur and Norstedts. Storytel is listed as an emerging player. Direct peers are Rabén & Sjögren, Tukan Förlag, Alfabet Bokförlag, Lilla Piratförlaget and Hippo Bokförlag.
Does Idus Forlag Ab have an API?
No public API is recorded for Idus Forlag Ab.
What industry is Idus Forlag Ab in?
Idus Forlag Ab's product category is Book Publishing. Its primary akta.pro industry code is MPAJANAC, Children’s Book Print-on-Demand (Picture Books, Early Readers, YA), with a secondary code of EDAGAIAL, Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports). Its NAICS code is 5131 and its SIC code is 2731.