Idaho Walk Bike Alliance

What Idaho Walk Bike Alliance does

Idaho Walk Bike Alliance (IWBA) is a statewide 501(c)(3) nonprofit organization headquartered in Blackfoot, Idaho, founded in 2009 (as Idaho Pedestrian and Bicycle Alliance, renamed in March 2014). The organization advocates, educates, and celebrates safe human-powered transportation for people who walk, bike, and roll across Idaho. Its core programmatic offerings include the signature Human-Powered Rodeo Program (rodeo-style events adapted for bikes, scooters, and stick horses targeting rural kids), an online Safety Resources Library containing over 75 videos, lesson plans, and activity guides in English and Spanish, Safe Routes to Schools programs delivered statewide, and wellness/safety school assemblies.

The organization's business model combines four revenue streams: (1) four-tier annual membership/sponsorship with website recognition and event participation benefits, (2) per-event fees of $500 for Human-Powered Rodeo events hosted at rural schools, libraries, and county fairs, (3) grant funding from foundations including the Clif Family Foundation (ongoing since 2017), federal Safe Routes to Schools, and Transportation Alternatives Program advocacy, and (4) tax-deductible individual donations. IWBA reaches customers primarily through direct in-person event hosting across all 44 Idaho counties, with concentrated focus on seven Southeast Idaho counties (Bannock, Bear River, Bingham, Caribou, Franklin, Oneida, and Power), supplemented by an online resource library and monthly email newsletters.

Since founding, IWBA reports having helped secure over $74 million in grant funding for Idaho walking and biking infrastructure (over $24M for Child Pedestrian Safety grants, over $50M for TAP grants). The organization operates with 1–10 employees, is led by Executive Director Ted Hallisey (appointed March 2025), and maintains formal partnerships with Southeast Idaho Council of Governments, Southeast Idaho Safe Routes to Schools, Idaho Smart Growth, and a board including representatives from Idaho Falls, Boise, Moscow, Caldwell, and Buhl. In 2025–2026, IWBA launched the Human-Powered Rodeo Program, debuted an online Safety Resources Library, and added multiple new partnerships and board appointments, indicating an active growth phase.

Name

Idaho Walk Bike Alliance

Legal name

Idaho Walk Bike Alliance

Website

https://idahowalkbike.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Idaho Walk Bike Alliance is a statewide 501(c)(3) nonprofit that advocates, educates, and celebrates safe human-powered transportation for Idahoans who walk, bike, and roll, delivering rodeo-style safety events, school programs, and an online safety resources library across all 44 Idaho counties.

Ownership category

akta.pro rank

Product category

Active Transportation Advocacy

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Pedestrian safety advocacy
• Bicycle safety education
• Safe routes to schools
• Active transportation programs
• Community wellness programs

Headquarters

HQ city

Blackfoot

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorships and Memberships: Four tiers of partnership/membership levels with benefits including website recognition, logo placement, and participation in live events. Organizations can sponsor events or become formal partners.
2. Event Hosting Fees: IWBA charges $500 per Human-Powered Rodeo event to rural communities and county fairs. Events can generate additional revenue through local sponsorship sales.
3. Grant Funding: Substantial grant funding from foundations including Clif Family Foundation (ongoing since 2017), government transportation grants, and federal Safe Routes to Schools funding.
4. Donations: Individual donations from supporters. The organization is a 501(c)(3) nonprofit and accepts tax-deductible contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Idaho Walk Bike Alliance is a statewide 501(c)(3) nonprofit that advocates for, educates about, and celebrates safe human-powered transportation (walking, biking, rolling) across Idaho. The organization delivers the signature Human-Powered Rodeo program, Safe Routes to Schools programs, school wellness assemblies, and an online Safety Resources Library, while securing grant funding and providing technical assistance for transportation infrastructure projects.

Product overview

Idaho Walk Bike Alliance is a nonprofit advocacy organization offering a suite of programs focused on human-powered transportation safety. Its core offerings include the Human-Powered Rodeo Program (rodeo-style safety events for rural kids), the Safety Resources Library (online videos, lesson plans, and guides), and Safe Routes to Schools Programs. These programs work together to advocate for, educate about, and celebrate walking, biking, and rolling safely across Idaho.

Differentiator

Problem solved

Functional benefit

Brands

• Human-Powered Rodeo: Signature one-of-a-kind program featuring rodeo events adapted for human-powered transportation including barrel racing, pole bending, keyhole race, and flag race activities for kids on stick horses, scooters and bikes.

Products and services

• Human-Powered Rodeo Program Signature event program featuring rodeo-style activities (keyhole, barrel racing, pole bending, flag race, roping the bull) adapted for bikes, scooters, and stick horses to teach rural children safe walking, biking, and rolling skills. Events hosted at schools, libraries, county fairs, and community events across Idaho.
• Safety Resources Library Comprehensive online library of safety resources including videos, animations, lesson plans, activity guides, and E-Bike safety information in English and Spanish. Free of charge to the public, containing over 75 files covering K-2 through grade 8 curriculum, safety checklists, health facts, and community walkability resources.
• Safe Routes to Schools Programs Statewide school-based programs teaching children safe walking and biking practices through interactive events and education delivered at schools, libraries, county fairs, and community events across Idaho. One of only two statewide organizations in Idaho that host Safe Routes to Schools programs.
• Wellness and Safety Assemblies School assembly programs including the 8-Steps to Good Health wellness program and human-powered transportation education tailored for rural communities, delivered at schools and community venues.

Quantifiable outcome

• Over $74 million in grant funding secured for Idaho walking and biking infrastructure since founding
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Southeast Idaho Safe Routes to SchoolcoreStrategic or Co-development Partner · 1 January 2025Collaborative partnership to host Safe Routes to Schools Programs and Human-Powered Transportation events in Southeast Idaho. Jointly develops and delivers safety programs for rural communities.
• Southeast Idaho Council of Governments (SICOG)coreStrategic or Co-development PartnerFormal partnership through Memorandum of Understanding to deliver Human-Powered Transportation and Safe Routes to Schools programs to rural kids and families in seven Southeast Idaho counties (Bannock, Bear River, Bingham, Caribou, Franklin, Oneida, and Power). SICOG coordinates regional planning and transportation programs.
• Idaho Smart GrowthcoreStrategic or Co-development PartnerStatewide smart growth organization providing policy expertise and legislative updates related to walking, biking, and transportation in Idaho.
• America WalksminorGTM or Marketing PartnerNational walking advocacy organization. IWBA participates in Week Without Driving campaign and other national initiatives.
• Cowboy Ted's Foundation for KidscoreStrategic or Co-development PartnerFoundation founded by Executive Director Ted Hallisey. Collaborates on Human-Powered Rodeo events and wellness programs for rural kids and families.
• Idaho Trails AssociationminorStrategic or Co-development PartnerStatewide trails organization. New partnership announced February 2026 to co-host hiking and biking events in 2026.
• Rails to Trails ConservancyminorStrategic or Co-development PartnerNational trails organization. New partnership announced March 2026 to co-host events including Celebrate Trails Day on April 25, 2026.
• Idaho Falls YMCAminorStrategic or Co-development PartnerPartnership to bring programs to kids and families in Idaho Falls with summer and fall programs for After School kids. IWBA will host events at camps and help the Y expand programs to rural communities near Idaho Falls.
• Get Outside and Live Idaho (GOAL)minorGTM or Marketing PartnerRegional wellness organization featured as partner in IWBA newsletters and events.
• Cycling WestminorGTM or Marketing PartnerRegional cycling publication that features IWBA programs and events in their magazine and website.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PeopleForBikes: National bicycling coalition and trade association supporting bike infrastructure, policy, and ridership growth. Directly comparable as a peer advocacy and industry-coalition model for active transportation.
• America Walks: National walking advocacy nonprofit running programs (e.g., Week Without Driving) that IWBA already participates in. Most directly comparable as a peer advocacy organization promoting walkable, human-powered communities.
• League of American Bicyclists: National bicycle advocacy organization promoting cycling through policy, education, and events. Highly comparable as a statewide-equivalent bicycle advocacy peer operating at federal and state levels.
• Safe Routes to School National Partnership: National organization advancing Safe Routes to School programs. IWBA runs the only other statewide SRTS program in Idaho; directly comparable mission and program model.
• Rails to Trails Conservancy: National nonprofit that converts rail corridors into multi-use trails and recently signed a partnership with IWBA (March 2026). Directly comparable mission around active transportation infrastructure advocacy.

Regional players

• Idaho Smart Growth: Idaho-focused smart growth advocacy organization providing policy expertise and legislative updates. IWBA partner; closely aligned advocacy mission in the same state.
• Idaho Trails Association: Statewide trails advocacy and stewardship organization and IWBA partner (Feb 2026). Most comparable regional peer given shared Idaho geography, hiking/biking mission overlap, and formal co-hosting partnership.
• Washington Bikes (formerly Cascade Bicycle Club): Washington-state bicycle advocacy and education organization. Comparable peer operating statewide education, advocacy, and event programming for active transportation.
• Bicycle Colorado: Statewide bicycle advocacy nonprofit in Colorado with analogous model (statewide advocacy + education + events). Strong peer comparison for organizational structure and revenue mix.

Emerging players

• Adventure Cycling Association: National nonprofit focused on bicycle travel and route development. Comparable as a peer nonprofit using cycling infrastructure and community events as program vehicles, though more tour-oriented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/walkbikeidaho
• LinkedInlinkedin.com/company/idahowalkbike

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho Walk Bike Alliance