Lady Grey

What Lady Grey does

Lady Grey is a Brooklyn-based, direct-to-consumer jewelry brand that designs and handcrafts sculptural jewelry in five core categories — earrings, necklaces, rings, bracelets, and brooches — alongside specialized collections in pearls, gemstones, botanical brooches, and leather. Each piece is made in small batches in the company's Brooklyn studio using localized resources, and sold exclusively through the company's own Shopify-powered e-commerce storefront at ladygreyjewelry.com, with no disclosed wholesale, retail, or third-party marketplace distribution. Product pricing ranges from approximately $100 to over $540 per unit, with a 10% VIP email newsletter incentive and free ground shipping within the continental US; digital gift cards and an ear cuff / clip-on sub-category extend the offering to gift buyers and non-pierced customers.

The company's customer base is centered on fashion-conscious consumers seeking distinctive, seasonless pieces, with secondary exposure to gift purchasers in the under-$200 segment. Distribution is geographically concentrated in North America, although the storefront displays international currency and country selectors suggesting latent cross-border readiness. The catalog spans more than 200 SKUs across categories (90 earrings, 80 necklaces, 62 bracelets, 51 rings, plus brooches and jewelry sets), and the company operates with a team of 1-10 employees.

Lady Grey has invested meaningfully in earned-media brand-building rather than paid performance marketing. The brand is editorially featured in Vogue, Harper's Bazaar, Marie Claire, Who What Wear, Elle, The Cut, and Women's Wear Daily, and achieved notable celebrity visibility at the 2025 CFDA Fashion Awards through EJAE and Kelsea Ballerini. Its most recent strategic product action is the SS26 launch featuring The Strata Collection and new arrivals such as Bubble Hoops, Dual Chain Necklace, Double Bubble Ear Cuffs, Drift Ring, Fringe Earrings, Pearl Raya Ring, Kaia Bracelet, and Triplet Toggle Necklace. No revenue, funding, or ownership data is disclosed in available sources.

Name

Lady Grey

Website

https://ladygreyjewelry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lady Grey is a Brooklyn-based direct-to-consumer jewelry brand that designs and handcrafts sculptural earrings, necklaces, rings, bracelets, and brooches at price points from $100 to $540, serving fashion-conscious consumers and gift buyers primarily in North America through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Designer Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)

Keywords

• Handcrafted jewelry
• Sculptural earrings
• Designer necklaces
• Statement bracelets
• Fashion accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Lady Grey generates revenue through direct-to-consumer sales of sculptural jewelry products via their e-commerce platform. Products include earrings, necklaces, bracelets, rings, and brooches at various price points ranging from approximately $100 to over $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lady Grey is a New York-based jewelry brand that designs and handcrafts sculptural jewelry — including earrings, necklaces, rings, bracelets, and brooches — in its Brooklyn studio. The brand sells its pieces directly to consumers through its Shopify-powered e-commerce storefront, offering gold and silver pieces accented with pearls, gemstones, crystals, and leather, including piercing-free ear cuffs and clip-ons.

Product overview

Lady Grey is a New York-based sculptural jewelry brand offering handcrafted earrings, necklaces, rings, bracelets, and brooches designed and produced in their Brooklyn studio. The product portfolio centers on five core categories (Earrings, Necklaces, Rings, Bracelets, and Brooches) with four specialized collections (Pearl Jewelry, Gemstone Jewelry, Botanical Brooches, and The Leather Collection). Signature products include the bestselling Lobe Earrings, Conch Ear Cuff, Helix Ear Cuff, Bubble Hoops, XL Rope Chain Necklace, and Double Bubble Ear Cuffs. The brand recently launched its SS26 collection featuring The Strata Collection and new sculptural pieces like Calla Lilly Earrings and Hammered Dome Hoops. Products are available in gold and silver finishes, with pearl, gemstone, crystal, and leather embellishments. Lady Grey operates as a direct-to-consumer e-commerce brand powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Earrings Lady Grey's signature earring collection featuring sculptural huggies, lobe earrings, ear cuffs, ear clip-ons, hoops, and statement earrings in gold and silver with pearl, gemstone, and crystal embellishments, sold direct to consumers online.
• Necklaces Lady Grey's necklace collection including mixed chain, chunky chain, pendant, pearl, and gemstone necklaces in gold and silver finishes, sold direct to consumers online.
• Rings Stackable and statement rings including stacking rings, ring sets, statement rings, and gemstone rings in gold and silver finishes, sold direct to consumers online.
• Bracelets Bracelet collection including chain bracelets, cuffs, and bangles in gold and silver finishes, sold direct to consumers online.
• Pearl Jewelry Collection A curated sub-collection featuring freshwater pearls integrated into earrings, necklaces, and rings with sculptural gold and silver settings, sold direct to consumers online.
• Gemstone Jewelry Collection A specialty collection featuring amethyst, garnet, clear quartz, and other colored gemstones in sculptural earrings, necklaces, and rings, sold direct to consumers online.
• Botanical Brooches Collection Botanical-inspired brooches and lapel pins featuring nature-inspired sculptural designs in gold finish, sold direct to consumers online.
• The Leather Collection Leather jewelry pieces combining sculptural metal elements with leather materials for bracelets and accessories, sold direct to consumers online.
• Ear Cuffs & Clip-ons Ear cuffs and clip-on earrings that require no piercing, including conch ear cuffs, helix ear cuffs, triple ear cuffs, and double bubble ear cuffs, sold direct to consumers online.
• Gift Cards Digital gift cards available in various denominations for gifting purposes, sold direct to consumers online.
• SS26 Collection New SS26 seasonal collection featuring The Strata Collection and new sculptural arrivals including Bubble Hoops, Dual Chain Necklace, Double Bubble Ear Cuffs, Drift Ring, Fringe Earrings, Pearl Raya Ring, Kaia Bracelet, and Triplet Toggle Necklace, available direct to consumers online.

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Catbird: Brooklyn-based independent jewelry brand offering handmade, design-forward fine and fashion jewelry through DTC and a flagship store. Catbird is the closest comparable on ethos, geography, handmade NYC production, and price band.
• Pamela Love: NYC-based fine jewelry designer known for sculptural, talismanic pieces with handcrafted production. Comparable on artisanal NYC production, sculptural aesthetic, and editorial fashion-jewelry positioning.
• Lizzie Fortunato: NYC-based jewelry and accessories brand offering sculptural, artisanal pieces through DTC and select boutiques. Comparable on sculptural design language, handmade production, and fashion-press positioning.
• Éliou: Miami- and NYC-based jewelry brand producing handcrafted beaded and sculptural pieces with strong celebrity following and DTC focus. Comparable on handcrafted production, sculptural aesthetic, and editorial/celebrity visibility.
• Jennifer Fisher: NYC-based jewelry brand best known for statement chains, hoops, and charms sold DTC with strong celebrity and editorial visibility. Comparable on statement-jewelry positioning, direct-to-consumer model, and fashion-editorial traction.
• Sophie Buhai: Los Angeles- and NYC-based jewelry designer producing sculptural, modernist pieces in precious metals with strong editorial placements. Comparable on design philosophy (sculptural, minimalist) and luxury positioning.
• Bing Bang NYC: NYC-based jewelry brand offering contemporary, design-led charms, necklaces, and earrings sold DTC. Comparable on independent NYC origin, fashion-forward aesthetic, and similar accessible-luxury price band.

Broad incumbents

• Mejuri: Larger, venture-backed fine jewelry DTC brand with broader assortment and international scale. Comparable on DTC-only jewelry model and accessible-luxury price band, but operates at materially larger scale and product breadth.
• Gorjana: California-based jewelry brand with DTC storefronts, wholesale distribution, and broader assortment spanning everyday to fine. Comparable on accessible-luxury price points and fashion-forward layering aesthetic, but larger and more diversified distribution.

Emerging players

• Made by Mary: North Carolina-based handmade fine jewelry brand sold DTC with dainty, design-led aesthetic. Comparable on handmade production and DTC-only model, though positioned more toward fine jewelry and daintier pieces than Lady Grey's sculptural statement focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ladygreyjewelry
• LinkedInlinkedin.com/company/lady-grey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lady Grey