Lekkerland Nederland B.v.

What Lekkerland Nederland B.v. does

Lekkerland Nederland B.v. is a Dutch wholesale and logistics company specializing in on-the-go food, beverage, tobacco, and convenience retail products. Founded in 1956 and headquartered in Son en Breugel, the company operates three distribution centers — Son en Breugel, Meppel, and a new 40,000 m² state-of-the-art facility in Waddinxveen (operational since September 2024) — providing nationwide Netherlands coverage within approximately two hours and extending service into Belgium. It serves a diverse mix of customers including petrol station and forecourt retailers, independent convenience stores, and a growing roster of food service and franchise chains such as Alsea/Starbucks (44 locations in NL/BE), Taco Mundo (37 locations), Joe & The Juice (NL/BE/France), Jamin, Kaldi, and Ekmekci.

The business model combines product wholesale with full-service logistics — storage, order picking, and multi-frequency delivery — typically under multi-year contractual arrangements. Revenue is generated through (1) resale of an extensive branded assortment (Milka, Pringles, Coca-Cola, Red Bull, Oreo, etc.) plus the exclusive MyBasics private-label range (bakery, snacks, coffee, dairy, produce, non-food), and (2) bundled managed-services contracts where Lekkerland handles the complete supply chain for franchise chains, freeing them to focus on front-end operations. Go-to-market is sales-led, executed through named sales directors (e.g., Olaf Gockel, Directeur Sales), business development managers, and a B2B webshop (Lekkerland.nl) that requires customer registration and reveals customer-specific pricing only after login; pricing is otherwise not publicly disclosed, and the company runs 13 promotional folders per year plus web-only exclusive deals to drive reorder velocity among registered SMB customers.

Operationally, Lekkerland has invested in sustainability and supply chain resilience: ISO 14001 certification (renewed 2024), EcoVadis Silver (Top 15% globally, Top 4% in food wholesale, score improved from 67 in 2023 to 70 in 2024), BREEAM-certified new DC, and a growing electric truck fleet (Mercedes eActros, e-Scania, Iveco Daily). The technology stack is not publicly detailed; the B2B webshop provides order history, delivery scheduling, and invoice management, but no AI/ML capabilities, proprietary data assets, or public API integrations are disclosed. As a private B.v. (Besloten Vennootschap) with 501–1,000 employees and no disclosed parent or institutional investors, Lekkerland combines mature incumbency with an active expansion program across new geographies (France via Joe & The Juice, Belgium via Starbucks), new verticals (drugstore via NDS), and infrastructure modernization.

Name

Lekkerland Nederland B.v.

Legal name

Lekkerland Nederland B.v.

Website

https://lekkerland.nl

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lekkerland Nederland is a wholesale and logistics partner supplying on-the-go food, beverages, tobacco, and retail solutions to convenience retailers, petrol stations, and food service chains across the Netherlands and Belgium via three national distribution centers and bundled full-service logistics contracts.

Ownership category

akta.pro rank

Product category

Food & Beverage Wholesale Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Wholesale distribution services
• Convenience retail supply
• Logistics and fulfillment
• On-the-go consumption
• Food and beverage wholesale

Headquarters

HQ city

Son En Breugel

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Wholesale: Lekkerland generates revenue by selling an extensive assortment of on-the-go food and beverage products (chocolate, snacks, dairy, drinks, frozen, bread, non-food) to convenience retailers, petrol stations, and food service operators. Products are sourced from brand owners and delivered through the company's own logistics network.
2. Logistics and Distribution Services: Lekkerland provides full-service logistical services including storage, order picking, and delivery to customer locations. For partners like Alsea/Starbucks (44 locations), Taco Mundo (37 locations), and others, Lekkerland handles the complete logistics process — from food to non-food, beverages to disposables. This bundled wholesale + logistics model is central to the 'Your most convenient partner' value proposition.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lekkerland Nederland is a full-service wholesale and logistics partner supplying an extensive assortment of on-the-go food, beverages, confectionery, snacks, tobacco, and non-food products to convenience retailers, petrol station operators, and food service/franchise chains across the Netherlands and Belgium. The company bundles wholesale supply with complete logistics services — storage, order picking, and multi-weekly delivery via three distribution centres — and complements this with retail solutions (CRS shop concepts, Smart Choice healthy assortment, Actie promotional folders) and its exclusive private label brand MyBasics.

Product overview

Lekkerland Nederland B.v. is a full-service wholesale partner specializing in on-the-go consumption and convenience retail. The company operates as a multi-category distributor and logistics provider with a comprehensive product assortment that includes branded products (Pringles, Smint, Coca-Cola, Lipton, Fristi, Taksi, Milka, Oreo, Red Bull, Haribo, Nescafé, and many others) alongside its own exclusive private label brand called MyBasics. MyBasics offers bakery products, snacks, coffee, dairy/meat/fish, produce, and non-food items at competitive prices. The company provides a full-range of retail solutions including promotional folders (13x/year), web-only exclusive deals, new product introductions, and Smart Choice healthy product selections. Lekkerland operates three distribution centers (Son en Breugel, Meppel, and Waddinxveen) enabling fine-mesh national distribution to convenience stores and fuel stations within 2 hours. The company also offers a B2B webshop for ordering and collaborates with various franchise formulas and retail chains for complete logistics services.

Differentiator

Problem solved

Functional benefit

Brands

• MyBasics: The exclusive own brand of Lekkerland offering products with excellent quality at a low price, including bakery products, snacks, espresso beans, and milk.
• Actie

Products and services

• MyBasics Private Label Brand Exclusive own-brand product line of Lekkerland offering bakery, snacks, coffee, dairy/meat/fish, produce and non-food items at competitive prices for convenience retailers and food service operators.
• Logistics and Distribution Services Full-service logistics including storage, order picking and multi-weekly DC-to-customer delivery from three distribution centres (Son en Breugel, Meppel, Waddinxveen) providing national coverage within 2 hours. Includes electric last-mile delivery capabilities for city centres.
• Wholesale Product Assortment Extensive multi-category wholesale assortment of on-the-go food, beverages, confectionery, snacks, dairy, frozen, bread, non-food items, tobacco and gift cards — sourced from brand owners and supplied to convenience retailers, petrol stations and food service operators. Includes major A-brands (Coca-Cola, Milka, Pringles, Lipton, Fristi, Taksi, Smint, Oreo, Red Bull, Haribo, Nescafé and others).
• Retail Solutions Tools (including CRS) Value-added tools and shop concept services for retailers, including Convenience Retail Solutions (CRS) shop concept and bakery solutions, Smart Choice healthy product selection, promotional calendar tools, and allergen management support.

Quantifiable outcome

• Sustainability rating improved from 67 to 70 points in EcoVadis assessment (2024), ranking in Top 4% of food wholesale sector
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• IntertoysminorStrategic or Co-development Partner · 16 June 2026Lekkerland and Intertoys are continuing their successful cooperation, which has been expanded to include online gift card sales. This extension builds on the existing partnership relationship.
• IntrofoodminorStrategic or Co-development Partner · 29 May 2026Lekkerland introduced the Diepvries Introbox in cooperation with Introfood. The box is full of inspiration, innovation, and convenience, allowing retailers to discover frozen food innovations.
• Joe & The JuicecoreStrategic or Co-development Partner · 13 April 2026Joe & The Juice and Lekkerland extended their successful cooperation. Lekkerland supports Joe & The Juice's growth in the Netherlands, Belgium, and France through flexible, scalable logistics and transparent performance. Mathias Nielsen, Supply Chain Director of Joe & The Juice, praised Lekkerland's flexibility, scalability, and transparent performance.
• NDS (Nederlandse Drogisterij Service)minorStrategic or Co-development Partner · 2 March 2026Lekkerland is the new logistics partner of De Nederlandse Drogisterij Service (NDS). The first deliveries were executed at the end of last year. This partnership adds the drugstore/beauty retail segment to Lekkerland's logistics network.
• FSN (Foodservice Nederland)minorOthers · 8 September 2025Lekkerland joined FSN (Foodservice Nederland) alongside other leading parties to unite and represent the interests of the foodservice industry in the Netherlands.
• AVIA NL / Convenience Retail Solutions (CRS)coreStrategic or Co-development Partner · 25 August 2025AVIA NL, Convenience Retail Solutions (CRS), and Lekkerland extended their successful cooperation. AVIA focuses on customer-friendliness, CRS provides convenience retail shop concepts and digital solutions, and Lekkerland supplies wholesale and logistics. The strategic alliance aims to make every customer journey more pleasant.
• EkmekcicoreStrategic or Co-development Partner · 10 March 2025Mediterranean food formula Ekmekci (16 locations across the Netherlands) entered a new strategic cooperation with Lekkerland. Lekkerland supplies all required products and handles total logistics for all Ekmekci locations. The partnership was announced at a friendly football match between employees of both companies.
• KaldicoreStrategic or Co-development Partner · 30 January 2025Lekkerland and Kaldi (franchise formula for coffee and tea specialty shops) entered a cooperation for optimal storage, distribution, and delivery of Kaldi private label assortment and wholesale products. The partnership combines joint purchasing with optimised storage and delivery, providing extra convenience for Kaldi franchisors.
• Alsea / StarbuckscoreStrategic or Co-development Partner · 23 January 2025Lekkerland Nederland became the new logistics partner for all 44 Starbucks locations in the Netherlands and Belgium under Spanish franchisee Alsea. Lekkerland supplies a full range of products from coffee and milk to muffins, sandwiches, cups, workwear, and cleaning products. Both parties are specialists in on-the-go consumption with strong growth ambitions and leverage combined expertise for quality and customer satisfaction.
• Taco MundocoreStrategic or Co-development Partner · 11 July 2024Lekkerland provides total logistics services for the food and non-food assortment (including AGF to beverages) for all 37 Taco Mundo locations in the Netherlands. The partnership has been extended for several more years. Taco Mundo, the Mexican delivery formula, aims to grow to 50-60 locations in the Netherlands, with possible expansion across the border.
• Bender (Foodservice Equipment)minorChannel Partner/ Reseller/ DistributorConvenience Retail Solutions (CRS) partnered with Bender, a total supplier for foodservice professionals. CRS customers receive attractive discounts on Bender's full assortment of kitchen equipment and small kitchen materials when they register via the CRS sign-up form. Bender provides a webshop ordering portal with CRS customer pricing.
• JamincoreStrategic or Co-development PartnerJamin, the confectionery and sweet snacks retailer, values Lekkerland's ability to handle its complexity through the combined package of logistics and procurement. Lekkerland manages the supply chain so Jamin can focus on the front-end of the business. The partnership is unique due to this combination.
• MonteacoreImplementation/ SI/ Consulting PartnerProject developer Montea partnered with Lekkerland to develop the new 40,000 m² distribution centre in Waddinxveen (Distripark A12). Together they won the PropertyNL Logistic Award 2024 for ESG excellence. Montea's Cedric Montanus and Hylcke Okkinga accepted the award alongside Lekkerland project managers.
• Remmers BouwbedrijfminorImplementation/ SI/ Consulting PartnerConstruction company Remmers Bouwbedrijf served as the building contractor for Lekkerland's new distribution centre in Waddinxveen, developed in partnership with Montea.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• METRO AG: European broadline foodservice and hospitality wholesaler operating cash-and-carry and delivery models across many countries. Comparable as a multi-country wholesale + logistics incumbent serving HoReCa and small retailers.
• Performance Food Group: US broadline foodservice distributor with broad assortment, distribution logistics and category management. Comparable in delivering a one-stop wholesale + logistics platform to convenience and foodservice operators.
• Hamberger (C&C) / Lekkerland Group: Lekkerland AG & Co. KG is the German convenience-wholesale parent group operating across DACH with analogous forecourt, convenience and foodservice logistics. Directly comparable business model and product mix to the Dutch subsidiary.
• Sysco Corporation: Global broadline foodservice distributor with combined product, distribution and category-management offering. Comparable business model to Lekkerland's wholesale + bundled logistics approach, though at vastly larger scale.

Direct peers

• Sligro Food Group: Major Dutch broadline foodservice wholesaler serving hospitality, retail and petrol-station customers nationwide. Highly comparable in product assortment, B2B delivery model and target segments (convenience/foodservice).
• Bidfood Netherlands: Dutch arm of Bidfood Group, broadline foodservice distributor serving restaurants, hospitality, convenience and petrol retail across the Netherlands with nationwide distribution. Directly comparable to Lekkerland in foodservice wholesale and bundled logistics.
• Brakes Group (Sysco): UK and European broadline foodservice distributor supplying restaurants, convenience stores and forecourts with multi-temperature distribution. Comparable in serving convenience/foodservice with frequent multi-category deliveries.
• Booker Group (Tesco Wholesale): UK wholesale and cash-and-carry operator serving convenience retailers, pubs, restaurants and petrol forecourts. Highly comparable target segment (UK convenience / forecourt) and bundled wholesale + delivery model.

Emerging players

• Nisa Retail (Co-op): UK symbol group and wholesale supply partner serving independent convenience retailers and forecourts with bundled assortment and logistics. Comparable in delivering convenience retail supply with wholesale + delivery capabilities.

Others

• EDGEPoS / Henderson Technology (retail tech supplier to convenience): Technology and retail-solutions provider serving convenience and petrol forecourt retailers with EPOS, back-office and shop-solution software. Adjacent / enabling peer relevant to Lekkerland's CRS (Convenience Retail Solutions) shop concept offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lekkerland-nederland-b-v

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lekkerland Nederland B.v.