Taco Mundo

What Taco Mundo does

Taco Mundo B.V. is a Dutch franchisor of Mexican-inspired food delivery and pickup restaurants, headquartered in Amsterdam-Duivendrecht and founded in 2000 by Tom Filippini. The company operates as a franchise formula since 2006 and has scaled to approximately 35-40 locations across more than 25 Dutch cities, from Groningen and Zwolle in the north to Maastricht and Heerlen in the south, with stated ambition to reach 60-70 branches nationally. It positions itself as the first and only national delivery company of Mexican food in the Netherlands, offering a menu of Street Tacos, Burritos, Loaded Fries, Quesadillas, Nachos Mexicana, Hamburritos, Churros, and proprietary Taco Mundo Ice Cream, differentiated by 8 Homemade Salsas developed in collaboration with chef Don Gustavo.

Taco Mundo generates revenue through two primary mechanics: direct food delivery and pickup sales conducted through its proprietary channels (website, iOS/Android mobile app, phone ordering, and in-store), and a recurring franchise royalty stream of 7% of franchisee net turnover. The typical franchisee invests €150,000-€180,000 ex VAT and operates stores generating approximately €500,000 in annual turnover, with locations selected for urban catchment areas of at least 75,000 inhabitants. The company provides franchisees with a centralized stack including a white-label POS system with real-time KPI dashboards, marketing support, training, centralized purchasing, and technology licensing. Distribution is multi-channel: own platform plus third-party aggregators Thuisbezorgd and Uber Eats, with payments via iDeal, credit card, and Apple Pay. A consumer loyalty layer (Amigo Deals and Amigo Rewards) and Mundo Menus bundles support retention and average-order-value optimization. Delivery costs €2.50 per order with a €12.50 minimum, and the company targets 30-minute delivery times within franchisee service areas.

Name

Taco Mundo

Legal name

Taco Mundo B.V.

Website

https://tacomundo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Taco Mundo B.V. is the Dutch market leader in Mexican food delivery, operating a franchise network of approximately 35-40 locations across the Netherlands with proprietary ordering platform, mobile app, and 7% royalty franchise model.

Ownership category

akta.pro rank

Product category

Mexican Food Delivery

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Mexican food delivery
• Restaurant franchise network
• Online food ordering
• Quick service Mexican
• Meal delivery service

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices34 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food Delivery Sales: Direct food delivery sales to consumers through owned ordering platform and app. Orders placed via website, mobile app, phone, or in-store with delivery to customer addresses.
2. Franchise Fees: Monthly franchise fee of 7% of netto turnover from franchisees. Total investment for franchisees between €150,000 and €180,000 ex VAT including initial fees. Annual turnover per franchise approximately €500,000.
3. Pickup Sales: Customers can pick up orders in-store, generating direct sales without delivery costs
4. Third-party Platform Integration: Integration with Thuisbezorgd and Uber Eats ordering platforms for additional order volume

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Taco Mundo prepares and delivers Mexican-inspired meals (Street Tacos, Burritos, Loaded Fries, Quesadillas, Hamburritos, Nachos Mexicana, Churros, and Ice Cream) to consumers across the Netherlands, ordered through its own website, mobile app, phone line, or third-party platforms. The brand is operated via a franchise network of nearly 40 locations, with eight proprietary homemade salsas and menu items co-developed with chef Don Gustavo.

Product overview

Taco Mundo is a Dutch Mexican food delivery company operating a franchise-based model with 35+ locations across the Netherlands. The core product offering consists of freshly prepared Mexican dishes including Street Tacos, Burritos, Loaded Fries, Quesadillas, Nachos Mexicana, Hamburritos, Churros, and Taco Mundo Ice Cream. The company distinguishes itself with 8 Homemade Salsas (Guacamole, Salsa Roja, Hot Habanero, Mango Chipotle, Minty Yoghurt, Salsa Verde, Chipotle Mayo, Salsa Mexicana, and Pineapple Habanero) made according to traditional recipes. Supplementary offerings include Mundo Menus (pre-configured meal bundles), Amigo Deals (exclusive discounts for registered users), Amigo Rewards (loyalty points program), and a mobile app for iOS and Android. The company integrates with Thuisbezorgd and Uber Eats for order delivery, and accepts payment via iDeal, Credit Card, and Apple Pay.

Differentiator

Problem solved

Functional benefit

Brands

• Amigo: Customer loyalty program featuring Amigo Deals and Amigo Rewards points system for registered customers.
• Mundo Menus

Products and services

• Street Tacos Two freshly prepared tacos filled with fresh ingredients and authentic Mexican flavours, served with crispy tortilla chips and creamy guacamole. Available for delivery, pickup, or dine-in to Dutch consumers.
• Burritos A large, richly filled tortilla filled with juicy meat, rice, spicy black beans, and fresh toppings. Sold to consumers via delivery, pickup, or in-store across Taco Mundo franchise locations.
• Loaded Fries A large portion of fresh fries generously topped with Cheddar cheese, juicy meat of choice, red onion, corn, and jalapeños. Sold as a main dish via delivery, pickup, or in-store.
• Quesadillas Cheese-filled tortillas grilled to perfection, available with various meat and vegetable toppings. Sold to consumers via Taco Mundo's delivery, pickup, and in-store channels.
• Churros Irresistible churros served as the perfect ending to a Mexican meal, including a dip of choice. Sold to Dutch consumers via delivery, pickup, and in-store.
• Nachos Mexicana Tortilla chips served with one of eight homemade salsas for dipping, sold to Dutch consumers as part of the Mexican dining experience.
• Hamburritos A hybrid of a burger and a richly filled burrito: spiced ground beef or grilled chicken wrapped in a grilled tortilla with melted cheese, jalapeños, red onion rings, and fresh coriander. Sold via delivery, pickup, or dine-in.
• Cheeseritos Cheese-filled and grilled tortilla-based dish included in the Taco Mundo menu offering, available to Dutch consumers through delivery, pickup, and in-store channels.
• Taco Mundo Ice Cream Legendary ice cream flavours including Dulce de Leche, Lime Coconut Rasp, and Tequila Lime Sea Salt, served as the dessert accompaniment across Taco Mundo stores.
• Mundo Menus Pre-configured meal bundles combining favourite Mexican dishes at an affordable price point, offered to Dutch consumers via delivery, pickup, and in-store channels.
• Taco Mundo Franchise Store A franchise opportunity for independent Dutch entrepreneurs to operate a Taco Mundo delivery restaurant, requiring €150,000–€180,000 ex VAT initial investment and a 7% monthly franchise fee on net turnover. Locations must be B1-area main roads, 100–120 m², with at least 75,000 inhabitants in catchment.

Quantifiable outcome

• Delivery within 30 minutes (target)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ThuisbezorgdcoreChannel Partner/ Reseller/ Distributor · 1 January 2006Third-party food delivery platform integration for order volume through marketplace listing
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform integration for order volume through marketplace listing
• Don GustavocoreStrategic or Co-development PartnerTop chef collaboration for menu development, taking into account the latest culinary trends and continuously developing the menu

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Others

• Deliveroo: Major European food delivery marketplace operator. While not a restaurant operator, Deliveroo is a key channel/ecosystem participant for Taco Mundo's delivery business in the Netherlands and influences the aggregator economics that affect franchisee unit economics.
• Thuisbezorgd (Just Eat Takeaway): The Netherlands' leading food delivery aggregator (part of Just Eat Takeaway), an active channel partner for Taco Mundo. Not a direct competitor but a critical ecosystem participant whose commission structure and policy decisions materially affect Taco Mundo's delivery margins.

Direct peers

• Qdoba Mexican Eats: US-based Mexican fast-casual chain offering tacos, burritos, and quesadillas with strong delivery and digital ordering. Closely comparable to Taco Mundo in product mix, customization model, and franchise-heavy operating structure.
• Taco Bell: Global Mexican-inspired QSR chain (Yum! Brands subsidiary) with a menu of tacos, burritos, and loaded fries — directly overlapping with Taco Mundo's core offering. Comparable in delivery-led positioning and value-oriented price points, though at much larger scale.
• Papa John's: Delivery-led franchise QSR with strong digital ordering, app-based loyalty, and third-party aggregator partnerships. Similar to Taco Mundo in franchise model, delivery-first positioning, and emphasis on owned digital channels over walk-in dining.
• Chipotle Mexican Grill: The leading Mexican fast-casual chain globally with a build-your-own menu centered on tacos, burritos, and bowls, plus strong digital/app ordering and delivery. Comparable to Taco Mundo in core product (tacos, burritos, quesadillas) and digital-first ordering model, though at vastly greater scale.
• Moe's Southwest Grill: Franchise-based Mexican fast-casual chain in the US offering burritos, tacos, quesadillas, and nachos with delivery and loyalty programs. Highly comparable to Taco Mundo in product category, franchise model, and digital ordering focus.
• Domino's Pizza: Globally dominant delivery-first franchise QSR, often cited as the benchmark for direct-to-consumer digital ordering at scale. Comparable to Taco Mundo in franchise-led delivery model, proprietary app and tracking technology, and aggregator relationships.
• Taco John's: Mid-sized franchise Mexican QSR chain known for tacos, burritos, and Potato Olés — closer in scale and franchise-led structure to Taco Mundo than the larger US peers. Comparable in delivery-led positioning and value menu architecture.

Broad incumbents

• McDonald's: Global QSR incumbent that has aggressively built delivery, mobile ordering, and loyalty (MyMcDonald's Rewards) capabilities. Not Mexican-focused but a broad incumbent whose digital/delivery playbook directly informs the competitive landscape Taco Mundo operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TacoMundoNL
• LinkedInlinkedin.com/company/taco-mundo
• Instagraminstagram.com/tacomundonl
• TikToktiktok.com/@tacomundonl
• Xx.com/TacoMundo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taco Mundo