Lemonade Digital

What Lemonade Digital does

Lemonade Digital is a Perth-based digital marketing agency that combines strategic planning with technical execution across six core service areas: Websites & Applications, Organic Search, Paid Media, Content Marketing, Data/Analytics & Governance, and Social Media. The agency is built around Umbraco CMS as its primary website development platform, supplemented by managed hosting on Microsoft Azure, and leverages Google Analytics 4, Google Tag Manager, and Semrush for measurement and SEO. Its organic search offering blends traditional SEO with a dedicated AI Search Optimisation practice targeting visibility in ChatGPT, Google AI Mode, Perplexity, and other AI-driven discovery surfaces.

The agency serves a mix of SMB and enterprise clients across healthcare, education, and professional services, with named engagements including the University of Western Australia, Brightwater Care Group, and Electrotechnology Training Institute. Its paid media practice spans Google Ads, Meta, Microsoft, LinkedIn, TikTok, Reddit, and ChatGPT Ads, with an explicit forward-looking offering preparing clients for ChatGPT's Australian advertising launch.

Revenue is generated through professional services delivered via project-based engagements and ongoing retainer arrangements, with managed hosting on Microsoft Azure providing a recurring services component. Lemonade Digital Pty Ltd is a privately held, bootstrapped proprietary limited company. The agency has 1-10 employees, is headquartered in North Fremantle, Western Australia, and operates without disclosed external funding.

Name

Lemonade Digital

Legal name

Lemonade Digital Pty Ltd

Website

https://lemonade.digital

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemonade Digital is a Perth-based digital marketing agency serving SMB and enterprise clients across healthcare, education, and professional services with website development on Umbraco CMS, SEO including AI search optimisation, paid media across seven platforms, and privacy-aware analytics.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing agency
• SEO services
• Paid media management
• Website development
• Umbraco CMS development

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Professional services revenue from delivering digital marketing campaigns including SEO, paid media, content marketing, and social media management. Revenue is generated through project-based engagements and ongoing retainer arrangements with B2B clients.
2. Website Design & Development: Custom website design and development services using Umbraco CMS, including web applications, UX design, and conversion rate optimization. Delivered as project-based engagements.
3. Managed Hosting Services: Ongoing managed website hosting on Microsoft Azure, delivered as a managed service alongside platform support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lemonade Digital is a Perth-based digital marketing agency that designs and develops Umbraco CMS websites and web applications, and delivers SEO (including AI search optimization), paid media across Google, Meta, Microsoft, LinkedIn, TikTok, Reddit, and ChatGPT Ads, content marketing, social media, and data analytics/governance services. Engagements are delivered as project-based builds and ongoing retainer arrangements for B2B clients in healthcare, education, government, and professional services across Western Australia and nationally.

Product overview

Lemonade Digital is a Perth-based digital marketing agency offering a comprehensive suite of digital marketing services organized into six core service areas: Websites & Applications, Organic Search, Paid Media, Content Marketing, Data Analytics & Governance, and Social Media. Their service model combines strategic planning with technical implementation, centered on the Umbraco CMS platform for website development and upgrades. Paid media services span major advertising platforms including Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, and emerging ChatGPT Ads. Their organic search offerings include traditional SEO, AI search optimization for visibility in AI-powered search, local SEO, SEO training, and website migration services. Data services encompass measurement and tracking implementation, data visualization dashboards, and data governance frameworks. The company positions itself as a results-driven agency focused on ROI for clients across healthcare, education, government, and professional services sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites & Applications Design and development of fast, accessible, and search-friendly websites and web applications built on Umbraco CMS, with options for hosting, UX design, conversion optimization, and accessibility compliance. Target buyers are B2B clients in healthcare, education, government, and professional services.

Quantifiable outcome

• 10.5% Google Ads conversion rate for People First Therapy, well above industry average for allied health sector
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, emerging and supporting.

• UmbracocoreTechnology or IntegrationUmbraco is the primary CMS platform Lemonade Digital specializes in for website development. The agency has over 15 years of Umbraco development experience, handles major version upgrades, multi-site implementations, and legacy installations. The partnership involves certified/recognized expertise in building and migrating websites to Umbraco.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure is the hosting platform used for all websites Lemonade Digital builds and hosts. Provides enterprise-grade infrastructure, security controls, and scalable hosting environment. Delivered as managed hosting service.
• OpenAI / ChatGPTemergingStrategic or Co-development PartnerLemonade Digital is preparing clients for ChatGPT advertising launch in 2026 and beyond. Provides strategic guidance on preparing brands for AI-native advertising environments and entity optimization for AI visibility.
• Meta (Facebook & Instagram)coreTechnology or IntegrationMeta Ads management is a core service offering. The agency plans and manages Facebook and Instagram campaigns for clients as part of their paid media services.
• GooglecoreTechnology or IntegrationGoogle Ads management (Search, Performance Max, Display, Remarketing, AI Max) is a primary service. Also uses Google Analytics 4, Google Tag Manager, and Google Search Console for measurement and SEO services.
• RedditsupportingTechnology or IntegrationReddit Ads management as part of paid media service offerings, targeting audiences within relevant communities during research and consideration phases.
• LinkedInsupportingTechnology or IntegrationLinkedIn Ads management for B2B lead generation, targeting professionals based on role, seniority, industry and company context.
• ShopifysupportingTechnology or IntegrationShopify partnership enables 'chat and buy' flows within ChatGPT, integrated as part of the broader AI commerce ecosystem Lemonade prepares clients for.
• WalmartsupportingTechnology or IntegrationWalmart partnership enables 'chat and buy' flows within ChatGPT as part of AI commerce ecosystem preparations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Specialized paid media and CRO agency with strong emphasis on conversion-rate outcomes similar to Lemonade's measurable-results positioning. Comparable in focusing on performance-led campaigns and CRO services.
• Directive: B2B performance marketing agency offering paid media, SEO, and CRO services, with deep emphasis on measurable ROI and pipeline impact. Directly comparable in outcomes-led, performance-marketing service model.
• Cardinal Digital Marketing: Healthcare-specialized digital marketing agency offering SEO, paid media, and web design to healthcare and multi-location providers. Comparable in vertical focus on healthcare and similar service model around paid media and websites.
• King Kong Digital: High-profile Australian digital marketing agency offering SEO, paid media, web design, and CRO services to SMB and mid-market clients. Directly comparable in service portfolio and target customer, though larger in scale and revenue.

Regional players

• Reload Media: Australian full-service digital marketing agency offering SEO, paid media, and web design with similar service breadth to Lemonade Digital. Comparable as a same-country, similarly sized agency competing for the same mid-market and SMB clients.
• Socius Digital: Australian digital marketing agency with full-service offerings across SEO, paid media, web development, and content. Directly comparable as a domestic competitor targeting similar business verticals.
• Supple Digital: Australian digital agency combining SEO, web design, and performance marketing for B2B clients. Similar service mix and customer profile, including professional services and mid-market engagements.

Broad incumbents

• WebFX: Large US-based digital marketing agency offering SEO, paid media, web design, and CRO across multiple industries. Comparable in service breadth but vastly larger scale; represents the broader incumbent Lemonade competes against as clients grow.
• Straight North: Established US B2B digital marketing agency offering SEO, paid media, and web development with similar positioning around ROI-driven performance. Comparable in service mix though operating in a different geographic market.

Emerging players

• MMT Digital: UK-based Umbraco Gold Partner digital agency with similar CMS specialization and full-service digital marketing offerings. Comparable as a fellow Umbraco-focused agency targeting similar enterprise build and migration projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lemonadedigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemonade Digital