Kringloop Almelo B.v.

What Kringloop Almelo B.v. does

Kringloop Almelo B.v. operates a 2,400 m² XL secondhand department store (XL Kringloopwarenhuis) at Noordbroek 2 in Almelo, Netherlands, marketed as the largest thrift department store in East Netherlands. The company sells a broad assortment of donated second-hand goods organized into departments including furniture and home accessories, electronics and white goods, clothing and footwear, books/CDs/DVDs/vinyl, toys, baby items, jewelry, bicycles, and household accessories. It also runs an on-site coffee corner serving coffee, cake, and sandwiches, offers a free pickup service for large-item donations, and accepts drop-off goods at the rear of the store Monday through Saturday. Electronics are tested before resale, and items that cannot be resold are routed to Wecycle for environmental processing.

The company is structured as a Dutch "maatschappelijke BV zonder winstoogmerk" (social BV without profit motive), meaning all revenues are reinvested into its social mission rather than distributed to shareholders. Its workforce combines a small core team of regular paid staff with volunteers and career re-entrants, supplemented by formalized volunteer programs in electronics and textiles (minimum four hours per week) and internship or BBL (work-based learning) placements in Marketing & Communications, Retail Sales, and Entrepreneurial Retail. Supporting operations include a textile sorting center, a reintegration-to-work organization providing employment pathways for people with distance to the labor market, and an extensive collection and sorting hall for second-life products. A sub-brand called Green Friday positions the company within sustainability-focused consumption messaging.

The business model is direct-to-consumer physical retail with no disclosed pricing structure, e-commerce channel, or external funding; individual items are priced at the point of sale and revenue is not publicly reported. Geographic reach is regional (East Netherlands), and the company has no parent, no subsidiaries, no external investors, and no patents, trademarks, or regulatory certifications disclosed in the input. After its prior XL location was destroyed by fire on 20 January 2023, the company relocated to its current site, modestly expanded footprint from over 2,200 m² to 2,400 m², and continues to operate as a community-embedded social enterprise.

Name

Kringloop Almelo B.v.

Legal name

Kringloop Almelo B.v.

Website

https://kringloopalmelo.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kringloop Almelo B.v. operates the largest XL thrift department store (2,400 m²) in East Netherlands, selling donated second-hand furniture, electronics, clothing, and household goods. The Dutch social non-profit reinvests all revenue into employment pathways for people distanced from the labor market.

Ownership category

akta.pro rank

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Retail Sales of Secondhand Goods: Revenue generated from selling donated secondhand items including furniture, electronics, clothing, books, toys, and other household goods. Items are sold at individual price points determined by the store.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kringloop Almelo B.v. operates a 2,400 m² XL thrift department store in Almelo, Netherlands, selling donated second-hand goods including furniture, electronics, clothing, books, toys, and household items. The company accepts reusable goods at the store and offers a free pickup service for large items. All revenues are reinvested into the social mission of creating work placements and development opportunities for people with distance to the labor market.

Product overview

Kringloop Almelo operates as a social non-profit BV running the largest XL thrift department store in Eastern Netherlands. The core offering is a 2,400 m² retail operation selling second-hand goods across multiple departments (furniture, electronics, clothing, books, toys, baby items, jewelry, vinyl records, CDs, DVDs, bicycles, and miscellaneous items). Supporting operations include a textile sorting center, a reintegration-to-work organization providing employment and internship opportunities for people distanced from the labor market, and a collection/sorting facility. The company also offers a free pickup service for donors and runs an on-site coffee corner. The business model reinvests all revenues into the social mission of creating employment opportunities and promoting sustainable reuse.

Differentiator

Problem solved

Functional benefit

Brands

• Green Friday: A sustainability-focused alternative to Black Friday, promoting conscious consumption and reuse.

Products and services

• XL Thrift Department Store Operations
• Free Pickup Service
• Coffee Corner

Quantifiable outcome

• Tens of thousands of products receive a second life annually

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WecycleminorOthersWecycle handles the proper disposal of electronic items that are no longer usable as parts. When electronics cannot be repaired or sold, they are sent to Wecycle for correct environmental processing.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Catawiki: Dutch-headquartered online auction platform for collectibles, vintage, and secondhand specialty items. Comparable on secondhand retail in books, vinyl, and curios—subcategories where Kringloop Almelo also competes.
• Vinted: Leading online peer-to-peer marketplace for secondhand fashion in Europe. Comparable on secondhand category, but operates purely online with no physical-store model.
• The Next Closet: Dutch online consignment platform specializing in secondhand designer fashion. Comparable on circular-economy secondhand apparel, but operates as a curated digital marketplace rather than a physical store.

Direct peers

• Het Goed: Largest chain of thrift stores in the Netherlands with multiple physical locations. Directly comparable as a Dutch secondhand department-store operator with social-employment mission overlap.
• Leger des Heils ReShare: Salvation Army's Dutch secondhand retail chain, operating thrift stores and textile sorting centers with a social-reintegration mission. Closest analog in terms of dual social/retail model.
• Emmaus Nederland: Dutch federation of Emmaus communities running thrift stores and donation-based retail with social-employment missions. Closely comparable social-enterprise thrift model and assortment.
• De Kringloper: Dutch regional thrift-store chain selling secondhand furniture, household goods, and clothing with a social-employment focus. Directly comparable store format and assortment.
• Kringloopwinkel.nl: National directory/aggregator of Dutch kringloop (thrift) stores. Comparable as a peer in the same secondhand retail category, although it operates as a listings platform rather than a single store.

Others

• Sympany: Dutch textile reuse and secondhand clothing collection/sorting organization that supplies thrift retailers. Adjacent comparable as a supply-chain participant in the Dutch secondhand ecosystem.

Broad incumbents

• Marktplaats: The Netherlands' largest online classifieds platform for used goods across furniture, electronics, clothing, and household items. Adjacent secondhand competitor with much broader scale and digital reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KringloopAlmelo
• LinkedInlinkedin.com/company/kringloop-almelo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kringloop Almelo B.v.